This presentation was actually presented using Prezi.com, which doesn't work on SlideShare.net, unfortunately. It is the culminating work that our group did
The document outlines a campaign created by TBWA/Chiat/Day Los Angeles for the Recording Academy's 52nd Annual GRAMMY Awards. The campaign's primary objective was to increase ratings among key demographics by 15% by making the GRAMMYs feel more authentic, user-focused, and collaborative. This was achieved through a website allowing fans to generate real-time content, measuring artist buzz online, and influencer events. The campaign doubled its rating increase objective and improved perceptions of the GRAMMYs among younger audiences.
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...guest1ce0bc
Context Optional is a company that helps brands, agencies, and publishers engage customers through social networks. They discussed how social networks can provide advantages like viral sharing, advocacy, and scale. They presented case studies showing how they helped brands like Target, MTV, the Travel Channel, and Clinique drive engagement on social media through applications, contests, and games on Facebook pages. Their social marketing process involves defining goals, designing applications, developing and deploying them, analyzing results, and making improvements.
The document proposes a digital media approach to promote a print-on-demand service called Blurb to young creative enthusiasts aged 18-34. The strategy involves sponsoring competitions, creating a YouTube channel and social media presence to connect with and bond with the target audience in order to generate brand awareness and customer retention between February and May 2011.
UnME Jeans brand manager Foley was struggling to justify her traditional media spending. She asked her agency to investigate emerging social media options. The agency suggested Facebook, YouTube, and virtual goods in Zwinktopia. Foley believed these could foster constructive brand dialog compared to traditional "talking at" consumers. The agency provided budgets and comparisons of each plan. Foley ultimately decided a short YouTube campaign targeting teen girls could be effective if videos were high quality and short duration, but growth was limited. She allocated most of the remaining $11.6 million budget to traditional television, newspapers, radio, and magazines based on their household spending percentages.
Este documento presenta un plan para promover el uso de recursos educativos abiertos (REA) entre estudiantes y profesores de ingeniería industrial en la Universidad de Colima. El plan incluye presentar varios REA a los estudiantes y compartir experiencias con REA con los profesores para fortalecer la enseñanza y el aprendizaje. El objetivo final es mejorar la calidad de la educación a través del uso de más y mejores recursos educativos.
Este documento presenta una descripción de varios modelos pedagógicos tradicionales y contemporáneos, incluyendo el modelo pedagógico tradicional, conductista, desarrollista y social. También discute conceptos clave relacionados con cada modelo como enfoques curriculares, estrategias didácticas y tendencias pedagógicas.
The document summarizes the 1982 film Blade Runner, directed by Ridley Scott. It presents three main ideas:
1) Blade Runner depicts a dystopian future where humans have become dehumanized and the difference between humans and highly advanced human-like androids (Replicants) is unclear.
2) In this future, humans both fear and depend on Replicants, creating anxiety.
3) Paranoia of the "other" (now represented by technology and Replicants) has led to the enforced alienation of Replicants on Earth and a society dominated by fear and isolation.
The document outlines a campaign created by TBWA/Chiat/Day Los Angeles for the Recording Academy's 52nd Annual GRAMMY Awards. The campaign's primary objective was to increase ratings among key demographics by 15% by making the GRAMMYs feel more authentic, user-focused, and collaborative. This was achieved through a website allowing fans to generate real-time content, measuring artist buzz online, and influencer events. The campaign doubled its rating increase objective and improved perceptions of the GRAMMYs among younger audiences.
Inside Facebook's Facebook Marketing Breakfast San Francisco: Kevin Barenblat...guest1ce0bc
Context Optional is a company that helps brands, agencies, and publishers engage customers through social networks. They discussed how social networks can provide advantages like viral sharing, advocacy, and scale. They presented case studies showing how they helped brands like Target, MTV, the Travel Channel, and Clinique drive engagement on social media through applications, contests, and games on Facebook pages. Their social marketing process involves defining goals, designing applications, developing and deploying them, analyzing results, and making improvements.
The document proposes a digital media approach to promote a print-on-demand service called Blurb to young creative enthusiasts aged 18-34. The strategy involves sponsoring competitions, creating a YouTube channel and social media presence to connect with and bond with the target audience in order to generate brand awareness and customer retention between February and May 2011.
UnME Jeans brand manager Foley was struggling to justify her traditional media spending. She asked her agency to investigate emerging social media options. The agency suggested Facebook, YouTube, and virtual goods in Zwinktopia. Foley believed these could foster constructive brand dialog compared to traditional "talking at" consumers. The agency provided budgets and comparisons of each plan. Foley ultimately decided a short YouTube campaign targeting teen girls could be effective if videos were high quality and short duration, but growth was limited. She allocated most of the remaining $11.6 million budget to traditional television, newspapers, radio, and magazines based on their household spending percentages.
