Facebook Messenger Update

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Facebook Messenger is being promoted as a faster alternative to messaging on Facebook that works like texting. It allows instant messaging, photos, videos and calls both domestic and internationally over Wi-Fi. Messenger is growing globally across mobile ecosystems as competition in messaging continues. For marketers, Messenger provides valuable data and allows customer relationship management opportunities through its messaging platform.

Agenda: Facebook Messenger
• The News
• The Landscape
• The WHY

Revenge of Facebook
Messanger
(and the micro app)

FB Messenger: The Details
• Messenger is much faster. FB research indicated that
people reply about 20% faster on Messenger than on
Facebook.
• Messenger is a free app that works just like texting.
Messaging, domestic and International calls (over Wi-
Fi)
• You can also use the camera in Messenger to
instantly send selfies, other photos and videos.
• Create groups for the people you message most and
send stickers.
Facebook Messenger Details

The question of
“app vs. mobile web”
has shifted to
“one app vs. two”

WHY IT MATTERS TO MARKETERS
1. DATA
2. CRM

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

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Facebook Messenger Update

2. Hi. AUGUST 6, 2014

3. Agenda: Facebook Messenger • The News • The Landscape • The WHY

4. THE NEWS

5. Revenge of Facebook Messanger (and the micro app)

7. FB Messenger: The Details • Messenger is much faster. FB research indicated that people reply about 20% faster on Messenger than on Facebook. • Messenger is a free app that works just like texting. Messaging, domestic and International calls (over Wi- Fi) • You can also use the camera in Messenger to instantly send selfies, other photos and videos. • Create groups for the people you message most and send stickers. Facebook Messenger Details

8. THE LANDSCAPE

9. ACROSS THE WORLD

10. MOBILE ECOSYSTEMS

11. COMPETITION IN MESSAGING CONTINUES

12. The question of “app vs. mobile web” has shifted to “one app vs. two”

13. But- consumers question the utility…

14. THE WHY

15. WHY IT MATTERS TO MARKETERS 1. DATA 2. CRM

16. DATA

17. DATA

18. DATA

19. CRM