Fantasy football began in the 1960s as a way for Oakland Raiders fans to analyze games. It has since grown tremendously, with over 30 million online players spending an average of $110 per year. Fantasy football is most popular on Yahoo, ESPN, and other sites, where people can join public leagues or start private leagues with friends. Social media also plays a large role, as players use platforms like Twitter, Facebook, and YouTube to discuss their teams and games. Fantasy football has become a billion dollar industry due to its expansion online and popularity on television.
Fantasy football began in the 1960s and has since grown tremendously in popularity, with over 30 million online players today. It is most commonly played on websites like Yahoo, ESPN, and others, which host various league formats like salary cap or draft leagues. Fantasy football has expanded its presence across numerous social media platforms like Facebook, Twitter, and YouTube. Websites have also found ways to monetize fantasy football through advertising and extra services to users to help cover costs while capitalizing on the large fan engagement in the online community. The popularity of fantasy football has also translated to mainstream culture through television shows and commercials featuring the activity.
NFL.com is the official fantasy football site with top tools for social engagement like Google+ chat. Yahoo Fantasy allows managing teams from any device with a simple interface and mobile apps plus "Twitter Intelligence" and personalized articles. CBS Sports has a casual-friendly free game but limited social features while ESPN is customizable for all levels with live scoring and videos tailored for each user's team. Fox Fantasy has a comprehensive layout through a partnership with MSN for in-depth fantasy content and simulations.
The document compares three major video game consoles: Xbox One, PS4, and Wii U. It discusses their release years (2013 for Xbox One and PS4, 2012 for Wii U), peripherals (hard drives and controllers), specs, online features, and strengths/weaknesses. The Xbox One has 500GB hard drives and Xbox Live for online play, but less powerful specs than the PS4. The PS4 has better specs allowing higher quality games, but its online service is less user-friendly than Xbox Live. The Wii U has cheaper price but weaker specs, limiting high-end games, and is viewed as more casual than the other consoles.
Fantasy football started as a casual hobby but has grown into a multibillion dollar industry due to the rise of the internet and fantasy sports websites. While fantasy football remains a game, players must study real NFL players and their performances to succeed. Fantasy football is accessible to anyone willing to learn the rules of different leagues and draft an imaginary team composed of real players to score points based on their actual performances over the season. Millions of people enjoy the fun and excitement of fantasy football competitions with friends and leagues.
5 Reasons Why Football is a Popular Sport ?Mark Taylor
There are many famous sports like cricket, hockey, basketball but the most common among all is Football. Here are the top reasons why it is so: https://bit.ly/2fsHDp2
This document provides guidance for students to research and report on similar games already in the market for their proposed game idea. It instructs students to list 5 current games in the same genre, rank them by revenue, and label each with developer, publisher, and platforms. It outlines the required sections for their similar products report, including developer/publisher, platforms, gameplay features, sales information, and a conclusion on each game's success. Finally, it provides 30 minutes for initial research and instructs students to continue researching in their next period.
Xbox was founded by Microsoft in 2001 and was successful with console sales. Xbox Live brought gaming communities together with over 30 million users. Halo is one of the most profitable gaming franchises, with Halo 2 making $125 million on its first day. The document discusses Xbox's history, marketing, sales, games, reactions, and predictions for the future Xbox 720 console.
3movesmicrosoftismakingtohelpxboxonebeatplaystation4final2 151111174707-lva1-...Janice Venezia
Microsoft is making three moves to help Xbox One beat PlayStation 4:
1) Expanding streaming and cross-platform gaming between Xbox One and Windows 10 devices.
2) Adding an Xbox One TV DVR feature in 2016 to record and stream shows.
3) Focusing on exclusive games like Halo 5: Guardians and deals with publishers to strengthen its lineup compared to Sony's.
Fantasy football began in the 1960s and has since grown tremendously in popularity, with over 30 million online players today. It is most commonly played on websites like Yahoo, ESPN, and others, which host various league formats like salary cap or draft leagues. Fantasy football has expanded its presence across numerous social media platforms like Facebook, Twitter, and YouTube. Websites have also found ways to monetize fantasy football through advertising and extra services to users to help cover costs while capitalizing on the large fan engagement in the online community. The popularity of fantasy football has also translated to mainstream culture through television shows and commercials featuring the activity.
