You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
Facebook Page Insights - Glossary Terms / Glossário de TermosPaulo Os Vilarinho
This glossary provides definitions for the metrics
contained in Page Insights. It is organized by tab, and
ends with an explanation of the export terms.
Esse glossário contem o significado das métricas dos relatórios de nível de página do Facebook.
With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the built-in analytics tool) is complicated by poor documentation, unclear definitions, inconsistent naming and frequent updates. However, savvy marketers are able to leverage Facebook Insights to extract useful insights and make actionable recommendations.
One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation slide, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slide will cover the following aspects of ROI on Social Media with an in-depth look into Facebook Insights:
1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
Facebook Page Insights - Glossary Terms / Glossário de TermosPaulo Os Vilarinho
This glossary provides definitions for the metrics
contained in Page Insights. It is organized by tab, and
ends with an explanation of the export terms.
Esse glossário contem o significado das métricas dos relatórios de nível de página do Facebook.
With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the built-in analytics tool) is complicated by poor documentation, unclear definitions, inconsistent naming and frequent updates. However, savvy marketers are able to leverage Facebook Insights to extract useful insights and make actionable recommendations.
One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation slide, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slide will cover the following aspects of ROI on Social Media with an in-depth look into Facebook Insights:
1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
There’s a ton of data that Facebook Insights delivers which can be overwhelming when reporting on a pages success. This presentation focuses on some of the most important metrics, reviews community sentiment analysis, and provides you with a basic dashboard reporting layout.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Eye Tracking Study: Newsforce Sponsored Content Units on Major Newspaper SitesDana Todd
Enquiro completed an eye tracking study for Newsforce to determine the user response and attitudes toward Sponsored Content (company news announcements and content) placed within ad units on premium news sites. Results were very positive, with eye engagement showing Newsforce "storyboard" ad units garnering 3x-12x more eye attraction than traditional banner or text link ads. Users said they understood the content was sponsored, and many expressed a positive intent to read press releases and other company news. An interesting byproduct of the study is the overall eye movements and user engagement with various news page layouts and article scanning.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
How to Perform a Social Media Audit Before 2019Falcon.io
With 2019 looming it's never too late to conduct a social media audit. We'll walk you through the how-tos of effectively reviewing your social presence and past performance. You'll learn:
How to conduct a social media audit
Tips on competitor benchmarking
Defining your 2019 goals
It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer.
In this 70-page eBook, we'll give you everything you need to analyze your Facebook data, including:
A complete glossary of Facebook metrics and what they *really* mean
How to fully analyze your – and your competitors' – activity on Facebook
What to do with the analysis to improve your Facebook strategy
Tools that will help you conduct the analysis yourself
There’s a ton of data that Facebook Insights delivers which can be overwhelming when reporting on a pages success. This presentation focuses on some of the most important metrics, reviews community sentiment analysis, and provides you with a basic dashboard reporting layout.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Eye Tracking Study: Newsforce Sponsored Content Units on Major Newspaper SitesDana Todd
Enquiro completed an eye tracking study for Newsforce to determine the user response and attitudes toward Sponsored Content (company news announcements and content) placed within ad units on premium news sites. Results were very positive, with eye engagement showing Newsforce "storyboard" ad units garnering 3x-12x more eye attraction than traditional banner or text link ads. Users said they understood the content was sponsored, and many expressed a positive intent to read press releases and other company news. An interesting byproduct of the study is the overall eye movements and user engagement with various news page layouts and article scanning.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
How to Perform a Social Media Audit Before 2019Falcon.io
With 2019 looming it's never too late to conduct a social media audit. We'll walk you through the how-tos of effectively reviewing your social presence and past performance. You'll learn:
How to conduct a social media audit
Tips on competitor benchmarking
Defining your 2019 goals
It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer.
In this 70-page eBook, we'll give you everything you need to analyze your Facebook data, including:
A complete glossary of Facebook metrics and what they *really* mean
How to fully analyze your – and your competitors' – activity on Facebook
What to do with the analysis to improve your Facebook strategy
Tools that will help you conduct the analysis yourself
La verdadera verdad sobre el alcance orgánico de FacebookAllan V. Braverman
¿Por qué las publicaciones en Facebook están llegando a niveles de casi cero alcance orgánico? ¿Qué pasará con Facebook en el 2014 para las marcas? Esto viene resumido en un whitepaper que preparó Social@Ogilvy del tema.
