The document discusses re-considering IO Furniture's warranty label for effectiveness. It argues that IO Furniture currently only offers a one-year warranty for all products, despite products lasting an average of 10 years, which is a shortchange of quality assurance. It cites other furniture brands that offer longer 2-year warranties to increase sales and assure quality, despite having lower quality products than IO Furniture. The document proposes IO Furniture adopt a similar strategy of varying warranty lengths between 2-3 years based on average product lifespan to provide better quality assurance, justify premium prices, and improve sales.

1. WARRANTY AS AN EFFECTIVE SALES
STRATEGY
RE-CONSIDERING IO FURNITURE WARRANTY LABEL FOR EFFECTIVENESS
BY: FRIDAY USEN

2. OUR CURRENT WARRANTY LABEL
 WARRANTY IS A POWERFUL MARKETING/SALETOOL THAT GIVES ALL ASSURANCES ON PRODUCTS’
QUALITY.ITTENDSTO GUARANTEE ON THE DURABILITY;AN EXPRESSION OF CONFIDENCE ON THE
PRODUCTS BY THE MANUFACTURER.IT HAS THUS BECOME AN EFFECTIVE TOOL FOR
MARKETING/SALES AS MOST PROSPECTIVE CUSTOMERS TEND TO SETTLE FOR PRODUCTS/SERVICES
WITH LONGER WARRANTY LABEL ESPECIALLY,ON PREMIUMLY PRICED GOODS.
 IO FURNITUREWARRANTY LABEL STANDS AT DESPITETHE DURABILITY OF ITS
PRODUCTS THAT CAN LAST ON AVERAGE OF 10YEARS.THIS SEEMS AS AN OBVIOUS
SHORTCHANGE OF THE PRODUCTS QUALITY ASSURANCE.
BY: FRIDAY USEN

3. OUR WARRANTY LABEL: A CALL FOR CONCERN
 IN RECENTTIMES,COMPANIES HAVE HAD TO IMPLOY DIFFERENT STRATEGIESTO INCREASE SALES AND
HAVE CONSISTENTLY INCREASETHE QUALITY OF THEIR PRODUCTS ANDWARRANTIES. SIMIILAR
FURNITURE COMPANIES THAT SELL GOOD FURNITURE(NOT AS QUALITY AS IO FURNITURE) HAVE
HAD TO EMPLOY THE WARRANTY STRATEGIESTO INCREASETHEIR SALES. FOR INSTANCE,VAVA
FURNITURE,BEDMATE ,LIFEMATE. ETC HAVE EMPLOYED THE 2YEAR WARRANTY LABEL AS A WAY OF
GIVING QUALITY ASSURANCETO PROSPECTIVE CUSTOMERS ON THE QUALITY OF THEIR PRODUCTS
DESPITETHEIR QUALITY NOT OF BETTER STARDARDSTO IO FURNITURE PRODUCTS.
 IO FURNITURE HAS ONEYEAR WARRANTY LABEL ON ALL PRODUCT LINESWHILE OTHER BRANDS
WITH NOT SAME QUALITY AS IO’S HAVE HIGHERYEARS OF WARRANTIES ANDTHIS TENDSTO CALL
FOR A CONCERN.
BY: FRIDAY USEN

4. WARRANTY OPTIONS
BY: FRIDAY USEN

5. THE SAMSUNG WARRANTIES STRATEGY AS AN EXAMPLE
 SAMSUNG ISTHE 7TH BIGGEST BRAND INTHE WORLD AND A MANUFACTURING GIANT IN
CONSUMER ELECTRONICS,MOBILE PHONES AND OTHER PRODUCTS. SAMSUNG SELLS AT PREMIUM
AND ITS PRICING IS USUALLY HIGHER THAN NORMAL INDUSTRY PRICES.SAMSUNG HAS A STARDARD
WARRANTY LABEL FOR ITS AVERAGE PRODUCTS AT TWOYEARS.HOWEVER,SAMSUNG ADOPTS
VARIOUS WARRANTIES FOR EACH OF ITS HIGH END PRODUCT LINESTO JUSTIFYTHEIR QUALITY
AND PREMIUM BENEFITS.
BY: FRIDAY USEN

6. THE SAMSUNGWARRANTIES EXAMPLE ONVARIOUS PRODUCT LINES
BY: FRIDAY USEN

7. THE IDEA
 IO FURNITURE CAN ADOPT SIMILAR STRATEGY BY IDENTIFYING PRODUCTS THAT HAVE
AVERAGE LIFE SPAN OF 5YEARS AND INCREASE ITSWARRANT LABEL BETWEEN 2TO 3
YEARS AS AGAINSTTHE ONEYEARWARRANTY PLACED ON ALL PRODUCTS.
BY: FRIDAY USEN

8. WHAT BENEFITS ARE IN FOR US?
 IT GIVES QUALITY RE-ASSURANCETO CUSTOMERS
 IT MAKES SELLING BETTER AND EASIER BECAUSETHERE IS MANUFACTURER RE-ASSURANCE
ON PRODUCTS AND THIS USUALLY JUSTIFYTHE PREMIUM ON PRICES.
 BETTER QUALITY ASSURANCE INSIDE AS ALL EFFORT WOULD BE MADE TO CONSISTENTLY
ASSURE ON QUALITY DELIVERY.
 IT WILL IMPROVE SALES ESPECIALLY INTHE SHOWROOM AS WALK-IN CUSTOMERSWOULD
BE ATTRACTED AND CONVINCED EASILY ON PRICES.
BY: FRIDAY USEN

9. THE IO SHOWROOM EXAMPLE (THE IDEA)
ON LEATHER ONTHE LAMINATE
ON THE HEADBOARD AND FRAMEONTHE LEATHER
2 YEARS
MINIMUMWARRANTY
ON IO PRODUCTS
2 YEARS
MINIMUMWARRANTY
ON IO PRODUCTS
BY: FRIDAY USEN

10. CONCLUSION
BY: FRIDAY USEN