NFL.com is the official fantasy football site with top tools for social engagement like Google+ chat. Yahoo Fantasy allows managing teams from any device with a simple interface and mobile apps plus "Twitter Intelligence" and personalized articles. CBS Sports has a casual-friendly free game but limited social features while ESPN is customizable for all levels with live scoring and videos tailored for each user's team. Fox Fantasy has a comprehensive layout through a partnership with MSN for in-depth fantasy content and simulations.

1. Fantasy Football
Research & Insights
Consumer and| Industry Research
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2. EXPERIENCE AUDIT
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3. Experience Audit Summary
NFL.com
Official FF game & NFL-managed Free FF Leagues. Connect through Google+ for chat &
hangouts.
Yahoo Fantasy
Users can manage by PC, phone, TV or tablet. A universal iOS, Google Play, and Amazon
Kindle Store apps.
CBS Fantasy
Fantasy Football Today live shows weekdays and Sundays with live chat feature . App
Central – Install apps created by third-party developers for added features.
ESPN Fantasy
Fantasy Cast: live league and fantasy play-by-play. Users who are ESPN Insiders have
access to more resources & features.
Fox Fantasy
Headlines, podcasts and writer exclusives and a comprehensive “How To Play” page for
beginners.
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4. Level of Engagement- Education- help
Main Draw Best Page Activities can fans chat with Videos? Watch live? people bring their A Flair
each other? game to fantasy
- Connect through Game Center – Live HIGH: Connect Interactive one hour Research, stats and - Weekly video
Google+ for chat & updates of player and through Google+ to NFL Fantasy Live projections. highlights tailored to
hangouts. full team stats, video text or video chat show weekdays & Fantasy podcast & players on user’s
- Official FF game & highlights & chat all in with members of Sundays. Send blog with analysis & fantasy team.
NFL-managed Free FF one refined page. your league. questions/comments videos. - Button on the page
Leagues. Site-wide discussion for analysts to discuss Fantasy Guru offers to link you to buy
board for users. live, or watch suggestions and extra tickets for any of your
segments later. advice. players’ games.
Userscan manage by Stat-Tracker shows MID: Users can view Video spotlights NFL News, videos & - “Twitter
PC, phone, TV or stats in real-time and and post messages to posted weekly. Offers articles by fantasy Intelligence” – shows
tablet, and also has a live as the games are a FF discussion board, player reviews, Experts accessible what experts are
universal iOS, Google being played. league message experts’ predictions, from League home saying on Twitter
Play, and Amazon board, or “Smack and “Fantasy Football page. users players.
Kindle Store app. Talk” directly to their Live,” a 1 hour long Comprehensive, - Personalized articles
opponent for the weekly series. searchable FAQ. recapping each
week. player’s weekly
fantasy matchups.
iOS & Google Play Consolidated stats, LOW: League, site- Fantasy Football All-in-one Fantasy App Central – Install
apps. projects, and player wide discussion Today live shows News site with apps created by third-
- “Fantasy Football news available in all boards and polls. Live weekdays and videos, live player party developers for
Free” perfect for in one Team page. fan chat is housed at Sundays with live news, trends, a added features.
casual users. separate Fantasy chat feature. twitter feed, and live
News site. chat.
The most Fantasy Cast: live Live Draft Chat, Series of short videos Array of relevant FF Users who are ESPN
customizable free FF play-by-play. Smack Boards, Polls & that cover the basics content: Daily Insiders have access
game available. Watch List: Put Site-wide FF for beginners. podcasts, videos, to more resources &
injured players who discussion board. staff columnists & features.
may come back on exclusive insider
list so you don’t content.
forget.
Comprehensive Simple, detailed LOW: Fantasy Chat NFL video highlights, Headlines, podcasts “WhatIfSports NFL”
fantasy site not pages without getting Central and polls for no Fantasy-specific and writer exclusives partnership with MSN
interrupted by league lost in the navigation. users to participate. video news. and an in-depth “How offers editorials,
or other subsidiary To Play” page. Player fantasy predictions,
content. Made for tools and research to projections, and
beginners and expert
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users.