Facebook Page Insights via Facebook, Inc.
With Pages Insights, you can: Understand the performance of your Page; Learn which content resonates with your audience; and Optimize how you publish to your audience so that people will tell their friends about you.
As brands are increasingly focusing on “publishing” content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase.
This whitepaper will put forward a method not only to track engagement but to understand how that engagement actually impacts perceptions and behavior.
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic
How to get win more Views on LinkedIn Home Feed?
☑ Publish the content that encourages responses. Regularly check the LIKES RATIO { likes ÷ views x 100 }
☑ LIKES have more overall impact on the number of views than comments.
☑ FIRST HOUR engagement (Likes, Comments and Shares combined) has an exponential impact on the overall number of views
☑ 2/3 of content views are made on MOBILE devices
☑ LIKES are 4x more visible on the Mobile Home Feed than comments
☑ Liking YOUR OWN post can reduce the number of views by up to 50%
☑ Content LIFE EXPECTANCY is 30% greater today than it was in 2018
☑ In the last 12 months, NATIVE VIDEO popularity dropped by almost 25%
☑ Don’t waste your time with LinkedIn groups – they are dead.
Plus much more...
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
2. OVERVIEW
As of December 15, 2011 current Facebook Insights will no longer be updated
or supported (the “old” data will even be deleted in early 2012). Facebook
Brand Page metrics will now come from the new engagement-based
analytics, released at F8 this year. This POV will review the major changes to
they way brands can track Facebook efforts and provide implications of each.
- Engagement becomes an even more important variable in the somewhat
mysterious Facebook newsfeed algorithms.
- Facebook has adjusted the way it tracks and reports on your page and
content to better focus on this shift.
- Smart marketers will use this new data to optimize content publishing for
maximum engagement and resulting buzz
THE (NEW) MAIN DASHBOARD
Total Likes: The number of unique users that Like the page. (Fans)
Friends of Fans: The number of unique users that are friends with the users
that currently like the page. (Total potential reach)
2
3. People Talking About This: The number of unique users that have created a story
(spread the word) about the page through Likes (of the page or content), comments,
shares, wall posts, photo tags, etc. Stories are created through the various types of
Facebook engagement that will become more diverse when more “actions” (read, ate,
ran, etc.) are allowed to be incorporated into more apps.
Weekly Total Reach: The number of unique users who have seen content within a
seven day date range. This number includes Ads and Sponsored stories.
Effects on Social Marketing: Growing new page Likes via
organic means via current fans has always a brand goal.
Friends of Fans and People Talking About This help quantify
that goal; however the emphasis on sharing and interaction
with posts provide new opportunities for brands to connect
with users. When brands focus campaigns on Word of
Mouth, they are now provided a calculable metric.
3
4.
INDIVIDUAL POST METRICS
Say goodbye to Impressions and Feedback. Their successors are Reach and
Virality, respectively. Joined by the metrics Engaged Users and Talking About
This, brands can further analyze individual pieces of content, optimizing their
content calendars for reach and gather insights on what makes content
spreadable on Facebook. Also notable: These new post performance metrics
only graph the first 28 days after a post’s publication. However, you can can
all historical data via a data export.
Reach: The number of unique users that have seen a specific post. More on this
in a moment.
Engaged Users: The number of users who have clicked on a specific post.*
Talking About This: The number of unique users that created a story about the
page through Likes (of the page or content), comments, shares, wall posts, photo
tags, etc. *
Virality: The percentage of users (from the Reach) that created a story about the
post.
*Engaged Users includes users who click on a specific post. This does not
necessarily mean the user commented, liked or interacted with the post.
Effects on Social Marketing: The previously missing
metric, Engaged Users, bridges Reach and Talking About
This. Feedback Score was based solely on Likes and
Comments on pieces of content. However it overlooked
what Engaged Users now addresses: the users who took the
time to read and engage with the comment but did not
interact further. In addition, Virality provides a metric to
assess which posts resonated most with users. After all, how
many users read specific blog posts but do not leave
comments on the thread?
