The document discusses building a personal brand. It emphasizes that a brand is more than just logos or social media - it is the meaning and purpose that is conveyed to others. An effective personal brand is based on three elements: promise, presence, and practice. The promise is what the brand provides to others such as trust, growth or meaning. Presence is how the person is perceived through their expertise, personality and story. Practice refers to the consistent actions that define the brand over time such as through social media or client work. Building an authentic, differentiated personal brand can help people achieve more and become indispensable to their industry or profession.
How to discover, capture & communicate your best ideasTerri Trespicio
The newest product, idea, or campaign will be outdated sooner than you think. You don’t need just one to stand the test of time: You need a reliable approach for generating new ones. And as a rule, most of us are not only really bad at giving feedback on each other's work and ideas, but we hinder each other's best efforts (even though we don't realize we're doing it!)
In this entertaining and interactive session originally delivered at How Design Live 2019, brand advisor, writer, and speaker Terri Trespicio shares a fresh and counterintuitive approach, based on what's called the Gateless Method, for coming up with and making your most compelling ideas real--and transforming the way you and your team develop ideas and cultivate each other's strengths.
Your Branding Bat Signal: How to create messaging that attracts the clients y...Terri Trespicio
It’s one thing to be passionate about what you do; it’s another to be compelling. And that’s what a powerful brand does. Your brand is not just a logo or tagline. It’s what your work means to other people.
In this entertaining talk, originally presented at How Design Live 2019, speaker, writer and brand advisor Terri Trespicio helps you reframe your work, your business, and your brand so you can get clear on how to attract the clients, people, and audiences you want most.
Advocate for ideas sound like a leader (Energetic Women Conference)Terri Trespicio
You've been told that to create a life of meaning and valuable contribution, you must "follow your passion." But it's not only lousy career advice, it's also not what makes us leaders. In this breakout session delivered at the 2019 Energetic Women's Conference in Indianapolis, Terri Trespicio challenges old notions of what it means to lead, how to present with authority, and how to compel others to act. It's based on and inspired by her successful TEDx talk, "Stop Searching for Your Passion," which has nearly 5 million views.
When it comes to growing your brand or business, launching a start-up, and becoming known for what you do—media is a game changer. While you’re busy bootstrapping your business, how can you get the attention and interest of producers, editors, and bloggers? How can you make your work, your passion, and your expertise compelling to the media—and everyone who consumes it? You need to understand what the media wants, and how to give it to them.
Join media veterans Paula Rizzo and Terri Trespicio for a crash course on how to crack the media code and craft the pitch that gets you attention. Bring your ideas, your ambitions, and a notebook, and strap in for a fast-paced session that will change the way you see your business—and your potential.
Key takeaways:
An inside tour of the media industry and how it can boost your visibility
Learn the blind spots that experts and even PR pros miss when it comes to connecting with the media
How to position yourself and your business for the media
Social media and other communication technology present today’s business professionals with new and unique challenges.
Do you accept every LinkedIn request? Is “unfriending” unfriendly? How many tweets are too many?
In this presentation, you will learn communication and social media etiquette, including:
Email protocols
Smartphone "do"s and "don't"s
Social networking best practices
When to get off the technology and back to face-to-face communication
How to discover, capture & communicate your best ideasTerri Trespicio
The newest product, idea, or campaign will be outdated sooner than you think. You don’t need just one to stand the test of time: You need a reliable approach for generating new ones. And as a rule, most of us are not only really bad at giving feedback on each other's work and ideas, but we hinder each other's best efforts (even though we don't realize we're doing it!)
In this entertaining and interactive session originally delivered at How Design Live 2019, brand advisor, writer, and speaker Terri Trespicio shares a fresh and counterintuitive approach, based on what's called the Gateless Method, for coming up with and making your most compelling ideas real--and transforming the way you and your team develop ideas and cultivate each other's strengths.
