This document summarizes Facebook usage statistics in three Baltic states - Estonia, Latvia, and Lithuania - as of October 2010. It finds a small growth in usage in Estonia and Latvia, but a decline in Lithuania, mainly among the 18-34 age group. Latvia had a slightly higher share of users compared to August, taking share from Lithuania. The gender split remained unchanged, and users in the Baltic states trended older as the 35-44 age group grew. Some remarks provided additional context about the data.

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Facebook User Statistics Baltic States
http://whowalksthedog.com
September 2010
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Facebook Usage And Penetration
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Facebook Total Penetration Change
Users Population since
August
Estonia 258220 1340675 19% + 1.26%
Latvia 168560 2266094 7% + 5.96%
Lithuania 694180 3358115 21% - 0.90 %
A small growth in usage of Facebook in Estonia and Latvia,
but a decline in usage in Lithuania. Decline mainly in age
group 18-34.
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Thursday, 4 November 2010

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Distribution By Country Baltic States
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23%
62% 15%
Estonia
Latvia
Lithuania
http://whowalksthedog.com
Latvia takes a slightly bigger share compared to August
(+1%) from Lithuania.
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Distribution By Gender Baltic States
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1%
43%
56%
Male
Female
Not Indicated
http://whowalksthedog.com
Distribution by gender unchanged compared to August.
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Distribution By Age Baltic States
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4%2%
18%
16%
26% 33%
13-17 18-24 25-34
35-44 45-54 55+
http://whowalksthedog.com
Baltic Facebookers get older: the age group 35-44 makes
up 16 % compared to 10% in August.
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Remarks Concerning The Data
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- Usage was measured at 1 October 2010
- Population data are mid-year estimates of the World Bank for 2008
- Facebook only registers users that are 13 years of age or older
- In Latvia, Draugiem.lv is the main social network
- Data on gender and age depends on users giving this information
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Thursday, 4 November 2010

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A Who walks the Dog Presentation
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2 October 2010
Who walks the Dog provides strategic
advice on using innovative ways to optimize
your business, focusing on the human factor.
We specialize in social media, CSR and
Lean Management / Six Sigma.
More information:
Arjan Tupan
http://whowalksthedog.com arjan@whowalksthedog.com
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