5. NFL.com
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6. NFL.com is the Official Fantasy Football game with league
and fantasy media along with the best tools for social
engagement.
 Main Draw: The official Fantasy Football game. League and Fantasy news all-in-one.
 Page Activities: Game Center
Live updates of player and team stats, video highlights & chat all in one refined page.
Fantasy podcast & blog with analysis & videos.
Fantasy Guru offers suggestions and extra advice.
 Level of Engagement: HIGH
Connect through Google+ for chat and hangouts.
Interactive one hour NFL Fantasy Live show weekdays & Sundays. Send questions and
comments for analysts to discuss live, or watch segments later.
 Flair: Weekly video highlights tailored to players on user’s fantasy team.
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7. Fantasy Guru offers player
suggestions, advice and in-
game tutorial.
Game Center: Weekly
matchup preview, video
highlights, and Google+
enabled chat all-in-one.
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8. Yahoo! Sports
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9. Yahoo Fantasy Football is one of the oldest and largest Fantasy
sites with a simple structure and superior mobile apps for
users to manage their team anywhere.
 Main Draw: Users can manage their teams from virtually anywhere - on their PC,
mobile phone, tablet, or TV.
 Page Activities: NFL News, videos & articles by experts accessible from League home
page. Stat-Tracker shows stats in real-time and live as the games are being played.
 Level of Engagement: MID
Users can view and post messages to a FF discussion board, league message board, or “Smack
Talk” directly to their opponent for the week.
 Flair: “Twitter Intelligence” shows what experts are saying on Twitter users players.
Personalized articles recapping each player’s weekly fantasy matchups.
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10. “Twitter Intelligence” –
Tweets from experts about
players in user’s roster.
Personalized editorial-style
articles recapping the
users’ latest weekly
matchup.
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11. CBS Sports
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12. CBS Sports offers a simple, detail-packed site for casual and
advanced users but few opportunities for social engagement.
 Main Draw: iOS & Google Play
mobile apps. “Fantasy Football
Free” perfect for casual users.
 Page Activities: All-in-one
Fantasy News site with videos,
live player news, trends, a
twitter feed, and live chat.
 Level of Engagement: LOW
League, site-wide discussion
boards and polls. Fantasy
App Cental offers 3rd-party
apps to add unique features Football Today live shows
to your Fantasy game. weekdays and Sundays with live
chat feature, found at separate
Fantasy News site.
 Flair: App Central – Install
Manage on the go on your
iOS or Android device with apps created by third-party
the CBS Sports Fantasy developers for added features.
Football app.
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13. ESPN Fantasy
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14. ESPN Fantasy is the go-to for beginners and advanced users
for up-to-the-minute sports coverage by expert analysts
across their site and social media.
Main Draw: The most customizable free FF game available. Extras for insiders.
Page Activities: Fantasy Cast: live play-by-play. Team page – stats & analyses all-in-
one. Watch List: Put players who may come bac k from injury or may start for an
injured player here so you don’t forget.
Level of Engagement: MID
Live Draft Chat, Smack Boards, Polls & Site-wide FF discussion board.
Flair: Weekly video highlights tailored to players on user’s fantasy team.
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15. Easy to navigate “My
Team” page with player
overviews, stats, news,
projections, and extras for
ESPN insiders.
FantasyCast with live
league and fantasy scoring,
player and team updates.
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16. Fox Sports
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17. FOX Fantasy Football page is a comprehensive, fantasy-
focused site, with extended resources through a partnership
with MSN.com
 Main Draw: Comprehensive
League Draft Room fantasy site not interrupted by
with live League Chat league or other subsidiary
during draft. content.
 Page Activities: Simple,
detailed pages without getting
lost in the navigation. NFL
video highlights, league
headlines, podcasts and writer
exclusives.
 Level of Engagement: LOW
Fantasy Chat Central and polls
for users to participate. Live
League chat during draft.
Fantasy-focused weekly  Flair: “WhatIfSports NFL”
matchup page with real- partnership with MSN offers
time stats and scores as it editorials, fantasy predictions,
relates to the user’s game. projections, and simulations.
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