The document discusses experiential travel as the next generation of travel products. It notes that travelers increasingly desire experiences that engage their senses and make personal connections. The presentation recommends that tourism operators partner to create theme-based itineraries with layered experiences and memorable activities to engage visitors and create lasting memories. It emphasizes training staff to deliver high-quality experiences and engaging all five senses to differentiate experiences from commodities and goods.
Innovative Entrepreneurship springs out of change and brings new value to economic system. Tourism has an inventive world making role in contemporary society through empowerment. This presentation depicts the overview and relationships of entrepreneurship, social entrepreneurship and use-value of tourism in a carefree tone. Interesting examples and significant cases are quoted for further discussion.
2016 adventure tourism development indexDavid Vicent
Global report about Adventure Travel development worldwide 2016. Figures among ATDI Index. Adventure travel and natural areas are highly rissing the value.
2007 Scottish Tourism Society Annual Conference. Slides to accompany the keynote address by Nancy Arsenault on creating a learning destination on a federal heritage site.
Innovative Entrepreneurship springs out of change and brings new value to economic system. Tourism has an inventive world making role in contemporary society through empowerment. This presentation depicts the overview and relationships of entrepreneurship, social entrepreneurship and use-value of tourism in a carefree tone. Interesting examples and significant cases are quoted for further discussion.
2016 adventure tourism development indexDavid Vicent
Global report about Adventure Travel development worldwide 2016. Figures among ATDI Index. Adventure travel and natural areas are highly rissing the value.
2007 Scottish Tourism Society Annual Conference. Slides to accompany the keynote address by Nancy Arsenault on creating a learning destination on a federal heritage site.
Great Spirit Circle Trail: Canadian Signature Experiences Collection(R) Case ...Tourism Cafe Canada
Discover how the courage to shift your product development model to a programmatic, building block approach can radically change the opportunities for your business, community and the quality of the visitor experience. Join Kevin Eshkawkogan, Chief Executive Officer for Great Spirit Circle Trail as he shares insights on their company, experiential travel and their Canadian Signature Experience.
Prairie Gardens & Adventure Farm: A Travel Alberta SHiFT Case StudyTourism Cafe Canada
Tam Andersen is a unique entrepreneur, passionate about sustainable farming, cultivating partners and celebrating all things local. At the young age of 22, ‘Farmer Tam’ purchased Prairie Gardens, more than 25 acres of vegetable gardens
and later added (at age 32) another 3,000 acres of cropland. Located outside Bon Accord, 25 kilometres north of Edmonton, it was here where this young horticulturist planted the seeds of her own future.
It didn’t take long for Tam to realize that, although she could become a traditional farmer growing acres of food like everyone else, she’d be forever vulnerable to the whims of mother nature, rising equipment costs, the fickleness of food trends and the ever-growing threat of mega-stores offering less tasty (albeit cheaper) imported fruits and vegetables. Plus, a single-product crop means as a single revenue stream which itself is inherently risky.“Our farm had to be sustainable from the beginning because we had no safety net to fall back on and not a lot of capital to invest,” recalls Tam.
Enjoy reading the agri-tourism and community tourism development journey of an amazing lady with an amazing team!
CapeRace Cultural Adventures: Études de cas sur la Collection d’expériences ...Tourism Cafe Canada
Eco-Culture Experience: Montrer l’exemple
Comment gagner sa place dans les « 50 circuits à faire au moins une fois dans sa vie » du National Geographic quand on ne vend pas de circuits… du moins, pas de circuits traditionnels?
Ken Sooley, propriétaire-exploitant de CapeRace Cultural Adventures Inc., nous fait entrer dans son univers en nous présentant un nouveau concept qu’on pourrait appeler « l’encadrement sans encadrement ». Découvrez pourquoi son entreprise a été sélectionnée pour faire partie de la Collection d’expériences distinctives.
Ville historique de Barkerville: Études de cas sur la Collection d’expérience...Tourism Cafe Canada
Montrer l’exemple: Plongez dans un monde mystérieux et théâtral bâti sur la riche histoire de la ruée vers l’or en Colombie-Britannique. Découvrez comment un seul récit, enraciné dans son importance et son authenticité historiques, suffit pour donner vie à des expériences de voyage passionnantes qui éveillent l’intérêt des visiteurs. Barkerville s’est entourée d’une aura de nostalgie qui transcende les générations et qui a charmé un grand nombre de visiteurs fidèles. Le quartier chinois de Barkerville abrite l’une des plus grandes collections d’archives chinoises du Canada, autre témoin de l’incroyable histoire de ces gens venus de l’autre côté de la planète en quête de richesses.
