The Kane County Cougars baseball team unveiled a new brand identity after an 18-month rebranding process. They engaged their social media followers by posting blurred images of the new brand on Facebook and encouraging people to like and share the posts to gradually reveal the new look over three days leading up to the full announcement. This virtual unveiling strategy was a success, receiving 6,000 clicks and reaching over 25,000 people organically with each of the three posts. The team experienced significant growth in Facebook followers in 2015.
En este slideshare os enseño algo , de lo mucho que hay por ver en Cuéllar , os hablo también de su escudo y la razón de por qué Cuéllar tiene los encierros más antiguos de España
Выход больших офлайн-брендов в онлайн (на украинском языке)WebPromo
25 марта Антон Воронюк, директор по развитию WebPromo, и Юрий Маркевич (руководитель отдела маркетинга "Фармак") выступили на конференции "Marketing_Revolution" (организатор - Школа маркетинга BeFirst).
Pitch Perfect: The Brain-based Secrets to a Stellar PitchDan Beverly
Pitching is a fundamental skill. Set your pitch apart with some of the brain-based secrets to creating a unique and compelling message that lands with your audience and stands you out from the crowd.
En este slideshare os enseño algo , de lo mucho que hay por ver en Cuéllar , os hablo también de su escudo y la razón de por qué Cuéllar tiene los encierros más antiguos de España
Выход больших офлайн-брендов в онлайн (на украинском языке)WebPromo
25 марта Антон Воронюк, директор по развитию WebPromo, и Юрий Маркевич (руководитель отдела маркетинга "Фармак") выступили на конференции "Marketing_Revolution" (организатор - Школа маркетинга BeFirst).
Pitch Perfect: The Brain-based Secrets to a Stellar PitchDan Beverly
Pitching is a fundamental skill. Set your pitch apart with some of the brain-based secrets to creating a unique and compelling message that lands with your audience and stands you out from the crowd.
A partner presentation that I helped create for my Influencer Marketing class, where we conducted research and pitched an influencer campaign for the rising fashion brand.
How to Empower Your Digital "SuperFans" to Drive Offline EngagementOur Social Times
"Involve the fans" is the sine qua non of digital marketing today. But to date, these participation opportunities have been limited. What happens if you let brand advocates all the way into the tent? In this presentation Josh Richman of WGN America, Tribune Broadcasting's national cable network, and Keith Blanchard of Story Worldwide, show how you can drive offline behavior through digital by involving advocates in the creation of content, and curating the digital communities that form around it.
Content Marketing World 2011
“Rise of the SuperFans: Growing TV Audience by Empowering Digital Communities”
Josh Richman, Vice President of Marketing, WGN America
Keith Blanchard, Creative Director, Story Worldwide
“Involve the fans” is the sine qua non of digital marketing today. But to date, these participation opportunities have been strictly limited. What happens if you let brand advocates all the way into the tent? Josh Richman, VP of Marketing for WGN America, Tribune Broadcasting’s national cable network, and Keith Blanchard, executive creative director of Story Worldwide, show how you can drive offline behavior through digital by involving advocates materially in the creation of content, and curating the digital communities that form around it.
This session will show you how managing digital communities can generate productive offline behavior while lowering traditional ad spend. Today, WGNA features “Superfans” in TV spots, tweeters show up in crawls during shows, and fans program the lineup for episode marathons. In exchange, WGNA has been able to leverage each show’s existing online fan base to drive audience, positioning WGNA well for the long-term transition from lean-back-TV to online-interactive experience.
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
A partner presentation that I helped create for my Influencer Marketing class, where we conducted research and pitched an influencer campaign for the rising fashion brand.
How to Empower Your Digital "SuperFans" to Drive Offline EngagementOur Social Times
"Involve the fans" is the sine qua non of digital marketing today. But to date, these participation opportunities have been limited. What happens if you let brand advocates all the way into the tent? In this presentation Josh Richman of WGN America, Tribune Broadcasting's national cable network, and Keith Blanchard of Story Worldwide, show how you can drive offline behavior through digital by involving advocates in the creation of content, and curating the digital communities that form around it.
Content Marketing World 2011
“Rise of the SuperFans: Growing TV Audience by Empowering Digital Communities”
Josh Richman, Vice President of Marketing, WGN America
Keith Blanchard, Creative Director, Story Worldwide
“Involve the fans” is the sine qua non of digital marketing today. But to date, these participation opportunities have been strictly limited. What happens if you let brand advocates all the way into the tent? Josh Richman, VP of Marketing for WGN America, Tribune Broadcasting’s national cable network, and Keith Blanchard, executive creative director of Story Worldwide, show how you can drive offline behavior through digital by involving advocates materially in the creation of content, and curating the digital communities that form around it.
This session will show you how managing digital communities can generate productive offline behavior while lowering traditional ad spend. Today, WGNA features “Superfans” in TV spots, tweeters show up in crawls during shows, and fans program the lineup for episode marathons. In exchange, WGNA has been able to leverage each show’s existing online fan base to drive audience, positioning WGNA well for the long-term transition from lean-back-TV to online-interactive experience.
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
1. Kane County Cougars
In the fall of 2015, our organization unveiled a new re-brand and visual identity, a process that took18 months
to complete. The unveiling was a significant highlight in the 25th anniversary of our organization last year. Our
goal, which is always a top priority of ours, was to heavily involve oursocial media followers in the unique
experience of virtually unveiling our new re-brand. A series of posts through our Facebook page, as seen below,
encouraged our fans to ‘like’ and ‘share’ our re-brand unveiling. Through theirengagement, we would ‘unblur’
and slowly reveal the new visual look in advance of the full announcement on November 10.
November 5 – initial post with a heavily blurred image of the re-
brand. Facebook fans encouraged to ‘like’ and ‘share’ post to
help virtually unveil ournew look.
37,200 total reach (organic)
November 9 – second post with slightly blurred image of the re-
brand. Facebook fans encouraged to ‘like’ and ‘share’ post to help
virtually unveil ournew look.
25,700 total reach (organic)
November 10 – third post with the fully unveiled re-brand.
Randomly selected Facebook fans who ‘liked’ and ‘shared’ our
announcement won prizes and will be recognized at a 2016 game.
27,000 total reach (organic)
Our re-brand campaign was a success through a strategy of helping our social media followers contribute
towards a virtual unveiling of the new look. We received a total of 6,000 clicks on these 3 posts. Each post
was served to more than 25,000 people. Further, all of our engagement was organically driven (i.e. non-
paid through Facebook advertising). In 2015, through creative engagement as well as paid advertising, we
experienced a 60% growth in Facebook followers (currently more than 38,000).