BUA Anti-Counterfeit Solutions

BRAND PROTECTION &
ANTI-COUNTERFEITING SOLUTION
A total technology platform for brand protection.
A brief overview of how the
Digital Mass Encryption (DME) technology
works for anti-counterfeiting.
© Bliss AdTech. All rights reserved.

Media Reports …

An evolution in product coding —
Digital Mass Encryption (DME)
ENCRYPTION TECHNOLOGIES ARE SOFTWARE BASED
• Centralized secured computer center
• Proprietary encryption & decryption algorithm
• Result — encrypted alphanumeric UID codes are generated
KEY FEATURES
• Each individual purchasable item has its own separate code
• Codes can be applied in all manufacturing formats; high volumes
• Coded products allow validation by consumers, agents, etc.
FUNDAMENTAL BENEFITS
• Code validation by encryption only — no database involved!
• Removes all security concerns (external and internal)
• Extreme performance and response times
• Significant cost savings at high volumes

Brand Protection
All roads start with product serialization
• Each individual product has its own unique ID (UID)
• Easy to apply in most manufacturing processes
• Once products are serialized, complete anti-counterfeiting protection is
enabled.
• Other offerings available to brand owner - consumer marketing and
supply chain management.

The Unique Serial numbers (UID) generated by
server are placed on products in two ways
Script form 2D barcode
h3kcn8idm1na8fb
m48caz0gm4lms5j
7ba3qem5id2nd9m
Each 2D barcode
contains a unique
serial code and secure
link to Servers.
• alphanumeric code
• easily readable by consumers
• each and every item will have its
own unique serial number (UID)
• international standard (widely in use now)
• harmonize with emerging global standards
• verification efficiency with barcode readers
• combat counterfeiting & parallel imports
India • Canada • Malaysia © Blisslogix Technology Solutions. © Bliss AdTech. All rights reserved. All rights reserved.

Option 1 — direct printing
• 2D barcode + UID generated
and transferred for printing
• a unique code is printed
directly onto each saleable
item
Option 2 — affixing labels
• 2D barcode printed directly
upon labels
• coded label applied on
package; instructions for
authentication
Server
Production place
Web
UID IMPLEMENTATION

Consumer Empowerment for Brand Protection
Point of Sale verification through SMS or 2D barcode reader app using camera in
mobile devices with Internet capability
• Code Valid Message
• Code NOT valid Message
Bounce-back
Message

The DME
advantage
PATENTED ENCRYPTION TECHNOLOGY (DME)
• Eliminates database storage of codes
• Extreme performance; low cost; unparalleled security
• Integrated with 2D barcode technology & GS1 standards
Flexible implementation options
• Direct package printing or label application
• ON-LINE or OFF-LINE code transfer options
• Customized software offers the ultimate in data security
Diverse and powerful application features
• Consumer empowerment for point-of-sale validation on a global scale
• Instant authentication of package at any level through a single application
• Track & Trace enabling to meet local and global requirements
Customized Track & Trace implementation
• Proprietary parent-child hierarchy building software
• Full turn-key plant-level installation to meet all T&T needs
• And offers a total solution
A track-record of success
• Excellent implementation record
• Diverse group of partners and collaborators
• A global company with global reach

What can a counterfeiter do to
bypass DME-protected brands?
IGNORE ALTOGETHER — RELEASE FAKE PRODUCTS WITHOUT ANY CODES
• corporate and consumer surveillance will easily detect counterfeits
• interdiction risk to counterfeiter, distributor, and retailer
Print bogus or arbitrary codes on fake products
• DME codes are 15-digit alphanumeric — 3615combinations
• impossible to guess a correct code
• bogus codes will always fail authentication
Obtain many genuine codes and apply individually to fake products
• counterfeiter must first acquire many genuine products
• extremely cumbersome and difficult — not cost effective
Acquire a single genuine code and apply to many fake products
• this is the most likely scenario
• will not succeed for multiple reasons (next slide)

Defeating The Counterfeiter
LOGICAL PROTECTION
• limit on public authentication
• consumers are restricted to authentication of any code
• multiple authentications of same code will raise a flag
• authentication by security officers does not affect the code
FORENSIC PROTECTION
• mobile identity of false SMS authentications provided by Blisslogix
• source of “same code–multiple authentications” can be identified
• brand owner (or security agency) can gather intelligence
• interdiction and enforcement efforts can be initiated at source
• consumers authenticating the duplicate code will be alerted
PSYCHOLOGICAL PROTECTION
• retailers will realize the impact of point-of-sale authentication
• counterfeiters will realize that their supply chain can be divulged
• both corporate and consumer oversight represents a new dilemma
• “fear of getting caught” will serve as powerful deterrence

Solutions for various industries
Automotive OEMs (e.g., Fiat, Peugeot, Land Rover)
• Anti-counterfeiting, warranty, end-customer loyalty, maintenance
schedule adherence program, product recall
Auto spare parts & accessories manufacturers (e.g., Michelin,
Continental, Yuasa, Johnson Controls, etc.)
• Anti-counterfeiting, warranty, mechanics/retailers loyalty program,
product recall
Consumer electronics, White goods, parts & accessories (e.g.,
Samsung, Sony, Whirlpool)
• Anti-counterfeiting, warranty, consumer loyalty program, promotions,
lucky draw
Pharma, Medical devices, implants (e.g., GlaxoSmithKline,
Sanofi, Omron)
• Anti-counterfeiting, track-n-trace, product recall, clinical trials, patient
adherence program, mobile-based customer authentication
India • Canada • Malaysia © Blisslogix Technology Solutions. All rights reserved.

Printers (e.g., Ricoh, Epson, Brother)
• Anti-counterfeiting of printer cartridges, warranty
International luxury products (e.g., Louis Vuitton, Gucci, Cartier,
Rolex, Ray-Ban)
• Anti-counterfeiting
Sports goods (e.g., Adidas, Yonex)
• Anti-counterfeiting, warranty
Food (e.g., Nutella)
• Anti-counterfeiting, promotional campaign
Beauty products (e.g., L’oreal)
• Anti-counterfeiting, consumer loyalty program,
promotional campaign

Beer and common liquor (e.g., Kingfisher, Heineken)
• Anti-counterfeiting, promotions, contests and lucky draw
Premium liquor (e.g., McDowell’s No.1, Absolut Vodka)
Watches, Calculators (e.g., Rolex, Casio)
• Anti-counterfeiting, warranty
Tobacco (PhilipMorris, British American Tobacco)
• Anti-counterfeiting, FCTC regulation compliance
FMCG (chocolate, chips, biscuits, shampoo, soap, etc.)
• New product launch, Promotions, lucky draw, contests
Tickets (sports events, cultural events, large parties, etc.)
• Eliminate fake tickets and impersonation

Solutions for various segments
Government
• Tax stamps for liquor, tobacco & other contraband / highly taxed products to
increase tax collection and to control consumption / usage
• Citizen ID cards, Passports, Welfare program card, Land records, birth certificates
and any other documents susceptible to faking/duplicating
Banks, Insurance and financial institutions
• Loan, insurance documents, agreement, valuation records, etc.
Universities, colleges, schools and technical training institutes
• Prevent faking of degree certificates, mark sheets, etc.
Book publishing
• Enable access to additional content in web, by providing a scratch off label
(with a unique number beneath it) in the original books

Thank You
Bliss AdTech

BUA Anti-Counterfeit Solutions

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