The rush into digital everything, as an add-on to the silo of silos - is an organisational mistep.
Whereas we need to understand how we as people engage with the world on a daily basis so that organisations and companies can start to develop meaningful and relevant communication strategies for the networked society.
You don't need a "digital strategy" you need a blended and engaged one.
A Statistician's 'Big Tent' View on Big Data and Data Science (Version 5)Prof. Dr. Diego Kuonen
Presentation given by Dr. Diego Kuonen, CStat PStat CSci, on November 21, 2014, at the 'Research Seminar in Statistics' of the University of Geneva in Geneva, Switzerland.
ABSTRACT
There is no question that big data have hit the business, government and scientific sectors. The demand for skills in data science is unprecedented in sectors where value, competitiveness and efficiency are driven by data. However, there is plenty of misleading hype around the terms 'big data' and 'data science'. This presentation gives a professional statistician's 'big tent' view on these terms, illustrates the connection between data science and statistics, and highlights some challenges and opportunities from a statistical perspective.
The presentation is also available at http://www.statoo.com/BigDataDataScience/.
Топ зарубежных интернет-магазинов в 2013 г. по количеству уникальных посетителей сайта (только россиянами). В рейтинг вошли крупнейшие интернет-магазины (Amazon, Asos, Yoox) и торговые площадки (eBay, Aliexpress, Alibaba)
Bringing Video Games into Reality at Comic-Con Special Edition 2021Lawrence Brenner
Maxwell Scheller (director/producer of Las-New: A Fallout Snow Globe Road Trip), Lawrence Brenner (pop culture journalist/historian), and Gabriel Valentin (musician and comic creator of Digital Lizards of Doom) share their experiences of bringing video gaming into reality. Matt Dunford (comic book historian, chairman of San Diego Comic Fest) moderates and leads these creative minds who take their video game influences into the real world.
A Statistician's 'Big Tent' View on Big Data and Data Science (Version 5)Prof. Dr. Diego Kuonen
Presentation given by Dr. Diego Kuonen, CStat PStat CSci, on November 21, 2014, at the 'Research Seminar in Statistics' of the University of Geneva in Geneva, Switzerland.
ABSTRACT
There is no question that big data have hit the business, government and scientific sectors. The demand for skills in data science is unprecedented in sectors where value, competitiveness and efficiency are driven by data. However, there is plenty of misleading hype around the terms 'big data' and 'data science'. This presentation gives a professional statistician's 'big tent' view on these terms, illustrates the connection between data science and statistics, and highlights some challenges and opportunities from a statistical perspective.
The presentation is also available at http://www.statoo.com/BigDataDataScience/.
Топ зарубежных интернет-магазинов в 2013 г. по количеству уникальных посетителей сайта (только россиянами). В рейтинг вошли крупнейшие интернет-магазины (Amazon, Asos, Yoox) и торговые площадки (eBay, Aliexpress, Alibaba)
Bringing Video Games into Reality at Comic-Con Special Edition 2021Lawrence Brenner
Maxwell Scheller (director/producer of Las-New: A Fallout Snow Globe Road Trip), Lawrence Brenner (pop culture journalist/historian), and Gabriel Valentin (musician and comic creator of Digital Lizards of Doom) share their experiences of bringing video gaming into reality. Matt Dunford (comic book historian, chairman of San Diego Comic Fest) moderates and leads these creative minds who take their video game influences into the real world.
Society, organisations, economies reshaped by mobileSMLXL Ltd
Keynote for Blackberry on future trends in mobile, and how these will have an empowering and dramatic effect on how our societies, organisations, cities and economies evolve
This short presentation outlines and introduces a process and programme called Transformation LABs created to help organisations tackle difficult and challenging problems
Designing for and creating better healthcare systems and servicesSMLXL Ltd
This presentation based upon the book "No Straight Lines: making sense of our non-linear world" was made at the CareWare conference in healthcare innovation in Aarhus Denmark – The presentation argues that when we design around the needs of humanity, we can create better healthcare systems, which are also more resilient, sustainable, adaptable and in fact less expensive to run.
