The document describes a beverage dispensing system called Bottoms Up that uses plastic cups with magnets on the bottom. The system can simultaneously dispense multiple pre-mixed drinks, beers, juices, and more. The cups are composed of food-grade materials and have magnets sealed to the bottom that allow for filling while also creating branding opportunities as customers take the magnets home. The document also provides details on counter-top and in-counter cooling units that are part of the Bottoms Up system.