SlideShare a Scribd company logo
BY:
DHANUSHREE.S
HARISHREE.B
RATCHIKKA.S
VATHANA
SREE.S
• RELIANCE TRENDS - SALEM, TAMILNADU
• MAX - SALEM, TAMILNADU
• PANTALOONS - COIMBATORE ,TAMIL
NADU
• ALLEN SOLLY WOMEN - ERODE, TAMILNADU
A. 20 – 30
B. 31- 40
C. 41 – 50
D. 51& ABOVE
14
16
8
2
20 - 30
31 - 40
41 - 50
51 & ABOVE
A. Formal wear
B. Casual wear
C. Ethnic wear
D. Party wear
5
20
13
2
formal wear
casual wear
ethnic wear
party wear
• What is your preferred type of fit?
A. relaxed fit
B. normal fit
C. tight fit
D. slim fit
15
11
5
9
relaxed fit
normal fit
tight fit
slim fit
• Which would you prefer?
A . Branded
B . Un branded
2020
branded
• What would be your preferred size?
a. Xs , S
b. M, L
c. XL , XXL
d. Plus size
8
18
10
4
xs,s
m,l
• What would be your preferred price
ranges?
A. 500 above
B. 1000 above
C. 1500 above
D. 2000 above
19
12
5
4
500 above
1000 above
1500 above
2000 above
• What would be your preferred fabric on
formal wear ?
A. Cotton
B. Polyester
C. Blended fabrics
22
5
13
cotton
polyester
blended fabrics
• Would you prefer buying accessories
while purchasing your dress?
A. Yes
B. No
12
28
yes
no
•How frequent are you in
shopping?
A. Weekly
B. Monthly
C. During occasions
9
15
16
weekly
monthly
during occasions
• What would be your preference of
shop?
A. Wholesale
B. Retail
C. Shopping mall
D. Designer showrooms
10
13
15
2
wholesale
retail
shopping malls
designer shops
• What would be your choice of buying ?
A. Discount offers
B. End of season
C. Coupons
15
15
10
discount
end of season
coupons
• Would you prefer service provided at
the store while purchase?
a. Yes
b. No
36
3.2
yes
no
• Generally, how would you like to go for
shopping ?
A. Alone
B. Friends
C. Family
12
14
1.4
alone
friends
family
• Which mode of advertisement influence
you to purchase an apparel?
A. Print media
B. Television/ radio
C. Internet
D. Word of mouth
6
19
14
1
print media
tv/radio
internet
wom
• Which would be your preferred time
of visiting store?
A. Morning
B. Mid morning
C. Evening
4
10
26
morning
forenoo
n
• Will ambience and merchandise of the shop
affect your purchase?
A. Yes
B. No
26
14
yes
no
• What is your feedback after purchase?
(product/service/brand/quality)
A. Satisfied
B. Not satisfied
29
11
satisfied
Fashion consumer behaviour - field work of womens formal wear

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Fashion consumer behaviour - field work of womens formal wear

  • 2. • RELIANCE TRENDS - SALEM, TAMILNADU • MAX - SALEM, TAMILNADU • PANTALOONS - COIMBATORE ,TAMIL NADU • ALLEN SOLLY WOMEN - ERODE, TAMILNADU
  • 3. A. 20 – 30 B. 31- 40 C. 41 – 50 D. 51& ABOVE 14 16 8 2 20 - 30 31 - 40 41 - 50 51 & ABOVE
  • 4. A. Formal wear B. Casual wear C. Ethnic wear D. Party wear 5 20 13 2 formal wear casual wear ethnic wear party wear
  • 5. • What is your preferred type of fit? A. relaxed fit B. normal fit C. tight fit D. slim fit 15 11 5 9 relaxed fit normal fit tight fit slim fit
  • 6. • Which would you prefer? A . Branded B . Un branded 2020 branded
  • 7. • What would be your preferred size? a. Xs , S b. M, L c. XL , XXL d. Plus size 8 18 10 4 xs,s m,l
  • 8. • What would be your preferred price ranges? A. 500 above B. 1000 above C. 1500 above D. 2000 above 19 12 5 4 500 above 1000 above 1500 above 2000 above
  • 9. • What would be your preferred fabric on formal wear ? A. Cotton B. Polyester C. Blended fabrics 22 5 13 cotton polyester blended fabrics
  • 10. • Would you prefer buying accessories while purchasing your dress? A. Yes B. No 12 28 yes no
  • 11. •How frequent are you in shopping? A. Weekly B. Monthly C. During occasions 9 15 16 weekly monthly during occasions
  • 12. • What would be your preference of shop? A. Wholesale B. Retail C. Shopping mall D. Designer showrooms 10 13 15 2 wholesale retail shopping malls designer shops
  • 13. • What would be your choice of buying ? A. Discount offers B. End of season C. Coupons 15 15 10 discount end of season coupons
  • 14. • Would you prefer service provided at the store while purchase? a. Yes b. No 36 3.2 yes no
  • 15. • Generally, how would you like to go for shopping ? A. Alone B. Friends C. Family 12 14 1.4 alone friends family
  • 16. • Which mode of advertisement influence you to purchase an apparel? A. Print media B. Television/ radio C. Internet D. Word of mouth 6 19 14 1 print media tv/radio internet wom
  • 17. • Which would be your preferred time of visiting store? A. Morning B. Mid morning C. Evening 4 10 26 morning forenoo n
  • 18. • Will ambience and merchandise of the shop affect your purchase? A. Yes B. No 26 14 yes no
  • 19. • What is your feedback after purchase? (product/service/brand/quality) A. Satisfied B. Not satisfied 29 11 satisfied