Este documento presenta un plan para promover el uso de recursos educativos abiertos (REA) entre estudiantes y profesores de ingeniería industrial en la Universidad de Colima. El plan incluye presentar varios REA a los estudiantes y compartir experiencias con REA con los profesores para fortalecer la enseñanza y el aprendizaje. El objetivo final es mejorar la calidad de la educación a través del uso de más y mejores recursos educativos.
Este documento presenta una descripción de varios modelos pedagógicos tradicionales y contemporáneos, incluyendo el modelo pedagógico tradicional, conductista, desarrollista y social. También discute conceptos clave relacionados con cada modelo como enfoques curriculares, estrategias didácticas y tendencias pedagógicas.
The document summarizes the 1982 film Blade Runner, directed by Ridley Scott. It presents three main ideas:
1) Blade Runner depicts a dystopian future where humans have become dehumanized and the difference between humans and highly advanced human-like androids (Replicants) is unclear.
2) In this future, humans both fear and depend on Replicants, creating anxiety.
3) Paranoia of the "other" (now represented by technology and Replicants) has led to the enforced alienation of Replicants on Earth and a society dominated by fear and isolation.
The document discusses the decline of traditional media models and the rise of social media and word-of-mouth marketing. It provides several examples of traditional media outlets that have declined or shut down and data showing drops in newspaper circulation and TV viewership. At the same time, it outlines how social media usage and trust in peer recommendations are growing. The document advocates learning new skills like engagement and conversation over traditional advertising and presents several case studies of companies successfully using social media.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
This document provides an analysis of the Blababooth photo booth brand. It begins with an overview of the photo booth market trends, noting declining popularity in the US but growth potential. An internal analysis finds Blababooth's social media integration distinguishes it from competitors like standard photo booths and smartphone apps. The target audience is identified as trend-setting teenage girls influenced by peers. Strategies proposed include partnerships with brands this group engages with and rewards for sharing via Blababooth's social media features. Competitive strengths and weaknesses are assessed along with opportunities in the growing social media and mobile technology spaces.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
Old Dominion University Marketing 311 Class: Leveraging Social Media MarketingErica Campbell Byrum
The document provides an overview of social media marketing presented by Erica Campbell from ForRent Media Solutions. It discusses key statistics about social media usage and demographics. It then outlines the benefits of social media marketing and how ForRent is leveraging different social media platforms like Facebook, YouTube, and Foursquare for marketing purposes. Examples are given of other brands' social media strategies. Tips are provided for social media engagement and staying up to date on trends.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
This presentation provides an overview of social media and how it fits into digital marketing strategies. It discusses key social media platforms and metrics for measuring social media performance. Several case studies of companies using social media successfully and unsuccessfully are also summarized.
The document presents a marketing plan for a DIY cardboard speaker. Some key points:
- The speaker is lightweight, collapsible, USB powered and can connect to computers and MP3 players.
- Market research found that many consumers doubt the speaker's sound quality and durability being cardboard. The target audience is chosen as families with children and craft hobbyists who prioritize design over sound.
- The plan is to launch in major US cities, create an online presence, partner with craft/family websites and magazines, hold speaker design contests to generate buzz, attend craft shows for sampling, and provide samples to schools. Sales are forecast to increase over 5 years as brand awareness grows through these efforts.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
The document discusses how social media platforms enable peer-to-peer interactions and discussions, providing new ways for organizations to engage with potential customers. It emphasizes that organizations must embrace social engagement to build relationships and engage in two-way conversations, as this is how customers now interact and it can provide real business benefits. However, organizations must understand the dynamics of online communities and risks like loss of message control. Case studies of businesses that have successfully used social media are also presented.
The document discusses the rise of social media and its impact on customer behavior and engagement with brands. It notes that customers are increasingly connecting with each other directly rather than through organizations, disrupting traditional influence flows. As a result, brands must embrace social engagement to build relationships and understand evolving behaviors. The document provides examples of both successful and unsuccessful social media case studies from companies in different industries.
- The document discusses how integrating online conversations with traditional storytelling techniques can help brands engage with customers and gain exposure. It provides examples of how Google and other companies have successfully used social media and blogs to promote products and get media coverage.
- Key strategies discussed include participating in online discussions, reading blogs, hosting blogger events, being transparent, and joining online conversations rather than trying to control messaging. Case studies show how these techniques helped Google increase web traffic and gain recognition for its marketing campaigns.