That better much better does not need to cost the earth. We need to be able to hold in play at the same time considerations about how to design for the needs of humanity, to deal with systems thinking and complexity, organisational capability, technology and even data.
www.no-straight-lines.com
This is a revised and updated version of an overview based on the book No Straight Lines: making sense of our non-linear world.
Our industrial society, is being overwhelmed by complexity, typified by the troubles of running of large organizations such as the NHS, or large companies such as Nokia or Kodak who have failed to adapt to a world in transition, or the likes of media companies that in their pursuit of growth undertake activities that are so morally repugnant their actions horrify the world. Exemplified by the failure of global financial systems, resulting in unmanageable sovereign debt and the increasing black hole in our pensions. The psychological strain being placed on working-man and woman, that is creating serious health issues, the increasingly dangerous gap between rich and poor, and the increasing strain placed on society that exists in a more uncertain world where many people struggle to find any sort of meaning in their lives, resulting in more fundamental views of the world, with deadly consequences.
We cannot afford business as usual and it all adds up to a trilemma of unsustainable economic, social and organizational problems. In other words, the rules around which we previously organized our lives no longer applies, we face an uncertain future, without a roadmap.
However, No Straight Lines argues we have the means to transform our world by seeing these problems as a design challenge, whereby we embrace this complexity and build entirely new organizational capability that is more sustainable, more agile, organizations and businesses that are designed around the needs of all humanity, that offers more meaning in the work we do, that are more inclusive, more relevant, and that can deliver an economic vibrancy for which the industrial revolution was celebrated for.
NO Straight Lines for Chartered Institute of MarketingSMLXL Ltd
the presentation made for the the chartered institute of marketing : technology marketing special interest group.
We now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane,
through the tools, capabilities, language and processes that are tantalizingly at our fingertips.
We have arrived at the edge of the adaptive range of our industrial world. At the edge, because that world, our world is being overwhelmed by a trilemma of social, organisational and economic complexity. We are in transit from a linear world to a non-linear one. Non-linear because it is for all of us socially, organisationally and economically ambiguous, confusing and worrying. Consequently we are faced with an increasingly pressing and urgent problem, WHAT COMES NEXT? And also we are therefore presented with a design challenge: HOW do we create better societies, more able organisations and, more vibrant and equitable economies relevant to the world we live in today? No Straight Lines presents a new logic/literacy and inspiring plea for a more human centric world that describes an entirely new way for true social, economic and organisational innovation to happen.
NSL argues we now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane, through the tools, capabilities, language and processes at our fingertips.
No Straight Lines: making sense of our non-linear worldSMLXL Ltd
This is an updated and and revised material of the workshop that took place in Paris. It is designed to challenge and help people think through WHAT'S NEXT looks like for them.
What's Next for business and organisations - an immersion in No Straight Lines.
[1] Learn about new tools, processes and language
[2] Learn how others have used those to solve complex commercial and organisational problems
[3] Apply that insight to challenge your own world view and to be able
to rethink and recreate your business
The Benefit: you will leave with a clearer understanding of WHAT NEXT could really look like.
An introduction to the project "No Straight Lines" in which the argument is made that we have reached the nadir of the adaptive range of an industrialised world, in fact we are now faced with a trilemma of social, organisational and economic complexity, tensions and questions. And therefore face a design problem. No Straight Lines presents a new logic and inspiring plea for a more human centric world that describes an entirely new way for true social, economic and organisational innovation to happen.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Society, organisations, economies reshaped by mobileSMLXL Ltd
Keynote for Blackberry on future trends in mobile, and how these will have an empowering and dramatic effect on how our societies, organisations, cities and economies evolve
This short presentation outlines and introduces a process and programme called Transformation LABs created to help organisations tackle difficult and challenging problems
Designing for and creating better healthcare systems and servicesSMLXL Ltd
This presentation based upon the book "No Straight Lines: making sense of our non-linear world" was made at the CareWare conference in healthcare innovation in Aarhus Denmark – The presentation argues that when we design around the needs of humanity, we can create better healthcare systems, which are also more resilient, sustainable, adaptable and in fact less expensive to run.
