The document discusses digital touchpoints, which are any points of interaction between a buyer and seller across digital channels. It emphasizes that touchpoints must be considered holistically as part of a user's overall experience, and outlines several key strategies for designing touchpoints including conducting user research, involving cross-functional teams, humanizing interactions, being social, having a clear vision, and focusing on details. Successful companies are highlighted for how they optimized touchpoints across multiple channels to improve the customer experience.
Join Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud, for a discussion on how to make the most of the mobile moments along the customer journey. Learn how the smartphone is disrupting traditional marketing funnels and why marketing creativity is now as much about creating new “moments that matter” as it is optimizing existing ones.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Join Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud, for a discussion on how to make the most of the mobile moments along the customer journey. Learn how the smartphone is disrupting traditional marketing funnels and why marketing creativity is now as much about creating new “moments that matter” as it is optimizing existing ones.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The architecture of talent (UX Australia 2017)Alberta Soranzo
Service design places users squarely at the center of its practice, and fulfilling customer needs is the focus of organizations large and small. What happens though, to the people inside the organization, especially at times when efforts are mostly focused on efficiency, simplification and cost reduction?
How do organizations transform effectively, and organize their people and the work, to support change that isn’t merely cosmetic and that results in tangible outcomes, both internal and external?
Vision, willingness to depart from management models that are still firmly rooted in the industrial revolution era, and understanding that culture cannot be superimposed, but is the direct result of the conditions of the system in which it develops, are among the elements that offer a solution.
Our eternal digital afterlife — FrontTrends 2016Alberta Soranzo
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online persona should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options? How do we build systems that give users a choice in the matter and that address the many ethical aspects surrounding closure and the end of “lives” that span multiple channels. This talk is an invitation to reflect on the concepts of death in the digital age, privacy and a different concept of “property”. It is also, perhaps more importantly, a call to think about the products and services that we design in a different way, a way that allows people to have a say in a digital afterlife of their choosing.
The design of things you don't want to think about — WIAD 2016 Jönköping Alberta Soranzo
Designing is not about visibility, it's about the details that create the memories by which we relive experiences.
From train toilets to instagramming food, everything we do leaves a mark, proving that design is everywhere.
Open keynote at World Information Architecture 2016 in Jönköping, Sweden.
Video after title slide.
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online personae should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options?
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online personae should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options?
GIANT Conference
Charleston, SC (USA)
June 14-17, 2015
As designers, we have the power to influence outcomes and behaviors. Along with that power we have the responsibility to use our skills to be agents of change for the better — we can be just like superheroes!
But how do you change deep-seated behaviors or self-sabotaging perceptions? Can we help people create a commitment to stop a bad habit or develop new behaviors that result in positive outcomes—from improved health to a better financial outlook?
Behavioral design is your secret weapon to help people help themselves.
Northern UX
#NUX4
Manchester, 24 October 2015
Taxonomies, while critical, are often created in collaboration with businesses and in isolation from users, which leads to misalignment of expectations and a disconnection from their mental models. But testing taxonomy is not difficult, doesn't have to be expensive, and offers clearly identifiable value to projects. In this very practical session you'll learn about when to test, the different kind of tests available, and what works best (and what doesn't) at different stages of different projects.
Presented at IA Summit 2015 with Dave Cooksey
What is the difference between product management and user experience? Are the two roles different or the same? And if you can only choose one, which one should you pick to help deliver the next winning project?
A brief look at what it really takes to deliver killer experiences.
(Video after slide 1)
Get the Swag On! Meetup
The Family
Paris, March 30th 2015
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online personae should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options?
Talk UX
Manchester, UK
March 5th, 2015
Or a few things The Little Prince can teach us about information environments and the humans that inhabit them.
Universally considered a children’s book, The Little Prince is everything but. At close read, it becomes apparent how it really is a metaphor for the complex information systems we move through, and the challenges humans face while trying to make sense of environments where context is constantly shifting and where the boundaries between imagination and reality, physical and digital are getting blurrier very quickly.
World IA Day, Bristol (UK)
2/21/2015
Video after last slide.
Transcript version available at http://goo.gl/3pG54C
Experience at the edge of the network – Italian IA SummitAlberta Soranzo
The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end?
The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’
Full video (with slides) after last slide.
