SlideShare a Scribd company logo
as in
Josh Holmes
              @joshholmes
josh.holmes@microsoft.com
http://www.joshholmes.com
FFFF



http://www.flickr.com/photos/mag3737/5985
046004/sizes/z/in/photostream/
http://www.flickr.com/photos/kbkarma/58306
7513/sizes/m/in/photostream/
WTF



http://www.flickr.com/photos/daquellamanera
/418375816/sizes/z/in/photostream/
http://www.flickr.com/photos/gratius/226356
     2358/sizes/z/in/photostream/




Wow that’s Fantastic!!!
F-Bomb


http://www.flickr.com/photos/82369865@N00
/5408395061/sizes/z/in/photostream/
http://www.flickr.com/photos/misspixels/5527
624249/sizes/z/in/photostream/
Thomas J Watson




   en.wikipedia.org/wiki/File:Thomas_J_Watson_Sr.jpg
www.flickr.com/photos/hariseldon/29884216/sizes/z/in/photostream
www.flickr.com/photos/cjdaniel/3312922051/sizes/l/in/photostream
Goofy Fail



www.flickr.com/photos/robboudon/3040333241/sizes/z/in/photostre
am
Losers Always Lose



www.flickr.com/photos/thomashawk/3384352103/sizes/z/in/photostr
eam
Don’t finish



www.flickr.com/photos/nimbupani/2407313614/sizes/z/in/photostrea
m
Failure
                                      is
                                   always
www.flickr.com/photos/12308893@N07/6004305823




                                     an
                                   option
Spiral of time



www.flickr.com/photos/darrentunnicliff/4469318003/sizes/z/in/photo
stream
Loser



www.flickr.com/photos/shepdave/172711739/sizes/z/in/photostream
Fail Fast



www.flickr.com/photos/bandrews/6028945125
Keep Calm and Carry On



  www.flickr.com/photos/akrabat/6886054266/sizes/z/in/photostream

  Photo used in this presentation with the express permission of Rob Allen aka Acrabat
www.flickr.com/photos/herr_schaft/3592236186/sizes/z/in/photostre
am
www.flickr.com/photos/teknokool/3729453412/sizes/m/in/photostrea
m
michaelochurch.wordpress.com/2012/04/08/fail-fast-is-not-an-
excuse-for-being-a-moron-a-flake-or-a-scumbag




http://bit.ly/failfastmoron
Drink Coffee



www.flickr.com/photos/tranchis/4041033176/sizes/z/in/photostream
Flail



www.flickr.com/photos/rickabruzzo/2697019164
Floundering



www.flickr.com/photos/lisavandenberg/3754183071/sizes/z/in/photo
stream
Freak Out



www.flickr.com/photos/fishyfish/201112295/sizes/z/in/photostream
Getting Fired



www.flickr.com/photos/therogue/3605424464/sizes/z/in/photostrea
m
Foreclosure



www.flickr.com/photos/sercasey/414342923/sizes/m/in/photostream
Fire Sale



www.flickr.com/photos/digiart2001/3532184080/sizes/z/in/photostre
am
Risk Management



www.flickr.com/photos/coldcut/3363518168/sizes/z/in/photostream
•   www.flickr.com/photos/heathbar/4012807575/sizes/z/in/photostream
Small Scale First!!!

       www.flickr.com/photos/switchermark/4352480271/sizes/z/in/photost
       ream
Success is when you’ve failed so much
    that you start to fail at failing.



         https://twitter.com/#!/bengrue/status/188518998726557696
Perspective



www.flickr.com/photos/kincuri/4280500797/sizes/z/in/photostream
www.flickr.com/photos/kirstenl/3186636364/sizes/z/in/ph
otostream
Focus



www.flickr.com/photos/toolstop/4546017269
Fight Club



www.flickr.com/photos/seven_resist/3056513481/sizes/z/in/photostr
eam
Look before you leap



www.flickr.com/photos/redwoodphotography/3415697982/sizes/z/in/
photostream
Fail Thumb



www.flickr.com/photos/sixthlie/4465123169/sizes/z/in/photostream
Feedback Loop
•   www.flickr.com/photos/sepblog/4009750981/sizes/m/in/photostream




