Ma3looma is OneWorld's project in Egypt, which provides young people with accurate, non-judgmental and confidential sexual and reproductive health and rights (SRHR) information using information and communication technologies (ICTs). Ma3looma manages one of the most popular dynamic SRHR websites in Arabic (Ma3looma.net), with new content created every week. The website is linked to social media channels, of which the Facebook page is the most popular with a growing fanbase (currently counts over 450,000 likes). Ma3looma also operates a question-and-answer platform that connects young people to trained counsellors for answers to their SRHR questions via SMS, email, Facebook message and Ask.fm. The online platform developed by OneWorld enables the counsellors to respond to young people's questions in an accurate, timely and confidential manner.