Your Branding Bat Signal: How to create messaging that attracts the clients y...Terri Trespicio
It’s one thing to be passionate about what you do; it’s another to be compelling. And that’s what a powerful brand does. Your brand is not just a logo or tagline. It’s what your work means to other people.
In this entertaining talk, originally presented at How Design Live 2019, speaker, writer and brand advisor Terri Trespicio helps you reframe your work, your business, and your brand so you can get clear on how to attract the clients, people, and audiences you want most.
Advocate for ideas sound like a leader (Energetic Women Conference)Terri Trespicio
You've been told that to create a life of meaning and valuable contribution, you must "follow your passion." But it's not only lousy career advice, it's also not what makes us leaders. In this breakout session delivered at the 2019 Energetic Women's Conference in Indianapolis, Terri Trespicio challenges old notions of what it means to lead, how to present with authority, and how to compel others to act. It's based on and inspired by her successful TEDx talk, "Stop Searching for Your Passion," which has nearly 5 million views.
When it comes to growing your brand or business, launching a start-up, and becoming known for what you do—media is a game changer. While you’re busy bootstrapping your business, how can you get the attention and interest of producers, editors, and bloggers? How can you make your work, your passion, and your expertise compelling to the media—and everyone who consumes it? You need to understand what the media wants, and how to give it to them.
Join media veterans Paula Rizzo and Terri Trespicio for a crash course on how to crack the media code and craft the pitch that gets you attention. Bring your ideas, your ambitions, and a notebook, and strap in for a fast-paced session that will change the way you see your business—and your potential.
Key takeaways:
An inside tour of the media industry and how it can boost your visibility
Learn the blind spots that experts and even PR pros miss when it comes to connecting with the media
How to position yourself and your business for the media
Social media and other communication technology present today’s business professionals with new and unique challenges.
Do you accept every LinkedIn request? Is “unfriending” unfriendly? How many tweets are too many?
In this presentation, you will learn communication and social media etiquette, including:
Email protocols
Smartphone "do"s and "don't"s
Social networking best practices
When to get off the technology and back to face-to-face communication
Making Your Brand Your Business: How to craft a powerful personal brandTerri Trespicio
Your website is not a logo, tagline, or website. But it's also not your resume, your income, or your business. Brand means one thing: What you and your work mean to other people. In this keynote address, delivered at the Barron's Top Advisor Summit in West Palm Beach, January 2018, Terri Trespicio defines what a personal brand is, and how to stand out in a world (and industry) of people doing the same thing.
Legacy-Level Branding: Why Your Brand is Bigger Than Your Business (Pinnacle ...Terri Trespicio
This keynote address was delivered at Pinnacle Insurance and Financial Services's Elite Advisor Platform Fall Forum in Hilton Head, SC in September 2017. This deck includes days 1 & 2 of Terri's presentation.
Making Your Brand Your Business | Barrons team summit Feb 2019Terri Trespicio
In this presentation delivered at the Barron's Team Summit, brand advisor Terri Trespicio walks financial advisors and wealth managers through her strategy for creating standout messaging that draws the right people in, and keeps the wrong people at bay. Plus, insights into how to land on your key brand promise.
Legacy-Level Branding: Why Your Brand is Bigger Than Your BusinessTerri Trespicio
What makes you different? How do you stand out (especially when everyone else is doing what you are)? In this keynote, delivered at the 2018 Money Concepts broker dealer conference in Vail, Colorado, brand advisor and speaker Terri Trespicio gives you a fresh perspective on branding, and why it's pivotal to the future of your business.
OUT OF JUICE: How to Reinspire Yourself & Reengage at WorkTerri Trespicio
This presentation was given at a breakout session at Workfront LEAP 2017--an audience that included project managers, creatives, creative managers, tech folks--anyone who uses Workfront project management software to get work done. The main idea: You don't have to identify as a "creative" to tap your innate creativity, and the reason you should do it? Because while employers need to think hard about how to engage employees, it's also our responsibility to stay connected to meaning--in our work and in our lives. Here are some ways to come at your work in a new way.
