EXHIBIT 5–2Professional golfer Paula Creamer is a source in this a.docx
•Download as DOCX, PDF•
0 likes•2 views
EXHIBIT 5–2Professional golfer Paula Creamer is a source in this ad for Citizen Eco-Drive watches Message The encoding process leads to development of a message that contains the information or meaning the source hopes to convey. The message may be verbal or nonverbal, oral or written, or symbolic. Messages must be put into a transmittable form that is appropriate for the channel of communication being used. In advertising, this may range from simply writing some words or copy that will be read as a radio message to producing an expensive television commercial. For many products, it is not the actual words of the message that determine its communication effectiveness but rather the impression or image the ad creates. Notice how the Coach ad shown in Exhibit 5–3 uses only a picture to deliver its message. However, the use of the brand name and picture is an effective way to communicate Coach’s intended message of the eloquent simplicity as well as classic design and American style of its handbags. Marketers must make decisions regarding the content of the messages they send to consumers as well as the structure and design of these messages. Content refers to the information and/or meaning contained in the message while structure and design refer to the way the message is put together in order to deliver the information or intended meaning. More attention will be given to issues regarding message appeal and structure in the next chapter while message design is discussed in the chapters on creative strategy (Chapters 8 and 9). EXHIBIT 5–8 Advertising for innovative new products such as the Sony Reader must make consumers aware of their features and benefits The innovation adoption model evolved from work on the diffusion of innovations.17 This model represents the stages a consumer passes through in adopting a new product or service. Like the other models, it says potential adopters must be moved through a series of steps before taking some action (in this case, deciding to adopt a new product). The steps preceding adoption are awareness, interest, evaluation, and trial. The challenge facing companies introducing new products is to create awareness and interest among consumers and then get them to evaluate the product favorably. The best way to evaluate a new product is through actual use so that performance can be judged. Marketers often encourage trial by using demonstration or sampling programs or allowing consumers to use a product with minimal commitment (Exhibit 5–7). After trial, consumers either adopt the product or reject it. The innovation adoption model is especially important to companies who are using IMC tools to introduce new products to the market. These marketers recognize that there are certain types of consumers who are of particular interest to them because of their interest in new products and their ability to influence others.18 Marketers are constantly looking for ways to identify and communicate with these early adopt ...
Report
Share
Report
Share
Recommended
Chapter_1_Introduction_to_Marketing_Comm.pptx
This document provides an overview of integrated marketing communication (IMC) and the marketing communications process. It discusses how IMC carefully integrates different communication channels like advertising, PR, sales promotion etc. to deliver a consistent message. The document then outlines the key steps in developing effective communications: 1) Identifying the target audience, 2) Determining communication objectives, 3) Designing the communication through message strategy, content/creative strategy, and message source selection. It discusses rational, emotional and moral message appeals as well as informational and transformational creative appeals. The document emphasizes designing communications that are tailored to the target audience.
Business Case #5 Marketing Communications Marketing i.docx
Business Case #5
Marketing Communications
Marketing is the process through which a firm creates value for its customers by delivering (place)
the goods and services (product) that meet their needs and wants. For this to be sustainable, the
firm must monetarily capture a portion of the value created (price). And for this exchange to occur,
the consumer must be aware of the product’s existence, its value proposition, its place of
availability, and its price. Advertising and sales promotions are the main communication tools by
which companies convey this information and further persuade current and prospective customers
to engage in a value exchange with the firm.
This note identifies the main issues involved in the effective management of the marketing
communication process. It first defines the purpose of communication. Then it classifies the tools
available to communicate with consumers. In the sequel, it elaborates on how consumers respond
to communication attempts. Finally, it lays out a framework for marketers to manage the entire
communication process.
Purposes of Communication
The ultimate purpose of marketing communication is to influence consumers to engage in a value
exchange with the firm. It does so by informing and persuading consumers. Marketing
communications inform consumers of the existence (awareness) and benefits of products, services,
and ideas. It also persuades consumers to change their attitudes and behaviors regarding goo ds and
services. There are, thus, four broad types of intermediary communication goals to be achieved:
Awareness: To capture one’s attention to a product, service, or idea.
Information: To convey factual information about a product, service, or idea.
Attitude (or image): To persuade consumers to change their attitude regarding a brand.
Call-to-action: To persuade consumers to act through specific behavior (e.g., purchase).