- Guidelines are provided for best practices when engaging with bloggers, such as being genuine, providing value, and personalizing outreach. The appropriate use of Wikipedia to build brand presence is also covered.
YOUTUBE CONTENT CREATION AND ONLINE BUSINESS PROMOTION-UGC CARE LIST AUG 2022...PugalendhiR
The Supreme figure of social media users around the world is increasing day by day. With 2 billion users in 2020 and 2.29
billion users in 2021(We are Social, 2021), The Challenges and reputable factors of Content Creation on YouTube. The
intent of this study is to deliver a logical discussion of the various aspects of popular YouTubers who use YouTube is a
primary tool for their business. YouTube will become the second most used social media platform in the world. By 2021,
more than 2 billion users will be logged every month. Significantly, consumers will watch more than one billion hours of
videos every day on YouTube (YouTube, 2021). And most YouTube users turn their visitors into consumers through online
commerce. This study is an attempt other’s brand through the YouTube channel. A study was conducted among 31 Popular
Tamil women YouTubers. In addition, this study shows effective ways to apply for online business; How YouTube viewers
and subscribers convert into to consumer. The Descriptive Analysis was done with the help of SPSS version 16, Also
ANOVA test outcomes of this research article shows that YouTube content creation and Video Promoting skills lead to
becoming digital entrepreneurship, YouTube platform helps to distribute their brands to the mass people.
The document outlines 6 common mistakes companies make when using social media for marketing purposes. These mistakes include lacking a clear strategy and goals, spamming users with irrelevant content, being inconsistent in brand messaging across platforms, not actively engaging with customers on social media, and failing to respond to user comments and questions in a timely manner. The document advocates developing an integrated social media strategy aligned with other marketing activities and using social platforms to start conversations, share valuable content, and build relationships with customers.
- The document discusses how companies can strengthen their corporate reputation in a changing media landscape dominated by social media.
- It provides examples of how companies like Google, Dell, and Lenovo have benefited from social media engagement through increased sales, reduced call center activity, and greater website traffic.
- The key aspects that companies should focus on are listening to social conversations, engaging influencers both online and offline, experimenting with different social media platforms, and measuring engagement rather than just numbers.
Switch on your B2B customer experience strategyTomorrow People
B2B Marketing Leaders Gather to Share insights
NOTES- Participants at London Tech Weeks “Switch on your B2B mobile content strategy” discussed research and strategy on how to take advantage of mobile capabilities, what techniques can be used, Mobile customer experience and what is working best for B2B organisations.
Areas Covered
Why the current customer experience is broken
How mobile can be a powerful extension of your brand and marketing.
The current customer journey
The fully mobile customer journey
How to engage your audience through the customer journey
Customer experience is the new marketing
Gaining a better customer insight
Capturing critical data along the customer journey
Technology integration: API’s, Marketing automation, CRM
Success metrics (adoption, engagement and conversion)
“For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand.” (Mobile Marketing Association, 2017)
Mobile content is both a great opportunity and a threat to many marketing professionals. How best to take advantage of a device business users check multiple times an hour, making them a real-time tool in driving brand awareness and target their prospects or channel partners to ensure their mobile marketing works effectively.
“The event hosted by strategic partnering firm Tomorrow People and Contento their mobile customer experience service took a tactical look at how to encounter the advantages of a mobile audience and how to redefine current materials for mobile usage."
Social Media Strategy in Business - Real EstateSusan Stewart
The document provides information on developing an effective social media strategy for business. It defines social media as a communication tool and discusses how traditional marketing uses interruption tactics while new digital marketing focuses on engagement and dialogue. The document then gives statistics on internet and home buying trends to show the importance of social media. It provides examples of successful social media strategies from companies like Dell and Starbucks. Finally, it outlines specific strategies for platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive business goals.
EXT 505 was our tech-heavy course, I guess. Honestly, this course left me sort of wondering what I was doing in this program (but other courses more than made up for that worry). Although the prof was good, I just didn't understand the point of most of our assignments. I mean, presentations on the history of the radio, the telegraph, and the telephone (see attached for that one, which another group was kind enough to lend me). What are we supposed to do with this? It's all the stuff we could learn on wikipedia, so I'm not sure what the point is... especially at a graduate level.
This document summarizes Michael Porter's strategy of low-cost leadership. It discusses that the critical focus is on efficiency and cost reduction. It outlines some of the potential risks and negatives, as well as the types of companies that might choose this strategy. It also provides examples of cost-reduction strategies and discusses how a low-cost leadership strategy can help a company deal with Porter's five competitive forces of rivalry, bargaining power of suppliers and buyers, potential new entrants, and product substitutes.
