10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
A method to your madness - The fundamental templates of quality adsMilos Aleksic
An examination of an insufficiently well-known paper, "The fundamental templates of quality ads" published by Goldenberg, Mazursky, Solomon in Marketing Science Vol. 18, No. 3, 1999. Here i dissect and make ready for the modern age the six typologies which underlie most effective creative advertising, according to their research.
This document provides an overview of intermediate and advanced features for using Facebook including how to choose between a business or personal account, customize privacy settings, change one's profile picture, and utilize additional features like searching for friends, updating statuses, adding photos and creating albums, events, and groups. The document outlines key objectives like managing privacy settings and utilizing new profile and timeline features before exploring more advanced options for networking, sharing content and creating pages, events and groups.
There are over 1 million entrepreneurs and developers from 180 countries on Facebook. The average Facebook user has 130 friends and is connected to 60 pages, groups and events. More than 25 billion pieces of content are shared each month on Facebook. Twitter gets over 300,000 new users daily and more than a third of users access it via mobile phones. Social media are media for social interaction that allow the creation and exchange of user-generated content using accessible publishing techniques.
My manifesto on why drawing clean lines between one's professional dn personal worlds is a fool's errand, and how to be succes in today's connected world.
Edublogs is missing opportunities to reach teens and young adults by not having a presence on Facebook or MySpace. While it has a Twitter presence, research shows that demographic has moved away from Twitter. Edublogs could engage different audiences by creating videos and podcasts tailored to various user groups. The document recommends using multiple social media platforms together for maximum outreach.
10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
A method to your madness - The fundamental templates of quality adsMilos Aleksic
An examination of an insufficiently well-known paper, "The fundamental templates of quality ads" published by Goldenberg, Mazursky, Solomon in Marketing Science Vol. 18, No. 3, 1999. Here i dissect and make ready for the modern age the six typologies which underlie most effective creative advertising, according to their research.
This document provides an overview of intermediate and advanced features for using Facebook including how to choose between a business or personal account, customize privacy settings, change one's profile picture, and utilize additional features like searching for friends, updating statuses, adding photos and creating albums, events, and groups. The document outlines key objectives like managing privacy settings and utilizing new profile and timeline features before exploring more advanced options for networking, sharing content and creating pages, events and groups.
There are over 1 million entrepreneurs and developers from 180 countries on Facebook. The average Facebook user has 130 friends and is connected to 60 pages, groups and events. More than 25 billion pieces of content are shared each month on Facebook. Twitter gets over 300,000 new users daily and more than a third of users access it via mobile phones. Social media are media for social interaction that allow the creation and exchange of user-generated content using accessible publishing techniques.
My manifesto on why drawing clean lines between one's professional dn personal worlds is a fool's errand, and how to be succes in today's connected world.
Edublogs is missing opportunities to reach teens and young adults by not having a presence on Facebook or MySpace. While it has a Twitter presence, research shows that demographic has moved away from Twitter. Edublogs could engage different audiences by creating videos and podcasts tailored to various user groups. The document recommends using multiple social media platforms together for maximum outreach.
The document provides an overview of web tools that can be used in K-12 classrooms. It includes contributions from 11 educators and is divided into sections for different grade levels and subject areas. The elementary school section highlights several favorite web tools for elementary classrooms and provides ideas for how they can be used while noting age restrictions. It emphasizes the importance of parental consent and following laws around student privacy and internet safety.
The document provides perspectives on goal setting and guidelines for creating SMART goals. It emphasizes that goals give life meaning and motivate people to strive and accomplish things they otherwise thought impossible. The acronym SMART is used to outline goals that are specific, measurable, attainable, realistic, and timely. Examples of specific, measurable goals are provided. The document encourages writing goals down and posting them as a motivator and to hold oneself accountable.
The novel explores a young woman's journey of self-discovery as she contends with loss and rediscovers her passion for life while living near the coast. She finds solace and meaning in the rhythms of nature, particularly in observing the graceful seagulls that surround her home by the sea each day. Through quiet reflection and new experiences, she is able to heal from heartbreak and envision a future filled with hope and renewal.
The document provides perspectives on goal setting and guidelines for creating SMART goals. It emphasizes that goals give life meaning and motivate people to strive and accomplish things they otherwise thought impossible. The acronym SMART is used to outline goals that are specific, measurable, attainable, realistic, and timely. Examples of specific, measurable goals are provided. The document encourages writing goals down and posting them in a visible place to stay motivated and on track to achieve them.
As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.
