Recommended
More Related Content
Viewers also liked
Similar to Facebook
Similar to Facebook (20)
Recently uploaded
Recently uploaded (20)
- 1. 321
- 5. Financial Metrics An investor in a social network must get a domain name to start with. Social network success doesn’t have to be measured in financial terms. Therefore, as an investor in any social network, monitoring the gain after a certain period or ROI (Return on Investment) is achieved based on the following metrics that support:
- 6. Deciding what you need to track Analyzing the content strategy Measuring marketing success Review website traffic
- 7. Customer Metrics • There is a simple way to think about the growth of the business related with customers. As an investor of social networking site, customers are the main focus for a successful business and its future growth.
- 8. • Investors: Investors are the owners or developers of social networking sites. • Customers: Customers are the users of the social networking sites and applications provided on their sites.
- 9. Existing Customers New Customers ExistingInvestors Same investors and same services provided by investors. Attract new customers for the same service provided by investors. NewInvestors Increase investment for same type of services provided by investors. New investment for new business ideas To attract new customers/users. Ansoff Growth Metrics
- 10. 1. Existing Investors and Existing Customers 2. Existing Investors and New Customers 3. New Investors and Existing Customers 4. New Investments and New customers.
- 11. Facebook is accessed by 1.19 billion active users every month as of September 30, 2013. There are data produced by querying the Facebook ad targeting tool completed in November 2007. Commercial companies and non- profit organizations both can acknowledge the users about their existence and purpose of work and can ask them for support.
- 14. No Access in Many Countries Mark Zuckerberg's Tight Control Zynga Opts For Rivals Compliance & Privacy Risk Reputation Risk Regulatory Uncertainty Intellectual Property Battles Mobile Dominance of Apple, Google
- 16. For Facebook Company, they can use these approaches to minimize these risks
- 17. To prevent sophisticated threats as the number of users grows Maintaining Strategic risk Avoid Foot printing and information gathering( privacy problem): Avoidance of phishing attacks To demolish explosion of applications on Facebook and other services for cybercriminals
- 18. Conclusion • Facebook are growing it importantce in our daily life,Today facebook is not only using for connecting with people but also for social marketing.Many companies are marketing their products or brands through facebook.Everyday so much data or information are sharing by using facebook.some information are private,to secure private information.Many security strategy can be taken to secure data.All of us heard about hacking.By hacking,hackers control other facebook profile or profile and can leak their private information and also can do internet bullying.Recently,facebook authority takes many security strategy to prevent those hacking and pishing but everyone who are using facebook account needs to be more careful about it.
- 19. Any Question…?