That better much better does not need to cost the earth. We need to be able to hold in play at the same time considerations about how to design for the needs of humanity, to deal with systems thinking and complexity, organisational capability, technology and even data.
www.no-straight-lines.com
This is a revised and updated version of an overview based on the book No Straight Lines: making sense of our non-linear world.
Our industrial society, is being overwhelmed by complexity, typified by the troubles of running of large organizations such as the NHS, or large companies such as Nokia or Kodak who have failed to adapt to a world in transition, or the likes of media companies that in their pursuit of growth undertake activities that are so morally repugnant their actions horrify the world. Exemplified by the failure of global financial systems, resulting in unmanageable sovereign debt and the increasing black hole in our pensions. The psychological strain being placed on working-man and woman, that is creating serious health issues, the increasingly dangerous gap between rich and poor, and the increasing strain placed on society that exists in a more uncertain world where many people struggle to find any sort of meaning in their lives, resulting in more fundamental views of the world, with deadly consequences.
We cannot afford business as usual and it all adds up to a trilemma of unsustainable economic, social and organizational problems. In other words, the rules around which we previously organized our lives no longer applies, we face an uncertain future, without a roadmap.
However, No Straight Lines argues we have the means to transform our world by seeing these problems as a design challenge, whereby we embrace this complexity and build entirely new organizational capability that is more sustainable, more agile, organizations and businesses that are designed around the needs of all humanity, that offers more meaning in the work we do, that are more inclusive, more relevant, and that can deliver an economic vibrancy for which the industrial revolution was celebrated for.
NO Straight Lines for Chartered Institute of MarketingSMLXL Ltd
the presentation made for the the chartered institute of marketing : technology marketing special interest group.
We now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane,
through the tools, capabilities, language and processes that are tantalizingly at our fingertips.
We have arrived at the edge of the adaptive range of our industrial world. At the edge, because that world, our world is being overwhelmed by a trilemma of social, organisational and economic complexity. We are in transit from a linear world to a non-linear one. Non-linear because it is for all of us socially, organisationally and economically ambiguous, confusing and worrying. Consequently we are faced with an increasingly pressing and urgent problem, WHAT COMES NEXT? And also we are therefore presented with a design challenge: HOW do we create better societies, more able organisations and, more vibrant and equitable economies relevant to the world we live in today? No Straight Lines presents a new logic/literacy and inspiring plea for a more human centric world that describes an entirely new way for true social, economic and organisational innovation to happen.
NSL argues we now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane, through the tools, capabilities, language and processes at our fingertips.
No Straight Lines: making sense of our non-linear worldSMLXL Ltd
This is an updated and and revised material of the workshop that took place in Paris. It is designed to challenge and help people think through WHAT'S NEXT looks like for them.
What's Next for business and organisations - an immersion in No Straight Lines.
[1] Learn about new tools, processes and language
[2] Learn how others have used those to solve complex commercial and organisational problems
[3] Apply that insight to challenge your own world view and to be able
to rethink and recreate your business
The Benefit: you will leave with a clearer understanding of WHAT NEXT could really look like.
An introduction to the project "No Straight Lines" in which the argument is made that we have reached the nadir of the adaptive range of an industrialised world, in fact we are now faced with a trilemma of social, organisational and economic complexity, tensions and questions. And therefore face a design problem. No Straight Lines presents a new logic and inspiring plea for a more human centric world that describes an entirely new way for true social, economic and organisational innovation to happen.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Experience and communication - Its not online or offline - it is Blended Reality
1. It’s not about online and offline: it’s about blended reality
alan moore – smlxl january 2010
2. My son Josef wakes up in the morning, goes downstairs and turns on the television.
He might watch Cebeebies, or he might have a go on his Xbox 360. Then his mate Tom calls
on the house phone, they are both playing the same MMORPG. Much to my frustration,
Josef turns on the speakerphone and I can hear the conversation throughout the house.
Like me, my son has a big, loud voice.
