SlideShare a Scribd company logo
HOW CAN A CONSUMER
ROADSHOW HELP PAY
FOR ITSELF?
BY CREATING PRODUCT EXPERIENCES THAT INSPIRE CONSUMERS WITH EXCITING
NEW POSSIBILITIES.
Avantgarde created an adaptable stand that toured two shopping
centres over 40 days at The CentreMK and Cribbs Causeway. The
stand had a ‘Finding Dory’ theme in Milton Keynes and a ‘Japanese
Garden’ theme in Bristol and featured an interactive origami wall
where customers were invited to create their own origami Dory or
flower to complete the backdrop. Trained Avantgarde staff were
responsible for selling the EcoTank printers to the public and capturing
data through a competition to win cinema tickets.
CONCEPT STRATEGY CONTENT BUILD & LOGISTICS STAFFING SALES REPORTING
 CATEGORY: CONSUMER.
 CLIENT: ESPON.
 PROJECT: ECOTANK ROADSHOW.
 LOCATION: UK – TWO LOCATIONS – 40 DAYS.
RESULTS:
 7,956 CONSUMER INTERACTIONS.
 4,274 PRODUCT DEMONSTRATIONS.
 800 PRINTER SALES (85% ROI).
HOW DO YOU
CREATE PERSONAL
PRODUCT EXPERIENCES?
BY ALLOWING THE CONSUMER TO PERSONALISE THEIR OWN PRODUCT
EXPERIENCE CONTENT.
To launch Samsung’s new wireless audio 360 speakers, Avantgarde
created the Soundlab to invite consumers to put themselves in a world of
360 sound. Guests were able to select their favourite track, set the sound
levels and mood lighting to completely immerse themselves in their own
personal product demonstration. On the stand exterior consumers had
the chance to interact with the full speaker range in addition to UHD and
SUHD screen comparisons.
CONCEPT STRATEGY CONTENT BUILD & LOGISTICS STAFFING SALES REPORTING
 CATEGORY: NATIONAL CONSUMER ROADSHOW.
 CLIENT: SAMSUNG UK.
 PROJECT: SAMSUNG SOUNDLAB.
 LOCATION: UK.
RESULTS:
 14,753 SOUNDLAB DEMOS.
 86,826 CONSUMER ENGAGEMENTS.
 ACHIEVED 150% OF TARGET.
AVANTGARDE.
NOTJUSTANOTHER
BRANDEXPERIENCE
AGENCY.
BERLIN COLOGNE DRESDEN DUBAI DOHA LONDON MUNICH
PARIS SÃO PAULO SHANGHAI STUTTGART VIENNA ZURICH
1982
FOUNDED
600 GLOBAL EXPERTS
IN STRATEGY,
CREATIVE AND
PRODUCTION
WEBELIEVE
INONETOUCH
POINT:“LIFE.”
GLOBAL AGENCY
OF THE YEAR
2016
C&ITAWARDS
#1
WE ARE
x
CONTACT
AVANTGARDE.
JAMES BARNES
PLANNER & BUSINESS DEVELOPMENT DIRECTOR
T. +44 (0)7554 446068
E. JAMESB@AVANTGARDE-UK.COM

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Experiences that inspire (the bottom line)

  • 1. HOW CAN A CONSUMER ROADSHOW HELP PAY FOR ITSELF? BY CREATING PRODUCT EXPERIENCES THAT INSPIRE CONSUMERS WITH EXCITING NEW POSSIBILITIES. Avantgarde created an adaptable stand that toured two shopping centres over 40 days at The CentreMK and Cribbs Causeway. The stand had a ‘Finding Dory’ theme in Milton Keynes and a ‘Japanese Garden’ theme in Bristol and featured an interactive origami wall where customers were invited to create their own origami Dory or flower to complete the backdrop. Trained Avantgarde staff were responsible for selling the EcoTank printers to the public and capturing data through a competition to win cinema tickets. CONCEPT STRATEGY CONTENT BUILD & LOGISTICS STAFFING SALES REPORTING CATEGORY: CONSUMER. CLIENT: ESPON. PROJECT: ECOTANK ROADSHOW. LOCATION: UK – TWO LOCATIONS – 40 DAYS. RESULTS: 7,956 CONSUMER INTERACTIONS. 4,274 PRODUCT DEMONSTRATIONS. 800 PRINTER SALES (85% ROI).
  • 2. HOW DO YOU CREATE PERSONAL PRODUCT EXPERIENCES? BY ALLOWING THE CONSUMER TO PERSONALISE THEIR OWN PRODUCT EXPERIENCE CONTENT. To launch Samsung’s new wireless audio 360 speakers, Avantgarde created the Soundlab to invite consumers to put themselves in a world of 360 sound. Guests were able to select their favourite track, set the sound levels and mood lighting to completely immerse themselves in their own personal product demonstration. On the stand exterior consumers had the chance to interact with the full speaker range in addition to UHD and SUHD screen comparisons. CONCEPT STRATEGY CONTENT BUILD & LOGISTICS STAFFING SALES REPORTING CATEGORY: NATIONAL CONSUMER ROADSHOW. CLIENT: SAMSUNG UK. PROJECT: SAMSUNG SOUNDLAB. LOCATION: UK. RESULTS: 14,753 SOUNDLAB DEMOS. 86,826 CONSUMER ENGAGEMENTS. ACHIEVED 150% OF TARGET.
  • 4. BERLIN COLOGNE DRESDEN DUBAI DOHA LONDON MUNICH PARIS SÃO PAULO SHANGHAI STUTTGART VIENNA ZURICH 1982 FOUNDED 600 GLOBAL EXPERTS IN STRATEGY, CREATIVE AND PRODUCTION WEBELIEVE INONETOUCH POINT:“LIFE.” GLOBAL AGENCY OF THE YEAR 2016 C&ITAWARDS #1 WE ARE x
  • 5. CONTACT AVANTGARDE. JAMES BARNES PLANNER & BUSINESS DEVELOPMENT DIRECTOR T. +44 (0)7554 446068 E. JAMESB@AVANTGARDE-UK.COM