This document provides information on various social media platforms and digital marketing strategies for small businesses:
1. It discusses using Twitter, Facebook pages, blogs, YouTube videos, QR codes, Foursquare, and other tools to connect with customers, promote special offers, and share content about the business.
2. Employees are encouraged to brainstorm ideas for how their own business could utilize each platform - for example, using Twitter to share deals, a blog to offer a behind-the-scenes look, or Foursquare to reward regular customers.
3. A variety of content types and promotion strategies are presented for each channel to engage customers and build the business's online presence.
This document appears to be a quiz for kids with multiple choice questions about basic math, sports equipment, counting cats, and identifying a snowboarder. The quiz provides feedback telling the user if their answer is right or wrong, and allows them to try again or move to the next question. It concludes by congratulating the user for completing the quiz.
This document lists various locations and sights seen around Louisville, KY and parts of Ohio including a favorite neighborhood park, St. Michael's Cemetery, the Little Miami Trail, a drive-thru beer store, and a small dog spotted in a local park.
Kurzweil 3000 is comprehensive reading, writing, and learning software that assists individuals with learning disabilities, dyslexia, ADD, ELL students, and struggling readers. It allows scanning of printed text using OCR, reads text aloud, provides writing tools, and helps with independent test taking. It is available in professional and LearnStation editions for Windows PCs and now as a portable USB version. Pricing ranges from $395 for a single LearnStation to $2,695 for a 5-user lab pack. More information can be found at www.kurzweiledu.com.
This document provides an overview of the author's life experiences and interests. It mentions that the author lived in several states including Mississippi, Missouri, Texas, and Florida. The author is married with two daughters and enjoys spending time with her family. Some of her favorite activities include going to Starbucks, visiting Barnes and Noble, and collecting teddy bears. She also likes learning about new topics such as technology and art. The author expresses excitement for the upcoming school year and plans to make it a great learning experience for students.
This document discusses the nature of software development. It references agile principles and mentions Ruby as a programming language. Various books and websites related to software design, agile methods, and Ruby are listed. The document advocates for adaptive and flexible approaches to software design.
This document is the preamble of a 4-part response from ecdp (Essex Coalition of Disabled People) to the Office for Disability Issues' "Fulfilling Potential" discussion. It provides context for disability issues in the UK. While legislation and policies have advanced rights, statistics show disabled people remain disadvantaged in employment, education, social care, volunteering and internet use. The disability movement has driven reforms but more is needed. ecdp's vision is of an enabling state that provides equal opportunities and full participation through partnership with disabled individuals.
5 Secrets to Using LinkedIn to Make Recruiting More EfficientJason Seiden
The document outlines 5 secrets for using LinkedIn to gain a competitive recruiting advantage: 1) Maintain professional yet personal networks, 2) Measure both activities and results on LinkedIn, 3) Complement LinkedIn policies with guidelines to provide strategies for success, 4) Recognize that personal digital lives will become integrated, and 5) Develop consistent personal branding messaging strategies to benefit both individuals and companies. The presentation encourages setting goals, activating employees to leverage company messaging, and learning to use LinkedIn efficiently.
The document lists 121 names, organizations, and roles of individuals involved with various junior consulting enterprises, student organizations, and federations across Europe. It includes members from groups in countries like Austria, Belgium, France, Germany, Greece, Italy, Poland, Spain, and more. Many of the individuals listed hold leadership positions like president, manager, or consultant within their respective organizations.
Jenn Lim, CEO of Girobank, gave a presentation on building a culture of happiness in businesses and communities. She discussed how Zappos was able to achieve strong financial success through prioritizing company culture and customer service. Lim presented frameworks on the elements of happiness, including control over decisions, nurturing relationships and environment, and accepting one's nature. She argued that vision, meaning, and higher purpose are key drivers of long-term happiness and sustainable brands.
The document is a presentation by Jenn Lim on happiness as a business model. It discusses how Zappos prioritized company culture and customer service to become a $2 billion company. It also outlines frameworks for happiness, including factors within and outside of one's control. Lim argues vision, meaning and higher purpose can lead to happiness and asks how this applies to businesses. She shares lessons from Zappos including commitment to core values and transparency.
The document is a presentation by Jenn Lim on happiness as a business model. It discusses how Zappos prioritized company culture and customer service to become a $2 billion company. It also outlines frameworks for happiness, including factors within and outside of one's control. Lim argues vision, meaning and higher purpose can lead to happiness and asks how this applies to businesses. She shares lessons from Zappos including commitment to core values and transparency.
Networking is about putting yourself in opportunities' path through socialization with purpose. It involves exploration through fluid conversations to learn how to help others and create interest in yourself and others. Successful networking requires knowing what you want and how to convey your value while listening for others' wants. Tips include engaging immediately, having fun, listening fully, trusting instincts, giving and taking, connecting people, and saying please/thank you. The goal is putting yourself out there instead of relying on luck.