3. Then the doorbell goes. More of Josef ’s mates arrive, they decide to play
Call of Duty, Modern Warfare and - of course - there is a big group discussion around the
multiplayer game; strategy and tactics. The BIG CONVERSATION starts to do my head
in, and the sun is shining – I “suggest” they go and play a game of “it” in our back
garden. (BTW – Black Hawk Down is “in”)
4. I look out the window and
see they are climbing up
trees and all over the
pergola – and diving
through the laurel hedge.
The little buggers! I had to
cut the major branches off
three trees last week
because of their exploits.
http://picapixels.tumblr.com/post/111920039/9-jpg
I run into the garden, and
I am having aahem,
A SHIT FIT!!!!!
Sulking they go off to
the skate park…
5. Later that day I call
Josef on his
mobile, asking him
to come home; he
moans and groans
but eventually he
arrives with cuts
and bruises. He
stacked it over the
spine, apparently.
He watches some
Simpsons on TV
and we might play
a game of
basketball then he
moves onto his
computer to watch
some more
YouTube clips.
Before bedtime,
being a cuddly kind
of guy, he gives me
a big cuddle, which
I always enjoy.
http://www.flickr.com/photos/94104313@N00/3058537867
7. nedra and her avatar sheeva weeks
Because Josef ’s world is not one defined by an artificial sense of separation between real and virtual.
According to William Gibson, author, Sci-Fi writer and inventor of the word ‘cyberspace’, there is no
online or offline - there is only blended reality. “One of the things our grandchildren will find quaintest
about us is that we distinguish the digital from the real, the virtual from the real,” he says.
8. “In the future, that will
become literally
impossible. The
distinction between
cyberspace and that,
which isn’t cyberspace,
is going to be
unimaginable. When I
wrote Neuromancer in
1984, cyberspace
already existed for
some people, but they
didn’t spend all their
time there. So
cyberspace was there,
and we were here.”
9. When I was a child, I lived in a linear, disconnected media world of scarcity
not of abundance. All media was structured, inflexible, defined by
production and distribution processes; books were books, TV was TV,
cinema was cinema.
10. And my days as a teenager
were spent worrying whether
to go out or not just in case
I missed a phone call from
Beatrix, the one that made my
heart soar – love left
unrequited through our
inability to connect.
11. The nearest we got to any form of blended reality was the taking of, say,
Ian Fleming’s books and turning them into films. I remember coming
home with my father one evening after seeing a James Bond film,
demanding that he drive home like James Bond, and was crestfallen when
he said that only happened in films.
12. Whereas in Josef ’s
networked world it is when
there is no connectivity that
he struggles. It is when he
cannot simultaneously
toggle between the arterial
life-giving connection to
information, content and
experience, some of which
he co-creates, that he
becomes frustrated:
“Who turned the internet
off ?” he booms, or,
“I’ve run out of credit,” or,
“No one wants to play with
me!”
13. [4]
[2]
[1]
[6]
[3]
[5]
Having been fascinated by communication, culture, technology and media for the
best part of a decade, partly by watching my three children adroitly navigate life
through the virtual and the real as an everyday occurrence, Gibson’s observation
seems obvious.
14. Josef, born into in a world of connectivity and media abundance, would as a young child
do the following. He would get me to bring down his box of dinosaurs and put them in
the lounge. Then he would ask me to play the video Jurassic Park. After sitting with me
for about ten minutes, Josef would get his dinosaurs out, and Jurassic Park became the
contextual, audio and emotional backdrop to his play. This went on for hours. Then
other characters were introduced, monsters from a Japanese TV programme, a medieval
castle, modern day fighter planes, and a superhero toy that we bought for a dollar in a car
boot sale in Oxnard, California – to which he seemed strangely attached. I would watch
him, fascinated by this intense form of blended reality recreation. Josef instinctively
knew how to bring different media together to enhance and augment his play.
15. So we have multiple experiences in
reality and virtuality; we will combine
these two realms to augment and
enhance our experiences.
http://www.flickr.com/photos/zachstern/102336259/in/photostream/
16. So perhaps the first
port of call is the
word ‘digital.’ The
idea that digital is
‘different’ to
analogue is
important, as it
creates a mental
model on which we
frame the world. As
Russell Davies
http://www.woostercollective.com/2009/01/fresh_stuff_from_ludo_in_paris.html
posted on his blog,
Meet the New Schtick,
“there are a lot of
people around now
who have
thoroughly
integrated
‘digitalness’ into
their lives. To the
extent that it makes
as much sense to
define them as
digital as it does to
define them as air
breathing, i.e. it's
true but not useful
or interesting.”
