SlideShare a Scribd company logo
Love via technology Casey Madsen 
FA102a, Research and Brand Development
Love via technology Casey Madsen 
Assignment One, Research 
“Can technology help us find love?” 
http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen 
Assignment One, Research 
“…loneliness is an important 
issue. Eliminating disease, 
poverty, death only deals with 
the lower rungs of Maslow’s 
hierarchy of needs.” 
http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen 
Assignment One, Research 
“Contemporary theoretical perspectives allow 
us to advance our understanding of how the 
age-old process of mate-finding is transformed 
through online strategies and behaviors.” 
http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full 
Photo Source: http://tipsofdivorce.com/common-obstacles- 
to-online-dating-success/
Love via technology Casey Madsen 
Assignment One, Research 
“Online dating can be very fun, as long as you take 
the positive step so you can eliminate the negative 
ones that come into your life.” 
http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html 
http://www.midlifebachelor.com/askmlb/when-to-take- 
down-your-online-dating-profile.html
Love via technology Casey Madsen 
Assignment One, Description of Future Product or Service 
Love via technology
Love via technology Casey Madsen 
Assignment Two, Naming Process 
Mate Finding 
MateFinder 
Find Your Mate 
M8 
Date 
Date Smart 
Impressive 
ImpressMEnow 
Luck 
Lucky 
Final choice 
MateFinder 
Name Justification 
Self-explanatory, catchy, simple
Love via technology Casey Madsen 
Assignment One, Brand Character Diagram 
Character/Persona Tone 
Inviting 
Romantic 
Attentive 
Enchanting 
Personal 
Direct 
Innovative 
Effortless 
Language Purpose 
Fun 
Simple 
Intriguing 
New 
Engage 
Enable 
Locate 
Entertain 
MateFinder
Love via technology Casey Madsen 
Assignment Three, Logotype Research, Intriguing
Love via technology Casey Madsen 
Assignment Three, Logotype Research 
http://www.gotinder.com http://www.heineken.com http://www.fritolay.com
Love via technology Casey Madsen 
Assignment Three, Finished Logotype

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  • 1. Love via technology Casey Madsen FA102a, Research and Brand Development
  • 2. Love via technology Casey Madsen Assignment One, Research “Can technology help us find love?” http://www.kurzweilai.net/can-technology-help-us-find-love
  • 3. Love via technology Casey Madsen Assignment One, Research “…loneliness is an important issue. Eliminating disease, poverty, death only deals with the lower rungs of Maslow’s hierarchy of needs.” http://www.kurzweilai.net/can-technology-help-us-find-love
  • 4. Love via technology Casey Madsen Assignment One, Research “Contemporary theoretical perspectives allow us to advance our understanding of how the age-old process of mate-finding is transformed through online strategies and behaviors.” http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full Photo Source: http://tipsofdivorce.com/common-obstacles- to-online-dating-success/
  • 5. Love via technology Casey Madsen Assignment One, Research “Online dating can be very fun, as long as you take the positive step so you can eliminate the negative ones that come into your life.” http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html http://www.midlifebachelor.com/askmlb/when-to-take- down-your-online-dating-profile.html
  • 6. Love via technology Casey Madsen Assignment One, Description of Future Product or Service Love via technology
  • 7. Love via technology Casey Madsen Assignment Two, Naming Process Mate Finding MateFinder Find Your Mate M8 Date Date Smart Impressive ImpressMEnow Luck Lucky Final choice MateFinder Name Justification Self-explanatory, catchy, simple
  • 8. Love via technology Casey Madsen Assignment One, Brand Character Diagram Character/Persona Tone Inviting Romantic Attentive Enchanting Personal Direct Innovative Effortless Language Purpose Fun Simple Intriguing New Engage Enable Locate Entertain MateFinder
  • 9. Love via technology Casey Madsen Assignment Three, Logotype Research, Intriguing
  • 10. Love via technology Casey Madsen Assignment Three, Logotype Research http://www.gotinder.com http://www.heineken.com http://www.fritolay.com
  • 11. Love via technology Casey Madsen Assignment Three, Finished Logotype