Professional Email Marketing Software

Professional Email Marketing
Software. Experts. Solutions.

ExpertSender.com © 2014 All Rights Reserved
ExpertSender is an email marketing platform with unparalleled customer support and service, designed with medium-sized and
enterprise clients in mind. We take the hassle out of email marketing, and are focused on growing customer success with our team
of dedicated Experts. ExpertSender helped a diverse portfolio of clients - ranging from e-commerce, brick and mortar shops, online
games, b2b marketers and publishers who sent over 10 billion emails over the last year.
About ExpertSender
™
50
50
billion emails
annually
RIO DE JANEIRO
NEW YORK BEIJING
GDANSK
MOSCOW
MALAYSIA
SINGAPORE
10+

About ExpertSender
™
With ExpertSender, you will have a global team
of consultants to help you plan, implement, and improve
your campaigns. A dedicated Expert will be there every
step of the way, providing proactive service that ensures
the highest standards in email marketing and deliverability.
With decades of cumulative experience, there are few
scenarios we haven’t tackled before. ExpertSender
has been an active part of the email community
since inception, with memberships in EEC1 , ESPC2 ,
MAAWG3 and RETURN PATH4.
ExpertSender has worked with many unique customers
that need a precise solution for their marketing.
We are dedicated to ﬁnding solutions, and developing
new features that our clients need to stay ahead of the
curve. ExpertSender offers many cutting edge tools,
such as social media, web analytics and recommendation
engines integration that can help you pull together all of
your digital marketing efforts.
Our Expertise Sets Us Apart
01 Rich, Intelligent Features
Our Customers Demand
02
1
Email Experience Council - http://www.emailexperience.org/
2
Email Sender & Provider Coalition - http://www.espcoalition.org/
3
Messaging Anti-Abuse Working Group - http://www.maawg.org/
4
Return Path - http://www.returnpath.com/

Why Choose ExpertSender
™
ExpertSender is the perfect solution for marketers that
need a powerful, easy to use, web based solution, with
top-notch personal support. Regardless of skill level, Expert-
Sender will work with you to create a cohesive
email marketing strategy that you understand and can
implement.
Whether you are looking for a way to increase your
ROI, drive traffic to your website, or just automate
your marketing strategy, our Experts have worked out
custom solutions for our clients.
Ease of Use01

™
ExpertSender is an immediate upgrade for marketers
that need a full-suite of message types, functionality,
and reporting. With all features available no matter
your account size, and an intuitive user interface,
ExpertSender is a premium solution that will give
you access to the tools you need.
Your account will stay on the cutting edge without any
hidden costs or fees. Considering we do not require long
term contracts, ExpertSender is also a perfect option for
short term projects and campaigns. Our month-to-month
pricing gives marketers the ﬂexibility that they need to ﬁnd
a solution that works.
Advanced Technology
02 Transparent Rules03
Every ExpertSender account comes with a comprehensive
and complimentary support of our team of Experts,
dedicated to improving your email campaigns, their
deliverability, as well as helping you become comfortable
with the platform. A responsible account manager will be
there to help you every step of the way, as you set up your
unit, integrate data, begin the campaigns, and expand your
business. With a dedicated Expert focused on deliverability
and technical issues, you can zero in on what really matters
- the bottom line.
Proactive Account
Management
04

™
All of our clients’ data is safely stored in two independent
collocation centers (US and Europe). Access to the data-
centers is restricted by customer badges or escort, servers
are installed in closed cabinets, and the server ﬂoors are
equipped with temperature/humidity control systems.
No conﬁdential information is stored outside of the server
cabinets. We do not share any personal data with third
parties or individuals from outside of our organization.
There are security policies in place: Software Change
Control Policy, Acceptable Use Policy, Backup Policy,
Security Operation Procedures, and Personal Data
Security Policy. All of the procedures are enforced
and monitored by the Security Manager. All third party
software is examined for security updates once per week.
There are back-out procedures for each and every update
of the system in place.
Highest Data Security
Standards
05

Spectrum of Features
Integrate your existing marketing campaigns into Expert-
Sender by using our versatile API for importing subscribers,
sending transactional messages, and retrieving reports. Go
even further and track your leads from start to finish, with
Google Analytics, and social media integration.
Integrate With
External Systems
01
Save resources by automating time consuming tasks,
such as scheduling data imports and recurring messages.
Every ExpertSender unit lets you utilize powerful
autoresponder and trigger messages, giving you more
ways to automatically engage your subscribers.
Automate Tasks
And Campaigns
02
Use ExpertSender’s powerful segmentation tool to easily
find the subscribers you want to target. With segmentation
expressions defined in natural language, you can find your
recipients without needing any special training. Find the
subscribers that get the results you need based on opens,
clicks, and social sharing.
Segment And Target
Subscribers
03
Communicate with the right audience with granular segmentation