Slide 29 video - https://www.youtube.com/watch?v=mC73XKSnB3I
Slide 31 video - https://www.youtube.com/watch?v=mEay3buozhM
Slide 33 video - https://www.youtube.com/watch?v=OnjIh1E_gXI
VIII Summit di Architettura dell’Informazione
November 7-8, 2014 - Bologna
You keep saying mobile (I do not think it means what you think it means)Alberta Soranzo
In this session took a look at how real people use the internet, be it directly or through a connected device and how task performance and engagement levels are directly connected to the quality of the information made available. We explores ways to personalize content delivery and increase utilization and relevance of services provided, and how to engage and support users in their journey through an experience, while attending to the specific details of a business or service proposition.
We also went under the hood to understand how to structure content to make it adaptive, how to organize it to make it findable, what the specific challenges and opportunities of the mobile space are and how to create outstanding experiences that integrate seamlessly in a true cross-channel strategy.
What happens to our digital estate after we die? Who should have control of our email accounts, social media profiles and online identities? Did you know that social networks will release our data more easily to authorities that request it than to our loved ones? Have you created a digital will to determine who should have access to your information?
But, more importantly, do you want to continue 'living' after your physical death?
It turns out that we don't have much of a choice in the matter and that complete digital death may be more difficult to achieve than we think.
This talk is an exploration of the state of death in the digital era and a conversation around the rights that surround and are affected by our participation in social networks, in addition to the more personal challenges we face when we lose someone who continues to live on our digital timelines.
Video of the talk after the last slide.
Presented at:
Digibury Weekender
The Gulbenkian Theater — University of Kent, Canterbury
18th October 2014
Experience at the edge of the network - Interact London 2014Alberta Soranzo
The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end?
The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’
Interact London 2014
October 9-10, 2014 - Royal Institute of British Architects
Slide 31 video - https://www.youtube.com/watch?v=mC73XKSnB3I
Slide 33 video - https://www.youtube.com/watch?v=mEay3buozhM
Slide 35 video - https://www.youtube.com/watch?v=OnjIh1E_gXI
The web you were used to is gone — EuroIA 2014Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
--
EuroIA 2014
Bruseels, 25-27 Spetember 2014
The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end?
The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’
UX Cambridge 2014
Cambridge, UK 10-12 September 2014
*please note that these slides won't make much sense without the accompanying video, which will be uploaded as soon as available*
The web you were used to is gone - UX Australia 2014Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
--
UX Australia 2014
Sydney, 25-29 August 2014
Recruitment and retention are a bit like dating and getting into a long term relationship. Here a few tips on how to successfully hire and keep your UX team (happy)
UXPA 2014 - London
Ignite
(Video as soon as recording is available)
The web you were used to is gone. Architecture and strategy for your content.Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
75 Tutorial presented at UX Scotland 2014
Almost 200 years have passed since John Snow resolved the mystery of the Broad Street cholera epidemic by mapping data and tracing the source of the outbreak to a water pump.
Modern data collection methodologies allow for the collection of enormous amounts of information which can be leveraged to design services that affect communities and can impact change for entire demographic groups.
We took a look at the considerations that go into designing services that affect related groups of individuals (patients, educators, caregivers, health workers and state services) and the role that quantitative and qualitative research play into demonstrating needs of specific demographic groups
---
Presented at Service Design in Government
London, 19-20 May 2014
http://govservicedesign.net/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The architecture of talent (UX Australia 2017)Alberta Soranzo
Service design places users squarely at the center of its practice, and fulfilling customer needs is the focus of organizations large and small. What happens though, to the people inside the organization, especially at times when efforts are mostly focused on efficiency, simplification and cost reduction?
How do organizations transform effectively, and organize their people and the work, to support change that isn’t merely cosmetic and that results in tangible outcomes, both internal and external?
Vision, willingness to depart from management models that are still firmly rooted in the industrial revolution era, and understanding that culture cannot be superimposed, but is the direct result of the conditions of the system in which it develops, are among the elements that offer a solution.
Our eternal digital afterlife — FrontTrends 2016Alberta Soranzo
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online persona should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options? How do we build systems that give users a choice in the matter and that address the many ethical aspects surrounding closure and the end of “lives” that span multiple channels. This talk is an invitation to reflect on the concepts of death in the digital age, privacy and a different concept of “property”. It is also, perhaps more importantly, a call to think about the products and services that we design in a different way, a way that allows people to have a say in a digital afterlife of their choosing.
The design of things you don't want to think about — WIAD 2016 Jönköping Alberta Soranzo
Designing is not about visibility, it's about the details that create the memories by which we relive experiences.
From train toilets to instagramming food, everything we do leaves a mark, proving that design is everywhere.