The document provides an overview of web tools that can be used in K-12 classrooms. It includes contributions from 11 educators and is divided into sections for different grade levels and subject areas. The elementary school section highlights several favorite web tools for elementary classrooms and provides ideas for how they can be used while noting age restrictions. It emphasizes the importance of parental consent and following laws around student privacy and internet safety.
The document provides perspectives on goal setting and guidelines for creating SMART goals. It emphasizes that goals give life meaning and motivate people to strive and accomplish things they otherwise thought impossible. The acronym SMART is used to outline goals that are specific, measurable, attainable, realistic, and timely. Examples of specific, measurable goals are provided. The document encourages writing goals down and posting them as a motivator and to hold oneself accountable.
The novel explores a young woman's journey of self-discovery as she contends with loss and rediscovers her passion for life while living near the coast. She finds solace and meaning in the rhythms of nature, particularly in observing the graceful seagulls that surround her home by the sea each day. Through quiet reflection and new experiences, she is able to heal from heartbreak and envision a future filled with hope and renewal.
The document provides perspectives on goal setting and guidelines for creating SMART goals. It emphasizes that goals give life meaning and motivate people to strive and accomplish things they otherwise thought impossible. The acronym SMART is used to outline goals that are specific, measurable, attainable, realistic, and timely. Examples of specific, measurable goals are provided. The document encourages writing goals down and posting them in a visible place to stay motivated and on track to achieve them.
As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.
This document provides information on various social media platforms and digital marketing strategies for small businesses:
1. It discusses using Twitter, Facebook pages, blogs, YouTube videos, QR codes, Foursquare, and other tools to connect with customers, promote special offers, and share content about the business.
2. Employees are encouraged to brainstorm ideas for how their own business could utilize each platform - for example, using Twitter to share deals, a blog to offer a behind-the-scenes look, or Foursquare to reward regular customers.
3. A variety of content types and promotion strategies are presented for each channel to engage customers and build the business's online presence.
This document appears to be a quiz for kids with multiple choice questions about basic math, sports equipment, counting cats, and identifying a snowboarder. The quiz provides feedback telling the user if their answer is right or wrong, and allows them to try again or move to the next question. It concludes by congratulating the user for completing the quiz.
This document lists various locations and sights seen around Louisville, KY and parts of Ohio including a favorite neighborhood park, St. Michael's Cemetery, the Little Miami Trail, a drive-thru beer store, and a small dog spotted in a local park.
Kurzweil 3000 is comprehensive reading, writing, and learning software that assists individuals with learning disabilities, dyslexia, ADD, ELL students, and struggling readers. It allows scanning of printed text using OCR, reads text aloud, provides writing tools, and helps with independent test taking. It is available in professional and LearnStation editions for Windows PCs and now as a portable USB version. Pricing ranges from $395 for a single LearnStation to $2,695 for a 5-user lab pack. More information can be found at www.kurzweiledu.com.
This document provides an overview of the author's life experiences and interests. It mentions that the author lived in several states including Mississippi, Missouri, Texas, and Florida. The author is married with two daughters and enjoys spending time with her family. Some of her favorite activities include going to Starbucks, visiting Barnes and Noble, and collecting teddy bears. She also likes learning about new topics such as technology and art. The author expresses excitement for the upcoming school year and plans to make it a great learning experience for students.
This document discusses the nature of software development. It references agile principles and mentions Ruby as a programming language. Various books and websites related to software design, agile methods, and Ruby are listed. The document advocates for adaptive and flexible approaches to software design.
This document is the preamble of a 4-part response from ecdp (Essex Coalition of Disabled People) to the Office for Disability Issues' "Fulfilling Potential" discussion. It provides context for disability issues in the UK. While legislation and policies have advanced rights, statistics show disabled people remain disadvantaged in employment, education, social care, volunteering and internet use. The disability movement has driven reforms but more is needed. ecdp's vision is of an enabling state that provides equal opportunities and full participation through partnership with disabled individuals.
5 Secrets to Using LinkedIn to Make Recruiting More EfficientJason Seiden
The document outlines 5 secrets for using LinkedIn to gain a competitive recruiting advantage: 1) Maintain professional yet personal networks, 2) Measure both activities and results on LinkedIn, 3) Complement LinkedIn policies with guidelines to provide strategies for success, 4) Recognize that personal digital lives will become integrated, and 5) Develop consistent personal branding messaging strategies to benefit both individuals and companies. The presentation encourages setting goals, activating employees to leverage company messaging, and learning to use LinkedIn efficiently.
