Eyeing Your Competition - How Black Panther Keeps Ahead of the Pack
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This document discusses identifying, tracking, and learning from competitors. It begins by stating that competitors, whether obvious or less obvious, are inevitable. It encourages identifying competitors through targeted Google searches and specific lists. The document then advocates tracking key indicators about competitors like announcements, funding, new products, content, clients, employees, and media mentions using tools like CRM and Google Sheets. Finally, it suggests businesses can learn from both competitors who lead in their industry as well as those who follow but eventually succeed, and that competitors can sometimes become partners or acquirers.
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Eyeing Your Competition - How Black Panther Keeps Ahead of the Pack
- 1. I d e n t i f y i n g , t r a c k i n g , l e a r n i n g Presented by Eric Diaz T H E B I G P I T C H 1 C E I – M A R C H 2 0 1 8 EYEING YOUR COMPETITION
- 2. What to do with Competitors 2 Identify them Track them Learn from them
- 4. “Reality is that good opportunities breed competition like flies.” – Shane Snow, Contently.
- 7. A b o u t C o m p e t i t i o n
- 13. Say you are a food truck.
- 21. CRM Tracking
- 26. Look for signs.
- 27. A b o u t C o m p e t i t i o n
- 31. A b o u t C o m p e t i t i o n However, Trailing close can pay off.
- 33. Companies that led and failed
- 34. Companies that followed and won
- 35. But don’t lag too far behind!
- 38. A b o u t C o m p e t i t i o n
- 42. Resources1. 8 SWOT Analysis Tools for Small Businesses https://www.businessnewsdaily.com/6828-swot-analysis-tools.html 2. What to Watch, What to Forget with Competitors https://www.smartbugmedia.com/blog/how-important-are-your-competitors-what-to-watch-and-what- to-forget 3. Hubspot Free CRM https://www.hubspot.com/crm/ 4. Top 16 Competitor Tracking Software https://www.brandwatch.com/blog/marketing-top-16-competitor-analysis-tools/ 5. 6 Successful Companies that were not First Movers https://medium.com/@Rokk3rLabs/6-successful-companies-that-were-not-the-first-movers-in-their- industries-187fee522d8c 6. 10 First to Market Companies that Failed http://www.businessinsider.com/10-first-to-market-companies-that-lost-out-to-latecomers-2009-11
Editor's Notes
- Identify: obvious and less obvious Track: Key stats, moves in the industry Learn from them: Let them blaze the trail, benefit from their R&D Stay in the Headwind, don’t lag too far behind
- Notes: Marketshare, positioning, etc
- Notes: Marketshare, positioning, etc
- Notes: Marketshare, positioning, etc
- Notes: Marketshare, positioning, etc
- Notes: Marketshare, positioning, etc
- Notes: Marketshare, positioning, etc
- Notes: Marketshare, positioning, etc
- Notes: Marketshare, positioning, etc
- Notes: Marketshare, positioning, etc
- Watch: new clients, funding, money, ideas, Don’t watch: Gizmos
- Notes: Marketshare, positioning, etc
- https://newspaper.jaguarpaw.co.uk/
- Can have advantages. Particularly if can protect with patents.
- Blockbusters. PR. the largest spoils can go to more daring players.
- First mover, not always the winner. hat first movers had a 47% failure rate - "Like early pioneers crossing the American plains, first movers have to create their own wagon trails, but later movers can follow in the ruts.”
- - Learn from competitors mistakes and get cost savings. Benefit from them breaking the headwind. They have to introduce the industry, now you capitalize on it.
- First mover, not always the winner. hat first movers had a 47% failure rate - "Like early pioneers crossing the American plains, first movers have to create their own wagon trails, but later movers can follow in the ruts.”
- First mover, not always the winner. hat first movers had a 47% failure rate - "Like early pioneers crossing the American plains, first movers have to create their own wagon trails, but later movers can follow in the ruts.”
- First mover, not always the winner. hat first movers had a 47% failure rate - "Like early pioneers crossing the American plains, first movers have to create their own wagon trails, but later movers can follow in the ruts.”
- Falling too far behind, you can lose your place with technology, and become obsolete. No longer benefit from the headwind.
- First mover, not always the winner. hat first movers had a 47% failure rate - "Like early pioneers crossing the American plains, first movers have to create their own wagon trails, but later movers can follow in the ruts.”
- Learn from competitors mistakes and get cost savings. Benefit from them breaking the headwind. They have to introduce the industry, now you capitalize on it. https://www.forbes.com/sites/avaseave/2014/10/14/fast-followers-not-first-movers-are-the-real-winners/#738c95f3314c
- Will add logos of companies that have competitors that did acquisitions Staples – office depot Jet and Walmart
- Notes: Marketshare, positioning, etc