Fantasy football began in the 1960s and has since grown tremendously in popularity, with over 30 million online players today. It is most commonly played on websites like Yahoo, ESPN, and others, which host various league formats like salary cap or draft leagues. Fantasy football has expanded its presence across numerous social media platforms like Facebook, Twitter, and YouTube. Websites have also found ways to monetize fantasy football through advertising and extra services to users to help cover costs while capitalizing on the large fan engagement in the online community. The popularity of fantasy football has also translated to mainstream culture through television shows and commercials featuring the activity.
Fantasy football began in the 1960s as a way for Oakland Raiders fans to analyze games. It has since grown tremendously, with over 30 million online players spending an average of $110 per year. Fantasy football is most popular on Yahoo, ESPN, and other sites, where people can join public leagues or start private leagues with friends. Social media also plays a large role, as players use platforms like Twitter, Facebook, and YouTube to discuss their teams and games. Fantasy football has become a billion dollar industry due to its expansion online and popularity on television.
Fantasy football allows fans to manage virtual teams online and compete against others based on the real-life performance statistics of players. Participants draft teams from a player pool and earn points based on how those players perform in actual games throughout the season. The person with the most accumulated points at the end wins. These virtual games require knowledge of football to strategically pick players likely to score highly.
The document compares three major video game consoles: Xbox One, PS4, and Wii U. It discusses their release years (2013 for Xbox One and PS4, 2012 for Wii U), peripherals (hard drives and controllers), specs, online features, and strengths/weaknesses. The Xbox One has 500GB hard drives and Xbox Live for online play, but less powerful specs than the PS4. The PS4 has better specs allowing higher quality games, but its online service is less user-friendly than Xbox Live. The Wii U has cheaper price but weaker specs, limiting high-end games, and is viewed as more casual than the other consoles.
This document provides guidance for students to research and report on similar games already in the market for their proposed game idea. It instructs students to list 5 current games in the same genre, rank them by revenue, and label each with developer, publisher, and platforms. It outlines the required sections for their similar products report, including developer/publisher, platforms, gameplay features, sales information, and a conclusion on each game's success. Finally, it provides 30 minutes for initial research and instructs students to continue researching in their next period.
This document discusses StatzUp, a fantasy soccer game startup. It provides details on their user engagement, with over 120,000 total registrations within 4 months of launching. Their goals for the next year include partnering with Champions League clubs, reaching 1 million global users, and launching a daily fantasy game mode. The business model involves a freemium model with subscriptions and in-game coins for consumers, and revenue from sponsorships, affiliate partnerships, and white label games for businesses.
Beyond Research Note: Xbox One vs PS4 - The Battle for Share of VoiceBeyond
The document analyzes online conversations around the launches of the Xbox One and PS4. It finds that while Microsoft pushed an "all-in-one" entertainment message, the PS4 narrowly won the overall conversation share and had more positive conversations driven by praise for its gaming features. The Xbox One faced criticism from gamers who felt Microsoft emphasized entertainment over gaming. While the Xbox One may gain new users by targeting entertainment, the PS4 appeared to win over committed gamers pre-launch.
The NFL proposal outlines a sponsorship opportunity for Walmart to partner with the NFL for the 2016-2017 season. The NFL is one of the largest sports leagues in the world with over 256 regular season games played across 32 teams, culminating in the Super Bowl. The proposal details various marketing opportunities available to Walmart through the partnership, including logo usage, events access, and co-promotional campaigns. It also provides an overview of metrics to measure the impact of the sponsorship on Walmart's business goals.
This document provides a marketing plan for Twitch Interactive. It includes a background on Twitch's origins and growth, a SWOT analysis, details on Twitch's target audience and customer profiles. The marketing goals are to increase total minutes watched by 80% in 2021 and increase female interaction on the platform from 35% to 45% in 2021. Strategies include positive interactions with content creators, third party integrations, promoting non-gaming categories and female streamers.
Fantasy football began in the 1960s as a way for Oakland Raiders fans to analyze games. It has since grown tremendously, with over 30 million online players spending an average of $110 per year. Fantasy football is most popular on Yahoo, ESPN, and other sites, where people can join public leagues or start private leagues with friends. Social media also plays a large role, as players use platforms like Twitter, Facebook, and YouTube to discuss their teams and games. Fantasy football has become a billion dollar industry due to its expansion online and popularity on television.
