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Women Are Leading the Way
in the 21st Century Economy
Globally, women      Women
now control $20       represent
trillion in annual    a larger
     consumer
     spending
                      growth
                      market
Women earn $13        than China
trillion in yearly
     earnings.
                      and India
                      combined
                     Source: HBR 2009
 Delaying            Using higher
  marriage and         education as
  children creates     a path to a
  more room for
  financial            career not
  advancement          just a job
                      Urbanization
 Educate a girl
                      Give a
                       woman the
                       right to vote
The fastest way to
                      Provide
   grow your
                       access to
   economy?
                       capital
                      Take your
                       equal rights
 Educate a woman
The fastest way     about your
 to grow your       business
  company?         Give her a vote in
                    the way your
                    company operates
                   Support her
                    beyond what she
                    can buy from you
                   Give her equal
                    status as a
                    primary consumer
Pay attention to
      her
Don’t think plum


   Don’t
   think
   mom
Respect
  Know
Understand
underserved
         in the
         marketplace
Women
feel…
underestimated in the
  workforce.
In many developed
countries, working
women will soon
surpass the number
of working men
but overall women still
 make 77 cents on the $1
 to men
 Because of the
                 pay disparity, we
                 make $13 trillion
                 less than men
                 worldwide (men
                 make $23.4 trillion
And while we
                 worldwide)
  now have
  economic
                  Source: Newsweek
power around
 the world…
But all that is about to
        change
 Half a billion
                                 women have
                                 joined the
                                 world’s labor
                                 force in the past
   In developing                 30 years
 countries, girls now
 outnumber boys in              Women now
secondary schools in             represent 40
    45 countries.                percent of the
      2011 World Bank Survey
                                 global labor
                                 force
Recognize her
                   values not her
 Recognize         demographics or
how far your       geographics…
  consumer       and know they are
 and citizen       complementary
      has          not in conflict
 come…and
how far she
still wants to
      go…
 Family and
                 Freedom
                Fun and
                 Respect
                Financial
                 independence
  …8,000         and stable
women in 16      personal
                 relationships
countries on
      5
continents…
                  Source: G23
Join the conversation
and write the first draft of
  the Female Century

   www.thepowerofthepurse.com
          Follow me on Twitter
               farawarner
World Bank
 Survey

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Fara Warner Purse Power Presentation

  • 1. Women Are Leading the Way in the 21st Century Economy
  • 2. Globally, women Women now control $20 represent trillion in annual a larger consumer spending growth market Women earn $13 than China trillion in yearly earnings. and India combined Source: HBR 2009
  • 3.  Delaying  Using higher marriage and education as children creates a path to a more room for financial career not advancement just a job  Urbanization
  • 4.  Educate a girl  Give a woman the right to vote The fastest way to  Provide grow your access to economy? capital  Take your equal rights
  • 5.  Educate a woman The fastest way about your to grow your business company?  Give her a vote in the way your company operates  Support her beyond what she can buy from you  Give her equal status as a primary consumer
  • 6. Pay attention to her Don’t think plum Don’t think mom
  • 8. underserved in the marketplace Women feel…
  • 10. In many developed countries, working women will soon surpass the number of working men
  • 11. but overall women still make 77 cents on the $1 to men
  • 12.  Because of the pay disparity, we make $13 trillion less than men worldwide (men make $23.4 trillion And while we worldwide) now have economic  Source: Newsweek power around the world…
  • 13. But all that is about to change
  • 14.  Half a billion women have joined the world’s labor force in the past In developing 30 years countries, girls now outnumber boys in  Women now secondary schools in represent 40 45 countries. percent of the 2011 World Bank Survey global labor force
  • 15. Recognize her values not her Recognize demographics or how far your geographics… consumer and know they are and citizen complementary has not in conflict come…and how far she still wants to go…
  • 16.  Family and Freedom  Fun and Respect  Financial independence …8,000 and stable women in 16 personal relationships countries on 5 continents…  Source: G23
  • 17. Join the conversation and write the first draft of the Female Century www.thepowerofthepurse.com Follow me on Twitter farawarner