The Boys' Club of New York saw growth on Instagram and Facebook from July to October 2016. On Instagram, they gained 56 new followers over 2 months for a 13.46% increase, and 85 new followers over 3 months for a 20.43% increase. On Facebook, they gained 90 new page likes over 3 months for a 5.9% increase. Their reach also generally increased over this period, and their "Swim to Win" and website launch campaigns were top performing on social media.