Beyond Commodity: How to master your message and stand out in a sea of samenessTerri Trespicio
This presentation was delivered to independent financial advisors at the AdvisorNet Summit in Minneapolis to help freshen and recalibrate their approach to brand messaging, and why it's critical to being more than just a commodity.
COMPEL: How to engage prospects, charm clients, and win new business by chang...Terri Trespicio
Sales reps sell product; sales leaders sell a brand. In this keynote, originally delivered to the Quench Water team at their annual sales meeting in Feb 2019, Terri Trespicio shows how to expand and deepen and reframe the conversation you have with clients and prospects so that you move away from commodity focus and toward meaning and value.
Legacy-Level Branding | How to Master Your Messaging & Stand Out in a Sea of ...Terri Trespicio
In an increasingly commodified and connected world, there isn’t an industry that can function in the same way that it always has. And the financial industry is no exception. That means it’s not enough to do a good, or even great, job. Now more than ever, the onus is on wealth managers and advisors to communicate the value of what they do to the people who most stand to benefit from that service—before they walk into the room. It doesn’t mean you have to shout—but it does mean you have to sound different from everyone else.
In this keynote address, delivered at Wells Fargo Advisors' Pinnacle Event, award-winning writer, speaker, and brand advisor Terri Trespicio walks you through what a brand is, and isn’t. And how to change the way you see what you do in order to stand out from everyone else.
TED-Worthy Content: How to Create & Deliver a Memorable MessageTerri Trespicio
There's a reason TED has been so screamingly successful–they curate content that people want to hear. Find out what it takes to create TED-worthy content, and use TED as a model for any and all content you create and deliver. PLUS: Tips for being a better presenter.
Brands Are for Cattle: How to DROP the bull, BREAK from the herd, and (actual...Terri Trespicio
Presented at Andrea Bullard's Financial Advisors Summit 2021 (virtual)
For a replay of an earlier version of this presentation (esp if you're in the financial services industry and want to rethink your branding), visit territrespicio.com/financial
At HackerEarth, we pride in our culture. Culture is one of the critical components of building organizations that last. The culture at HackerEarth guides everyone on what's expected from people and what the organization aims to give them back. It's essentially our shared set of values that we all believe in.
This workshop was delivered to a group of female executives at Chief in NYC. To host your own branding breakthrough workshop, you can reach me at terri@territrespicio.com
Making Your Brand Your Business: How to craft a powerful personal brandTerri Trespicio
Your website is not a logo, tagline, or website. But it's also not your resume, your income, or your business. Brand means one thing: What you and your work mean to other people. In this keynote address, delivered at the Barron's Top Advisor Summit in West Palm Beach, January 2018, Terri Trespicio defines what a personal brand is, and how to stand out in a world (and industry) of people doing the same thing.
Legacy-Level Branding: Why Your Brand is Bigger Than Your Business (Pinnacle ...Terri Trespicio
This keynote address was delivered at Pinnacle Insurance and Financial Services's Elite Advisor Platform Fall Forum in Hilton Head, SC in September 2017. This deck includes days 1 & 2 of Terri's presentation.
Making Your Brand Your Business | Barrons team summit Feb 2019Terri Trespicio
In this presentation delivered at the Barron's Team Summit, brand advisor Terri Trespicio walks financial advisors and wealth managers through her strategy for creating standout messaging that draws the right people in, and keeps the wrong people at bay. Plus, insights into how to land on your key brand promise.
Legacy-Level Branding: Why Your Brand is Bigger Than Your BusinessTerri Trespicio
What makes you different? How do you stand out (especially when everyone else is doing what you are)? In this keynote, delivered at the 2018 Money Concepts broker dealer conference in Vail, Colorado, brand advisor and speaker Terri Trespicio gives you a fresh perspective on branding, and why it's pivotal to the future of your business.