Amen to that.
17. In this blended reality we
http://picapixels.tumblr.com/post/113184408
can also live two different
but converged lives. We can
connect locally - close
physical bonds are
experiences that we
as humans so desperately
need and yet we can also
find fulfilment in
co-creating further
experiences across time and
space via digital
technologies. As I write this
I am sitting in the
Cambridge University
Library; I will go to get
some lunch from the
market square, but I am
also connecting and
collaborating with people as
far away as Japan, the USA,
and Finland. People read my
blog from all over the world
and yet when I get home to
my village just outside of
Cambridge, I will kiss my
wife, hug my son and water
the vegetables. If I had to
choose between either of
these two life stories it
would be half a life.
18. This to me is where the networked society comes into its own - the ability to converge very different types
of networks enhances the human condition and the human experience. It’s neither one nor the other.
Personally the word ‘digital’ frustrates me, it suggests ‘machines that are not part our DNA’. As a
consequence many think ‘digital’ strips us of our very souls, or that digital is not of us, and that digital
does not live in our analog world. Therefore digital becomes but another straight-line component,
another silo in the silos of corporate culture and consumer life.
19. Then another thought struck me
whilst reading Kevin Kelly’s book,
Out of Control: the new biology of
machines. I realised that we are
plugging our analog world into the
networked world. We are marrying
engineering with evolution, adapting
linear systems into something more
complex yet at the same time
repurposing them, reprogramming
them to perform in new, simplified
ways. In the same way that my son
intuitively adapted his physical and
virtual resources into blended play,
Ben Terrett, a friend of Russell Davies,
did the same thing – though not with
dinosaurs and Jurassic Park. Ben,
Tom Taylor and Russell decided to
take stuff from the internet and print
it in a newspaper format after a bit of
research showed them that
humongous newspaper printing
presses would run limited editions of
1,000 copies.
20. This is what is perplexing in terms of communication,
marketing and business; to say you are a digital agency, or a
social media agency, or, to divide up an organisation in terms
of its communications into silos; digital, mobile, social
media et al, means you are only part of the solution. Such a
linear approach to communication to drive commercial
success, thin-sliced specialisms, hide-bound with siloed
profit centers, means that there is no way that an
organisation can develop coherently relevant communication
strategies and execute them. Organisations who are not able
to develop people focused blended reality solutions
misunderstand the context of the world they live in.
21. In his book Convergence Culture, Henry Jenkins explores the idea and concept of Transmedia Storytelling
through The Matrix. He explains, “A transmedia story unfolds across multiple platforms, with each new
text making a distinctive and valuable contribution to the whole. In the idea form of transmedia
storytelling, each medium does what it does best – so that a story might be introduced into a film, expanded
through television, novels, and comics; its world might be explored through game play or experienced as an
amusement park attraction.”
22. The consequence of such transmedia storytelling is the creation of
deeper context, and a more sustained form of emotional and
intellectual engagement that translates into commercial success.
What the Wachowski brothers recognised was that we experience
the world as a blended reality, and that blended reality also embraces
a more, participatory ‘read write’ culture.
23. http://www.flickr.com/photos/14561328@N05/1512273445
Would not such insight inspire brands and businesses to understand how to truly engage
their customers, audiences, stakeholders? The Matrix is a film, a comic and an online
game; dare I say a great brand? And what do great brands do? They tell great stories, and
they deliver great customer experience and engagement. Companies on one level compete
so aggressively, and must by law maximise shareholder value, but are also hamstrung,
unable to truly innovate. Consequently they hurt themselves financially. The buzz word of
social media now becomes another silo of the marketing silo bucket and the cycle
continues; will next year’s buzzword augmented reality become another silo?