If done correctly, these intermediary goals of informing and persuading should eventually lead to
a value exchange. How this is achieved in practice can be understood by looking at the consumer’s
decision-making process (DMP).
Decision-Making Process
While the desired end result of all marketing activities, including communication, is typically an
exchange (often money for goods/services), there is a typical sequence of steps a consumer goes
through that lead up to this event. This sequence of steps or stages defines the consumer’s decision -
making process. A valid communication goal could be just to move the customer from one of these
early steps to the next. Determining the elements of a marketing communication strategy begins
with a careful analysis of the target consumers’ DMP.
Business Case #5
Figure 1 shows the types of responses—categorized as cognitive, affective, and behavioral—
required from consumers to move them along a typical DMP for a short lifecycle category (e.g.,
confectionary). In ...
Chapter_1_Introduction_to_Marketing_Comm (1).pptx
The document discusses Integrated Marketing Communication (IMC) and the key aspects of developing an effective marketing communications strategy. IMC refers to carefully coordinating various communication channels like advertising, PR, sales promotions etc. to deliver a consistent message. The summary is:
1. The document outlines the steps in developing effective marketing communications, which begins with identifying the target audience and their stage in the purchase decision process.
2. Marketers must determine specific communication objectives and design messages tailored to the audience through rational, emotional or moral appeals expressed via informational or transformational creative strategies.
3. Choosing the right message source like experts, friends or celebrities can impact how attention-grabbing or believable the message
Advertising and strategy
1. The document discusses various frameworks for how advertising works, including the sales, persuasion, involvement, and salience frameworks. It explains concepts like using emotion, shock advertising, and developing brand awareness.
2. Strategic uses of advertising discussed include differentiating brands, reinforcing messages, and engaging customers. The FCB matrix combines involvement with rational/emotional thinking for ad strategies.
3. Case studies are provided on how companies like M&S, Sony Ericsson, Yellow Pages, and NesCafe have effectively used advertising frameworks and strategies.
Chapter 16 advertising, sales promotion & public relations
This document provides an overview of advertising, including its definition, major decisions involved in developing an advertising program, and considerations for evaluating advertising effectiveness. It discusses setting objectives, budgets, and strategies for advertising campaigns. Key elements of developing advertising messages and selecting media are outlined, including reaching target audiences and balancing costs. The roles of advertising agencies and adapting international strategies are also mentioned.
Kotler Mm.15.10
Marketing communications play a role in informing, persuading and reminding consumers about a company's products and brands. They allow companies to associate their brands with other people, places, experiences and things. There are six major modes of communications: advertising, sales promotion, public relations, direct marketing, personal selling and events/experiences. Developing effective communications involves identifying the target audience, setting objectives, designing the message, selecting channels, establishing a budget, deciding on the media mix and managing an integrated marketing communications program.
Week 5 Final Paper2
This document discusses future trends in advertising. It predicts that in 10 years, advertisements will need to be more attention-getting, interactive, and brief due to consumers having less time and shorter attention spans. Small businesses will be able to market themselves globally through online tools. However, some consumers may want fewer product ads, so personalized advertising based on personal data and interests may become more common, though this raises privacy concerns. Celebrity endorsements and visually appealing images in ads will also remain effective strategies.
integrated marketing communication
The document discusses integrated marketing communications (IMC), which focuses on coordinating marketing messages for specific customer segments. IMC is important because customers receive messages from many sources and will be confused by inconsistent messages. The IMC planning process uses customer purchase databases to implement customized messaging strategies for different target markets. IMC may provide a sustainable competitive advantage because competitors can achieve similar levels for other marketing mix elements, while IMC allows a company to directly communicate with customers through promotions.
Recommended
Chapter_1_Introduction_to_Marketing_Comm.pptx
This document provides an overview of integrated marketing communication (IMC) and the marketing communications process. It discusses how IMC carefully integrates different communication channels like advertising, PR, sales promotion etc. to deliver a consistent message. The document then outlines the key steps in developing effective communications: 1) Identifying the target audience, 2) Determining communication objectives, 3) Designing the communication through message strategy, content/creative strategy, and message source selection. It discusses rational, emotional and moral message appeals as well as informational and transformational creative appeals. The document emphasizes designing communications that are tailored to the target audience.