                         www.flickr.com/photos/sepblog/4009750981/sizes/m/in/photostream
Tied up



www.flickr.com/photos/jarodcarruthers/3884741649/sizes/z/in/photo
stream
Flexible



www.flickr.com/photos/the_justified_sinner/3848794983/sizes/z/in/p
hotostream
Taste of Success



www.flickr.com/photos/kigaliwire/4426908278/sizes/z/in/photostrea
m
Repeat



www.flickr.com/photos/thomashawk/2681744739/sizes/z/in/photostr
eam
www.flickr.com/photos/stevendepolo/4498805718/sizes/z/in/photost
ream
Camera
Xray Camera




www.flickr.com/photos/karen_roe/4418025226/sizes/z/in/photostrea
m
Fight



www.flickr.com/photos/elisamoro/5704986146
Risk Factory



www.flickr.com/photos/kyz/2894740018/sizes/z/in/photostream
Fail Whale



www.flickr.com/photos/bri
anjcook/2879231531/sizes
/z/in/photostream
www.flickr.com/photos/fish2000/2039548271/sizes/z/in/photostream
Flexible



www.flickr.com/photos/ericvardy/4206406322/sizes/z/in/photostrea
m
Success Ahead



www.flickr.com/photos/74571262@N08/6710953053/sizes/m/in/pho
tostream
Repeat



www.flickr.com/photos/cyanocorax/288232991/sizes/z/in/photostrea
m
1 risk



www.flickr.com/photos/kool_skatkat/998588308/sizes/z/in/photostre
am
Finish/Start