NFL.com is the official fantasy football site with top tools for social engagement like Google+ chat. Yahoo Fantasy allows managing teams from any device with a simple interface and mobile apps plus "Twitter Intelligence" and personalized articles. CBS Sports has a casual-friendly free game but limited social features while ESPN is customizable for all levels with live scoring and videos tailored for each user's team. Fox Fantasy has a comprehensive layout through a partnership with MSN for in-depth fantasy content and simulations.
The document compares three major video game consoles: Xbox One, PS4, and Wii U. It discusses their release years (2013 for Xbox One and PS4, 2012 for Wii U), peripherals (hard drives and controllers), specs, online features, and strengths/weaknesses. The Xbox One has 500GB hard drives and Xbox Live for online play, but less powerful specs than the PS4. The PS4 has better specs allowing higher quality games, but its online service is less user-friendly than Xbox Live. The Wii U has cheaper price but weaker specs, limiting high-end games, and is viewed as more casual than the other consoles.
Fantasy football started as a casual hobby but has grown into a multibillion dollar industry due to the rise of the internet and fantasy sports websites. While fantasy football remains a game, players must study real NFL players and their performances to succeed. Fantasy football is accessible to anyone willing to learn the rules of different leagues and draft an imaginary team composed of real players to score points based on their actual performances over the season. Millions of people enjoy the fun and excitement of fantasy football competitions with friends and leagues.
5 Reasons Why Football is a Popular Sport ?Mark Taylor
There are many famous sports like cricket, hockey, basketball but the most common among all is Football. Here are the top reasons why it is so: https://bit.ly/2fsHDp2
This document provides guidance for students to research and report on similar games already in the market for their proposed game idea. It instructs students to list 5 current games in the same genre, rank them by revenue, and label each with developer, publisher, and platforms. It outlines the required sections for their similar products report, including developer/publisher, platforms, gameplay features, sales information, and a conclusion on each game's success. Finally, it provides 30 minutes for initial research and instructs students to continue researching in their next period.
Xbox was founded by Microsoft in 2001 and was successful with console sales. Xbox Live brought gaming communities together with over 30 million users. Halo is one of the most profitable gaming franchises, with Halo 2 making $125 million on its first day. The document discusses Xbox's history, marketing, sales, games, reactions, and predictions for the future Xbox 720 console.
3movesmicrosoftismakingtohelpxboxonebeatplaystation4final2 151111174707-lva1-...Janice Venezia
Microsoft is making three moves to help Xbox One beat PlayStation 4:
1) Expanding streaming and cross-platform gaming between Xbox One and Windows 10 devices.
2) Adding an Xbox One TV DVR feature in 2016 to record and stream shows.
3) Focusing on exclusive games like Halo 5: Guardians and deals with publishers to strengthen its lineup compared to Sony's.
This primer consolidates the previous four that I published right before the League of Legends World Championships 2016.
The primer attempts to introduce the game to new viewers, such that they have a basic understanding to enjoy watching the finals. The primer goes through an introduction of League of Legends ("LoL") and past World Championships. The primer then delves into the basics of a MOBA, and then specifics of LoL. Finally, the primer ends with an overview of the spectator Heads-Up Display ("HUD") that is used by the broadcast.
The document is an excerpt from the February 2010 report by Overtone, Inc. analyzing social media conversations about the video game industry. It contains the table of contents which lists over 100 charts and analyses examining topics like console and publisher rankings, upcoming and released game insights, and retailer insights. The introduction provides background on how the report was compiled by applying artificial intelligence to analyze millions of consumer comments from over 30 popular social media gaming communities.
This document discusses StatzUp, a fantasy soccer game startup. It provides details on their user engagement, with over 120,000 total registrations within 4 months of launching. Their goals for the next year include partnering with Champions League clubs, reaching 1 million global users, and launching a daily fantasy game mode. The business model involves a freemium model with subscriptions and in-game coins for consumers, and revenue from sponsorships, affiliate partnerships, and white label games for businesses.
What is fantasy football? It is a new phenomenon that is emerging over the internet with people from all over the world participating. Actually, it is not a new phenomenon. It has been around for over more than 50 years now.
PC Gamer, PlayStation Magazine, and Xbox Magazine all aim to provide gaming news and reviews to audiences of their respective platforms. PC Gamer focuses mainly on PC gaming and uses bold fonts and imagery of popular games on its covers to draw readers in. It provides a mix of formal and informal writing styles within. PlayStation Magazine covers PlayStation news and comes with a playable Blu-ray disc. Its covers typically feature blues and information on what's inside. Xbox Magazine includes a demo disc and focuses on Xbox games and products with a color scheme matching the green Xbox brand. All magazines utilize layouts, sections, and varying text sizes to keep pages well organized without appearing cluttered.