Business Case #5 Marketing Communications Marketing i.docx
Business Case #5
Marketing Communications
Marketing is the process through which a firm creates value for its customers by delivering (place)
the goods and services (product) that meet their needs and wants. For this to be sustainable, the
firm must monetarily capture a portion of the value created (price). And for this exchange to occur,
the consumer must be aware of the product’s existence, its value proposition, its place of
availability, and its price. Advertising and sales promotions are the main communication tools by
which companies convey this information and further persuade current and prospective customers
to engage in a value exchange with the firm.
This note identifies the main issues involved in the effective management of the marketing
communication process. It first defines the purpose of communication. Then it classifies the tools
available to communicate with consumers. In the sequel, it elaborates on how consumers respond
to communication attempts. Finally, it lays out a framework for marketers to manage the entire
communication process.
Purposes of Communication
The ultimate purpose of marketing communication is to influence consumers to engage in a value
exchange with the firm. It does so by informing and persuading consumers. Marketing
communications inform consumers of the existence (awareness) and benefits of products, services,
and ideas. It also persuades consumers to change their attitudes and behaviors regarding goo ds and
services. There are, thus, four broad types of intermediary communication goals to be achieved:
Awareness: To capture one’s attention to a product, service, or idea.
Information: To convey factual information about a product, service, or idea.
Attitude (or image): To persuade consumers to change their attitude regarding a brand.
Call-to-action: To persuade consumers to act through specific behavior (e.g., purchase).
If done correctly, these intermediary goals of informing and persuading should eventually lead to
a value exchange. How this is achieved in practice can be understood by looking at the consumer’s
decision-making process (DMP).
Decision-Making Process
While the desired end result of all marketing activities, including communication, is typically an
exchange (often money for goods/services), there is a typical sequence of steps a consumer goes
through that lead up to this event. This sequence of steps or stages defines the consumer’s decision -
making process. A valid communication goal could be just to move the customer from one of these
early steps to the next. Determining the elements of a marketing communication strategy begins
with a careful analysis of the target consumers’ DMP.
Business Case #5
Figure 1 shows the types of responses—categorized as cognitive, affective, and behavioral—
required from consumers to move them along a typical DMP for a short lifecycle category (e.g.,
confectionary). In ...
Chapter_1_Introduction_to_Marketing_Comm (1).pptx
The document discusses Integrated Marketing Communication (IMC) and the key aspects of developing an effective marketing communications strategy. IMC refers to carefully coordinating various communication channels like advertising, PR, sales promotions etc. to deliver a consistent message. The summary is:
1. The document outlines the steps in developing effective marketing communications, which begins with identifying the target audience and their stage in the purchase decision process.
2. Marketers must determine specific communication objectives and design messages tailored to the audience through rational, emotional or moral appeals expressed via informational or transformational creative strategies.
3. Choosing the right message source like experts, friends or celebrities can impact how attention-grabbing or believable the message
Advertising and strategy
1. The document discusses various frameworks for how advertising works, including the sales, persuasion, involvement, and salience frameworks. It explains concepts like using emotion, shock advertising, and developing brand awareness.
2. Strategic uses of advertising discussed include differentiating brands, reinforcing messages, and engaging customers. The FCB matrix combines involvement with rational/emotional thinking for ad strategies.
3. Case studies are provided on how companies like M&S, Sony Ericsson, Yellow Pages, and NesCafe have effectively used advertising frameworks and strategies.
Chapter 16 advertising, sales promotion & public relations
This document provides an overview of advertising, including its definition, major decisions involved in developing an advertising program, and considerations for evaluating advertising effectiveness. It discusses setting objectives, budgets, and strategies for advertising campaigns. Key elements of developing advertising messages and selecting media are outlined, including reaching target audiences and balancing costs. The roles of advertising agencies and adapting international strategies are also mentioned.
Kotler Mm.15.10
Marketing communications play a role in informing, persuading and reminding consumers about a company's products and brands. They allow companies to associate their brands with other people, places, experiences and things. There are six major modes of communications: advertising, sales promotion, public relations, direct marketing, personal selling and events/experiences. Developing effective communications involves identifying the target audience, setting objectives, designing the message, selecting channels, establishing a budget, deciding on the media mix and managing an integrated marketing communications program.
