The document proposes a name and branding for a technology that allows users to control music with gestures. It suggests naming the technology "The Conductor" because a conductor controls a musical performance, suggesting the user would control the music. It presents a character diagram describing the proposed brand as inspiring, playful, intelligent, and musical with an technical yet simple tone that engages, entertains, and allows users to interact and control music through human-computer recognition.

1. Control Music With Heads
Steven Jacofsky
Assignment Two, Name Processing
• Words :
Music, Gesture, Recognition, Technology, Cont
rol
• Possible Names : The
Composer, Conductor, MusTech, Music
Controller,
• Selected Name : The Conductor
• Justification : A conductor is someone who
control a musical performance, So this name
suggests that you are the one controlling the
music

2. Control Music With Heads
Steven Jacofsky
Assignment Two, Brand
Character Diagram
Character/Persona Tone
Inspiring Personal
Playful Scientific
Intelligent Recognition
Musical Innovated
Language The Conductor Purpose
Technical Engage
Simple Entertain
Savvy Interact
Human-Computer Control