Fantasy football allows fans to manage virtual teams online and compete against others based on the real-life performance statistics of players. Participants draft teams from a player pool and earn points based on how those players perform in actual games throughout the season. The person with the most accumulated points at the end wins. These virtual games require knowledge of football to strategically pick players likely to score highly.
The document compares three major video game consoles: Xbox One, PS4, and Wii U. It discusses their release years (2013 for Xbox One and PS4, 2012 for Wii U), peripherals (hard drives and controllers), specs, online features, and strengths/weaknesses. The Xbox One has 500GB hard drives and Xbox Live for online play, but less powerful specs than the PS4. The PS4 has better specs allowing higher quality games, but its online service is less user-friendly than Xbox Live. The Wii U has cheaper price but weaker specs, limiting high-end games, and is viewed as more casual than the other consoles.
This document provides guidance for students to research and report on similar games already in the market for their proposed game idea. It instructs students to list 5 current games in the same genre, rank them by revenue, and label each with developer, publisher, and platforms. It outlines the required sections for their similar products report, including developer/publisher, platforms, gameplay features, sales information, and a conclusion on each game's success. Finally, it provides 30 minutes for initial research and instructs students to continue researching in their next period.
This document discusses StatzUp, a fantasy soccer game startup. It provides details on their user engagement, with over 120,000 total registrations within 4 months of launching. Their goals for the next year include partnering with Champions League clubs, reaching 1 million global users, and launching a daily fantasy game mode. The business model involves a freemium model with subscriptions and in-game coins for consumers, and revenue from sponsorships, affiliate partnerships, and white label games for businesses.
Beyond Research Note: Xbox One vs PS4 - The Battle for Share of VoiceBeyond
The document analyzes online conversations around the launches of the Xbox One and PS4. It finds that while Microsoft pushed an "all-in-one" entertainment message, the PS4 narrowly won the overall conversation share and had more positive conversations driven by praise for its gaming features. The Xbox One faced criticism from gamers who felt Microsoft emphasized entertainment over gaming. While the Xbox One may gain new users by targeting entertainment, the PS4 appeared to win over committed gamers pre-launch.
The NFL proposal outlines a sponsorship opportunity for Walmart to partner with the NFL for the 2016-2017 season. The NFL is one of the largest sports leagues in the world with over 256 regular season games played across 32 teams, culminating in the Super Bowl. The proposal details various marketing opportunities available to Walmart through the partnership, including logo usage, events access, and co-promotional campaigns. It also provides an overview of metrics to measure the impact of the sponsorship on Walmart's business goals.
This document provides a marketing plan for Twitch Interactive. It includes a background on Twitch's origins and growth, a SWOT analysis, details on Twitch's target audience and customer profiles. The marketing goals are to increase total minutes watched by 80% in 2021 and increase female interaction on the platform from 35% to 45% in 2021. Strategies include positive interactions with content creators, third party integrations, promoting non-gaming categories and female streamers.
Este documento promociona los servicios de una pizzería que ofrece pizzas caseras horneadas al gusto del cliente. Los clientes pueden personalizar sus pizzas eligiendo entre una variedad de ingredientes y salsas. La pizzería ofrece entregas a domicilio y diferentes tamaños de pizza a precios asequibles.
El documento presenta una lista de 12 áreas relacionadas con las artes y el diseño, incluyendo las artes plásticas como el dibujo, la pintura y la escultura, el diseño gráfico para publicidad e ilustración, el diseño de objetos y textiles, el diseño de espacios como el interiorismo y la arquitectura, y medios como el cine, la televisión, los videojuegos y las páginas web.
NFL.com is the official fantasy football site with top tools for social engagement like Google+ chat. Yahoo Fantasy allows managing teams from any device with a simple interface and mobile apps plus "Twitter Intelligence" and personalized articles. CBS Sports has a casual-friendly free game but limited social features while ESPN is customizable for all levels with live scoring and videos tailored for each user's team. Fox Fantasy has a comprehensive layout through a partnership with MSN for in-depth fantasy content and simulations.