Week 5 Final Paper2
This document discusses future trends in advertising. It predicts that in 10 years, advertisements will need to be more attention-getting, interactive, and brief due to consumers having less time and shorter attention spans. Small businesses will be able to market themselves globally through online tools. However, some consumers may want fewer product ads, so personalized advertising based on personal data and interests may become more common, though this raises privacy concerns. Celebrity endorsements and visually appealing images in ads will also remain effective strategies.
integrated marketing communication
The document discusses integrated marketing communications (IMC), which focuses on coordinating marketing messages for specific customer segments. IMC is important because customers receive messages from many sources and will be confused by inconsistent messages. The IMC planning process uses customer purchase databases to implement customized messaging strategies for different target markets. IMC may provide a sustainable competitive advantage because competitors can achieve similar levels for other marketing mix elements, while IMC allows a company to directly communicate with customers through promotions.
15New Product Introduction StrategiesTwana A
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
15New Product Introduction StrategiesTwana A
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
Bus169 Kotler Chapter 12
The document outlines key concepts in integrated marketing communication (IMC), including defining IMC and its tools, the communication process, developing an IMC plan, and considerations for implementation. Specifically, it describes the nine elements of the communication process, the six steps to developing an IMC plan such as identifying the target audience and determining objectives, and factors to consider like the product/market type and buyer readiness state.
Health Services MarketingHSA 305Designing And Managing.docx
Health Services Marketing
HSA 305
Designing and Managing Integrated Marketing Communications
Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations. San
Francisco: Jossey-Bass
*
Welcome to Health Services Marketing. In this lesson, we will discuss Designing and Managing Integrated Marketing Communications.
Please go to the next slide.
ObjectivesUpon completion of this lesson, you will be able to:Describe the health care system and the role of marketing
*
Upon completion of this lesson, you will be able to:
Describe the health care system and the role of marketing.
Please go to the next slide.
Marketing Communications RoleRepresent the voice of the brandThe primary mechanisms implemented to establish a dialogue and build relationships with consumersDemonstrate consumers how and why a product is implemented, by what kind of person, and where and whenEducate consumers regarding who makes the product and what the organization and brand representCan provide consumers an incentive or reward for trial or usageEnable organizations to link their brands to other people, places, events, brands, experiences, feelings, and things
In this lesson, we will focus on how marketing communications work, what marketing communications can do for an organization, and how holistic marketers combine and integrate marketing communications. Specifically, we will examine the different forms of mass or personal communications such as advertising, sales promotion, events and experiences and public relations and publicity.
Marketing communications are the instruments organizations use to relate the benefits, positioning, and characters of their brands to consumers. In essence it:
Represent the voice of the brand;
Are the primary mechanisms implemented to establish a dialogue and build relationships with consumers;
Demonstrate consumer how and why a product is implemented, by what kind of person, and where and when;
Educate consumer regarding who makes the product and what the organization and brand represent;
Can provide consumers an incentive or reward for trial or usage;
And
Enable organizations to link their brands to other people, places, events, brands, experiences, feelings, and thing.
All of these are ways in which marketing communications can contribute to brand equity. By establishing the brand in memory and crafting a brand image is how these can contribute to brand equity.
Please go to the next slide.
*
Marketing Communications and Brand EquityCommunication mixMarketing activities
*
Marketing communication mix has six major modes of communications:
Advertising. This is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Sales promotion. This is a variety of short-tem incentives to encourage trial or purchase of a product or service.
Events and experiences are organization-sponsored activities and programs designed to create da ...
10 question zhuchaofan
The document discusses various topics related to integrated marketing communications including:
1. There are typically 7 major modes of marketing communication including advertising, sales promotion, public relations, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling.
2. When developing global communications, companies must decide if their product, target segment, and ad style are appropriate for other countries. They also must determine whether to create ads locally or globally.
3. Personal selling contributions include increasing stock positions, building dealer enthusiasm, missionary selling to new dealers, and key account management.
4. Marketers should aim to communicate truthfully and avoid unethical practices like misleading claims or hiding important details from consumers.
DIGITAL MARKETING PROJECT.docx
This document provides an overview of a 5-week online course on digital marketing. The course covers topics such as marketing communications, developing a marketing strategy, digital marketing channels/metrics, social media marketing, search engine optimization, and search engine marketing. It discusses key concepts for each topic at a high level, including the POEM model for digital channels, stages of the marketing funnel, popular social media platforms, SEO best practices, and audience targeting for SEM. The document is intended to introduce students to the main components and learnings that will be covered throughout the course.
53211_book_item_53211.pdf
This document discusses the relationship between marketing and advertising. It defines marketing as activities related to creating and delivering products or services of value to customers, while defining advertising as paid promotional messages to build brand relationships. The key points made are:
1) Marketing develops marketing plans to guide advertising campaigns, which are outlined in creative briefs. This ensures advertising messages align with business goals.
