Brand marketers invest billions to create an emotional connection between their brand and prospective customers.
Unlike the marketer who has little or no help with brand messaging at the point of customer engagement, the marketer with a distributed network has an army of brand warriors ready, willing and able to help deliver and manage marketing messages. When trained, organized and mobilized, this army of local marketers can explode brand value at the local level, creating exponential value for the corporate investments in brand creation, positioning and messaging.
This guide is designed to help you identify the impact of the local marketer on your brand, then understand how best to leverage brand value given your business model and consumer interaction.
Communication Strategies for Keeping Corporate and Local AlignedSaepio Technologies
In the era of easy email, enewsletters, instant messaging and digital everything, getting communications out to local marketers quickly and affordably is easy.
The challenge is that most corporate marketers are really good at these one-way communications. But, to explode brand value at the local level, corporate marketers must communicate WITH local marketers, not TO them.
Engaging the local marketing advisors that compete for mindshare of you local marketers may seem counterintuitive at first. However, by engaging them, the corporate marketer can influence them and turn them from an adversary to an advocate.
When aligned, these local marketing advisors can help maximize the value of the resources you provide to your local marketers.
Communication Strategies for Keeping Corporate and Local AlignedSaepio Technologies
In the era of easy email, enewsletters, instant messaging and digital everything, getting communications out to local marketers quickly and affordably is easy.
The challenge is that most corporate marketers are really good at these one-way communications. But, to explode brand value at the local level, corporate marketers must communicate WITH local marketers, not TO them.
Engaging the local marketing advisors that compete for mindshare of you local marketers may seem counterintuitive at first. However, by engaging them, the corporate marketer can influence them and turn them from an adversary to an advocate.
When aligned, these local marketing advisors can help maximize the value of the resources you provide to your local marketers.
The sharing of customers by corporate and local marketers is an important part of exploding brand value at the local level. Customers view their relationship with a branded product or service as a single relationship. While conflicts over customer ownership may naturally arise, it is important that corporate and local markets engage the consumer as one.
This paper outlines the need for coordinated message delivery between corporate and local marketers and covers the following topics: revisiting the Local Moment of Truth, sharing your brand with local marketers,applying the omni-channel concept to blended marketing and four steps for message coordination.
This paper outlines why consistency matters (particularly in the era of omni-channel customer engagement), the importance and power of local brand messaging, systems needed for mutually beneficial corporate and local marketing and three key steps for creating consistent brand messaging.
Creating Common Objectives Between Corporate and Local MarketersSaepio Technologies
Local and corporate marketers bring different perspectives to the marketing process. Each has a slightly different definition of “win” that can put marketing objectives at odds. But that doesn’t have to be the outcome. Understanding why the perspectives are different can begin a journey towards creating common objectives.
The New Technology Trinity For Real Time Consumer EngagementSaepio Technologies
Explore how Big Data, Real-Time Decision Engines, and Multi-Channel Content Creation and Delivery Technology work together for Real-Time Consumer Engagement. Available at Saepio.com.
Stay up to date on the current distributed marketing trends of 2013. We look at the top 10 trends for distributed marketing management, why we feel they're trends to watch, and how your company or organization can prepare. Don't be left out in 2013.
Marketing process optimization technologies are emerging everywhere. Yet none address all of the needs a corporate marketer has and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The sharing of customers by corporate and local marketers is an important part of exploding brand value at the local level. Customers view their relationship with a branded product or service as a single relationship. While conflicts over customer ownership may naturally arise, it is important that corporate and local markets engage the consumer as one.
This paper outlines the need for coordinated message delivery between corporate and local marketers and covers the following topics: revisiting the Local Moment of Truth, sharing your brand with local marketers,applying the omni-channel concept to blended marketing and four steps for message coordination.
This paper outlines why consistency matters (particularly in the era of omni-channel customer engagement), the importance and power of local brand messaging, systems needed for mutually beneficial corporate and local marketing and three key steps for creating consistent brand messaging.
Creating Common Objectives Between Corporate and Local MarketersSaepio Technologies
Local and corporate marketers bring different perspectives to the marketing process. Each has a slightly different definition of “win” that can put marketing objectives at odds. But that doesn’t have to be the outcome. Understanding why the perspectives are different can begin a journey towards creating common objectives.
The New Technology Trinity For Real Time Consumer EngagementSaepio Technologies
Explore how Big Data, Real-Time Decision Engines, and Multi-Channel Content Creation and Delivery Technology work together for Real-Time Consumer Engagement. Available at Saepio.com.
