S4 b nov 29th presentation rls1

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Rob Sinclair founder of Conscious Brands talks about being a Founding Canadian B-Corporation

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  • until I saw the paycheck that said $7318, I didnt believe that my friends brother realey bringing in money parttime on their apple labtop.. there mums best friend has done this for under 11 months and resently cleared the mortgage on there home and got a gorgeous Acura. I went here, FLY38. ℂOM
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S4 b nov 29th presentation rls1

  1. Sustainability 4 breakfast - B-Corp Rob Sinclair Nov 29, 2012
  2. Overview‣ Who is Conscious Brands‣ What is a B-Corp?‣ The B-Corp Benefit‣ The B-Assessment‣ The Community‣ Q&A
  3. Who are we Purpose:‣ Activating Sustainability Mission:‣ To help support the transition of 1,000 brands from the old economy to the new economy by 2020. Core Values:‣ "How you do anything is how you do everything." and‣ "If you want to go fast go alone - if you want to go further go together”
  4. Our ServicesStrategic Action:Visioning, Sustainability Actionplanning, BCorp certification support,Chief Sustainability Ambassador,Incubator andCollaborative Learning:Spiral Table™
  5. Who we work with
  6. B Corporations - Public Policy - Impact Investing
  7. This is about the evolution of capitalism B Corporations - Public Policy - Impact Investing
  8. It’s no longer just about good products B Corporations - Public Policy - Impact Investing
  9. It’s about building a new sector of the economyThe community of B Corps isbuilding a global movement thatwill create a more inclusive andsustainable economy. 650 B Corporations   60 Industries 20 Countries 1 Unifying Goal B Corporations - Public Policy - Impact Investing
  10. What is a B Corporation?Certified B Corporations use the power of business to solve social andenvironmental problems.• B Corp is like fair trade certification but for the whole company, not just a bag of coffee.• B Corps meet higher standards of social and environmental performance, accountability, and transparency. B Corporations - Public Policy - Impact Investing
  11. Who are B Corporation? Diverse and growing group of business leaders… Financial Services Consumer Products Bus. Services Canada (26) Other Examples 11650 B Corporations   60 Industries 20 Countries 1 Unifying Goal
  12. How does a company become certified?Step 1: Meet Performance RequirementComplete the B Impact Assessment and earna reviewed minimum score of 80 outof 200 pointsStep 2: Meet Legal RequirementDetermine the path for your corporatestructure and state of incorporationStep 3: Make it OfficialSign the Declaration of Interpendence B Corporations - Public Policy - Impact Investing
  13. B Corps meet high standards of transparencyB Corps make their scores transparent on www.bcorporation.net. B Corporations - Public Policy - Impact Investing
  14. Flow of funds in a local economyProject
  15. What is measured? Governance Environment Accountability Energy Use Transparency Facilities Supply Chain Workers Manufacturing Job Growth Compensation & Benefits Social Enterprise Business Models + Work Environment Beneficial Products/Services Employee Ownership Targeting Underserved Communities Community Beneficial Supply Chain Suppliers Local Diversity Charity/Volunteerism B Corporations - Public Policy - Impact Investing Appendix
  16. Things to know about the B Impact Assessment The B Impact Assessment is: Comprehensive Evaluates impact in terms of accountability, employees, consumers, community and environment Adaptable Metrics tailored to industry and company size Transparent Criteria and weightings made transparent Dynamic New survey created every 2 years incorporating community feedback Independent Developed by third-party Standards Advisory Council B Corporations - Public Policy - Impact Investing Appendix
  17. The B Corp Legal Framework helps companiesprotect their missionThe legal requirement bakes sustainability into the DNA of the companyWhat are the benefits?Legal protection for officers and directors toconsider all stakeholders, not justshareholdersAdditional rights for shareholders to holddirectors and officers accountable to theseinterestsExpanded rights limited to shareholdersexclusively -- non-shareholders are explicitlynot empowered with a new right of action B Corporations - Public Policy - Impact Investing Appendix
  18. Why Become a B Corp?B Corps want to be part of something bigger than themselves, but for many, becoming aB Corp also has to make business sense. B Corp Certification helps companies: • Differentiate from Pretenders • Generate press • Attract Investors • Benchmark performance • Attract and Engage Talent • Save Money and Access Services • Partner with Peers B Corporations - Public Policy - Impact Investing
  19. B Corporations are Better Companies B Corporations - Public Policy - Impact Investing
  20. Who certifies B Corps?B Lab serves the world’s leading entrepreneurs that use business tosolve social and environmental problems through three separate butinterrelated initiatives: B Corporations - Public Policy - Impact Investing Appendix
  21. What is a B Corporation?Leaders of a global movementto redefine success in business.So that one day all companieswill compete not just to bethe best in the world,but to be the best for the world. B Corporations - Public Policy - Impact Investing
  22. Our inspiration
  23. Want to learn more? • Log onto bcorporation.net to take the free B Impact Assessment • Read B Lab’s 2012 Annual Report for stories on B Corps B Corporations - Public Policy - Impact Investing
  24. How you do anything...When you support a B Corporation,youʼre supporting a better way to dobusiness. Governments and nonprofitsare necessary but insufficient to solvetodayʼs most pressing problems.Business is the most powerful force onthe planet and can be a positiveinstrument for change.
  25. Leaving thoughts We Live in a world of participation, not consumption To conspire means to breath togetherRob Sinclairph: 403.697.9314e: rob@consciousbrands.comt: www.twitter.com/Consciousbrands 25

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