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Social Media Traffic Report:
Facebook edition

October 2013

11/4/2013
1
Hi! I’m Danny.
I do
Marketing
@ Shareaholic

2
What does Shareaholic do?

3
Shareaholic helps publishers
create elegant, simple and
delightful content discovery
experiences for their readers…

4
Now for our…

5
Now for our…

October 2013
Social Media Traffic Report

6
Now for our…

October 2013
Social Media Traffic Report:
The Facebook edition

7
In our overall report, we
looked at how much traffic
the top 8 social media
sites referred to online
publishers.
p.s. this study was conducted over
13 months (Sept 2012-13)

8
In our overall report, we
looked at how much traffic
the top 8 social media
sites referred to online
publishers.
p.s. this study was conducted over
13 months (Sept 2012-13)

9
… and we discovered Facebook
was the outlier

10
10
… and we discovered Facebook
was the outlier

11
11
Among the
200k publishers we surveyed

12
Who reach
250mm uniques monthly

13
Facebook referrals contributed more
than 10% of the overall traffic our
publishers received.

14
That’s nearly 3x the referrals Pinterest,
which held the #2 spot, sent.

15
That’s nearly 3x the referrals Pinterest,
which held the #2 spot, sent.

=
16
… and Facebook referrals grew 58.81%
year-over-year

17
But how did they do it?

18
The short answer: Facebook mobile

19
Facebook mobile
The short answer: Facebook mobile

20
Here’s the data:

21
What do the numbers mean?
1. Publishers saw traffic from Facebook mobile users
grow a whopping 253%.
• There are more FB mobile users than ever, who are
liking and sharing more things across the web and
on their feed.
2. More than half of Facebook’s referral traffic growth
came from mobile.
• Facebook’s overall share of referrals increased by
3.84 percentage points. Facebook mobile
alone grew 1.98 percentage points.
22
And, if you’re more of a visual person…

23
And, if you’re more of a visual person…
Check out the trends on this nifty bar graph

24
25
Want more data? See the full report here:
http://s.shr.lc/18G2DrK

26

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Facebook Mobile Referrals up 253% in past year