The student conducted research on existing gaming magazines to inform the design of their own magazine. They analyzed covers, layouts, and content of magazines like PC Gamer, PlayStation Magazine, and Xbox Magazine. They found the magazines had similar styles, using bold fonts, game images, and sections to advertise content. The student also researched magazine website designs. For their own work, the student created practice versions of a magazine cover, double-page spread, and website to test out designs. The cover was criticized for lacking text and images. The double-page spread was called plain. The website was praised for its professional look but filler text was used. Overall, the research and tests helped the student learn best practices for magazine and website
United Games Affiliate and Player PresentationChris Nicholson
This document discusses plans to develop and launch a new mobile sports game app called United Games. It will be a free-to-play game focused on casual sports fans that allows interactive gameplay during live sporting events. The game aims to address limitations of fantasy sports by being more social, focused on fans' favorite teams, and eliminating gambling aspects. It will launch initially in the US for NFL and MLS fans in Fall 2016 and later expand internationally across 10 popular sports. The app will be distributed through a worldwide affiliate network model where affiliates earn revenue by introducing new players and building their own affiliate networks.
This document discusses plans to develop and launch a new mobile sports game app called United Games. It will be a free-to-play game focused on casual sports fans that allows interactive gameplay during live sporting events. The game aims to address limitations of fantasy sports by being more social, focused on individual teams rather than simulations, and eliminating gambling aspects. It will launch initially in the US for NFL and MLS fans in Fall 2016 and later expand internationally across popular sports like soccer, cricket, field hockey and more. The game will be distributed through a worldwide affiliate network model where affiliates earn revenue by introducing new players and building their own affiliate teams.
This document discusses disrupting the sports industry by creating a new casual mobile sports game called United Games. It aims to serve the large population of casual sports fans who are underserved by fantasy sports. United Games would allow fans to interactively play along with live sporting events on their mobile devices with their friends and favorite teams/athletes. The game would be free to play with optional in-app purchases. It would launch globally across many sports and partner with athletes/celebrities. The document outlines plans to distribute the app virally through a worldwide affiliate network who would earn revenue by introducing, promoting and playing the game.
This document provides learning objectives, success criteria, and key terms for a case study on how FIFA 14 has been marketed. It then provides details on the FIFA video game series, including its history, development milestones, marketing techniques, and criticism. The marketing campaign for FIFA 14 utilized various platforms including print, broadcast, web-based, and celebrity endorsements. The document aims to teach students how to apply these marketing concepts from FIFA 14 to their own case study analysis.
Special World Cup Whitepaper - Fantasy football is proven to increase TV ratingsFanXT
Here’re some facts about Fantasy Football
-Proven to increase TV viewership of football matches (especially the less popular ones)
-3 TIMES more engaging than top sites like Yahoo, CNN, ESPN or Wikipedia
-Proven to get sponsors and advertisers
If you're looking to run a Fantasy Football on World Cup, give us a buzz at info@fantasy4all.com. Or visit us at www.fantasy4all.com
Fantasy sports has grown exponentially from its early origins in the 1960s to a $15 billion industry today. Over 41 million people in North America play fantasy sports, with the majority spending over $100 per year on league fees and other costs. Fantasy sports players are highly engaged sports fans who spend significantly more time following and consuming sports media than average fans. The growth of daily fantasy sports sites that offer real money prizes has further increased consumer engagement with sports. Fantasy sports has changed the sports viewing experience and given fans and brands new ways to interact around sports.
Fantasy sports began in 1980 when a group of friends in New York formed a fantasy baseball league where members drafted real MLB players to compete statistically. A book published in 1984 helped popularize the concept. With the rise of the internet in the 2000s, collecting player stats and news became easier, fueling fantasy sports into a $4 billion industry. Modern fantasy sports offer various league types and platforms for online drafting and real-time scoring that keep players constantly engaged with updates on injuries and player performances. While research was once intensive, fantasy sports are now accessible for casual and avid sports fans alike.
This document provides an intrapreneurial business proposal for the San Francisco 49ers NFL franchise. It discusses the 49ers' history and ownership, business environment, target markets, competitors like the Golden State Warriors, and key stakeholders. It analyzes fan demographics, experiences offered, and identifies pain points around transportation and parking at Levi's Stadium. The proposal recommends partnering with a transportation company to provide shuttle services for fans, which would reduce traffic, pollution, and create a better experience for consumers.