www.flickr.com/photos/ilike/3707503212/sizes/z/in/photostream

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F as in failure slideshare

Editor's Notes

  1. http://www.flickr.com/photos/rhruzek/6517253983/sizes/m/in/photostream/ - Fhttp://www.flickr.com/photos/44974843@N04/6022299160/sizes/z/in/photostream/ - #FAILThis talk is brought to you by the letter F as in Failure. I’m, I think, qualified to give this talk as I’ve failed a lot so I know a lot about the subject.
  2. http://www.flickr.com/photos/joshholmes/4420045760/sizes/l/in/set-72157623387691473/I am Josh Holmes! 
  3. http://www.flickr.com/photos/mag3737/5985046004/sizes/z/in/photostream/Fs. Lots of F.s
  4. http://www.flickr.com/photos/kbkarma/583067513/sizes/m/in/photostream/When you think F, you might thing WT
  5. http://www.flickr.com/photos/daquellamanera/418375816/sizes/z/in/photostream/ What’s WTF mean?
  6. http://www.flickr.com/photos/gratius/2263562358/sizes/z/in/photostream/Of course, it means Wow, that’s Fantastic!!!
  7. http://www.flickr.com/photos/82369865@N00/5408395061/sizes/z/in/photostream/I’m going to try not to drop any F-Bombs in this talk but I might fail at that…
  8. http://www.flickr.com/photos/misspixels/5527624249/sizes/z/in/photostream/So why is this talk important to me? I’m a software architect. Unlike building architects, there’s not really a college course or anything that can teach one how to be a true architect in software. Now, there are classes that can teach you a tremendous amount of theory and the like but the reality is that 80% of what you learn in college will be outdated within a year of you graduating. What this means is that software architecture is really much more of an art than a science and as such, you need wisdom to be an architect. Wisdom gives you the ability to look beyond the current set of language, operating systems and the like and translate business into technology and vice versa. How does one gain wisdom? It can’t be taught, only learned. You learn wisdom through…
  9. http://en.wikipedia.org/wiki/File:Thomas_J_Watson_Sr.jpgFailure. Thomas J. Watson – founder of IBM is quoted “Recently, I was asked if I was going to fire an employee who made a mistake that cost the company $600,000. No, I replied, I just spent $600,000 training him. Why would I want somebody to hire his experience?”
  10. http://www.flickr.com/photos/hariseldon/29884216/sizes/z/in/photostream/I don’t trust any architects to work on projects that I’m working on until they made that $500k mistake. Because they will at some point. WCF/Remoting storyThe reality is that you will fail. And I’m telling you that it’s a good thing. This is a completely foreign concept to most people for a very simple reason.
  11. http://www.flickr.com/photos/cjdaniel/3312922051/sizes/l/in/photostream/We have been told from a very young age that failure is a bad thing. From schools where a F is the scarlet letter that will be on your permanent record and if you fail out of school, you won’t get into university and if you fail at university you won’t find a job and if you fail at getting a job….Or look at sports. It’s beaten into us as kids that
  12. http://www.flickr.com/photos/robboudon/3040333241/sizes/z/in/photostream/Second place is the first loser!And as failures, we’re losers. But this isn’t even close to reality.
  13. http://www.flickr.com/photos/thomashawk/3384352103/sizes/z/in/photostream/Losers always lose. It’s what defines a loser. Winners fail and that’s ok. It doesn’t mean that they are losers. It means that they didn’t win this time.
  14. http://www.flickr.com/photos/nimbupani/2407313614/sizes/z/in/photostream/The different at this point is whether or not you finish. Do you give up and go home or do you finish the race, learn from it and start training for the next race.
  15. http://www.flickr.com/photos/12308893@N07/6004305823/Adam Savage – Failure is always an option. “Any result is a result”Thomas Watson “Solve it. Solve it quickly, solve it right or wrong. If you solve it wrong, it will come back and slap you in the face, and then you can solve it right. Lying dead in the water and doing nothing is a comfortable alternative because it is without risk, but it is an absolutely fatal way to manage a business.”
  16. http://www.flickr.com/photos/darrentunnicliff/4469318003/sizes/z/in/photostream/Failure is a point in time.
  17. http://www.flickr.com/photos/shepdave/172711739/sizes/z/in/photostream/ Being a loser is a state of being.
  18. http://www.flickr.com/photos/bandrews/6028945125/Josh Holmes – “Do something, anything, even if it’s the wrong thing. Learn from it. Adjust. Rinse, Lather, Repeat.”The trick is to fail fast, learn from it, change things
  19. http://www.flickr.com/photos/akrabat/6886054266/sizes/z/in/photostream/ Keep camp and carry on…
  20. http://www.flickr.com/photos/herr_schaft/3592236186/sizes/z/in/photostream/
  21. http://www.flickr.com/photos/teknokool/3729453412/sizes/m/in/photostream/One thing that Star Wars taught us all is that nothing is too big to fail.