United Games Affiliate and Player PresentationChris Nicholson
This document discusses plans to develop and launch a new mobile sports game app called United Games. It will be a free-to-play game focused on casual sports fans that allows interactive gameplay during live sporting events. The game aims to address limitations of fantasy sports by being more social, focused on fans' favorite teams, and eliminating gambling aspects. It will launch initially in the US for NFL and MLS fans in Fall 2016 and later expand internationally across 10 popular sports. The app will be distributed through a worldwide affiliate network model where affiliates earn revenue by introducing new players and building their own affiliate networks.
This document discusses plans to develop and launch a new mobile sports game app called United Games. It will be a free-to-play game focused on casual sports fans that allows interactive gameplay during live sporting events. The game aims to address limitations of fantasy sports by being more social, focused on individual teams rather than simulations, and eliminating gambling aspects. It will launch initially in the US for NFL and MLS fans in Fall 2016 and later expand internationally across popular sports like soccer, cricket, field hockey and more. The game will be distributed through a worldwide affiliate network model where affiliates earn revenue by introducing new players and building their own affiliate teams.
This document discusses disrupting the sports industry by creating a new casual mobile sports game called United Games. It aims to serve the large population of casual sports fans who are underserved by fantasy sports. United Games would allow fans to interactively play along with live sporting events on their mobile devices with their friends and favorite teams/athletes. The game would be free to play with optional in-app purchases. It would launch globally across many sports and partner with athletes/celebrities. The document outlines plans to distribute the app virally through a worldwide affiliate network who would earn revenue by introducing, promoting and playing the game.
How Technology has Increased Fantasy Football Popularitymculloty
Technology has increased the experience of many activities. Here I look at how the Fantasy Football industry has been affected as internet speed and browsers have increased usability.
Special World Cup Whitepaper - Fantasy football is proven to increase TV ratingsFanXT
Here’re some facts about Fantasy Football
-Proven to increase TV viewership of football matches (especially the less popular ones)
-3 TIMES more engaging than top sites like Yahoo, CNN, ESPN or Wikipedia
-Proven to get sponsors and advertisers
If you're looking to run a Fantasy Football on World Cup, give us a buzz at info@fantasy4all.com. Or visit us at www.fantasy4all.com
The document discusses the NBA's use of social media and provides examples of its strategies and activities. Some key takeaways are:
1. The NBA has been highly successful on social media, with over 38 million followers across platforms. It emphasizes integration across sites and using social media to enhance the fan experience.
2. The NBA amplifies organic content and discussions. It also creates content like the Jenson Button video that garnered nearly 600,000 views.
3. Innovation is a pillar of the NBA's approach, with initiatives like the Mike Mosaic, interactive social experiences, and location-based check-ins during games.
4. The NBA aims to balance opportunities on social media against risks
The document discusses the NBA's use of social media and provides examples of its strategies and activities. Some key takeaways are:
1. The NBA has been highly successful on social media, with over 38 million followers across platforms. It integrates social media deeply into its brand and content.
2. The NBA focuses on providing fans the content they want, when and where they want it. It amplifies organic content and strategically partners with brands to create new opportunities.
3. Innovation is a pillar of the NBA's approach, from interactive experiences to aggregating conversations. It experiments with new platforms while maintaining consistency in messaging.
Fantasy sports has grown exponentially from its early origins in the 1960s to a $15 billion industry today. Over 41 million people in North America play fantasy sports, with the majority spending over $100 per year on league fees and other costs. Fantasy sports players are highly engaged sports fans who spend significantly more time following and consuming sports media than average fans. The growth of daily fantasy sports sites that offer real money prizes has further increased consumer engagement with sports. Fantasy sports has changed the sports viewing experience and given fans and brands new ways to interact around sports.
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
The document provides a planning and production schedule for creating a fanzine that combines football, the NFL, and the impacts of social media. It includes plans to create content on the positives and negatives of social media, how social media has impacted sports, prominent sponsors in sports, and an analysis of the racist abuse faced by England players after the Euro 2020 final. The production schedule outlines tasks like researching sponsors, setting up an interview, designing page layouts, and editing content over a three week period to finalize the fanzine.
The document provides planning details for a fanzine that will discuss the intersection of sports, social media, and mental health. It includes a mood board analysis highlighting inspiration from football fanzines and articles on social media's negative impacts. The content outline details sections on sports, social media in sports, sponsors, the positives and negatives of social media, abusive behavior online, and the Euro 2020 final and aftermath. Production elements like visual style, page count, and organization are planned. A production schedule is also provided to guide research, interviews, and layout.