Open keynote at World Information Architecture 2016 in Jönköping, Sweden.
Video after title slide.
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online personae should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options?
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online personae should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options?
GIANT Conference
Charleston, SC (USA)
June 14-17, 2015
As designers, we have the power to influence outcomes and behaviors. Along with that power we have the responsibility to use our skills to be agents of change for the better — we can be just like superheroes!
But how do you change deep-seated behaviors or self-sabotaging perceptions? Can we help people create a commitment to stop a bad habit or develop new behaviors that result in positive outcomes—from improved health to a better financial outlook?
Behavioral design is your secret weapon to help people help themselves.
Northern UX
#NUX4
Manchester, 24 October 2015
Taxonomies, while critical, are often created in collaboration with businesses and in isolation from users, which leads to misalignment of expectations and a disconnection from their mental models. But testing taxonomy is not difficult, doesn't have to be expensive, and offers clearly identifiable value to projects. In this very practical session you'll learn about when to test, the different kind of tests available, and what works best (and what doesn't) at different stages of different projects.
Presented at IA Summit 2015 with Dave Cooksey
What is the difference between product management and user experience? Are the two roles different or the same? And if you can only choose one, which one should you pick to help deliver the next winning project?
A brief look at what it really takes to deliver killer experiences.
(Video after slide 1)
Get the Swag On! Meetup
The Family
Paris, March 30th 2015
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online personae should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options?
Talk UX
Manchester, UK
March 5th, 2015
Or a few things The Little Prince can teach us about information environments and the humans that inhabit them.
Universally considered a children’s book, The Little Prince is everything but. At close read, it becomes apparent how it really is a metaphor for the complex information systems we move through, and the challenges humans face while trying to make sense of environments where context is constantly shifting and where the boundaries between imagination and reality, physical and digital are getting blurrier very quickly.
World IA Day, Bristol (UK)
2/21/2015
Video after last slide.
Transcript version available at http://goo.gl/3pG54C
Experience at the edge of the network – Italian IA SummitAlberta Soranzo
The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end?
The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’
Full video (with slides) after last slide.
Slide 29 video - https://www.youtube.com/watch?v=mC73XKSnB3I
Slide 31 video - https://www.youtube.com/watch?v=mEay3buozhM
Slide 33 video - https://www.youtube.com/watch?v=OnjIh1E_gXI
VIII Summit di Architettura dell’Informazione
November 7-8, 2014 - Bologna
You keep saying mobile (I do not think it means what you think it means)Alberta Soranzo
In this session took a look at how real people use the internet, be it directly or through a connected device and how task performance and engagement levels are directly connected to the quality of the information made available. We explores ways to personalize content delivery and increase utilization and relevance of services provided, and how to engage and support users in their journey through an experience, while attending to the specific details of a business or service proposition.
We also went under the hood to understand how to structure content to make it adaptive, how to organize it to make it findable, what the specific challenges and opportunities of the mobile space are and how to create outstanding experiences that integrate seamlessly in a true cross-channel strategy.
What happens to our digital estate after we die? Who should have control of our email accounts, social media profiles and online identities? Did you know that social networks will release our data more easily to authorities that request it than to our loved ones? Have you created a digital will to determine who should have access to your information?
But, more importantly, do you want to continue 'living' after your physical death?
It turns out that we don't have much of a choice in the matter and that complete digital death may be more difficult to achieve than we think.
This talk is an exploration of the state of death in the digital era and a conversation around the rights that surround and are affected by our participation in social networks, in addition to the more personal challenges we face when we lose someone who continues to live on our digital timelines.
Video of the talk after the last slide.
Presented at:
Digibury Weekender
The Gulbenkian Theater — University of Kent, Canterbury
18th October 2014
Experience at the edge of the network - Interact London 2014Alberta Soranzo
The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end?
The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’
Interact London 2014
October 9-10, 2014 - Royal Institute of British Architects
Slide 31 video - https://www.youtube.com/watch?v=mC73XKSnB3I
Slide 33 video - https://www.youtube.com/watch?v=mEay3buozhM
Slide 35 video - https://www.youtube.com/watch?v=OnjIh1E_gXI
The web you were used to is gone — EuroIA 2014Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
--
EuroIA 2014
Bruseels, 25-27 Spetember 2014
The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end?