The document provides a planning and production schedule for creating a fanzine that combines football, the NFL, and the impacts of social media. It includes plans to create content on the positives and negatives of social media, how social media has impacted sports, prominent sponsors in sports, and an analysis of the racist abuse faced by England players after the Euro 2020 final. The production schedule outlines tasks like researching sponsors, setting up an interview, designing page layouts, and editing content over a three week period to finalize the fanzine.
The document provides planning details for a fanzine that will discuss the intersection of sports, social media, and mental health. It includes a mood board analysis highlighting inspiration from football fanzines and articles on social media's negative impacts. The content outline details sections on sports, social media in sports, sponsors, the positives and negatives of social media, abusive behavior online, and the Euro 2020 final and aftermath. Production elements like visual style, page count, and organization are planned. A production schedule is also provided to guide research, interviews, and layout.
Fantasy football allows fans to manage virtual teams online and compete against others based on the real-life performance statistics of players. Participants draft teams from a player pool and earn points based on how those players perform in actual games throughout the season. The person with the most accumulated points at the end wins. These virtual games require knowledge of football to strategically pick players likely to score highly.
How Technology has Increased Fantasy Football Popularitymculloty
Technology has increased the experience of many activities. Here I look at how the Fantasy Football industry has been affected as internet speed and browsers have increased usability.
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
The Ultimate Fantasy Football League (UFFL) is a proposed reality show where celebrities and athletes form fantasy football teams. Viewers can become virtual co-owners of the celebrity teams and help manage rosters. Each week, the celebrity owners would discuss their teams' performances on a live TV show, debating moves and trash talking. Throughout the NFL season and playoffs, the UFFL would crown a champion celebrity owner and co-owner. The format could be replicated for other sports leagues internationally.
The Future of Fantasy Sports & Sports BettingOisin Walsh
Where Fantasy Sports meets Sports Betting - Where friends can challenge each other on 10 different sports for Fun, Beer or Cash - with minimum hassle and fuss for 1 day, 1 weekend of sport, or longer.
This document promotes becoming a founding fan of a new social media platform called YourSports (YS) that is being built for sports conversations. As a founding fan, users will gain early followers, be able to cross-post sports content to other platforms, join an authentic sports conversation without spam, get recognized in the press, and provide feedback to help shape YS as it is developed. The goal is to create a network dedicated to sports content and conversations that can eventually be monetized.
This primer consolidates the previous four that I published right before the League of Legends World Championships 2016.
The primer attempts to introduce the game to new viewers, such that they have a basic understanding to enjoy watching the finals. The primer goes through an introduction of League of Legends ("LoL") and past World Championships. The primer then delves into the basics of a MOBA, and then specifics of LoL. Finally, the primer ends with an overview of the spectator Heads-Up Display ("HUD") that is used by the broadcast.
The document is an excerpt from the February 2010 report by Overtone, Inc. analyzing social media conversations about the video game industry. It contains the table of contents which lists over 100 charts and analyses examining topics like console and publisher rankings, upcoming and released game insights, and retailer insights. The introduction provides background on how the report was compiled by applying artificial intelligence to analyze millions of consumer comments from over 30 popular social media gaming communities.
This document discusses StatzUp, a fantasy soccer game startup. It provides details on their user engagement, with over 120,000 total registrations within 4 months of launching. Their goals for the next year include partnering with Champions League clubs, reaching 1 million global users, and launching a daily fantasy game mode. The business model involves a freemium model with subscriptions and in-game coins for consumers, and revenue from sponsorships, affiliate partnerships, and white label games for businesses.
What is fantasy football? It is a new phenomenon that is emerging over the internet with people from all over the world participating. Actually, it is not a new phenomenon. It has been around for over more than 50 years now.
PC Gamer, PlayStation Magazine, and Xbox Magazine all aim to provide gaming news and reviews to audiences of their respective platforms. PC Gamer focuses mainly on PC gaming and uses bold fonts and imagery of popular games on its covers to draw readers in. It provides a mix of formal and informal writing styles within. PlayStation Magazine covers PlayStation news and comes with a playable Blu-ray disc. Its covers typically feature blues and information on what's inside. Xbox Magazine includes a demo disc and focuses on Xbox games and products with a color scheme matching the green Xbox brand. All magazines utilize layouts, sections, and varying text sizes to keep pages well organized without appearing cluttered.