The document lists 121 names, organizations, and roles of individuals involved with various junior consulting enterprises, student organizations, and federations across Europe. It includes members from groups in countries like Austria, Belgium, France, Germany, Greece, Italy, Poland, Spain, and more. Many of the individuals listed hold leadership positions like president, manager, or consultant within their respective organizations.
Jenn Lim, CEO of Girobank, gave a presentation on building a culture of happiness in businesses and communities. She discussed how Zappos was able to achieve strong financial success through prioritizing company culture and customer service. Lim presented frameworks on the elements of happiness, including control over decisions, nurturing relationships and environment, and accepting one's nature. She argued that vision, meaning, and higher purpose are key drivers of long-term happiness and sustainable brands.
The document is a presentation by Jenn Lim on happiness as a business model. It discusses how Zappos prioritized company culture and customer service to become a $2 billion company. It also outlines frameworks for happiness, including factors within and outside of one's control. Lim argues vision, meaning and higher purpose can lead to happiness and asks how this applies to businesses. She shares lessons from Zappos including commitment to core values and transparency.
The document is a presentation by Jenn Lim on happiness as a business model. It discusses how Zappos prioritized company culture and customer service to become a $2 billion company. It also outlines frameworks for happiness, including factors within and outside of one's control. Lim argues vision, meaning and higher purpose can lead to happiness and asks how this applies to businesses. She shares lessons from Zappos including commitment to core values and transparency.
Networking is about putting yourself in opportunities' path through socialization with purpose. It involves exploration through fluid conversations to learn how to help others and create interest in yourself and others. Successful networking requires knowing what you want and how to convey your value while listening for others' wants. Tips include engaging immediately, having fun, listening fully, trusting instincts, giving and taking, connecting people, and saying please/thank you. The goal is putting yourself out there instead of relying on luck.
The document summarizes a talk given by Jenn Lim at Bay Path College on building a culture of happiness. Some key points included:
- Lim discussed how she became passionate about happiness after experiencing both success and failure in her career.
- She explained how Zappos was able to achieve strong financial performance by prioritizing company culture and customer service through practices like hiring for culture fit and transparency.
- Lim argued that vision, meaning, and higher purpose are important for individual and company happiness according to research findings. She encouraged applying these ideas to one's own company.
This document contains the notes from a presentation by Jenn Lim, CEO of Bel Group. Some of the key points discussed include:
- Jenn Lim discusses her passion for happiness and how her career path led her to focus on customer service and building a strong company culture.
- She outlines lessons learned from Zappos' model of prioritizing company culture and customer happiness, including the importance of commitment to values, transparency, vision, and relationships.
- Jenn Lim advocates applying science-based frameworks for happiness to businesses in order to increase employee engagement, productivity and other benefits. She believes a focus on happiness can work for any company.
Diversifight - help create a work environment that invites diversityChristian Heilmann
A talk at the Diversify event at Spotify in Stockholm, Sweden, outlining the issues of diversity and how working on the web used to be a very inviting and open space and has been replaced by a highly competitive world made for a small niche in the employee market.
Jenn Lim was the keynote speaker at the 2013 Training Conference & Expo in Orlando, Florida. She discussed how pursuing happiness should be a goal for both individuals and companies. Her presentation outlined research showing that vision, meaning and higher purpose are linked to happiness. She shared lessons from building a happy culture at Zappos, which included hiring for culture and transparency. Lim argued that companies can successfully prioritize happiness through commitment to values, vision and relationships.
The document discusses the "law of the seed", using the example of an apple tree producing many seeds but few new trees. It means that most "seeds" or attempts do not succeed, so one must be persistent by planting or attempting many seeds. Similarly, in life most attempts or opportunities will not succeed, so one must be willing to try many times to achieve success. The document also discusses having preferences rather than expectations, and maintaining a positive attitude even when things do not go as preferred, in order to be happier.
Jenn Lim, CEO of Outsourcing Malaysia, gave an exclusive luncheon speech in Kuala Lumpur on March 28, 2013. She discussed how focusing on happiness and culture led to the success of Zappos, growing from $1 million in sales in 1999 to $2 billion today after being acquired by Amazon. She outlined lessons learned about committing to happiness as a business model, defining core values, promoting transparency, establishing a clear vision, and building relationships and the right team.