More Related Content
Similar to EXT 506 - Using YouTube to Build a Business
The document discusses the decline of traditional media models and the rise of social media and word-of-mouth marketing. It provides several examples of traditional media outlets that have declined or shut down and data showing drops in newspaper circulation and TV viewership. At the same time, it outlines how social media usage and trust in peer recommendations are growing. The document advocates learning new skills like engagement and conversation over traditional advertising and presents several case studies of companies successfully using social media.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
This document provides an analysis of the Blababooth photo booth brand. It begins with an overview of the photo booth market trends, noting declining popularity in the US but growth potential. An internal analysis finds Blababooth's social media integration distinguishes it from competitors like standard photo booths and smartphone apps. The target audience is identified as trend-setting teenage girls influenced by peers. Strategies proposed include partnerships with brands this group engages with and rewards for sharing via Blababooth's social media features. Competitive strengths and weaknesses are assessed along with opportunities in the growing social media and mobile technology spaces.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
Old Dominion University Marketing 311 Class: Leveraging Social Media MarketingErica Campbell Byrum
The document provides an overview of social media marketing presented by Erica Campbell from ForRent Media Solutions. It discusses key statistics about social media usage and demographics. It then outlines the benefits of social media marketing and how ForRent is leveraging different social media platforms like Facebook, YouTube, and Foursquare for marketing purposes. Examples are given of other brands' social media strategies. Tips are provided for social media engagement and staying up to date on trends.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
This presentation provides an overview of social media and how it fits into digital marketing strategies. It discusses key social media platforms and metrics for measuring social media performance. Several case studies of companies using social media successfully and unsuccessfully are also summarized.
The document presents a marketing plan for a DIY cardboard speaker. Some key points:
- The speaker is lightweight, collapsible, USB powered and can connect to computers and MP3 players.
- Market research found that many consumers doubt the speaker's sound quality and durability being cardboard. The target audience is chosen as families with children and craft hobbyists who prioritize design over sound.
- The plan is to launch in major US cities, create an online presence, partner with craft/family websites and magazines, hold speaker design contests to generate buzz, attend craft shows for sampling, and provide samples to schools. Sales are forecast to increase over 5 years as brand awareness grows through these efforts.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
The document discusses how social media platforms enable peer-to-peer interactions and discussions, providing new ways for organizations to engage with potential customers. It emphasizes that organizations must embrace social engagement to build relationships and engage in two-way conversations, as this is how customers now interact and it can provide real business benefits. However, organizations must understand the dynamics of online communities and risks like loss of message control. Case studies of businesses that have successfully used social media are also presented.
The document discusses the rise of social media and its impact on customer behavior and engagement with brands. It notes that customers are increasingly connecting with each other directly rather than through organizations, disrupting traditional influence flows. As a result, brands must embrace social engagement to build relationships and understand evolving behaviors. The document provides examples of both successful and unsuccessful social media case studies from companies in different industries.
- The document discusses how integrating online conversations with traditional storytelling techniques can help brands engage with customers and gain exposure. It provides examples of how Google and other companies have successfully used social media and blogs to promote products and get media coverage.
- Key strategies discussed include participating in online discussions, reading blogs, hosting blogger events, being transparent, and joining online conversations rather than trying to control messaging. Case studies show how these techniques helped Google increase web traffic and gain recognition for its marketing campaigns.
- Guidelines are provided for best practices when engaging with bloggers, such as being genuine, providing value, and personalizing outreach. The appropriate use of Wikipedia to build brand presence is also covered.
YOUTUBE CONTENT CREATION AND ONLINE BUSINESS PROMOTION-UGC CARE LIST AUG 2022...PugalendhiR
The Supreme figure of social media users around the world is increasing day by day. With 2 billion users in 2020 and 2.29
billion users in 2021(We are Social, 2021), The Challenges and reputable factors of Content Creation on YouTube. The
intent of this study is to deliver a logical discussion of the various aspects of popular YouTubers who use YouTube is a
primary tool for their business. YouTube will become the second most used social media platform in the world. By 2021,
more than 2 billion users will be logged every month. Significantly, consumers will watch more than one billion hours of
videos every day on YouTube (YouTube, 2021). And most YouTube users turn their visitors into consumers through online
commerce. This study is an attempt other’s brand through the YouTube channel. A study was conducted among 31 Popular
Tamil women YouTubers. In addition, this study shows effective ways to apply for online business; How YouTube viewers
and subscribers convert into to consumer. The Descriptive Analysis was done with the help of SPSS version 16, Also
ANOVA test outcomes of this research article shows that YouTube content creation and Video Promoting skills lead to
becoming digital entrepreneurship, YouTube platform helps to distribute their brands to the mass people.