The student conducted research on existing gaming magazines to inform the design of their own magazine. They analyzed covers, layouts, and content of magazines like PC Gamer, PlayStation Magazine, and Xbox Magazine. They found the magazines had similar styles, using bold fonts, game images, and sections to advertise content. The student also researched magazine website designs. For their own work, the student created practice versions of a magazine cover, double-page spread, and website to test out designs. The cover was criticized for lacking text and images. The double-page spread was called plain. The website was praised for its professional look but filler text was used. Overall, the research and tests helped the student learn best practices for magazine and website
United Games Affiliate and Player PresentationChris Nicholson
This document discusses plans to develop and launch a new mobile sports game app called United Games. It will be a free-to-play game focused on casual sports fans that allows interactive gameplay during live sporting events. The game aims to address limitations of fantasy sports by being more social, focused on fans' favorite teams, and eliminating gambling aspects. It will launch initially in the US for NFL and MLS fans in Fall 2016 and later expand internationally across 10 popular sports. The app will be distributed through a worldwide affiliate network model where affiliates earn revenue by introducing new players and building their own affiliate networks.
This document discusses plans to develop and launch a new mobile sports game app called United Games. It will be a free-to-play game focused on casual sports fans that allows interactive gameplay during live sporting events. The game aims to address limitations of fantasy sports by being more social, focused on individual teams rather than simulations, and eliminating gambling aspects. It will launch initially in the US for NFL and MLS fans in Fall 2016 and later expand internationally across popular sports like soccer, cricket, field hockey and more. The game will be distributed through a worldwide affiliate network model where affiliates earn revenue by introducing new players and building their own affiliate teams.
This document discusses disrupting the sports industry by creating a new casual mobile sports game called United Games. It aims to serve the large population of casual sports fans who are underserved by fantasy sports. United Games would allow fans to interactively play along with live sporting events on their mobile devices with their friends and favorite teams/athletes. The game would be free to play with optional in-app purchases. It would launch globally across many sports and partner with athletes/celebrities. The document outlines plans to distribute the app virally through a worldwide affiliate network who would earn revenue by introducing, promoting and playing the game.
This document provides learning objectives, success criteria, and key terms for a case study on how FIFA 14 has been marketed. It then provides details on the FIFA video game series, including its history, development milestones, marketing techniques, and criticism. The marketing campaign for FIFA 14 utilized various platforms including print, broadcast, web-based, and celebrity endorsements. The document aims to teach students how to apply these marketing concepts from FIFA 14 to their own case study analysis.
Special World Cup Whitepaper - Fantasy football is proven to increase TV ratingsFanXT
Here’re some facts about Fantasy Football
-Proven to increase TV viewership of football matches (especially the less popular ones)
-3 TIMES more engaging than top sites like Yahoo, CNN, ESPN or Wikipedia
-Proven to get sponsors and advertisers
If you're looking to run a Fantasy Football on World Cup, give us a buzz at info@fantasy4all.com. Or visit us at www.fantasy4all.com
Fantasy sports has grown exponentially from its early origins in the 1960s to a $15 billion industry today. Over 41 million people in North America play fantasy sports, with the majority spending over $100 per year on league fees and other costs. Fantasy sports players are highly engaged sports fans who spend significantly more time following and consuming sports media than average fans. The growth of daily fantasy sports sites that offer real money prizes has further increased consumer engagement with sports. Fantasy sports has changed the sports viewing experience and given fans and brands new ways to interact around sports.
Fantasy sports began in 1980 when a group of friends in New York formed a fantasy baseball league where members drafted real MLB players to compete statistically. A book published in 1984 helped popularize the concept. With the rise of the internet in the 2000s, collecting player stats and news became easier, fueling fantasy sports into a $4 billion industry. Modern fantasy sports offer various league types and platforms for online drafting and real-time scoring that keep players constantly engaged with updates on injuries and player performances. While research was once intensive, fantasy sports are now accessible for casual and avid sports fans alike.
This document provides an intrapreneurial business proposal for the San Francisco 49ers NFL franchise. It discusses the 49ers' history and ownership, business environment, target markets, competitors like the Golden State Warriors, and key stakeholders. It analyzes fan demographics, experiences offered, and identifies pain points around transportation and parking at Levi's Stadium. The proposal recommends partnering with a transportation company to provide shuttle services for fans, which would reduce traffic, pollution, and create a better experience for consumers.
