This document outlines an export plan for a yogurt company called "The Kasita". It includes an analysis of the company, the product, potential markets, and financial projections. Some key points: - The Kasita is a small dairy producer located in Fresnillo, Zacatecas, Mexico with a mission to become a nationally and internationally recognized brand for quality yogurt. - Argentina, New Zealand, Canada, USA, and Australia are identified as potential export markets based on factors like population, GDP, competition. - Financial projections estimate total investments of $215,560 in 2014 increasing to $263,283 by 2018 to support machinery, technology, wages for export operations. - The plan