Join us for an engaging journey into the world of Amazon.com sellers! In this presentation, we'll introduce you to the diverse community of individuals and businesses responsible for bringing an incredible array of products to your fingertips. From passionate entrepreneurs with unique creations to established brands offering trusted favorites, Amazon's seller base is a rich tapestry of innovation and variety. Discover the stories of small-scale artisans pouring their hearts into handcrafted treasures, as well as wholesalers sourcing sought-after items for your convenience. Whether it's the thrill of retail arbitrage or the meticulous process of building a private label empire, each seller brings their own flair and expertise to the Amazon marketplace. We'll peel back the curtain to reveal the friendly faces behind the screen, showcasing the dedication and creativity driving e-commerce on Amazon.com. So, come along with us as we celebrate the entrepreneurial spirit and diversity of sellers shaping your online shopping experience. Get ready to meet the people who make Amazon.com such a vibrant and exciting place to shop!

1. Who sells on Amazon.com?
All about Sellers and Vendors

2. Who sells on Amazon.com?
When a someone sells on Amazon, they are either a seller or a vendor.
Both sellers and vendors are offering something for sale, but they have different
ways of working with Amazon.
From the customer's perspective, nothing changes, but as a product seller, both
modules are entirely different from each other.
Let's explore both modules and their different aspects.

3. Amazon Sellers
Independent entities selling products on Amazon.com
Two selling plans:
1. Individual Seller plan
2. Professional Seller plan
Each plan has distinct pricing, features, and benefits.

4. Who is professional sellers?
● Can be brand owners or resellers of other brands
● Ship directly or use Fulfillment by Amazon (FBA) from an Amazon center
● Utilize Seller Central, Amazon's self-service tool
● Brand Registry and brand tool available
● Offers advanced tools like inventory management, B2B, API integrations,
and bulk listings
● Monthly subscription fee of $39.99 / 39.99 EUR / £39.99
● Includes inventory tools for batch uploads and order management through
feeds and reports
● Allows addition of users and grant of permissions, helpful for agency
collaboration

5. Who is Individual sellers?
● Individuals selling their own items on Amazon
● Basic tools in Seller Central for management
● Ideal for occasional or small-scale sellers
● Pay-as-you-sell with basic listing and order management tools
● Ideal for sellers moving fewer than 40 items monthly
● No monthly fee, but a per-item charge of $0.99/0.99EUR/£0.99

6. Other Fees for Seller
Referral Fee: Sellers remit a percentage to Amazon for each item sold, based on
the total price (item price, shipping cost, and gift-wrapping charges), or a
minimum amount, whichever is higher; Referral fees vary by product category
and are in addition to selling plan fees
Additional Fees: Consider other selling expenses and optional programs aimed
at boosting sales; Explore fees like variable closing fees, FBA fees, Amazon Ads
fees, high-volume listing fees, and refund administration fees on
sell.amazon.com

7. Amazon Vendors
● An Amazon Vendor is a business that sells products directly to Amazon in
bulk quantities
● Vendors are typically manufacturers or distributors of well-established
brands
● They negotiate their terms with Amazon and ship their products to
Amazon's fulfillment centers
● Amazon takes care of storing, packaging, and shipping the products to
customers
● Collaborate with an Amazon Vendor Manager and utilize Vendor Central,
Amazon's self-service tool

8. Amazon Seller’s Business Model
● Sellers sell directly to customers through Amazon's retail programs such as
Amazon.com or Amazon Business
● They may use fulfillment solutions such as Fulfillment by Amazon (FBA),
Merchant Fulfilled Network (MFN), or Multi-Channel Fulfillment (MCF) to
ship products to the customer
● Sellers need to handle the return, customer service, replenishment of
inventory in FBA through given tools by Amazon
● All fees are predefined and applies to every successful sale

9. Amazon Vendor’s Business Model
● Vendors follow a retail model where Amazon buys products directly from
the vendor, owns the inventory, and ships products to the customer
● Vendors are invited by Amazon to establish this relationship and a Vendor
Manager is assigned by the Amazon to them
● The Vendor Manager assists vendors in various phases of their business to
facilitate growth
● Each vendor contract is unique and confidential, meaning that selling fees
and terms are not standardized
● Vendors do not have to interact directly with customers at all

10. Seller Central allows sellers to:
● Create and modify product listings
● Track seller performance, retail metrics and inventory
● Track and manage payments, returns, and refunds
● Download custom business reports and bookmark templates you use often
● Manage shipping with FBA or FBM
● Manage selling programs such as B2B, Handmade, and Amazon Custom
● Manage advertising campaigns and monitor performance
● Monitor customer feedback and reviews
● Sell internationally with Amazon Global Selling
● Access Seller University to learn more about selling on Amazon.com

11. Vendor Central allows sellers to:
● Create and modify product listings
● Accept purchase orders, and ship products to fulfillment centers
● Create payment invoices
● Track vendor performance and retail metrics
● Automate supply chain processes
● Manage advertising campaigns and monitor performance by redirecting to
the advertising console
● Update product availability
● Access Vendor Central Learning to watch webinars and videos, complete
online training courses and review case studies and other learning
resources

12. Support for Sellers
● Seller Central Support: Accessible through the Seller Central portal, it
offers options like forums and support ticket submissions for assistance
● Seller University: An online resource offering step-by-step guides,
tutorials, and training for sellers to excel on Amazon
● Strategic Account Services (SAS) Core: A paid service providing sellers
with a dedicated Amazon account manager to help scale their business,
expand customer reach, and boost sales

13. Support for Vendors
● Vendor Manager: Enhances product selection, revenue, and profitability
through vendor relationships
● Amazon Vendor Services (AVS): Drives success and growth for strategic vendor
partners, collaborating with internal teams. This service is funded by vendors
● In-stock Manager: Manages inventory, ensures product availability, and
oversees logistics between vendors and fulfillment centers
● Marketing Manager: Enhances brand visibility, customer experience, demand
generation, and channel optimization, including category and cross-site events.
● Vendor Central Learning: Amazon's online resource offering webinars, case
studies, videos, training courses, and learning paths to educate vendors and
boost performance

14. Thank You