2) Successful advertising and marketing require collaboration between teams to understand business objectives and develop creative ideas that resonate with target audiences.
3) Research is important for both marketing and advertising to understand customers, competitors, and how to position brands effectively.
4) While their goals are aligned, marketing and advertising have distinct roles - marketing
How to elegantly map digital channels to customer funnel
1) Integrated Marketing Communications (IMC) coordinates marketing messages across channels to inform, persuade, and remind consumers about products and brands.
2) The communication integration model evaluates coverage, cost, coaction, and congruity of marketing channels. Coverage maximizes reach while avoiding overlap. Cost minimizes promotional expenses. Coaction uses sequential channels that complement each other. Congruity ensures consistent messaging across channels.
3) The AIDA model shows consumer progression from awareness to action. Digital marketing effectively creates awareness through social media ads, SMS, and email. Interest develops from aware consumers evaluating options. Desire forms from input and preference. Action occurs when consumers purchase conveniently online or in-store.
The role of imc in brand building
Integrated marketing communications (IMC) plays a major role in developing and sustaining brand identity and equity. With more products competing for customers' limited time, well-known brands have a competitive advantage. Building a brand requires creating associations in consumers' minds through a combination of marketing activities. IMC uses various tools like advertising, promotions, sponsorships, websites, and direct mail to help consumers form impressions of a brand through different points of contact. Marketers must understand how to coordinate these tools to effectively communicate their branding message.
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...
https://www.book4me.xyz/solution-manual-integrated-advertising-promotion-and-marketing-communications-clow-baack/
Solution Manual (+ Test Bank) for Integrated Advertising, Promotion, and Marketing Communications - 8th Edition, Global Edition
Author(s) : Kenneth E. Clow, Donald Baack
This product include Solution Manual, Test Bank and Power Point slides for all chapters of textbook (chapters 1 to 15). Both of Solution Manual and Test Bank are available in PDF and Word format. Total Size of product is 64.7 MB
marketing management
The document discusses the promotion mix and elements of promotion, including personal selling, mass selling, advertising, publicity, and sales promotion. It defines advertising and describes its role in informing customers, retaining them, and influencing them to purchase products. The stages of advertising are discussed as pioneering, competitive, and retentive. Forms of advertising like product, corporate, social, and societal advertising are also summarized.
Ch17: Designing and Managing Integrated Marketing Communications
1. The document discusses key concepts in integrated marketing communications planning, including the primary functions of marketing communications, brand contact, effects of technology on consumer processing, methods for establishing marketing budgets, and determining communications objectives.
2. It provides examples of marketing communications mix elements like advertising, sales promotion, events, and examines strategies for global adaptations and measuring communications results.
3. Integrated marketing communications is defined as a planning concept that recognizes the added value of a comprehensive marketing communications plan that strategically combines various communication disciplines.
George rossolatos seminar on branding, brand equity, brand semiotic models an...
George rossolatos seminar on branding, brand equity, brand semiotic models an...//disruptiVesemiOtics//
Seminar on Branding, brand equity, brand semiotic models and research methods
Tartu University, Estonia 13-14 May 2014
George Rossolatos MSc, MBA, PhD
//disruptiVesemiOtics// email: georgerossolatos123@gmail.com
http://uni-kassel.academia.edu/georgerossolatos
Yash mehrotra iitbhu
This document discusses five key decisions in developing an advertising program: mission, budget, message, media, and measurement. It outlines objectives like informative, remind, and reinforcement advertising. Budget factors include market share, product life cycle stage, competition, and substitutability. Effective messages have a big idea that connects rationally and emotionally. Media selection considers reach, frequency, and impact. Measurement evaluates communication and sales effects. Sales promotion and trade promotion tools are also discussed. Guidelines for brand building events include targeting markets, increasing brand salience, reinforcing images, promotional opportunities, enhancing corporate image, creating experiences, and expressing social commitment.
Promotions
The document discusses promotion and integrated marketing communications. It defines promotion as how marketers communicate with existing and prospective customers. The key promotional tools are advertising, personal selling, sales promotion, public relations, and direct marketing. An effective communication strategy involves identifying the target market, determining communication objectives, designing messages, choosing media, and collecting feedback. Promotion mix strategies can be push strategies that push products through channels or pull strategies that create consumer demand and pull products through channels. Factors like product type, buyer readiness, and product lifecycle influence the promotion mix design.