This document promotes becoming a founding fan of a new social media platform called YourSports (YS) that is being built for sports conversations. As a founding fan, users will gain early followers, be able to cross-post sports content to other platforms, join an authentic sports conversation without spam, get recognized in the press, and provide feedback to help shape YS as it is developed. The goal is to create a network dedicated to sports content and conversations that can eventually be monetized.
This document provides an overview of esports and the esports.com platform. It discusses what esports means, major esports titles, market size and future growth opportunities. It then details the esports ecosystem including publishers, event organizers, teams and fanbase. The document outlines esports.com's vision to create a unified platform for all esports news, scores, and statistics. It discusses the company's use of blockchain technology and an ERC20 token called ERT that will be used on the platform. Finally, it provides roadmaps and details on token distribution and use of funds.
Fantasy sports began in 1980 when a group of friends in New York formed a fantasy baseball league where members drafted real MLB players to compete statistically. A book published in 1984 helped popularize the concept. With the rise of the internet in the 2000s, collecting player stats and news became easier, fueling fantasy sports into a $4 billion industry. Modern fantasy sports offer various league types and platforms for online drafting and real-time scoring that keep players constantly engaged with updates on injuries and player performances. While research was once intensive, fantasy sports are now accessible for casual and avid sports fans alike.
Este documento promociona los servicios de una pizzería que ofrece pizzas caseras horneadas al gusto del cliente. Los clientes pueden personalizar sus pizzas eligiendo entre una variedad de ingredientes y salsas. La pizzería ofrece entregas a domicilio y diferentes tamaños de pizza a precios asequibles.
El documento presenta una lista de 12 áreas relacionadas con las artes y el diseño, incluyendo las artes plásticas como el dibujo, la pintura y la escultura, el diseño gráfico para publicidad e ilustración, el diseño de objetos y textiles, el diseño de espacios como el interiorismo y la arquitectura, y medios como el cine, la televisión, los videojuegos y las páginas web.
NFL.com is the official fantasy football site with top tools for social engagement like Google+ chat. Yahoo Fantasy allows managing teams from any device with a simple interface and mobile apps plus "Twitter Intelligence" and personalized articles. CBS Sports has a casual-friendly free game but limited social features while ESPN is customizable for all levels with live scoring and videos tailored for each user's team. Fox Fantasy has a comprehensive layout through a partnership with MSN for in-depth fantasy content and simulations.
United Games Affiliate and Player PresentationChris Nicholson
This document discusses plans to develop and launch a new mobile sports game app called United Games. It will be a free-to-play game focused on casual sports fans that allows interactive gameplay during live sporting events. The game aims to address limitations of fantasy sports by being more social, focused on fans' favorite teams, and eliminating gambling aspects. It will launch initially in the US for NFL and MLS fans in Fall 2016 and later expand internationally across 10 popular sports. The app will be distributed through a worldwide affiliate network model where affiliates earn revenue by introducing new players and building their own affiliate networks.
This document discusses plans to develop and launch a new mobile sports game app called United Games. It will be a free-to-play game focused on casual sports fans that allows interactive gameplay during live sporting events. The game aims to address limitations of fantasy sports by being more social, focused on individual teams rather than simulations, and eliminating gambling aspects. It will launch initially in the US for NFL and MLS fans in Fall 2016 and later expand internationally across popular sports like soccer, cricket, field hockey and more. The game will be distributed through a worldwide affiliate network model where affiliates earn revenue by introducing new players and building their own affiliate teams.
This document discusses disrupting the sports industry by creating a new casual mobile sports game called United Games. It aims to serve the large population of casual sports fans who are underserved by fantasy sports. United Games would allow fans to interactively play along with live sporting events on their mobile devices with their friends and favorite teams/athletes. The game would be free to play with optional in-app purchases. It would launch globally across many sports and partner with athletes/celebrities. The document outlines plans to distribute the app virally through a worldwide affiliate network who would earn revenue by introducing, promoting and playing the game.
How Technology has Increased Fantasy Football Popularitymculloty
Technology has increased the experience of many activities. Here I look at how the Fantasy Football industry has been affected as internet speed and browsers have increased usability.
