The document discusses a product called The Conductor that allows users to control music and videos on their computer using hand gestures detected by their webcam. It goes through the process of naming, branding, and designing social media pages and a website for The Conductor. This includes creating logos, choosing a tagline, and wireframing the homepage layout. The goal is to engage and entertain users and allow them to interact with and control media using hand motions.

1. Control Music With Heads Steven Jacofsky
FA102a, Research and Brand
Development

2. Control Music With Heads Steven Jacofsky
Assignment One,
Research
• How to control music and video on the
Web with a wave of your hand
http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands

3. Control Music With Heads Steven Jacofsky
Assignment One,
Research
• Webcam detect hand gestures, then plays
and pauses music
https://flutterapp.com/

4. Control Music With Heads Steven Jacofsky
Assignment One,
Research
• "Flutter wants to power the eyes of our
devices — in the same way that Siri
functions as the iPhone’s ears.”
http://techcrunch.com/2012/03/26/flutter-app-webcam-y-combinator/

5. Control Music With Heads Steven Jacofsky
Assignment One,
Research
• Able to work with many different media
players on the computer
http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands

6. Control Music With Heads Steven Jacofsky
Assignment One, Description of
Future Product or Service
Control Music on Computer with Hand
Gestures

7. Control Music With Heads Steven Jacofsky
Assignment Two, Name
Processing
• Words : Music, Gesture, Recognition,
Technology, Control
• Possible Names : The Composer,
Conductor, MusTech, Music Controller,
• Selected Name : The Conductor
• Justification : A conductor is someone who
control a musical performance, So this
name suggests that you are the one
controlling the music

8. Control Music With Heads Steven Jacofsky
Assignment Two, Brand Character
Diagram
Character/Persona Tone
Inspiring Personal
Playful Scientific
Intelligent Recognition
Musical Innovated
Language The Conductor Purpose
Technical Engage
Simple Entertain
Savvy Interact
Human-Computer Control

9. Control Music With Heads Steven Jacofsky
Assignment Three, Logotype
Research, Word from Diagram
Musical

10. Control Music With Heads Steven Jacofsky
Assignment Three, Logotype
Research
http://a4.mzstatic.com/us/r1000/086/
http://screenshots.en.sftcdn.net/en http://www.metalsucks.net/wp- Purple/v4/3d/75/9c/3d759c83-c431-
/scrn/30000/30110/itunes-25- content/uploads/2011/07/spotif 8c8e-69d5-
535x535.png y.jpg 0b4731db3e63/mzm.jkztgzbw.175x1
75-75.jpg

11. Control Music With Heads Steven Jacofsky
Assignment Three, Finished
Logotype

12. Control Music With Heads Steven Jacofsky
Assignment Four, Social Media
Branding, Research
• EA Sports Madden :
https://www.facebook.com/EASportsMadd
enNFL?ref=ts&fref=ts
• iPhone :
https://www.facebook.com/pages/iPhone/1
09336685751749?fref=ts#
• Snapple :
https://www.facebook.com/Snapple/info

13. Control Music With Heads Steven Jacofsky
Assignment Four, Social Media
Branding, Creating Communtity
• I was able to create a following to this fan
page, by sending out multiple Facebook
messages.
• In each message I specifically asked to
have my message forwarded to any and
all friends they have on or off line

14. Control Music With Heads Steven Jacofsky
Assignment Four, Social Media
Branding, Facebook Pages

15. Control Music With Heads Steven Jacofsky
Assignment Four, Social Media
Branding, Facebook Pages

16. Control Music With Heads Steven Jacofsky
Assignment Four, Social Media
Branding, Facebook Pages

17. Control Music With Heads Steven Jacofsky
Assignment Five, Web Page Layout
Research for Wireframe http://www.apple.com/

18. Control Music With Heads Steven Jacofsky
Assignment Five, Web Page Layout
Research for Wireframe http://www.yahoo.com/?r902=13
57833459

19. Control Music With Heads Steven Jacofsky
Assignment Five, Wireframe
Logotype
Short About Us Contact Buy Now Tech Support News/Updates
Description
Large Image
With Tagline
Facebook Twitter Pinintrest

20. Control Music With Heads Steven Jacofsky
Assignment Five, Tagline Research
• 1. Apple : “Think Different”
• 2. McDonalds : “I’m Lovin’ It”
• 3. Verizon : “Can You Hear Me Now? Good.”
• 4. L’Oreal : “Because Your Worth It”
• 5. CMPB : “Got Milk?”
http://blog.hubspot.com/blog/tabid/6307/bid/33535/10-Companies-That-Totally-Nailed-Their-Taglines.aspx

21. Control Music With Heads Steven Jacofsky
Assignment Five, Homepage Visual
Design in a Browser
About Us Contact Buy Now Tech Support News/Updates
Control Music
With Heads
Put Your Hands UP