4
5.
REACH
Facebook breaks Reach down into 3 categories: Organic, Paid and Viral. Pages
can now decipher where most of their engagement comes from. Overall this
alters how brands must view their content. At first glance, it appears the new
algorithm adversely affects Impressions. But in exchange, it provides useable
insights that help identify which content is innately spreadable.
Organic: The unique users that saw page content from their News Feed, the
Ticker or visited the page. These users are being served content directly from
the brand or opting to view the content from the page.
Paid: The unique users that viewed page content from an ad or Sponsored
Story.
Viral: The unique users that viewed content from a story published by a friend.
5
6. OLD
NEW
REACH AND FREQUENCY
Facebook also expands on reach via the paired, “old school” metrics of Reach
and Frequency, sortable by All Page Content,Your Posts and Shares by Others.
6
7. EXPECTED CHANGE:
Major changes in the Facebook algorithm redefine the standard for content
visibility. There appears to be a significant drop from the change in
Impressions to Reach. In this sample, over several posts, it appears the
average difference is approximately -77%.
Date Impression Reach %
Change
27-‐Jul-‐11 7,687 1,734 -‐77%
08-‐Aug-‐11 7,464 1,369 -‐82%
06-‐Oct-‐11 5,190 903 -‐83%
19-‐Oct-‐11 4,455 956 -‐79%
26-‐Oct-‐11 4,631 1,169 -‐75%
04-‐Nov-‐11 4,354 1,211 -‐72%
15-‐Nov-‐11 4,078 1,208 -‐70%
Conversely, there is an increase in the Feedback/Virality Score. In the old
Insights, posts fought for a rating of 0.10% or higher. Now these numbers are
significantly higher. From the initial data it is an approximate increase of
312%
Date Feedback
Score Virality %
Change
27-‐Jul-‐11 0.92% 3.06% 233%
08-‐Aug-‐11 1.80% 7.45% 314%
06-‐Oct-‐11 1.40% 7.86% 461%
19-‐Oct-‐11 1.80% 8.16% 353%
26-‐Oct-‐11 0.91% 3.93% 332%
04-‐Nov-‐11 1.70% 5.86% 245%
15-‐Nov-‐11 1.10% 3.81% 246%
Effects on Social Marketing: Brands will now have a better
understanding of “engageable” content. As the brand
collects data over time, posts that have high readability
versus high comment and likes will make themselves
apparent. Again, this helps the brand optimize and craft their
future content calendars and strategy.
7
8. LIKE SOURCES
This reflects the number of times your page was liked, broken down by where
the like happened; a useful tool to track the effectiveness of your (possible)
multiple Like Button locations and mobile apps/sites.
Likes can come from on and off Facebook.
8
9. DEEP INFO (OR TMI?)
Although not visible via Facebook’s primary Insights dashboard, a very, very
in-depth look at brand page statistics is available for download (one would
hope a newer query-based interface would make for easy cross-tabulating of
variables).
A sample of the ways marketers can slice data:
Daily, weekly or monthly breakdowns of each metric – further broken
down by location or another variable – examples include:
• Daily breakdown of users who liked your page from their mobile
• Monthly (28 days worth) number of people who saw your page posts via a
story from a friend
• Weekly number of impressions of stories published by a friend about your
page by story type
• The number of people your page reached broken down by how many
times people saw any content about your page
Insights go as far as a noting the daily top referring external domains which
send traffic to your page – broken down by site – in total, over 1,000 columns
of data are available.
9
10. CONCLUSION
Overall, the new Insights help brands focus on one thing: Post Engagement. It
is counter balance to the aggregated News Feed. Only relevant, engaging
content will get prime placement at the top of a user’s feed. Insights provides
the necessary tools to optimize in order to secure that location.
“Advertising on the web is less about hitting someone with
a message… it’s about engagement. “
-Mark Zuckerberg
For more information on social media, please contact us at
www.facebook.com/Razorfish or on Twitter @razorfish
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