This document summarizes the keynote speech given by Tim Miles at Directors' Day on May 15, 2014. Miles discusses how societal outlooks swing between civic-mindedness and idealism in 40-year cycles. He notes that a new civic era began in 2003 and that the current generation values transparency, authenticity, and making a positive contribution over pretense or self-promotion. Miles advises embracing this new civic spirit through humility, honesty and focusing on one's purpose or "why" rather than just profits or marketing claims. He suggests the communication tools of today are credibility, belief and authenticity rather than arrogance or slick salesmanship.
The document discusses the location-based social networking app Gowalla. It provides an overview of what Gowalla is and how it works, noting that users can check-in at locations and collect virtual items. It then discusses why Gowalla can be compelling to use, citing factors like social proof, rewards, and scarcity. The document also provides tips for how to effectively use Gowalla, like using the item finder and trading virtually like a child. It asks what may be next for Gowalla and its API.
The document discusses how to be a successful angel investor. It begins by introducing the author as a serial entrepreneur who has invested in companies like AirBnB, Square, and Stripe. It then outlines ways for angels to lose money, such as being momentum-driven, short-sighted, or unhelpful to founders. The document recommends angels seek gaps in capital, expertise, or industry focus. It also notes trends making valuations high, a Series A crunch, and increasing transparency in deals. The author concludes by saying whenever attractive people enter an industry, it may be overheating.
This document provides guidance for employees at Mi9, an Australian media company. It discusses Mi9's purpose of creating the future of media by understanding audiences through technology. It emphasizes putting audiences first and creating content that makes people talk, laugh and engage. It outlines Mi9's values of being brave, smart, humble and caring. It encourages diversity and flexibility to attract the best talent. It also discusses trends in media and how Mi9 is positioned for the future of digital, personalized content.
Jenn Lim, CEO of The Governance Institute, gave a presentation on building a culture of happiness in businesses. She discussed how her own experiences with job loss and hardship led her to focus on happiness. She highlighted lessons from Zappos, including their emphasis on strong company culture through transparent communication, hiring for cultural fit, and defining core values. Lim argued that vision, meaning and higher purpose are key to employee happiness and business success, and proposed a movement to spread happiness through Positive Community Change initiatives.
Men with symmetrical elbows are perceived to have inherent advantages over men with asymmetrical elbows. While women do not consciously choose partners based on elbow symmetry, studies have shown that symmetrical men are treated better by parents as children, achieve higher-paying jobs and careers, have more satisfying sex lives, and are seen as more attractive and fascinating even based only on scent. All decisions and preferences, both conscious and unconscious, are influenced by hidden psychological triggers related to power, lust, prestige and other factors.
The document provides guidance on connecting brands to people's lives in today's complex marketplace. It notes that people are overloaded with choices and information, making them frustrated, confused, and reliant on intuition over rational decision-making. As a result, brands must [1] empathize to understand people's expectations, [2] create balanced expectations around feelings a brand can deliver, [3] dramatize to elevate those expectations, and [4] demonstrate by delivering experiences that validate those feelings. A brand's role is to make people feel better about themselves and their decisions.
This document provides an overview of the culture and values of the media company Mi9. In 3 sentences:
Mi9 prides itself on being a flexible and inclusive workplace where employees are encouraged to be themselves and take risks. The company values people who are brave, smart, humble and who give a shit. Mi9 aims to attract diverse talent by recognizing it needs to do more to discuss diversity and ensure contributions are valued over attributes like gender or age.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
LinkedIn for Your Job Search June 17, 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
5 key differences between Hard skill and Soft skillsRuchiRathor2
𝐓𝐡𝐞 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐁𝐥𝐞𝐧𝐝:
𝐖𝐡𝐲 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐁𝐨𝐭𝐡 𝐇𝐚𝐫𝐝 & 𝐒𝐨𝐟𝐭 𝐒𝐤𝐢𝐥𝐥𝐬 𝐭𝐨 𝐓𝐡𝐫𝐢𝐯𝐞 💯
In today's dynamic and competitive market, a well-rounded skillset is no longer a luxury - it's a necessity.
While technical expertise (hard skills) is crucial for getting your foot in the door, it's the combination of hard and soft skills that propels you towards long-term success and career advancement. ✨
Think of it like this: Imagine a highly skilled carpenter with a masterful understanding of woodworking (hard skills). But if they struggle to communicate effectively with clients, collaborate with builders, or adapt to project changes (soft skills), their true potential remains untapped. 😐
The synergy between hard and soft skills is what creates true value in the workplace. Strong communication allows you to clearly articulate your technical expertise, while problem-solving skills help you navigate complex challenges alongside your team. 💫
By actively developing both sets of skills, you position yourself as a well-rounded professional who can not only perform tasks efficiently but also contribute meaningfully to a collaborative and dynamic work environment.
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