A palestra internacional da ExpoGestão 2023 com italiana Barbara Borra, presidente global da multinacional suíça Franke Home Solutions, mostrou a importância das pessoas em todas as relações no mundo dos negócios. Não há organizações, nem estratégias, tampouco planos de crescimento que irão prosperar sem as pessoas como as verdadeiras condutoras. Estar atento aos colaboradores e ter humildade para aprender com eles.

1. Put wings on
people to create
the leaders of
tomorrow
Barbara Borra, President/CEO Franke Home Solutions
ExpoGestão 2023
June 28th 2023

2. Barbara Borra
Profile

3. Barbara Borra
3
The person
Who is Barbara
and what is
important to
her?
Roots Family
“Kind of home” Hobby
LAST BUT NOT
LEAST …
THE CLUB!

4. Barbara Borra
4
The business woman
Education
Politecnico di Torino
MBA at INSEAD
Profession
General Electric
Whirlpool
Franke

5. Franke Group

6. The Franke Group​
6
In A Nutshell
Franke is part of the Artemis Group
and is a world leading provider of
products and solutions for
residential kitchens and bathrooms,
professional foodservice and coffee
preparation.
Headquarter
Aarburg
Switzerland
History
112
years
Employees
7,850
in 37 countries
Subsidiaries
62
In 36 countries
Net sales
2.54
billion CHF
2022 FIGURES

7. The Franke Group
7
Divisions
Our journey starts from the heart of
every home, its kitchen,
and then expands throughout all the
ambients, with solutions tailored to
those seeking distinctive styles and
unique experiences.
The seductive aroma, the unique
flavors, the perfect froth,
everyone loves a smooth coffee. From
cafés to canteens to luxury hotels,
Franke offers the ultimate coffee
experience.
Years of experience in the planning,
assembly and maintenance of
customized and sophisticated
foodservice systems.
All our customers need to concentrate
on their daily business.
HOME SOLUTIONS
DIVISION
RESIDENTIAL BUSINESS PROFESSIONAL BUSINESS
COFFEE SYSTEM
DIVISION
FOOD SERVICE
SYSTEM DIVISION

8. The Franke Group
8
Key Facts
Asia / Oceania,
13.90%
Europe,
46.10%
Africa / Middle East,
2.90%
The Americas,
37.10%
NET SALES BY
REGION
NET SALES BY
DIVISION
2.542,0 CHF M
1.090 CHF M
1.119 CHF M
347 CHF M
TOTAL
HOME SOLUTIONS
FOOD SERVICE SYSTEM
COFFEE SYSTEMS
2022 FIGURES

9. Franke Home
Solutions Division

10. Franke Home Solutions division
10
Franke Home Solutions is the world’s leading systems provider
for residential kitchens.
Drawing on our long history of reliability and expertise, we build
rewarding and enduring partnerships.
Franke Home Solutions not only stands for food preparation and
cooking but also aims to leverage the division’s expertise and to grow
its presence beyond the kitchen. With our strong innovation
capabilities, we explore new ideas and develop them into effective
products and services, thereby expanding into new spaces such
as indoor air quality.
As a well-known OEM manufacturer, we also offer solutions for
specific customer needs.
OUR MISSION

11. Franke Home Solutions key facts
11
17 factories in 4 continents
First on the market to provide all product
categories in one kitchen solution
Central strategy with local
activation
4.412 employees (2022)
Swiss precision & quality
Commercial subsidiaries in 31 countries
across 5 continents
1.089 million CHF net sales (2022)
Reliable OEM partner thanks to expertise
in specific product categories

12. Franke Home solutions: a system provider
12
With integrated solutions,
coordinated product lines
rather than stand-alone
products, we want to take the
lead in the segments
we are serving, the
lead in our product
categories
and
lead in the way we sell.

13. Franke Home Solutions product offer
13
The Home
Solutions
product portfolio
provides product
solutions for all
kitchen areas
WALL APPLIANCES COOKING HOBS HOODS
SINKS TAPS WORKTOPS
WASTE
MANAGEMENT
ACCESSORIES
WATER & AIR QUALITY
TREATMENT

14. Franke Home Solutions strategic framework
14

15. What leaders can
do for people

16. A successful organization is all about people
16
“I always look at how people behave, how well they can play in team, how well they take
accountability for difficult situations. This is what is most important to me.

17. A simple recipe to drive the business forward
17
Only possible when you have the right people in the right place
1
PEOPLE
The best people, who are committed,
aligned and motivated. They share the
vision to create a simple, understandable
and powerful strategy.
2
PRODUCTS
Distinctive, aspirational, reliable range of
products. Without this, the good people will
leave, and you will not be a credible
partner for your customers.
3
GO-TO-MARKET
The right channels and the most
appropriate partners, who share the vision,
who represent the brand and the portfolio
in good and bad times, who create the
value in the marketplace.
4
BRAND
When all other elements are lined up, it’s
time to invest in the brand.
Otherwise, customers and consumers will
be disappointed because they will buy
products which are not up to their
expectations.

18. Essential attributes for a winning team
18
What makes people, the right people
Humbleness, curiosity and leadership by example are
essential attributes to create a winning, cohesive team.
The common denominator across roles, from the most
junior to the senior ones, is always to bring transformation,
to break away from the status quo, to drive the business to
operate at another level.
All the above cannot be accomplished without having passionate people, as
ambassadors of the Brand.

19. How to guide a person’s growth
19
I love to take “risks” on people, offering stretched assignments on territory where they have not
yet been tested.
Donegani gave me wings and this is the promise I make to myself every day when I hire young
(and not so young) talent in the company: to enable them to fly!
Every good leader should donate wings
to people and let them learn to fly for
themselves. There is no better way to
grow than pushing your boundaries and
leaving your comfort zone.

20. My final advice to a young & talented professional
20
Follow your instinct and take your own path. It
will be a unique and unrepeatable experience.
The best advice I can give to a young professional is not to mirror anyone, but
instead to let your instincts guide you and to follow the path you feel you were
born to follow, which will be unique and unrepeatable!

21. Thank you.
Questions?

22. Contact