how do italianuniversity studentssee and use facebookpublic,MediainTransition8-May2013is it private, or both?
who we area group of young researcherscoming from different disciplinesand studying new media appropriation
our studyquestionnaires toundergraduate students2433from 6 departmentsin 2008 we collected 1088, and 1123 in 2009(2011-2012)
use through timedoesn’t know FBknows FB, doesn’t use itseldom uses FBoften uses FB7,98,226,050,459,410,223,02,276,89,212,8...
today it is stillthe most popular snsabsolutely disagrees disagrees neutral agrees absolutely agrees6,911,818,834,427,9“I ...
publicmediaprivatemedia
publicmediaprivatemedia[Shirky 2010]
uses&features
facebook featureschat/private messagesare the most used70% uses it at least once a week
facebook featurescontent sharingis less commonand is mainly usedwithin the boundaries of Facebook
facebook featuresStatus updatesparticipation to groupsmainly private mainly public
privacymanagement68.2%opens upthe profileto friends only
privacymanagement10.5%allows everybodyto see it
cluster analysisrespondents split almost perfectlyin two groups
cluster analysisthose who regularly use all featuresthose who use all featuresbut with lower frequency!
cluster analysisSame distribution ofmale and female studentsStudents from scientific departmentstend to be in the lo-frequ...
frequent usersdo not use privacy restrictionsin a significantly different way
frequent usershave significantly higherself-efficacy perception
frequent userssignificantly perceive their own profile asmore correspondent to their offline personas
thank youfor your attention.questions?Nicola Cavalli, Paolo Ferri, Arianna Mainardi, Andrea Mangiatordi,Marina Micheli, An...
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How do Italian University students see and use Facebook: is it public, private or both?

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Presentation used at MiT8 conference for the NuMedia BiOs research group.

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How do Italian University students see and use Facebook: is it public, private or both?

  1. 1. how do italianuniversity studentssee and use facebookpublic,MediainTransition8-May2013is it private, or both?
  2. 2. who we area group of young researcherscoming from different disciplinesand studying new media appropriation
  3. 3. our studyquestionnaires toundergraduate students2433from 6 departmentsin 2008 we collected 1088, and 1123 in 2009(2011-2012)
  4. 4. use through timedoesn’t know FBknows FB, doesn’t use itseldom uses FBoften uses FB7,98,226,050,459,410,223,02,276,89,212,81,12008 2009 2011-2012
  5. 5. today it is stillthe most popular snsabsolutely disagrees disagrees neutral agrees absolutely agrees6,911,818,834,427,9“I use Facebook more thaneverything else”
  6. 6. publicmediaprivatemedia
  7. 7. publicmediaprivatemedia[Shirky 2010]
  8. 8. uses&features
  9. 9. facebook featureschat/private messagesare the most used70% uses it at least once a week
  10. 10. facebook featurescontent sharingis less commonand is mainly usedwithin the boundaries of Facebook
  11. 11. facebook featuresStatus updatesparticipation to groupsmainly private mainly public
  12. 12. privacymanagement68.2%opens upthe profileto friends only
  13. 13. privacymanagement10.5%allows everybodyto see it
  14. 14. cluster analysisrespondents split almost perfectlyin two groups
  15. 15. cluster analysisthose who regularly use all featuresthose who use all featuresbut with lower frequency!
  16. 16. cluster analysisSame distribution ofmale and female studentsStudents from scientific departmentstend to be in the lo-frequency group
  17. 17. frequent usersdo not use privacy restrictionsin a significantly different way
  18. 18. frequent usershave significantly higherself-efficacy perception
  19. 19. frequent userssignificantly perceive their own profile asmore correspondent to their offline personas
  20. 20. thank youfor your attention.questions?Nicola Cavalli, Paolo Ferri, Arianna Mainardi, Andrea Mangiatordi,Marina Micheli, Andrea Pozzali and Francesca Scenini

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