James Douglas, directeur des expériences touristiques de Barkerville, et Dirk van Stralen, spécialiste en marketing et en communications, nous livrent leur réflexion sur leur approche du tourisme axé sur les expériences et sur leur récente adhésion au programme de la Collection d’expériences distinctives.
Barkerville Historic Town: Signature Experiences Collection® Case Study Series Tourism Cafe Canada
Leading by Example. Enter a world of intrigue and theatre built on the foundation of the rich history of British Columbia’s Gold Rush. Discover how a single story, rooted in its historical authenticity and importance, is all that is needed to set the stage and to script engaging visitor experiences that ignite people’s interest. Barkerville has created a sense of nostalgia that transcends generations and results in a very strong base of repeat visitation. Barkerville’s Chinatown has one of the largest Chinese archival collections in Canada that accompany the incredible story of people who travelled halfway around the world in search of their fortune.
Join James Douglas, Barkerville’s Visitor Experiences Manager, and Dirk van Stralen, Marketing and Communications Specialist, as they share insights about their approach to experiential travel and their recent membership in the Signature Experience Collection program.
Arctic Range Adventures: La route de glace jusqu’à TuktoyaktukTourism Cafe Canada
L'une des 10 études de cas sur les expériences distinctives de Destination Canada, Arctic Range Adventures a été sélectionnée pour être dans ce groupe de voyages expérientiels canadiens pour leur chemin de glace à Tuktoyaktuk. Découvrez ce que les voyages expérientiels signifient pour cette entreprise, ce qui rend une expérience de voyage mémorable, leurs invités idéaux, leurs partenaires clés, des conseils pour les autres qui souhaitent améliorer leur performance avec un voyage expérientiel.
Canada is a leader in experiential travel and Destination Canada (formerly the Canadian Tourism Commission) has been a powerful supporter of the evolution and development of visitor experiences that raise the bar on value for the traveller, business, community and destination. Check out their toolkit, researched and authored by the Tourism Cafe Canada's Nancy Arsenault and Lesley Anderson.
Arctic Range Adventures Canadian Signature Experience Case StudyTourism Cafe Canada
One of 10 Destination Canada, Canadian Signature Experiences Case studies, Arctic Range Adventures was selected to be in this select group of Canadian travel experiences for their Ice Road to to Tuktoyaktuk (http://www.arcticrange.com/en/tour/arctic-winter-explorer-ice-road-tuktoyaktuk.html). Learn about what experiential travel means to this company, what makes a memorable travel experience, their ideal guests, key partners, tips for others who want to raise the bar with experiential travel.
British Columbia's Gold Rush Trail Workshop Series Presentation June 9 12, 2015Tourism Cafe Canada
This document provides the slides used in the June 9 - 12, 2015 workshop series on the BC Gold Rush Trail Project. It is provided for a review from those who attend, and to share with those unable to attend the focus of the workshop. Thanks go to the project sponsors: Heritage BC, the Cariboo Chilcotin Coast Tourism Association (CCCTA) and Destination British Columbia (DBC), New Pathways to Gold, Yale Historic Site, Cottonwood House Historic Site, the Village of Lillooet, and District of 100 Mile House. Through their collaboration, this project is able to continue on its journey to increasing the visitor appeal and opportunities along this historic trail in British Columbia.
Connecting Visitors to Hidden Gems - AB Rural Tourism Conference Feb 2415Tourism Cafe Canada
Every community has amazing people and a story to tell. We call these “Hidden Gems”; treasures that once identified and polished-up can enhance the visitor experience by truly connecting travellers to a destination.
From artisans to musicians, retired school teachers to story tellers, chefs to farmers - these people may never consider themselves to ‘be in the tourism industry’ but, when they are invited to share their passion with visitors, they are magical!
From a Dead-end to a Destination: A Synergy Louisbourg Community Tourism Case...Tourism Cafe Canada
This 9-page, Synergy Louisbourg Community Engagement Tourism Case Study provides readers with insight into the journey travelled by a small town in rural Nova Scotia to begin the shift towards a collaborative vision and direction for tourism. Complete with two businesses profiles (The Fortress of Louisbourg National Historic Site and the Point of View Suites' Beggars Banquet), this case study provides useful information for operators and community tourism developers alike.
My keynote address delivered at the Nova Scotia Innovation Days, 29 April 2014.
The experience. It’s all a rage in marketing, product development, organizational change, but what does it really mean? For over a decade now we have heard that managing the experience is the next competitive battlefield and a choice for businesses to differentiate and add value. To succeed in the new Visitor Economy truly requires understanding your customers and potentially having the courage to change how you do business. Its an opportunity, a choice, and it applies to any type of business or organization.
The 2011 presentation at the Educational Travel Conference in Providence, Rhode Island. A look across Canada at the excellent companies and examples of how we are embracing this level level of opportunity. Canada has been a sponsor of this event, nationally and provincially for over a decade. Many of us gathered for the 25th anniversary of the ETC Conference.
Le lancement du développent des produits de Tourisme et Parcs Nouveau-BrunswickTourism Cafe Canada
Le client change… … nous aussi! Un discours thème livré le 29 avril 2009 pour Tourisme et Parcs Nouveau-Brunswick lors du lancement de la nouvelle stratégie-produit pour la province.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Great Spirit Circle Trail: Canadian Signature Experiences Collection(R) Case ...Tourism Cafe Canada
Discover how the courage to shift your product development model to a programmatic, building block approach can radically change the opportunities for your business, community and the quality of the visitor experience. Join Kevin Eshkawkogan, Chief Executive Officer for Great Spirit Circle Trail as he shares insights on their company, experiential travel and their Canadian Signature Experience.
Prairie Gardens & Adventure Farm: A Travel Alberta SHiFT Case StudyTourism Cafe Canada
Tam Andersen is a unique entrepreneur, passionate about sustainable farming, cultivating partners and celebrating all things local. At the young age of 22, ‘Farmer Tam’ purchased Prairie Gardens, more than 25 acres of vegetable gardens
and later added (at age 32) another 3,000 acres of cropland. Located outside Bon Accord, 25 kilometres north of Edmonton, it was here where this young horticulturist planted the seeds of her own future.
It didn’t take long for Tam to realize that, although she could become a traditional farmer growing acres of food like everyone else, she’d be forever vulnerable to the whims of mother nature, rising equipment costs, the fickleness of food trends and the ever-growing threat of mega-stores offering less tasty (albeit cheaper) imported fruits and vegetables. Plus, a single-product crop means as a single revenue stream which itself is inherently risky.“Our farm had to be sustainable from the beginning because we had no safety net to fall back on and not a lot of capital to invest,” recalls Tam.
Enjoy reading the agri-tourism and community tourism development journey of an amazing lady with an amazing team!
CapeRace Cultural Adventures: Études de cas sur la Collection d’expériences ...Tourism Cafe Canada
Eco-Culture Experience: Montrer l’exemple
Comment gagner sa place dans les « 50 circuits à faire au moins une fois dans sa vie » du National Geographic quand on ne vend pas de circuits… du moins, pas de circuits traditionnels?
Ken Sooley, propriétaire-exploitant de CapeRace Cultural Adventures Inc., nous fait entrer dans son univers en nous présentant un nouveau concept qu’on pourrait appeler « l’encadrement sans encadrement ». Découvrez pourquoi son entreprise a été sélectionnée pour faire partie de la Collection d’expériences distinctives.
Ville historique de Barkerville: Études de cas sur la Collection d’expérience...Tourism Cafe Canada
Montrer l’exemple: Plongez dans un monde mystérieux et théâtral bâti sur la riche histoire de la ruée vers l’or en Colombie-Britannique. Découvrez comment un seul récit, enraciné dans son importance et son authenticité historiques, suffit pour donner vie à des expériences de voyage passionnantes qui éveillent l’intérêt des visiteurs. Barkerville s’est entourée d’une aura de nostalgie qui transcende les générations et qui a charmé un grand nombre de visiteurs fidèles. Le quartier chinois de Barkerville abrite l’une des plus grandes collections d’archives chinoises du Canada, autre témoin de l’incroyable histoire de ces gens venus de l’autre côté de la planète en quête de richesses.
James Douglas, directeur des expériences touristiques de Barkerville, et Dirk van Stralen, spécialiste en marketing et en communications, nous livrent leur réflexion sur leur approche du tourisme axé sur les expériences et sur leur récente adhésion au programme de la Collection d’expériences distinctives.
Barkerville Historic Town: Signature Experiences Collection® Case Study Series Tourism Cafe Canada
Leading by Example. Enter a world of intrigue and theatre built on the foundation of the rich history of British Columbia’s Gold Rush. Discover how a single story, rooted in its historical authenticity and importance, is all that is needed to set the stage and to script engaging visitor experiences that ignite people’s interest. Barkerville has created a sense of nostalgia that transcends generations and results in a very strong base of repeat visitation. Barkerville’s Chinatown has one of the largest Chinese archival collections in Canada that accompany the incredible story of people who travelled halfway around the world in search of their fortune.
Join James Douglas, Barkerville’s Visitor Experiences Manager, and Dirk van Stralen, Marketing and Communications Specialist, as they share insights about their approach to experiential travel and their recent membership in the Signature Experience Collection program.
Arctic Range Adventures: La route de glace jusqu’à TuktoyaktukTourism Cafe Canada
L'une des 10 études de cas sur les expériences distinctives de Destination Canada, Arctic Range Adventures a été sélectionnée pour être dans ce groupe de voyages expérientiels canadiens pour leur chemin de glace à Tuktoyaktuk. Découvrez ce que les voyages expérientiels signifient pour cette entreprise, ce qui rend une expérience de voyage mémorable, leurs invités idéaux, leurs partenaires clés, des conseils pour les autres qui souhaitent améliorer leur performance avec un voyage expérientiel.
Canada is a leader in experiential travel and Destination Canada (formerly the Canadian Tourism Commission) has been a powerful supporter of the evolution and development of visitor experiences that raise the bar on value for the traveller, business, community and destination. Check out their toolkit, researched and authored by the Tourism Cafe Canada's Nancy Arsenault and Lesley Anderson.
Arctic Range Adventures Canadian Signature Experience Case StudyTourism Cafe Canada
One of 10 Destination Canada, Canadian Signature Experiences Case studies, Arctic Range Adventures was selected to be in this select group of Canadian travel experiences for their Ice Road to to Tuktoyaktuk (http://www.arcticrange.com/en/tour/arctic-winter-explorer-ice-road-tuktoyaktuk.html). Learn about what experiential travel means to this company, what makes a memorable travel experience, their ideal guests, key partners, tips for others who want to raise the bar with experiential travel.
British Columbia's Gold Rush Trail Workshop Series Presentation June 9 12, 2015Tourism Cafe Canada
This document provides the slides used in the June 9 - 12, 2015 workshop series on the BC Gold Rush Trail Project. It is provided for a review from those who attend, and to share with those unable to attend the focus of the workshop. Thanks go to the project sponsors: Heritage BC, the Cariboo Chilcotin Coast Tourism Association (CCCTA) and Destination British Columbia (DBC), New Pathways to Gold, Yale Historic Site, Cottonwood House Historic Site, the Village of Lillooet, and District of 100 Mile House. Through their collaboration, this project is able to continue on its journey to increasing the visitor appeal and opportunities along this historic trail in British Columbia.
Connecting Visitors to Hidden Gems - AB Rural Tourism Conference Feb 2415Tourism Cafe Canada
Every community has amazing people and a story to tell. We call these “Hidden Gems”; treasures that once identified and polished-up can enhance the visitor experience by truly connecting travellers to a destination.
From artisans to musicians, retired school teachers to story tellers, chefs to farmers - these people may never consider themselves to ‘be in the tourism industry’ but, when they are invited to share their passion with visitors, they are magical!
From a Dead-end to a Destination: A Synergy Louisbourg Community Tourism Case...Tourism Cafe Canada
This 9-page, Synergy Louisbourg Community Engagement Tourism Case Study provides readers with insight into the journey travelled by a small town in rural Nova Scotia to begin the shift towards a collaborative vision and direction for tourism. Complete with two businesses profiles (The Fortress of Louisbourg National Historic Site and the Point of View Suites' Beggars Banquet), this case study provides useful information for operators and community tourism developers alike.
My keynote address delivered at the Nova Scotia Innovation Days, 29 April 2014.
The experience. It’s all a rage in marketing, product development, organizational change, but what does it really mean? For over a decade now we have heard that managing the experience is the next competitive battlefield and a choice for businesses to differentiate and add value. To succeed in the new Visitor Economy truly requires understanding your customers and potentially having the courage to change how you do business. Its an opportunity, a choice, and it applies to any type of business or organization.
The 2011 presentation at the Educational Travel Conference in Providence, Rhode Island. A look across Canada at the excellent companies and examples of how we are embracing this level level of opportunity. Canada has been a sponsor of this event, nationally and provincially for over a decade. Many of us gathered for the 25th anniversary of the ETC Conference.
Le lancement du développent des produits de Tourisme et Parcs Nouveau-BrunswickTourism Cafe Canada
Le client change… … nous aussi! Un discours thème livré le 29 avril 2009 pour Tourisme et Parcs Nouveau-Brunswick lors du lancement de la nouvelle stratégie-produit pour la province.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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• Four (4) workplace discipline methods you should consider
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• Three (3) key tips to maintain a disciplined workplace.
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1. Experiential Travel:
Partnering and Package for Success
Salt Spring Island, BC May 2005
Presented by:
The Division of Tourism and Outreach
Dr. Nancy Arsenault
Ms. Patricia Hatchman
Ms. Beverly Booth
Nancy Arsenault
Director of Tourism & Outreach
A New Buzz Word in Tourism
Traveler’s desire to
experience history
and culture, stronger Experiences!
than ever.
TIA (Sept, 2003) the
Next Generation
of
Travel Products
Sophisticated Baby
Boomers will have to be sold
J. Veneto @ NTA 2003
a unique experience, as
opposed to a product.
CTC: The American Tourism Market,
Evolution to 2010
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
1
2. The Next Generation of Travel Products
The London School of Business
A key innovation in today’s business is experiences. In today’s
environment of ever more sophisticated consumers, those who
deliver memorable customer experiences consistently create
superior value and competitive advantage.
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
Halifax Citadel National Historic Site
What is an Experience?
An experience is something that is:
– personally encountered;
– lived through, and
– affects you.
It may be active, passive, planned,
opportunistic, personal or shared.
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
2
3. Earth Rhythms Learning
Travel Program
Experiential Travel
Engages visitors in a series of memorable activities,
revealed over a duration of time, that are inherently
personal, engage the senses, and makes
connections on an emotional, physical, spiritual or
intellectual level.
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
4 Economic Offers
1. Commodities
2. Goods
3. Services
NEW!
4. Experiences
“Services become engaging experiences when you layer them
with sensory phenomena” Pine & Gilmore (1999).
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
3
4. With Patricia Hatchman,
Manager of Visitor Experiences
EXPERIENCE IT!
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
Beverly Booth,
Sales & Marketing Manager
Products
Series of events
+ participatory activities
+ engage senses
+ personal connections
Marketing
Market dreams Results
+ position themes Create
+ attach personal Memories!
relevance
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
4
5. Packaging for success
– Build theme-based itineraries, layer experiences &
sequence & personalize events (PARTNER!)
– Invest in, train & retain excellent staff- ‘talented actors’
– Pay or reward specialists – ‘more talented actors’ (PARTNER!)
– Allow for free-time
– Optimize the element of surprise (PARTNER!)
– Use cues and memorabilia to build a connection & emotional
attachment
– Sell dreams, deliver experiences
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
“Experiences respond to our
personal passions, are recorded by
our senses, and are stored in
our hearts and our minds!” Secrets to Success
Kim Whytock &
Associates
(2003)
Treat ‘customers’ as guests
Personalize events & mix in memorabilia
Stage activities that engage visitors
Theme experiences & use talented ‘actors’
Draw people in with participatory activities
Engage all five senses
Market dreams & deliver memories
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
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6. If you don’t – your competitor will …
Why do it?
Competitive,
differentiating
advantage
Shift the selling price –
attract new markets
Build communities, showcase hidden treasures
Word of mouth advertising benefits, free media
Attract higher yield customers
Be your own demand generator for repeat business
Lots of fun, but more demanding
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
www.canadatourism.com
Study conducted by
Dr. Nancy Arsenault
Download for Free!
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
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7. Members of our Royal Roads University
Tourism Industry Training Team
Dr. Nancy Arsenault, Ms. Beverly Booth Ms. Patricia Hatchman
Director Sales and Marketing Visitor Experiences
Dr. Nancy Arsenault, Royal Roads University & Hatley Park National Historic Site
250.391.2666 www.royalroads.ca www.hatleypark.ca
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