Special World Cup Whitepaper - Fantasy football is proven to increase TV ratingsFanXT
Here’re some facts about Fantasy Football
-Proven to increase TV viewership of football matches (especially the less popular ones)
-3 TIMES more engaging than top sites like Yahoo, CNN, ESPN or Wikipedia
-Proven to get sponsors and advertisers
If you're looking to run a Fantasy Football on World Cup, give us a buzz at info@fantasy4all.com. Or visit us at www.fantasy4all.com
The document discusses the NBA's use of social media and provides examples of its strategies and activities. Some key takeaways are:
1. The NBA has been highly successful on social media, with over 38 million followers across platforms. It emphasizes integration across sites and using social media to enhance the fan experience.
2. The NBA amplifies organic content and discussions. It also creates content like the Jenson Button video that garnered nearly 600,000 views.
3. Innovation is a pillar of the NBA's approach, with initiatives like the Mike Mosaic, interactive social experiences, and location-based check-ins during games.
4. The NBA aims to balance opportunities on social media against risks
The document discusses the NBA's use of social media and provides examples of its strategies and activities. Some key takeaways are:
1. The NBA has been highly successful on social media, with over 38 million followers across platforms. It integrates social media deeply into its brand and content.
2. The NBA focuses on providing fans the content they want, when and where they want it. It amplifies organic content and strategically partners with brands to create new opportunities.
3. Innovation is a pillar of the NBA's approach, from interactive experiences to aggregating conversations. It experiments with new platforms while maintaining consistency in messaging.
Fantasy sports has grown exponentially from its early origins in the 1960s to a $15 billion industry today. Over 41 million people in North America play fantasy sports, with the majority spending over $100 per year on league fees and other costs. Fantasy sports players are highly engaged sports fans who spend significantly more time following and consuming sports media than average fans. The growth of daily fantasy sports sites that offer real money prizes has further increased consumer engagement with sports. Fantasy sports has changed the sports viewing experience and given fans and brands new ways to interact around sports.
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
The document provides a planning and production schedule for creating a fanzine that combines football, the NFL, and the impacts of social media. It includes plans to create content on the positives and negatives of social media, how social media has impacted sports, prominent sponsors in sports, and an analysis of the racist abuse faced by England players after the Euro 2020 final. The production schedule outlines tasks like researching sponsors, setting up an interview, designing page layouts, and editing content over a three week period to finalize the fanzine.
The document provides planning details for a fanzine that will discuss the intersection of sports, social media, and mental health. It includes a mood board analysis highlighting inspiration from football fanzines and articles on social media's negative impacts. The content outline details sections on sports, social media in sports, sponsors, the positives and negatives of social media, abusive behavior online, and the Euro 2020 final and aftermath. Production elements like visual style, page count, and organization are planned. A production schedule is also provided to guide research, interviews, and layout.
This document promotes becoming a founding fan of a new social media platform called YourSports (YS) that is being built for sports conversations. As a founding fan, users will gain early followers, be able to cross-post sports content to other platforms, join an authentic sports conversation without spam, get recognized in the press, and provide feedback to help shape YS as it is developed. The goal is to create a network dedicated to sports content and conversations that can eventually be monetized.
This document provides an overview of esports and the esports.com platform. It discusses what esports means, major esports titles, market size and future growth opportunities. It then details the esports ecosystem including publishers, event organizers, teams and fanbase. The document outlines esports.com's vision to create a unified platform for all esports news, scores, and statistics. It discusses the company's use of blockchain technology and an ERC20 token called ERT that will be used on the platform. Finally, it provides roadmaps and details on token distribution and use of funds.
Fantasy sports began in 1980 when a group of friends in New York formed a fantasy baseball league where members drafted real MLB players to compete statistically. A book published in 1984 helped popularize the concept. With the rise of the internet in the 2000s, collecting player stats and news became easier, fueling fantasy sports into a $4 billion industry. Modern fantasy sports offer various league types and platforms for online drafting and real-time scoring that keep players constantly engaged with updates on injuries and player performances. While research was once intensive, fantasy sports are now accessible for casual and avid sports fans alike.