Tailor messages to individual recipients using personaliza-
tion and dynamic content. Use an unlimited number of
personalization properties added with your subscriber data
to boost engagement and give all your communications a
personal touch. With dynamic content, you can customize
graphics, messages, offers, links and more, so you can
increase relevance and impact.
Message content is made easy to manage with our
WYSIWYG editor, automatic image hosting, and zip
uploading. Create and save drafts at any point in their
creation, and add different variations of messages for easy
split testing. Create your custom headers and footers that
you can mix and match on any message with just the click
of a button.
Add Personal Touch
04 Assemble Content05
MANAGE DATA
MALE FEMALE
UNKOWN GENDER WITH EXTRA SECTION TO SELECT
FUTURE PREFERENCES WITH ONE CLICK

Make the management of your data easy, with standard features allowing you to create an unlimited number of subscriber lists
(single and double opt-in), custom fields, custom data tables (RDBMS), seed lists, suppression files, blacklists, and a variety of import
options. Browse your data and easily find individual subscribers with ExpertSender’s easy to use interface.
Manage Data And Drive
Powerful Campaigns
06
Segments
Seed Lists Suppression Files
Blacklists
Double Opt-in
Relational Tables
Custom Fields
Single Opt-in
Product
Recommendations
Order
History
Subscriber
Information
Subscriber Lists

360 degrees of reporting let you see the whole story
about your campaign, with comprehensive feedback
for messages sent, bounced, delivered, opens, clicks,
complaints and unsubscribes. Use our reporting to track
stats on your list sizes, email clients used, and social media
sharing. Further analyze click distribution in your campaigns
with our neat click heat map. Last, but not least, Expert-
Sender has an innovative feature that lets you label, search
for, and segment your messages with tags, helping you to
be more effective by adding an extra layer of
granularity.
Deliverability is the key to any email marketing campaign,
and ExpertSender uses the best practices for authenticating
messages with SPF, SenderID, and DKIM. ExpertSender
units come already enrolled in all available feedback loops
for your audience, automatically removing any accidental,
unhappy subscribers. With dedicated IPs available to high
volume senders on all standard setup units, ExpertSender™
puts your reputation in your own hands to ensure optimal
deliverability and rule out any reputation poisoning.
Ease of use is the key, and ExpertSender leads the way with
features that let you predetermine your message throttling,
frequency capping and IP allocation to avoid common
sending mistakes with the click of a button.
Gain Insight
© 2014 All Rights Reserved
07 Stay On Top
of Deliverability
08
ExpertSender.com

A preference center comes standard with all accounts,
easily allowing your subscribers the ability to manage their
subscription. Automatic ﬁrst name based gender appending
in multiple languages allows you to send relevant content
to the right people, right out of the box! ExpertSender is
also integrated with RapLeaf’s real-time data technology
allowing you to append the demographic data from
Facebook into your messages.
Know Your Recipients
09
Do you know how many of your subscribers read emails
on mobile devices? With ExpertSender’s email clients
reporting not only will you gain insight into how your
audience reads your communication, but you will also be
able to speciﬁcally target emails at the people that use
portable devices. Additionally, your ExpertSender™ account
manager can advise you on how to create mobile friendly,
responsive messages.
Go Mobile10

In-depth Look at Selected Features
With a growing number of data available about each subscriber simple custom fields, such as first name, gender or age, are no longer
enough to tackle the potential knowing and understanding the contemporary customer.
That is why ExpertSender™ allows you to define custom data tables (RDMBS), with just a few clicks. This way any complex data sets
may be stored and utilized via ExpertSender™. Thanks to visual segmentation no technical skills are required to leverage complex data,
such as order history and value, travel history, or you name what is relevant to your business! With such technology you are able to
deliver individual content to each user, or reach out only to the ones that will be interested in your particular offer. To put even more
power in your hands, our Dynamic Content language allows you to access, manipulate and display complex data sets in your emails.
Thus, it is no longer a challenge to create emails that will contain unique discount codes, or to generate order summaries for each of
your subscribers automatically.
Unlocking the potential of big data is possible
only with the right tools.
01

An easy to use API can help you automate the most routine
tasks and speed up key marketing processes. A timely
welcome email sent right after opting-in to your list is not
only your ﬁrst email contact with the subscriber, perfectly
setting the expectations, but also an excellent sales oppor-
tunity. With our API, you can instantly add and remove
subscribers, send mass messages, transactional messages,
and even integrate our statistics into your CRM. Expert-
Sender API follows RESTful architecture principles, and our
support and documentation makes integration a breeze.
Transactional messages, or API triggered messages, allow
you to build custom content and send it on a one-to-one
level. Use this to add another layer of functionality to your
e-commerce site, and convert customers into repeat
customers.
Automating marketing processes
saves time and makes money.
02
API

