Facebook influence on university students' media habits
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This study analyzed the internet and social media usage of over 2,200 Italian university students in 2008 and 2009. It found that 70% of students used the internet for at least 1 hour per day, with Facebook being the most popular site. Qualitative interviews revealed that students used Facebook primarily to stay connected with friends but had concerns about privacy and superficial content. While social media influenced communication habits, students' core media consumption was likely unchanged. The study provides insight primarily for Italian cultural context where campus life is less common.
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Facebook influence on university students' media habits
- 1. influence on university students' media habits qualitative results from a field research
- 3. A research about... Internet usage among undegraduate students Facebook impact on media habits Meanings associated with online activity
- 4. This study is a spin-off of a quantitative research involving 2200+ students (1088 in 2008, 1123 in 2009)
- 5. Connected! beginner at least 1h/day basic level users Less than 1h/day experts 30% 21% 14% 70% 65% (Self evaluation)
- 6. And the old media? watch TV at least 1h/day watch TV less than 1h/day 47% 34% 53% 66% 2008 2009
- 7. take 100 people... 27 of them uploaded videos on Youtube
- 8. take 100 people... 12 of them wrote at least once on Wikipedia (while 51.6% consults it “very often”)
- 9. take 100 people... 3.6 uploaded photos to Flickr
- 10. take 100 people... only used 1.7 Slideshare for sharing their presentations
- 11. ’t on know about... They d en 100,00 ev 77,30 77,30 81,50 82,30 75,00 70,20 72,80 50,00 25,00 0
- 12. And bloggers are diminishing... 2008 2009 42,2% 35,7% 57,8% 64,3%
- 13. ? But where are all the connected people And what do they do there?
- 14. Short answer: They are on
- 15. Remember we are talking of Italian students, which means: no campuses no official fraternities, leagues, clubs no yearbooks
- 16. Slightly longer answer: 59,4 60 50,4 45 30 26,0 23,0 15 8,2 10,2 7,9 2,2 0 w FB use it s FB s FB kno use se sn’t sn’t nu doe doe seldom of te s FB, k now 2008 2009
- 17. Longer answer 30 interviews to undergraduates showed us their media habits + the role of Facebook in their lives
- 18. In questionnaires they decleared they went online mainly for... checking university-related contents communicating with friends consuming audio-visual material
- 19. 0,08 0,06 Some 0,05 analysis... 0,03 0,02 0 fb_dislike fb_like internet_dislike internet_like
- 20. 0,08 Fa 0,06 Some ce bo o ku se rela 0,05 analysis... tion ship s awaren ess 0,03 0,02 0 fb_dislike fb_like internet_dislike internet_like
- 21. 0,08 0,06 Some 0,05 analysis... privac y 0,03 bloggi ng 0,02 a 0 e di m d fb_dislike fb_like internet_dislike ol internet_like
- 22. 0,08 relatio nship 0,06 Some s 0,05 analysis... social inclusi on 0,03 0,02 0 fb_dislike fb_like internet_dislike internet_like
- 23. 0,08 0,06 Some int 0,05 analysis... ern et us ag e sh ari 0,03 ng bloggi ng 0,02 tv 0 fb_dislike fb_like internet_dislike internet_like
- 24. It is useless, but I am using it! PROs and CONs of Facebook
- 25. it helps PROs: staying in touch with people! ea sy It's heap! nd it 's c a
- 26. It is all about C ONs: exhibitionism and curiosity It is a place for superficial relationships
- 27. There’s content C ONs: that doesn't matter, but entertains My privacy is at risk!
- 28. vs. mobile phones Perceived as cheaper Handy and trendy Allows real interaction
- 29. Frivolous content is the norm It is seen as a sort of strategy to protect privacy
- 30. Frivolous content is the norm It is seen as a sort of strategy to protect privacy
- 31. Conclusions... The use of Facebook is mainly instrumental rche strate used to “o nging -to-fa c e ha face , 2010) ” (Ito et al. out
- 32. Conclusions... Students tend to deprecate it, mostly for contents and privacy issues but web 2.0 should mean sharing, above all - are our students being too serious?
- 33. Conclusions... Media platforms have switched students appear to be very savvy in finding the entertainment they want...
- 34. Conclusions... Digital skills are not so common many of the interviewees saw themselves as digital immigrants!
- 35. So what? didn’t probably change the habits in terms of sharing and prosuming contents
- 36. it most likely changed interpersonal communications quantitatively
- 37. redefining other media or formats uses (Remember: this is an Italian point of view)
- 38. Thank you. Andrea Mangiatordi andrea.mangiatordi@unimib.it @andreamangia for the group http://numediabios.eu