The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’
UX Cambridge 2014
Cambridge, UK 10-12 September 2014
*please note that these slides won't make much sense without the accompanying video, which will be uploaded as soon as available*
The web you were used to is gone - UX Australia 2014Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
--
UX Australia 2014
Sydney, 25-29 August 2014
Recruitment and retention are a bit like dating and getting into a long term relationship. Here a few tips on how to successfully hire and keep your UX team (happy)
UXPA 2014 - London
Ignite
(Video as soon as recording is available)
The web you were used to is gone. Architecture and strategy for your content.Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
75 Tutorial presented at UX Scotland 2014
Almost 200 years have passed since John Snow resolved the mystery of the Broad Street cholera epidemic by mapping data and tracing the source of the outbreak to a water pump.
Modern data collection methodologies allow for the collection of enormous amounts of information which can be leveraged to design services that affect communities and can impact change for entire demographic groups.
We took a look at the considerations that go into designing services that affect related groups of individuals (patients, educators, caregivers, health workers and state services) and the role that quantitative and qualitative research play into demonstrating needs of specific demographic groups
---
Presented at Service Design in Government
London, 19-20 May 2014
http://govservicedesign.net/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Digital Touchpoints - Thinking Beyond The Device
1. DIGITAL TOUCHPOINTS
THINKING BEYOND THE DEVICE
alberta soranzo | @albertatrebla
UCLA Center for Health Policy Research
CC Image courtesy of dragontomato on Flickr
2. CX TOUCHPOINTS
Any point of contact between buyer and
seller
digital touchpoints
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3. BRICK AND MORTAR
digital touchpoints
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Image courtesy of pleasantfamilyshopping.blogspot.com
7. UX TOUCHPOINT
Any point of interaction involving a
specific human need at a specific time and
place.
— Chris Risdon
digital touchpoints
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8. CHANNEL
A medium of interaction with users
digital touchpoints
alberta soranzo | @albertatrebla
47. EXPERIENCE JOURNEY
Blog, Ads, News,
Referrals, Email,
Radio, TV, etc.
Awareness
Consideration
Website, Reviews,
Social Media,
Blog, etc.
digital touchpoints
Store, Website,
E-commerce,
Demo, etc.
Engagement
Events, Blog,
Newsletter, Social
Media, etc.
Retention
Advocacy
Online Community,
Promotions, FAQ,
Blog, Offers,
Social Media,
etc.
alberta soranzo | @albertatrebla
48. DIGITAL TOUCHPOINTS
Blog, Ads, News,
Referrals, Email,
Radio, TV, etc.
Awareness
Consideration
Website, Reviews,
Social Media,
Blog, etc.
digital touchpoints
Store, Website,
E-commerce,
Demo, etc.
Engagement
Events, Blog,
Newsletter, Social
Media, etc.
Retention
Advocacy
Online Community,
Promotions, FAQ,
Blog, Offers,
Social Media,
etc.
alberta soranzo | @albertatrebla
49. HIGH LEVEL OVERVIEW
Image courtesy of Adaptive Path ‘s Guide to Experience Mapping
digital touchpoints
alberta soranzo | @albertatrebla
50. EXPERIENCE MAP
Image courtesy of www.adaptivepath.com/ideas/the-anatomy-of-an-experience-map/
digital touchpoints
alberta soranzo | @albertatrebla
51. EXPERIENCE MAP
Image courtesy of www.adaptivepath.com/ideas/the-anatomy-of-an-experience-map/
digital touchpoints
alberta soranzo | @albertatrebla
69. 1. THERE IS NO RECIPE FOR SUCCESS
Treat each project and experience as
unique.
digital touchpoints
alberta soranzo | @albertatrebla
70. 2. DO USER RESEARCH
Information in = insights into needs, wants,
aspirations, motivations.
digital touchpoints
alberta soranzo | @albertatrebla
71. 3. INVOLVE OTHER TEAMS
Digital touchpoints are part of the
ecosystem. Work in context.
digital touchpoints
alberta soranzo | @albertatrebla
72. 4. HUMANIZE INTERACTIONS
Interactions are emotional connections.
Respect and consistency win trust.
digital touchpoints
alberta soranzo | @albertatrebla
73. 5. BE SOCIAL
Engage with users. Experience is
conversation, not broadcasting.
digital touchpoints
alberta soranzo | @albertatrebla
74. 6. HAVE A VISION
People are unique. The experience you
design is a vision at best.
digital touchpoints
alberta soranzo | @albertatrebla
75. OBSESS OVER THE SMALL THINGS
The small things matter the most.
digital touchpoints
alberta soranzo | @albertatrebla