The document provides a planning and production schedule for creating a fanzine that combines football, the NFL, and the impacts of social media. It includes plans to create content on the positives and negatives of social media, how social media has impacted sports, prominent sponsors in sports, and an analysis of the racist abuse faced by England players after the Euro 2020 final. The production schedule outlines tasks like researching sponsors, setting up an interview, designing page layouts, and editing content over a three week period to finalize the fanzine.
The document provides planning details for a fanzine that will discuss the intersection of sports, social media, and mental health. It includes a mood board analysis highlighting inspiration from football fanzines and articles on social media's negative impacts. The content outline details sections on sports, social media in sports, sponsors, the positives and negatives of social media, abusive behavior online, and the Euro 2020 final and aftermath. Production elements like visual style, page count, and organization are planned. A production schedule is also provided to guide research, interviews, and layout.
Fantasy football allows fans to manage virtual teams online and compete against others based on the real-life performance statistics of players. Participants draft teams from a player pool and earn points based on how those players perform in actual games throughout the season. The person with the most accumulated points at the end wins. These virtual games require knowledge of football to strategically pick players likely to score highly.
How Technology has Increased Fantasy Football Popularitymculloty
Technology has increased the experience of many activities. Here I look at how the Fantasy Football industry has been affected as internet speed and browsers have increased usability.
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
The Ultimate Fantasy Football League (UFFL) is a proposed reality show where celebrities and athletes form fantasy football teams. Viewers can become virtual co-owners of the celebrity teams and help manage rosters. Each week, the celebrity owners would discuss their teams' performances on a live TV show, debating moves and trash talking. Throughout the NFL season and playoffs, the UFFL would crown a champion celebrity owner and co-owner. The format could be replicated for other sports leagues internationally.
The Future of Fantasy Sports & Sports BettingOisin Walsh
Where Fantasy Sports meets Sports Betting - Where friends can challenge each other on 10 different sports for Fun, Beer or Cash - with minimum hassle and fuss for 1 day, 1 weekend of sport, or longer.
This document promotes becoming a founding fan of a new social media platform called YourSports (YS) that is being built for sports conversations. As a founding fan, users will gain early followers, be able to cross-post sports content to other platforms, join an authentic sports conversation without spam, get recognized in the press, and provide feedback to help shape YS as it is developed. The goal is to create a network dedicated to sports content and conversations that can eventually be monetized.
The document discusses the NBA's use of social media and provides examples of its strategies and activities. Some key takeaways are:
1. The NBA has been highly successful on social media, with over 38 million followers across platforms. It emphasizes integration across sites and using social media to enhance the fan experience.
2. The NBA amplifies organic content and discussions. It also creates content like the Jenson Button video that garnered nearly 600,000 views.
3. Innovation is a pillar of the NBA's approach, with initiatives like the Mike Mosaic, interactive social experiences, and location-based check-ins during games.
4. The NBA aims to balance opportunities on social media against risks
The document discusses the NBA's use of social media and provides examples of its strategies and activities. Some key takeaways are:
1. The NBA has been highly successful on social media, with over 38 million followers across platforms. It integrates social media deeply into its brand and content.
2. The NBA focuses on providing fans the content they want, when and where they want it. It amplifies organic content and strategically partners with brands to create new opportunities.
3. Innovation is a pillar of the NBA's approach, from interactive experiences to aggregating conversations. It experiments with new platforms while maintaining consistency in messaging.
New tools and services to take your live ops to the next levelCrystin Cox
PlayFab is a backend platform for building and operating live games. It provides a suite of LiveOps tools and services to help developers continually engage with player communities over long periods of time. These tools include multiplayer and matchmaking, analytics and insights, user generated content, commerce features, and more. PlayFab aims to make LiveOps more efficient, complete, reliable and real-time compared to building services independently. It supports games across all major platforms and devices.