DreamFoot is a free online football management game that allows users to manage virtual football teams and leagues. It provides more variety and flexibility than other football management games by allowing users to choose countries, teams, players, tactics, and participate in a high number of matches. The game aims to combine elements of real-world football with exciting gameplay. It has over 13,000 monthly active users and generates around €500-600 in revenue per month through premium accounts and in-game purchases. The founders are seeking €50,000 in investment to improve the user experience and advertising.
The document discusses a fantasy football advice website called FF Wolf (Fantasywolf.com) that provides statistical projections and rankings to help users with their fantasy football drafts and lineups. The website aims to differentiate itself from competitors by marketing itself like an investment firm, with stock market-style graphics and positioning fantasy football as similar to investing in the stock market.
Our Global Games Market Report consists of trends, revenues, and projections for all regions and top countries, market segments, and key countries for the period 2016-2020. Trusted by key players both inside and outside the industry, it provides a clear overview of the current state and future outlook of the global games market.
Microtransaction Politics in FIFA Ultimate Team: Game Fans, Twitch Streamers,...Piotr Siuda
01/12/2022; event: The World Cup Conference, MultiPlay
The video game FIFA (Electronic Arts) is an annually released title with a very profitable “FIFA Ultimate Team” (FUT) game mode played by a large community of gamers. This has led to the emergence of celebrity FUT content creators on Twitch and on YouTube, yet also tensions between these individuals, the “average” player, and the game’s developers. The chapter explores players’ attitudes to and issues with the more powerful actors within the FUT ecosystem, offering us an incisive case study of ongoing changes and tensions in the relationships between players, developers, and content creators. In study design and analysis, the qualitative directed content analysis approach was used, as the chapter extands the project conducted over three years on the official FUT forum by one of the authors. Key categories of gamers’ criticism of content creators are indicated, keeping in mind biases that could result from this deductive approach. The players see content creators on Twitch and YouTube as a source of numerous frustrations related to gameplay, as reinforcing the game’s micropayment, and even as solely self-interested profit-makers with little “true” interest in the game. This even extends to what can only be termed conspiracy theories about the relationships between EA and FUT’s most visible content creators, with players proposing numerous surreptious connectinos between the two. The chapter hence shows what happens when successful game content creators, and the “average” player, clash, and how FUT is a valuable case study of emerging power dynamics within gaming and game culture more broadly.
Microtransaction Politics in FIFA Ultimate Team: Game Fans, Twitch Streamers,...
Final ff
1. + A Look into the
Social Media Aspects of
By Caroline Early
2. +
How it all began…
Login to an actual fantasy league page here.
3. +
History of Fantasy Football
- Started in 1962 – Oakland
- Originally was just something to bring fans and their money together
to analyze the Oakland Raiders Football games
- League consisted of 8 teams (members) then a commissioner and a
secretary to handle the trading and money all on paper
- Bull Tunnel (Raiders PR Representative) and Scotty Starline
(Tribune Reporter) made the first unofficial rule book– which became
the official rulebook for modern day Fantasy Football
- An original member must either be:
1. An administrative affiliate of the AFL
2. A journalist with direct relation to pro football
3. Someone who has purchased or sold 10 season tickets for
the Raiders' 1963 season
- In 1969– Fantasy Football went public in Kings X Sports Bar in
Oakland
- Kings X continues to be a Fantasy Headquarter today hosting 6 Live
leagues and even a Queens Division (all women)
5. +
- Over 30 million online players
- 6.5 million are women
- On average, players spend $110 on their team a year
- All online therefore you can play with complete strangers, or start a
league on your own with your friends
- More statistics
7. +
Pick „Em Leagues
This format is offered on all
fantasy sites (yahoo, ESPN,
AOL, Sandbox)
Easiest, least time consuming
version of Fantasy
Traditional gambling sense, you
just pick the team you think will
win
8. +
Salary Cap League
Player acts as a virtual owner with
a virtual bank account and receive
point for individual athlete
performance in game
You have to keep up with trades
and manage your team on a strict
budget to try and build the best
outcome for each match up on a
weekend
Yahoo! Offers this free, however it
can reach up to $20 on Sandbox
Average salary per week is $75
million (fake money)
9. +
Full Fantasy Football
Most popular, most time
consuming
Can be played head to head like
pick‟em leagues, or like a salary
cap league
Hosts a Draft – length and time to
be decided by league officials
You chose who you want, has to fill
certain position requirements, and
you can also sign a number of
your players up for multiple
seasons, like a real manager
Free on Yahoo! But can get pricey
on the other sites
Individual leagues set buy in prices
11. +
An Overview…
Compliments of Socialmention.com
12. +
More Overview…
Google Trends mapped the
past 90 days
Only popular in areas where
football is popular
13. +
It‟s life on Yahoo!