OUT OF JUICE: How to Reinspire Yourself & Reengage at WorkTerri Trespicio
This presentation was given at a breakout session at Workfront LEAP 2017--an audience that included project managers, creatives, creative managers, tech folks--anyone who uses Workfront project management software to get work done. The main idea: You don't have to identify as a "creative" to tap your innate creativity, and the reason you should do it? Because while employers need to think hard about how to engage employees, it's also our responsibility to stay connected to meaning--in our work and in our lives. Here are some ways to come at your work in a new way.
Beyond Commodity: How to master your message and stand out in a sea of samenessTerri Trespicio
This presentation was delivered to independent financial advisors at the AdvisorNet Summit in Minneapolis to help freshen and recalibrate their approach to brand messaging, and why it's critical to being more than just a commodity.
COMPEL: How to engage prospects, charm clients, and win new business by chang...Terri Trespicio
Sales reps sell product; sales leaders sell a brand. In this keynote, originally delivered to the Quench Water team at their annual sales meeting in Feb 2019, Terri Trespicio shows how to expand and deepen and reframe the conversation you have with clients and prospects so that you move away from commodity focus and toward meaning and value.
Legacy-Level Branding | How to Master Your Messaging & Stand Out in a Sea of ...Terri Trespicio
In an increasingly commodified and connected world, there isn’t an industry that can function in the same way that it always has. And the financial industry is no exception. That means it’s not enough to do a good, or even great, job. Now more than ever, the onus is on wealth managers and advisors to communicate the value of what they do to the people who most stand to benefit from that service—before they walk into the room. It doesn’t mean you have to shout—but it does mean you have to sound different from everyone else.
In this keynote address, delivered at Wells Fargo Advisors' Pinnacle Event, award-winning writer, speaker, and brand advisor Terri Trespicio walks you through what a brand is, and isn’t. And how to change the way you see what you do in order to stand out from everyone else.
TED-Worthy Content: How to Create & Deliver a Memorable MessageTerri Trespicio
There's a reason TED has been so screamingly successful–they curate content that people want to hear. Find out what it takes to create TED-worthy content, and use TED as a model for any and all content you create and deliver. PLUS: Tips for being a better presenter.
Brands Are for Cattle: How to DROP the bull, BREAK from the herd, and (actual...Terri Trespicio
Presented at Andrea Bullard's Financial Advisors Summit 2021 (virtual)
For a replay of an earlier version of this presentation (esp if you're in the financial services industry and want to rethink your branding), visit territrespicio.com/financial
At HackerEarth, we pride in our culture. Culture is one of the critical components of building organizations that last. The culture at HackerEarth guides everyone on what's expected from people and what the organization aims to give them back. It's essentially our shared set of values that we all believe in.
This workshop was delivered to a group of female executives at Chief in NYC. To host your own branding breakthrough workshop, you can reach me at terri@territrespicio.com
For anyone looking to grow their brands and business, presentation literacy is more important than ever before. Terri Trespicio takes you through the 5 steps to landing a TED-worthy idea that gets people to sit up and pay attention.
From Core Values to Critical Conversations: What your brand really means (2021)Terri Trespicio
Got a name? Check. Got a logo? Check. Congrats! You have a brand. The question is whether anyone knows what your brand means. Sometimes all those assets, logos, family crests, whatever, can get in the way of you saying anything different, anything original...anything that sounds like you.
In this presentation, given at the Barron’s Independent Advisors Summit 2021, brand advisor Terri Trespicio walks you through the ways the financial services industry has been hamstrung by outmoded ideas of brand—and the three ways to UNbrand yourself so that you can start connecting in ways that matter.
For more, visit territrespicio.com
TED talks have become the gold standard for public speaking. So, how do you craft one? In this talk, originally delivered in a workshop at the Harvard Kennedy School, TEDx talker and coach/consultant Terri Trespicio shares how she has crafted TED talks for herself and others that get booked--and seen. And how to apply the principles of TED to every talk you give.
Stand up! How to advocate for your ideas | Harvard Kennedy oct 2018Terri Trespicio
When's the last time you got someone to listen, really listen, to you? In this one-hour presentation, Terri Trespicio shares insights from media and entrepreneurship on how to get and keep people's attention so that you can get the recognition, and resources, you need.