The document outlines 6 common mistakes companies make when using social media for marketing purposes. These mistakes include lacking a clear strategy and goals, spamming users with irrelevant content, being inconsistent in brand messaging across platforms, not actively engaging with customers on social media, and failing to respond to user comments and questions in a timely manner. The document advocates developing an integrated social media strategy aligned with other marketing activities and using social platforms to start conversations, share valuable content, and build relationships with customers.
- The document discusses how companies can strengthen their corporate reputation in a changing media landscape dominated by social media.
- It provides examples of how companies like Google, Dell, and Lenovo have benefited from social media engagement through increased sales, reduced call center activity, and greater website traffic.
- The key aspects that companies should focus on are listening to social conversations, engaging influencers both online and offline, experimenting with different social media platforms, and measuring engagement rather than just numbers.
Switch on your B2B customer experience strategyTomorrow People
B2B Marketing Leaders Gather to Share insights
NOTES- Participants at London Tech Weeks “Switch on your B2B mobile content strategy” discussed research and strategy on how to take advantage of mobile capabilities, what techniques can be used, Mobile customer experience and what is working best for B2B organisations.
Areas Covered
Why the current customer experience is broken
How mobile can be a powerful extension of your brand and marketing.
The current customer journey
The fully mobile customer journey
How to engage your audience through the customer journey
Customer experience is the new marketing
Gaining a better customer insight
Capturing critical data along the customer journey
Technology integration: API’s, Marketing automation, CRM
Success metrics (adoption, engagement and conversion)
“For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand.” (Mobile Marketing Association, 2017)
Mobile content is both a great opportunity and a threat to many marketing professionals. How best to take advantage of a device business users check multiple times an hour, making them a real-time tool in driving brand awareness and target their prospects or channel partners to ensure their mobile marketing works effectively.
“The event hosted by strategic partnering firm Tomorrow People and Contento their mobile customer experience service took a tactical look at how to encounter the advantages of a mobile audience and how to redefine current materials for mobile usage."
Social Media Strategy in Business - Real EstateSusan Stewart
The document provides information on developing an effective social media strategy for business. It defines social media as a communication tool and discusses how traditional marketing uses interruption tactics while new digital marketing focuses on engagement and dialogue. The document then gives statistics on internet and home buying trends to show the importance of social media. It provides examples of successful social media strategies from companies like Dell and Starbucks. Finally, it outlines specific strategies for platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive business goals.
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EXT 505 was our tech-heavy course, I guess. Honestly, this course left me sort of wondering what I was doing in this program (but other courses more than made up for that worry). Although the prof was good, I just didn't understand the point of most of our assignments. I mean, presentations on the history of the radio, the telegraph, and the telephone (see attached for that one, which another group was kind enough to lend me). What are we supposed to do with this? It's all the stuff we could learn on wikipedia, so I'm not sure what the point is... especially at a graduate level.
This document summarizes Michael Porter's strategy of low-cost leadership. It discusses that the critical focus is on efficiency and cost reduction. It outlines some of the potential risks and negatives, as well as the types of companies that might choose this strategy. It also provides examples of cost-reduction strategies and discusses how a low-cost leadership strategy can help a company deal with Porter's five competitive forces of rivalry, bargaining power of suppliers and buyers, potential new entrants, and product substitutes.
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The document discusses how crowdsourcing and collaborative websites are encouraging 18-29 year old males to influence production. While these platforms claim to provide worldwide access, in reality only 3% of the world has internet access and typical users are white, educated males from wealthy countries. Studies show males are more active creators and consumers of user-generated content. For example, on the crowdsourcing site Threadless, 72 out of 89 total designers interviewed were male. This raises questions about who truly has power and control over crowdsourced labor and production online.
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Looking back, the most useful parts of this project/assignment were getting to know my team members (as this was our cohort's first class together) and learning alongside them. Some of the skills we honed (e.g., process mapping, decision making) will help as we move forward, especially those who plan on consulting on projects.
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Triangulation refers to using multiple research methods, data sources, investigators, or theoretical perspectives to study a phenomenon and increase the validity and reliability of research findings. It involves looking at something from several different angles to gain a more complete understanding. While triangulation aims to overcome bias and validity issues, it is most effective when methods, data sources, and perspectives share the same underlying assumptions and are analyzed consistently within a single paradigm or theoretical framework. Simply combining qualitative and quantitative data or perspectives risks introducing inconsistencies without a shared foundation.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
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An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
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