ExpertSender™ offers a perfect message type for every campaign. From trigger emails, to follow-up autoresponders, personal transactional
emails, newsletters and recurring emails. With this vast portfolio of email automation methods, marketers can execute complex campaigns
without a need of any extra programming or IT support. ExpertSender™ allows you to setup granularly segmented lead nurturing cam-
paigns as well as behavior-based retention programs. Start with basic newsletters, then add birthday emails, special offers for the folks
reading your emails at a particular time, and grow from there. If you come up with a marketing idea, our account managers and the Expert-
Sender™ platform will make it happen. You can also count on our account managers to recommend development paths for your
programs, as we know how to grow email projects.
We transform communication ideas into tangible campaigns.
03
Acquisition Sales Retention
Selected Features
Follow-up autoresponder sequences
(welcome email, product testimonials,
case studies, special discounts)
Web activity-based triggers
Newsletter updates
Abandonment triggers
Abandonment autoresponder follow-ups
Transactional emails
Post-purchase updates with time-based
triggers
Anniversary triggers
Newsletters with product recommenda-
tions, special / exclusive offers
Recurring emails for automating
reactivation campaigns

Case Study: What ExpertSender
™
Can Do For You
01 How Diverse Systems -a leading
Central European apparel brand
-matured their email program.
When ExpertSender™ first started working with Diverse,
back in early 2011, their email program was almost
nonexistent. They were sending irregular campaigns via
their in-house resources with simple plain text content,
no tracking, list hygiene or authentication.
For starters, our Experts helped sorting out their lists to
achieve an orderly structure. The subscriber sources
were identified, data entry and processing routines were
examined and modified to comply with the contemporary
legal and opt-in marketing best practices.
Simultaneously, a team of professionals from ExpertSender,
along with customer’s marketing team, developed a brand
new, flexible graphic template.

Case Study: What ExpertSender™
Can Do For You
After streamlining the data processes and implementing
the new templates, the initial sends revealed that some
20% of their database was unusable, due to nonexistent
email addresses that had not been properly removed.
As much as 23% of the original database turned out to
be “void” after having applied ExpertSender’s list hygiene
procedures.
In short, in step 1, our tools helped Diverse to assess the
real potential of their database. It is also the First Step to
plan, manage and measure proﬁtable email campaigns,
which few or no in-house solutions can achieve, unlike
professional email marketing technology.
Next, the ExpertSender™ team guided Diverse to expand
their data collection strategies beyond a fairly standard
loyalty program. The focus was on facilitating subscriptions
on their website and funneling prospects into their e-com-
merce store, and on to converting them to
buyers at Diverse’s real, beautiful stores and boutiques.
To date, the customer’s list has grown by 160% compared
to the early 2011.
Presently, ExpertSender™ is executing all campaigns on
behalf of Diverse, which entails modifying HTML templates,
managing segmentation, executing sends, and providing
detailed performance reporting with further recommenda-
tions.
More new ideas are being developed by our companies
with the objective to make customer’s email marketing
more and more sophisticated.
© 2014 All Rights Reserved

Case Study: What ExpertSender™
Can Do For You
ExpertSender™ can help you take your email marketing
to the next level -- regardless of your email maturity.
Our culture is dedicated to continuous improvement
in the continually developing business reality.
Marketers may be frustrated with the slow set up and steep
learning curve of other ESPs. With ExpertSender,
a dedicated account manager is there with you from the
beginning. We pride ourselves on our support, and are able
to quickly ﬁnd solutions and answer your questions.
Nothing is too big or too small, and with a global team
you’ll never have to wait long for an answer. A personal
level of support allows us to understand your business,
goals, and strategies, which in turn strengthens the
relationship and increases efficiency.
ExpertSender™ has strong relationships with industry
leaders, including MAAWG, ReturnPath, and ESPC. We are
able to stay at the forefront of best practices and emerging
techniques. Not only are you gaining our knowledge and
experience, you’re also receiving knowledge straight from
the cutting edge with the strong partnerships we already
have.
Characteristic list structure with in-house email solutions
77%
20%
3%
Other problems
Nonexistent
Usable

How Can We Help You?
01 Try Us
http://www.expertsender.com/virtual-tour?utm_source=marketingdoc2013&utm_medium=PR&utm_term=TFMA&utm_campaign=virtualtour
http://www.expertsender.com/demo?utm_source=marketingdoc2013&utm_medium=PR&utm_term=TFMA&utm_campaign=demo
You’re always welcome to talk to our Experts about your
plans and challenges. We are eager to show you our email
delivery technology and services, and discuss how we can
add value to your company.
A picture is worth a thousand words, so please take a few
minutes and go on ExpertSender Virtual Tour:
Request a demo:
Reach out to us via email:
contact@expertsender.com
http://www.expertsender.com/virtual-tour?utm_source=marketing-
doc2013&utm_medium=PR&utm_campaign=virtualtour
http://www.expertsender.com/demo?utm_source=marketing-
doc2013&utm_medium=PR&utm_campaign=demo
02 Contact our local branch
North America
Phone: +1-646-328-3919
United Kingdom
Phone: +44 (0) 203-598-2056
Russia
Phone: +7 (495) 215-19-87
China
Phone: +86 (10) 5820 4470
Singapore
Phone: +65 83 00 81 48
Malaysia
Phone: +60 17 29 88 616
Poland
Phone: +48 58 351 33 30
Brazil
Phone: +55 (21) 3496-1427

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