The document describes the production process for a fashion spread. It details 3 steps: 1) Editing the image brightness, contrast and colors to highlight greens and browns in the background and frame the model. 2) Adding outfit information in a bold yellow font and titling the spread "Spring Dreaming." 3) Adding beauty notes and extra information by including the model's makeup as another advertisement, using torn font to maintain an informal style.

1. Fashion Spread
Production Process (LO4)
Olivia Lewis-Brown

2. Step 1 Brightness, Contrast and
colour editing
For this image I wanted to
bring out the deep colors of
greens and browns within the
background. I also wanted the
contrasting colours of the mise
en scene to frame my main
focal point being my models
outfit, her hands are even
positioned to frame her face
and showcase her jewelry.

3. Step 2 Adding Outfit Information
For this feature I used a bold font in
yellow ocher to convey my information, I
also gave my spread a title “ Spring
Dreaming” to re establish the theme of
spring fashion through an accurate
informal pun. I have then used a font
style of photoshop to outline my text.

4. Final Cover Image
Adding Beauty Notes/ Extra Information
For this final edit I wanted to add an extra
advertisement element by including my models
makeup and beauty as another form of
advertisement to appeal to my female target
audience beauty routine. This also includes
more brands and gives my spread a more
diverse appeal. The font and use of the eraser
tool stress effect I have created tears and rips in
the white outline to stay with the informal
stylistics of my spread.