Stop Searching for Your Passion. Design It Instead.Terri Trespicio
You've heard that you should follow your passion--and when you do, your life falls into place. Well, if you ask Terri Trespicio, this is bogus advice--not to mention profoundly unhelpful. This keynote address, based on her popular TEDx talk "Stop searching for your passion," which has earned nearly 5 million views to date, was delivered at the International Interior Design Association Leaders Breakfast in Dallas, Sept 2019. In it, Terri debunks this cultural myth, and talks about how to tap your greatest resource to create a life that matters.
Start with your voice: A Workshop for Female Leaders & Drivers of Change Terri Trespicio
This keynote and workshop was presented to the female executives at L'Oreal.
Any woman can work, but not every woman will lead. And the difference isn’t a paycheck or a title; leaders start long before they get the job. They’re advocates and drivers of change by design, and they do it not just by channeling their own passion, but by enabling others to ignite theirs—and giving themselves, and other women, the chance to be seen and heard.
In one of the most viewed TEDx talks with more than 6.5M views (“Stop Searching for Your Passion”), Terri Trespicio took old career advice to task. This unique and interactive workshop picks up where that talk leaves off, showing you how to create meaning, channel insight, and uplevel team morale and connection by finding your voice, listening to others, and empowering the group—without judgment or criticism.
Raise Your Voice: How to amplify your virtual presence and make yourself hear...Terri Trespicio
This talk was delivered to the International Women's Day Event at Franklin Templeton in March 2021.
In the 2019 Women in the Workplace report, McKinsey and LeanIn.org surveyed 329 companies and more than 68,000 employees found that half the women surveyed have been interrupted or talked over in meetings—and just shy of 40 percent watched other people take credit for their ideas.
Two years later, and things haven’t gotten much better, in fact they may have gotten worse. The shift to an all-Zoom environment has flattened our human interactions to two dimensions—and exacerbated existing gender disparities, making it harder for female executives to be heard.
Join us for a special International Women’s Day event to discuss these challenges (new, and not so new) and ways to meet them. Find out how to use your voice not just to get your foot in the door to discussions, but hold it open for other women, too.
We’ll discuss ways to:
Reframe public speaking and your fears/anxieties around being seen and heard (and judged)
Lead discussions and share ideas from a place of authority, without alienating male cohorts
Tackle the awkwardness of online speaking (and surprising ways to get and keep attention)
Be authentic without sacrificing authority
Beyond Commodity: How to master your message & stand out in a sea of samenessTerri Trespicio
**Originally presented at How Design Live - Nov 2020**
It’s one thing to be passionate about what you do; it’s another to be compelling. And in a post-pandemic world, being slick or cool doesn’t cut it anymore—being direct, clear, and emotionally resonant does. Join brand advisor and HOW favorite Terri Trespicio for an entertaining session on reframing your work and your brand in ways that don’t shout, brag, or babble, but contribute to a larger conversation.
Key takeaways:
Why telling people what you do is not necessarily how you get them to care
The biggest mistakes brands make when trying to engage an audience
Why you don’t have to be all that different to stand out
How the right brand messaging gets prospects to qualify themselves
Stop searching for your passion -- Create it instead (Fly Female Founders Feb...Terri Trespicio
(Presented at the Fly Female Founders Breakfast, Feb 13, 2020 in NYC)
The cultural imperative to "follow your passion" sounds like a good idea, right? Turns out, it’s lousy advice. The notion that we must be 100% clear on our passion before we start a career, build a business, or launch anything, is not inspiring; it’s paralyzing.
In one of the most viewed TEDx talks with more than 5.5 million views, Stop Searching For Your Passion, award-winning writer, speaker, and brand advisor Terri Trespicio took to task this ubiquitous advice. Drawing on the worlds of leadership, entrepreneurship, art, and comedy, Terri picks up where the talk leaves off, and will show us how to tap our creative genius to craft a business and brand — and life! — that matter.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
