Facebook Messenger is being promoted as a faster alternative to messaging on Facebook that works like texting. It allows instant messaging, photos, videos and calls both domestic and internationally over Wi-Fi. Messenger is growing globally across mobile ecosystems as competition in messaging continues. For marketers, Messenger provides valuable data and allows customer relationship management opportunities through its messaging platform.

2. Hi.
AUGUST 6, 2014

3. Agenda: Facebook Messenger
• The News
• The Landscape
• The WHY

4. THE NEWS

5. Revenge of Facebook
Messanger
(and the micro app)

7. FB Messenger: The Details
• Messenger is much faster. FB research indicated that
people reply about 20% faster on Messenger than on
Facebook.
• Messenger is a free app that works just like texting.
Messaging, domestic and International calls (over Wi-
Fi)
• You can also use the camera in Messenger to
instantly send selfies, other photos and videos.
• Create groups for the people you message most and
send stickers.
Facebook Messenger Details

8. THE LANDSCAPE

9. ACROSS THE WORLD

10. MOBILE ECOSYSTEMS

11. COMPETITION IN MESSAGING CONTINUES

12. The question of
“app vs. mobile web”
has shifted to
“one app vs. two”

13. But- consumers
question the utility…

14. THE WHY

15. WHY IT MATTERS TO MARKETERS
1. DATA
2. CRM

16. DATA

17. DATA

18. DATA

19. CRM

20. CRM: