Future Access to Special Places: Creating a Learning Destination

The document discusses the evolving landscape of tourism and the importance of creating meaningful visitor experiences at heritage sites, emphasizing strategies such as understanding customer needs, celebrating uniqueness, and offering curated experiences over mass-market attractions. Tips provided focus on positioning as a learning destination, leveraging technology, and building on authentic heritage to enhance visitor engagement. The presentation concludes with the idea that fostering connections and celebrating successes are vital for sustaining tourism growth.