  22. http://michaelochurch.wordpress.com/2012/04/08/fail-fast-is-not-an-excuse-for-being-a-moron-a-flake-or-a-scumbag/Michael talks about good fail failure which is a very different thing than wild gambles and reckless abandon. Papa’s 3 ways to make money.
  23. http://www.flickr.com/photos/tranchis/4041033176/sizes/z/in/photostream/Or go off half cocked and do stupid things. That just leads to all kinds of other fun things like
  24. http://www.flickr.com/photos/rickabruzzo/2697019164/Like flailing
  25. http://www.flickr.com/photos/lisavandenberg/3754183071/sizes/z/in/photostream/Floundering
  26. http://www.flickr.com/photos/fishyfish/201112295/sizes/z/in/photostream/Freaking out
  27. http://www.flickr.com/photos/therogue/3605424464/sizes/z/in/photostream/Getting fired
  28. http://www.flickr.com/photos/sercasey/414342923/sizes/m/in/photostream/Foreclosure
  29. http://www.flickr.com/photos/digiart2001/3532184080/sizes/z/in/photostream/\\Fire Sales
  30. http://www.flickr.com/photos/coldcut/3363518168/sizes/z/in/photostream/It’s about understanding how to manage your risk and how to manage your failures in such a way that you don’t require a government bailout to survive.
  31. http://www.flickr.com/photos/heathbar/4012807575/sizes/z/in/photostream/Back toMythbusters, one of their great not so secret keys to success is
  32. http://www.flickr.com/photos/switchermark/4352480271/sizes/z/in/photostream/Small scale first. They always start in small scale. Whether they are testing square wheels, duck tape boats, dropping cars from a helicopter, Jato rockets strapped to a car or whatever, they start in small scale.
  33. https://twitter.com/#!/bengrue/status/188518998726557696
  34. http://www.flickr.com/photos/kincuri/4280500797/sizes/z/in/photostream/
  35. http://www.flickr.com/photos/kirstenl/3186636364/sizes/z/in/photostream/Rather than sitting around navel gazing and trying to decide everything up front.
  36. http://www.flickr.com/photos/toolstop/4546017269/You need to focus on the one or two benefits that you can provide to a customer.
  37. http://www.flickr.com/photos/seven_resist/3056513481/sizes/z/in/photostream/This will be a struggle as feature creep will set on you like nobody’s business…
  38. http://www.flickr.com/photos/redwoodphotography/3415697982/sizes/z/in/photostream/One you have picked a few benefits, validate them with customers immediately and start building.
  39. http://www.flickr.com/photos/sixthlie/4465123169/sizes/z/in/photostream/Thomas Watson – Founder of IBM “Would you like me to give you a formula for... success? It's quite simple, really. Double your rate of failure. You're thinking of failure as the enemy of success. But it isn't at all... you can be discouraged by failure / or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that's where you'll find success. On the far side.”
  40. http://www.flickr.com/photos/sepblog/4009750981/sizes/m/in/photostream/And then you add this into your feedback loop over and over again.
  41. http://www.flickr.com/photos/jarodcarruthers/3884741649/sizes/z/in/photostream/Don’t get tied to one idea. The feedback loop might take you a different direction.
  42. http://www.flickr.com/photos/the_justified_sinner/3848794983/sizes/z/in/photostream/Instead you must be flexible. The amazing part about this is that you might end up building a company that you didn’t expect to build.
  43. http://www.flickr.com/photos/kigaliwire/4426908278/sizes/z/in/photostream/And through that constant iteration is how you get to success.
  44. http://www.flickr.com/photos/thomashawk/2681744739/sizes/z/in/photostream/And then you rinse, lather repeat…
  45. http://www.flickr.com/photos/stevendepolo/4498805718/sizes/z/in/photostream/
  46. http://www.flickr.com/photos/karen_roe/4418025226/sizes/z/in/photostream/
  47. http://www.flickr.com/photos/elisamoro/5704986146/
  48. http://www.flickr.com/photos/kyz/2894740018/sizes/z/in/photostream/
  49. http://www.flickr.com/photos/brianjcook/2879231531/sizes/z/in/photostream/
  50. http://www.flickr.com/photos/fish2000/2039548271/sizes/z/in/photostream/
  51. http://www.flickr.com/photos/ericvardy/4206406322/sizes/z/in/photostream/
  52. http://www.flickr.com/photos/74571262@N08/6710953053/sizes/m/in/photostream/
  53. http://www.flickr.com/photos/cyanocorax/288232991/sizes/z/in/photostream/
  54. http://www.flickr.com/photos/kool_skatkat/998588308/sizes/z/in/photostream/
  55. http://www.flickr.com/photos/ilike/3707503212/sizes/z/in/photostream/
  56. http://www.flickr.com/photos/vipez/5538136827/sizes/z/in/photostream/
  57. http://www.flickr.com/photos/bdegan/4818908177/
  58. http://www.flickr.com/photos/pdbratcher/4713479451/sizes/z/in/photostream/
  59. http://www.flickr.com/photos/nosmoking/115272857/sizes/z/in/photostream/
  60. http://imgs.xkcd.com/comics/a-minus-minus.png
  61. http://www.flickr.com/photos/grimsanto/501027283/sizes/z/in/photostream/
  62. http://www.flickr.com/photos/conorkeller/4105979579/sizes/m/in/photostream/
  63. http://www.flickr.com/photos/lamazone/4853935415/sizes/z/in/photostream/
  64. http://www.flickr.com/photos/titoperez/6107867770/sizes/z/in/photostream/
  65. http://www.flickr.com/photos/lintmachine/2740877092/sizes/z/in/photostream/