Stay up to date on the current distributed marketing trends of 2013. We look at the top 10 trends for distributed marketing management, why we feel they're trends to watch, and how your company or organization can prepare. Don't be left out in 2013.
Marketing process optimization technologies are emerging everywhere. Yet none address all of the needs a corporate marketer has and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. Introduction This deck provides a top-level overview of Saepio’s guidebook, “Exploding Brand Value at the Local Level” Who should read it: Companies seeking to bring more organization, synergy, structure and efficiency to their marketing operations processes. Companies with a distributed marketing network (i.e. agent/broker networks, channel distribution, VARs, authorized dealer networks, franchise systems, service industry businesses and chain retailers). A full copy of the guidebook can be downloaded at:http://info.saepio.com/distributed-marketing-leadership-series/resources/brand-value/
3. The Local Power of Brand Brand matters more at the local market level than at the national or international level. Brand messages become actions taken by customers and prospects at the local level . Brand value must also often be shared at the local level. For some brands (such as quick service restaurants), the brand message is consistently and singularly delivered throughout the very standardized interaction process. For many marketers, however, the environment is less controlled. In any local buying decision, two things matter. When these two entities work together, brand value can explode at the local level: The brand of the product or service. The relationship to the branded provider of the product or service.
4. Community and Brand The development of social communities has fascinating implications for brand managers. Most connections are ultimately driven by a desire for identity and belonging. The same need that draws individuals to Facebook, Google+, Twitter and other social communities draws them to brand communities. Social platforms provide a new resource for brand marketers to create community with dedicated followers.
5. Community and Brand Successful branding is also about identity and belonging. Some brands have been able to develop community around their brand at a national or global level. Starbucks is an excellent example. Everyone knows someone who will drive five miles past 15 coffee shops to get to Starbucks. Part of the reason may be the coffee, but most of it is the desire to be part of the Starbucks’ identity and community. Not every brand can create a community around an identity. It is unlikely that York HVAC could gain a mass following of brand converts. On the other hand, as an authorized York dealer, Dave’s Heating & Cooling could. Both scenarios call for corporate and local synergy.
6. Who is in the Driver’s Seat? The brand may own the consumer’s mind, but the local marketer owns the customer. To maximize the brand impact in the local market, it’s important that both corporate and local marketers have a good understanding of the roles they should play to optimize effectiveness. Corporate/local interaction varies based on customer interaction patterns.
7. Local Marketing Interaction Styles Understand which local marketing segmentation your organization fits within to help create the strong, logical engagement with local marketers that is needed to explode brand value at the local level. Loyalty – Frequent Segment The local marketer depends on the national brand but is largely responsible for developing a loyal customer community at the store level. Customers make purchases multiple times per year from the same location. A strong customer relationship may be developed between staff and customers. Loyalty – Infrequent Segment The local marketer depends on national brand exposure and strives to be part of building a cult customer following in association with that brand. Purchases typically happen once or less each year and loyalty must be maintained during the lulls.
8. Local Marketing Interaction Styles Convenient Location Segment The local marketer depends heavily on the national brand. Customer loyalty is typically with the national brand rather than with the local store - although in some cases the same store may have many interactions each year with the customer. The customer would be just as satisfied receiving the service from any of the brand’s locations. Retail Assist Segment The local marketer is not focused on the national brand but views it as a complement to its primary brand (the store or business) that generates the customer traffic and garners loyalty. Community Development Segment The local marketer is focused on building community around a brand concept or theme. There is often no product, per se, but human association or connection to an activity or cause. Sales Assist Segment The local marketer needs to develop custom proposals to aid in sales activities.
9. A Win-Win Brand Strategy While corporate marketers are very brand focused, local marketers are all about driving traffic and making sales. These two perspectives can easily collide, with the result being less-than-effective marketing. Employing five “C’s” to the distributed marketing process can go a long way towards making a brand hum at the local level: Common Objectives Consistent Messages Coordinated Message Delivery Cooperative Customer Management Communication, Communication, Communication
10. Synergy that Explodes Brand Value Programs that work foster a meaningful partnership between corporate and local marketers. Goals and messages align. Programs are logical. Each side fully participates in design and execution. Corporate and local marketers must seek a similar relationship to ensure peak performance. Too much corporate and the local marketer tunes out. Too much local and the corporate brand message is diluted. Don’t give up until you find the perfect balance for your organization. Exploding brand value at the local level isn’t necessarily easy but it is absolutely possible.
11. About Saepio Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world’s best known brands turn to Saepio’s powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.