ExpoCruz is the largest trade fair in Bolivia, established in 1962. It is organized annually by the Chamber of Industry, Commerce, Services and Tourism of Santa Cruz and the Chamber of Agriculture of the Orient. ExpoCruz hosts various sector-specific fairs throughout the year related to automotive, construction, forestry, agriculture, women's issues, jewelry, and national production. It provides an opportunity for businesses to connect with over 500,000 visitors and potential customers and investors over 10 days.