The document discusses the fashion cycle, which describes the lifespan of a fashion trend. It goes through several stages: introduction, rise, peak, decline, and obsolescence. In the introduction stage, fashion leaders first wear the new style at a limited number and high price. In the rise stage, manufacturers copy the designs at cheaper prices and more people adopt the trend. At the peak stage, the fashion is mass-produced and widely popular. Then in decline, consumers grow tired of the style and retailers lower prices. Finally, in obsolescence, the fashion is at its end with few remaining consumers.

1. Fashion
Cycle
Priyanka Lamba
Assistant Professor

2. Fashion
Cycle
The period of time or life span
during which the fashion exists.
Peak Decline Rise Introduction
Obsolescence
FASHION
CYCLE
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3. Fashion Cycle
FASHION CYCLE
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4. Fashion Cycle
Introduction
Stage
Designs were first
previewed during
fashion week
• “Fashion Leaders”
wear the style
• Limited number of
people purchase
• High Price
Rise Stage
Manufacturers will copy
new designer styles
• Less expensive
fabrics used to create a
similar style at cheaper
prices
• More people wear the
fashion = higher sales
Peak Stage
Fashion is most popular
at this stage.
• Merchandise is mass-
produced and
distributed
• Popularity of style
determines how long
fashion stays in this
cycle
Decline Stage
Consumers grow tired
of the fashion and
demand decreases
• Retailers markdown
items to increase
demand and make
room for new designs.
Obsolescence
Stage
End of the fashion
• Price of fashion will
be low, but
consumers still may
not purchase
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5. Fashion
Leaders
• Trendsetters or individuals
who are the first to wear new
styles.
• Not afraid to wear something
before others
• High profile: Celebrities,
Models
• Styles are often displayed at
award shows, movie premiers
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CYCLE
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6. Fashion
Followers
• Wear fashions only when they
become firmly accepted
• When available in more retail
stores
• When fashion reaches mass
acceptance with the majority of
the general public
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7. FASHION LAGGERS
Last to adopt a new fashion

8. THANK YOU
FASHION
CYCLE
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