24. The imperative for any
company interested in the
power of communication is to
get to grips with some of
these defining issues of our
time, and I would propose
that being able to be a literate
and able navigator of our
networked and participatory
culture is the means by which
we adapt to not only survive
http://www.flickr.com/photos/28923553@N00/49780117
but thrive in this mass media
fragmented networked
society, rather than rushing
into and thrashing around in
“social media marketing”
then making it another silo.
And why is that?
25. As the economist Herbert Simon explains,
“What information consumes is rather
obvious. It consumes the attention of its
recipients. Hence a wealth of information
creates a poverty of attention... The only
factor becoming scarce in a world of
abundance is human attention.”
26. Markets are conversations, argued Doc Searls, and thriving markets are
(1) based on trust, (2) defined by the fact that we are all traders and participants,
all engaged; intellectually, commercially and emotionally.
27. The gift with a price
The opportunities of the networked society promise much, but we must seek a wider lens with which
to see, and understand the issues highlighted. Organisations must learn to blend their thinking and
execution, and not see whatever it is they do see described as “social media”
as just another add-on.
28. Wassily Kandinsky said that “every work of art is a child of its time”,
and so we must understand that the child of our time is a revolution in which
humanity is renegotiating the power relationships that define: our
relationship to each other, how we make meaning, how we make culture,
who makes that culture and who should profit from it. It also just so happens
that the tools and the weapons of this revolution are communication tools.
There is no going back to the way things used to be, no matter how hard
some try to air-brush reality from – well reality.
29. So, as we de-couple from the
‘Straight Lines’ of our
industrialised world – which
framed all aspects of our
lives – we do need a new
logic to understand this new
one. It must be a logic which
provides a framework for
how we relate to each other,
how we communicate, how
we create more effective and
flexible organisations and
how we create wealth.
Because we are still faced
with the same challenges:
how do we find our
customers, how do we make
our customers sticky, how
can we increase trade with
our customers and serve
those customers whilst at the
same time, reducing the cost
to serve? And finally
how to just get stuff done.
30. My world was a linear,
disconnected world of media
and communication,
whereas Josef only knows a
networked world of blended
reality. He would not
understand the concept of
the phone box,
because he has a phone in
his pocket. If he were able to
see me racing across the road
when I was at college to get
to the phone box ringing in
the street, he would think
that rather strange.
http://www.flickr.com/photos/95843480@N00/132804919
31. In the networked
society
the idea of networked
economics is different
to mass media
economics – and as
Henry Jenkins says,
we are in a period of
transition from a
world of analog
http://www.flickr.com/photos/zephyrance/2865451246/
economics to a world
defined by what we
call blended reality.
There is no offline
and online,
digital vs. analog;
there is only
blended reality.
32. And this picture?
It is from the epic Finnish
song cycle called the
Kalevala. Every Finn knows
this story, and it was
created from many Finnish
folk stories that came from
every part of Finland,
blended into one
extraordinary story.
This is the age of engagement,
where through storytelling
across media platforms we
create deeper context,
deeper context creates
greater meaning, which
correlates with the economics
of attention and how brands,
business and anyone else with a
need to communicate to an
audience of whatever
persuasion can survive and
thrive in the
networked society.
33. Footnote
The Matrix was first released on 31 March 1999
It earned $171 million in North America and over
£250 million in the UK and $463 million
worldwide, and later became the first DVD to sell
more than three million copies in the U.S.
34. How we can help you?
we offer is a series of interventions* that enables the following:
http://www.flickr.com/photos/16230215@N08/4066005402
35. [4]
[2]
[1]
[6]
[5] [3]
[1] By fully understanding the logic of the networked society, and how this
fundamentally changes the way business models will succeed, you will be better
equipped to drive business success.
[2] By opening up minds, collectively, to the potential of this new market-place, the
No Straight Lines methodology will help you determine the communication initiatives
appropriate to your company.
[3] By absorbing and understanding the most important ideas that emerge from the
programme you will be able to initiate an action plan for you and your company which
we can help facilitate.
