Discover what's driving the rapid rise of messaging and how marketers can create more personal connections with people globally. Check out the full blog post here: http://insights.fb.com/2016/08/04/more-than-a-message-the-evolution-of-conversation/

1. The Message Heard
Around the World
Whether they are sharing a photo with their closest friends or
chatting with customer service, more and more people around
the world are using mobile messaging apps. Explore what’s
driving the meteoric rise of messaging across 14 markets.
message more today than
they did two years ago
expect their messaging to increase
further over the next two years56%
59%
*Among people who currently message in these contexts
Source: “Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of 12,500 people ages
18+ who used a mobile messaging app in the past 30 days in AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW,
UK, US and VN), Mar 2016. Unless a market is called out specifically, data is on average across the 14
markets. Millennials are defined as people ages 18–34, Gen Xers as 35–54 and Boomers as 55+.
1 EVERYONE GETS THE MESSAGE
321
AUSTRALIA Convenient Casual Economical
BRAZIL Convenient Economical Efficient
FRANCE Convenient Efficient Economical
INDIA Convenient Fun Economical
INDONESIA Convenient Efficient User-friendly
JAPAN Convenient Economical Efficient
MEXICO Convenient Economical Fun
SOUTH KOREA Convenient Efficient Real-time
TAIWAN Convenient Economical Real-time
THAILAND Convenient Economical Efficient
UAE Economical Convenient Fun
UK Convenient Economical Efficient
US Convenient Economical Efficient
VIETNAM Convenient Efficient Economical
3 MESSAGING IS WHAT PEOPLE MAKE IT
People think of messaging in different ways around the world
50%
one-to-one
60%
with groups
67%
with businesses
4 MESSAGING OPENS NEW DOORS
Over the next two years, people expect to use
messaging apps more for communicating*
Messaging appeals across generations
People who’d prefer to message than call or email
when messaging one-to-one or with a group
65%MILLENNIALS
65%GEN XERS
63%BOOMERS
say messaging has improved
their relationships1in2
MESSAGING MAKES LIFE BETTER2
say messaging has
improved their lives76%
People say messaging has made their communication
69%SIMPLER
65%MORE ONGOING
65%EASIER FOR GROUPS
63%MORE FREQUENT
59%MORE THOUGHTFUL
People message differently depending on their needs
to stay up to date
on their friends
and family
to extend
their networks54%59%
5 MESSAGING MEANS BUSINESS
say they are more likely to shop with
a business they can message directly*53%