Tourism is Built on People First

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Tourism relies on people first. Dr. Nancy Arsenault, Managing Partner of Tourism Cafe Canada, gave the 2015 keynote address on this topic. Her organization focuses on tourism through their blog, website and contact information provided.

Tourism is Built on People First!
2015 Mar 17 Keynote Address by: Dr. Nancy Arsenault, Managing Partner of the Tourism Cafe Canada.
Follow our blog: tourismcafe.ca Visit our Website: tourismcafe.org Tel: 250.941.7702 nancy@tourismcafe.org

My keynote address delivered at the Nova Scotia Innovation Days, 29 April 2014. The experience. It’s all a rage in marketing, product development, organizational change, but what does it really mean? For over a decade now we have heard that managing the experience is the next competitive battlefield and a choice for businesses to differentiate and add value. To succeed in the new Visitor Economy truly requires understanding your customers and potentially having the courage to change how you do business. Its an opportunity, a choice, and it applies to any type of business or organization.

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