3. +
History of Fantasy Football
- Started in 1962 – Oakland
- Originally was just something to bring fans and their money together
to analyze the Oakland Raiders Football games
- League consisted of 8 teams (members) then a commissioner and a
secretary to handle the trading and money all on paper
- Bull Tunnel (Raiders PR Representative) and Scotty Starline
(Tribune Reporter) made the first unofficial rule book– which became
the official rulebook for modern day Fantasy Football
- An original member must either be:
1. An administrative affiliate of the AFL
2. A journalist with direct relation to pro football
3. Someone who has purchased or sold 10 season tickets for
the Raiders' 1963 season
- In 1969– Fantasy Football went public in Kings X Sports Bar in
Oakland
- Kings X continues to be a Fantasy Headquarter today hosting 6 Live
leagues and even a Queens Division (all women)
5. +
- Over 30 million online players
- 6.5 million are women
- On average, players spend $110 on their team a year
- All online therefore you can play with complete strangers, or start a
league on your own with your friends
- More statistics
7. +
Pick „Em Leagues
This format is offered on all
fantasy sites
(yahoo, ESPN, AOL, Sandbox)
Easiest, least time consuming
version of Fantasy
Traditional gambling sense, you
just pick the team you think will
win
8. +
Salary Cap League
Player acts as a virtual owner with
a virtual bank account and receive
point for individual athlete
performance in game
You have to keep up with trades
and manage your team on a strict
budget to try and build the best
outcome for each match up on a
weekend
Yahoo! Offers this free, however it
can reach up to $20 on Sandbox
Average salary per week is $75
million (fake money)
9. +
Full Fantasy Football
Most popular, most time
consuming
Can be played head to head like
pick‟em leagues, or like a salary
cap league
Hosts a Draft – length and time to
be decided by league officials
You chose who you want, has to fill
certain position requirements, and
you can also sign a number of
your players up for multiple
seasons, like a real manager
Free on Yahoo! But can get pricey
on the other sites
Individual leagues set buy in prices
11. +
An Overview…
Compliments of Socialmention.com
12. +
More Overview…
Google Trends mapped the
past 90 days
Only popular in areas where
football is popular
13. +
It‟s life on Yahoo!
Fantasy Football has brought more users to Yahoo! After
Google had taken a lot of its popularity away
In 2006 it was revealed that "Fans spend more time on Yahoo!
Sports than any other sports site" according to comScore
Media Metrix
Yahoo! Competes for viewership and participation with ESPN
and Sandbox, but has held a slight lead over both
14. +
Life on Twitter…
Fantasy Football has a very active life on Twitter. Players tweet about their
games, but also @YahooFantasyFootball has a Twitter and tweets stats
that could be used to change players rosters.
15. +
Life on Facebook…
There is Fantasy 2012 app on
Facebook that allows user to
link their fantasy team from
Yahoo to their Facebook
Players often leave messages
to each other on Facebook
16. +
Life on YouTube
Series of Videos being posted weekly for comedy purpose, but revolve
around Fantasy Football.
People post videos of their own teams drafts
Commercials get posted to YouTube that also get displayed online
about Fantasy Football
Even more topics about fantasy football
17. +
It‟s expansion into the Groundswell
according to Li and Bernoff…
18. +
Listening and Talking
Yahoo! Does a great job of taking feedback from players over
the years to build what Fantasy Football has become today
November 11, 2012 – Yahoo! Servers crashed and no one
could access their Fantasy. Yahoo! Listened to everything
players had to say and fixed the problem, and sent out an
apology from Ken Fuchs (head of Yahoo! Sports)
Gives appropriate space to leave comments to Yahoo! About
the Fantasy Leagues
19. +
Energizing
Yahoo! Sports has outdone itself energizing it‟s Fantasy
Leagues.
There are commercials during sports games, souvenirs you
can buy about fantasy, they have opened in all gateways
including a phone app
There hired “Fantasy Experts” to keep players informed who
host blogs and keep stat books
20. +
Supporting and Embracing
The support system is great because it allows so many
avenues for players to communicate with one another
The embracement's to allow players to build off of ideas and
communicate right to Yahoo! Has been great because of all the
blogs and open forums
It is really all online, and it‟s quick popularity and structure
represents the strong presence it holds in the groundswell
21. +
The Marketing Funnel
Fantasy Football became so popular because it used the
simple marketing strategy of the funnel to jump into the online
community
23. +
The League FX
Very popular TV show about a group of friends and their private
Fantasy Football League
Provides Accurate Description of life in a league
25. +
Bibliography
Aliff, N. (n.d.). Yahoo! Sports Fantasy Football. Yahoo! Sports
Fantasy Football. Retrieved November 21, 2012, from
http://football.fantasysports.yahoo.com/?lid=332315
Hunt, M. (n.d.). HowStuffWorks "Fantasy Football History".
HowStuffWorks "Entertainment". Retrieved November
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