Fantasy Football has brought more users to Yahoo! After
Google had taken a lot of its popularity away
In 2006 it was revealed that "Fans spend more time on Yahoo!
Sports than any other sports site" according to comScore
Media Metrix
Yahoo! Competes for viewership and participation with ESPN
and Sandbox, but has held a slight lead over both
14. +
Life on Twitter…
Fantasy Football has a very active life on Twitter. Players tweet about their
games, but also @YahooFantasyFootball has a Twitter and tweets stats
that could be used to change players rosters.
15. +
Life on Facebook…
There is Fantasy 2012 app on
Facebook that allows user to
link their fantasy team from
Yahoo to their Facebook
Players often leave messages
to each other on Facebook
16. +
Life on YouTube
Series of Videos being posted weekly for comedy purpose, but revolve
around Fantasy Football.
People post videos of their own teams drafts
Commercials get posted to YouTube that also get displayed online
about Fantasy Football
Even more topics about fantasy football
17. +
It‟s expansion into the Groundswell
according to Li and Bernoff…
18. +
Listening and Talking
Yahoo! Does a great job of taking feedback from players over
the years to build what Fantasy Football has become today
November 11, 2012 – Yahoo! Servers crashed and no one
could access their Fantasy. Yahoo! Listened to everything
players had to say and fixed the problem, and sent out an
apology from Ken Fuchs (head of Yahoo! Sports)
Gives appropriate space to leave comments to Yahoo! About
the Fantasy Leagues
19. +
Energizing
Yahoo! Sports has outdone itself energizing it‟s Fantasy
Leagues.
There are commercials during sports games, souvenirs you
can buy about fantasy, they have opened in all gateways
including a phone app
There hired “Fantasy Experts” to keep players informed who
host blogs and keep stat books
20. +
Supporting and Embracing
The support system is great because it allows so many
avenues for players to communicate with one another
The embracement's to allow players to build off of ideas and
communicate right to Yahoo! Has been great because of all the
blogs and open forums
It is really all online, and it‟s quick popularity and structure
represents the strong presence it holds in the groundswell
21. +
The Marketing Funnel
Fantasy Football became so popular because it used the
simple marketing strategy of the funnel to jump into the online
community
23. +
Social Media Economics
In order to keep something like this going there needs to be
money
Social Media Economics article by Readwrite mentions how
there are underlying costs for additives that can really build up
Stat tracker
In addition to these extras, there are market for advertising on
these sites to earn money, and also with growing popularity
these online entities can branch out
The product is you (social media today)
25. +
The League FX
Very popular TV show about a group of friends and their private
Fantasy Football League
Provides Accurate Description of life in a league
27. +
Bibliography
Aliff, N. (n.d.). Yahoo! Sports Fantasy Football. Yahoo! Sports Fantasy Football. Retrieved
November 21, 2012, from http://football.fantasysports.yahoo.com/?lid=332315
Hunt, M. (n.d.). HowStuffWorks "Fantasy Football History". HowStuffWorks
"Entertainment". Retrieved November 21, 2012, from
http://entertainment.howstuffworks.com/fantasy-football1.htm
Email. (n.d.). ReadWrite – Social Media Economics: The Science for Social Success.
ReadWrite – Web Apps, Web Technology Trends, Social Networking and Social Media.
Retrieved November 21, 2012, from
http://readwrite.com/2011/02/15/social_media_economics_the_science_for
Li, C., & Bernoff, J. (2008). Groundswell: winning in a world transformed by social
technologies. Boston, Mass.: Harvard Business Press.
Schiller, M. (n.d.). Web Economics: The Product is You! | Social Media Today. Social media
news, strategy, tools, and techniques | Social Media Today. Retrieved November 21, 2012,
from http://socialmediatoday.com/node/625921
Yahoo! Sports - Wikipedia, the free encyclopedia. (n.d.). Wikipedia, the free encyclopedia.
Retrieved November 21, 2012, from http://en.wikipedia.org