36. *For more information please contact:
Alan Moore
Ping 1: alanm@smlxtralarge.com
Ping 2: +44 7768 364 538
Euan Semple
Ping 1: euan.semple@gmail.com
Ping 2: +44 7515 355 362
[4]
[2]
[1]
[6]
[5] [3]
Editor's Notes
Meta data Contextual data Dynamic data Self learning systems Refined data as Intelligence that can then be applied to specific needs and purposes
And that is why we inevitably move towards the Mobile Society, where our mobile devices become the remote control for life. Any piece of technology that allows us to better connect, communicate, share knowledge and information, to get stuff done - will be adopted.
PIP = the noise the PSP makes when the blue guy plays with it :) At the end of the slide: „ This is where Social Links comes in!”
Slide Objective: To build understanding of how Xtract is unique and how social network analytics improves the marketing environment for the customer Demographics and/or behavior data are widely used by traditional analytic approach Social network analysis reveals the social influence (importance to your network) of each of your customers What makes us then unique? 1. We bring in the social component to customer analytics 2. We can combine the three dimensions (e.g. T-Mobile selected Xtract because of our ability to do this) Adding each new data dimension increases efficiency of analytics, Using all three gives results that are many fold (even up to 8 times in one of the cases we will go through today) XSL base uses mainly social interactions data, but modules utilize data from also the other dimensions. Slide Objective2: To reinforce how social network analytics can/will impact the marketing environment for the customer. Needs to show how social analytics complements & enhances traditional marketing environment for customers (Xtract analytics creates extra value to the operators current processes:) Reporting: following changes in customer behaviour. Reporting ARPU compared to customer age, sex, rurality/urbanity etc, reporting churn %, calculating future cash flows, following the results of individual campaigns Customer Insight: Implementing analytics and predictive modelling – learning from the past, ”targeting campaigns”. Customer segmenting employed in order to create strategies, concepts to different customer groups. Customer Relationship Management process: automated campaings (1-to-1) based on changes in propensity/churn scores, changes in segment, changes in behaviour (automatic calculation). Examples of different approaches Example of finnish hotel chain? ” crucial part of everyday business”
And we need to rethink and create a new set of metrics. Based upon not cpm’s or cost per thousands but cost per relevant audience. We need to recount the audience: Change the way you count, for instance, and you can change where advertising dollars go.
BMW winter tyre campaign
To a read write culture where we demand the right to participate, create and co-create culture
To brands that can play a more meaningful role in our lives The service is called Otetsudai Networks, which literally means "help networks". It is a mobile phone service in Japan where anyone can register and fill in the kinds of skills they have available, say window-cleaning or washing dishes or loading boxes at a warehouse, etc. Then there are temporary employers who have short-term needs. Say a shopkeeper has a sudden illness and the one assistant has to leave the shop early. The shopkeeper needs someone who is reasonably qualified temporary help for his store. Just enter the need (4 hours this afternoon selling shoes at the store in this address at this shopping mall, cash register operation skills needed, pays x per hour). Then those who are near that location, who have indicated that their status is available to do temporary work, will get the alert. It allows for negotiating. If you don't like the hourly rate that is offered, you make a counter offer of what you'd be willing to do the job for. The shopkeeper may get a couple of responses, someone who agrees to the amount but can only do 2 hours, another one who is willing to do four hours but wants a higher pay, etc.
A new language for the networked society
Everyone has a Yoad
What if: We build the car of your dreams? It was green? We made it in your town? We listened We did it?
What if: We build the car of your dreams? It was green? We made it in your town? We listened We did it?
Local Motors reached out to a vast distributed community to help develop and design the rally fighter
a). Life enabling b). life simplifying c). Navigational
There is no online or offline there is only blended reality
Every single case history and proposition at Reboot actually has sociability implicitly embedded. Reboot recognises embedded sociability as part of the DNA 0f the networked society – it is a fundamental requirement.
You could say that technologies of co-operation invert the hierarchical process Technologies of cooperation are tools that inspire and enable our innate need and talents to connect and communicate. This is the promise of the mobile society
“ The roots” - or to lay the ground work of sustainable relationships] - relationships based upon the development of mutual trust through time remains the DNA that enable markets work. Social capital takes time to grow. "You may be deceived if you trust too much, but you will live in torment if you do not trust enough." Dr Frank Crane