Fairy Tailors is a social media marketing agency that helps brands tell their stories through unique experiences online. They focus on activating existing fan bases and attracting new audiences. Their strategy involves creating a distinct communication style, managing online and offline events to drive engagement, and using a character like Charles the Coffeeman to promote brands in an authentic way. They have successfully sold out regularly scheduled events for clients by leveraging Facebook communication and newsletters.

1. [EN / US | Al Cafetero]

2. Who are we?
„We are Fairy Tailors. We sew brands‘ stories
that arouse interest, evoke emotions, and
become an unique experience. All of that on
social media which we just love.”

3. What can we do?
Light bulb moments

4. How do we think?
What?

5. What do we follow?
values

6. What did we accomplish?
Keep on browsing!

8. Strategy
1. Activate an existing fan base and turn over the guest ratio from
70:30 (current vs. new) to 30:70 (current vs. new).
2. Create a communication language that differs from a
competition.
3. Event management (connect on-line and off-line events).
Promote events and make sure there‘s a lot of people there.
1. We based the coffeehouse communication concept
on the character of Charles The Coffeeman who has a genuinely
unique and inimitable style of communication and personality.
2. We created a concept of events, that, thanks to FB
communication and newsletters (The Coffeman Gratifier), have
been sold out regularly.
Brief
Solution

9. Communication

10. Communication

11. Communication

12. Communication

13. Communication

14. Enjoyed it?
Let us know!
www.fairytailors.cz
info@fairytailors.cz
www.facebook.com/fairytailors.cz
@FairyTailors