Research - Audiences
The document discusses various methods for identifying and understanding target audiences. It describes socio-economic models that categorize audiences by occupation and income. Psychographic and demographic profiling categorize audiences based on personality, values, attitudes, lifestyle, age, gender, social class, and ethnicity. Understanding target audiences through these methods allows production companies to effectively reach them and create products that appeal to their interests and needs.
Chapter 17 designing and managing integrated marketing zhao
The document discusses key concepts in integrated marketing communications including the eight major models of marketing communication mix (advertising, sales promotion, public relations, direct marketing, interactive marketing, word-of-mouth marketing, personal selling), the correct sequence for the macro and micro communication process models, the hierarchy-of-effects model, nonpersonal communication channels, methods for setting promotion budgets, challenges in developing global communications, and considerations for ethical marketing communications.
Effective communications
The document discusses developing effective customer communications. There are several major steps: identifying the target audience through profiling and image analysis; determining communication objectives according to models like hierarchy-of-effects; designing the message strategy considering appeals and positioning, the creative strategy whether informational or transformational, and the message source's credibility; selecting channels considering personal vs non-personal options; and establishing the budget through methods like percentage-of-sales or competitive parity analysis. Effective customer communication requires understanding the audience and setting clear objectives to design the right message through the proper channels with sufficient budget.
Chapter 18 - Managing Mass Communications and Personal Communications
This document discusses advertising, including what it is, common platforms used, objectives in developing advertising programs, and how to measure effectiveness. It defines advertising and lists common platforms like print, broadcast, packaging, and digital media. It outlines steps in developing programs like setting objectives, determining budgets, creating strategies, selecting appropriate media, and measuring performance. Key aspects covered include developing appeals and execution methods, as well as pre-testing and post-testing ads.
Imc
Sales promotion is a tool used in integrated marketing communications to boost sales and attract new customers. It allows companies to temporarily lower prices to gain customers without incurring losses. Sales promotions influence trade and consumer behavior by increasing customer numbers, sales, attracting new customers, and rewarding loyal ones.
External Factor Analysis Summary (EFAS Table)External Factors.docx
External Factor Analysis Summary (EFAS Table)
External Factors
Weight
Rating
Weighted Score
Comments
Opportunities
· Electronic Ticketing
· Better Security
· Social mobility
Threats
· Inflation
· Slow Economic Growth
· Unemployment
TOTAL SCORES
.20
.20
.10
.20
.20
.10
1.00
5.0
4.5
3.9
5.0
4.3
4.0
1.0
.90
.39
1.0
.86
.40
4.55
· Has the highest impact
· Has the highest impact
· Has a slightly higher impact
· Has the highest effect
· Has the highest effect
· Has a slightly higher effect
Internal Factor Analysis Summary (IFAS Table)
Internal Factors
Weight
Rating
Weighted Score
Comments
Strengths
· Cost leadership
· Fair Treatment of employees
· Shortest and cheapest travel time
· Ahead of Technology
Weaknesses
· Court battles
· Staff shortage
· Lack of first class section
· Absence of meal service
· Extra duties for flight attendants
TOTAL SCORES
.20
.15
.05
.10
.20
.20
.15
.05
.05
.05
1.00
5.0
4.5
4.0
5.0
4.3
5.0
4.0
3.5
2.5
3.7
1.0
.68
.20
.50
.86
1.0
.60
.18
.13
.19
3.66
· Distinctive competence
· Core competence
· Important at present
· Important in the future
· Most likely
· Has higher effects
· The likelihood is minimal
· Less likely
· Likely
...
Exploring Online Consumer Behaviors.docx
Exploring Online Consumer Behaviors
John A. Smith and Jane L. Doe
Liberty University
References
Janda, S. (2008). Does gender moderate the effect of online concerns on purchase likelihood? Journal of Internet Commerce, 7(3), 339-358. doi:10.1080/15332860802250401
Jeon, S., Crutsinger, C., & Kim, H. (2008). Exploring online auction behaviors and motivations. Journal of Family and Consumer Sciences, 100(2), 31-40. Retrieved by http://search.proquest.com.ezproxy.liberty.edu:2048/docview/218160218
Koyuncu, C., & Lien, D. (2003). E-commerce and consumer's purchasing behaviour. Applied Economics, 35(6), 721. Retrieved from http://go.galegroup.com.ezproxy.liberty.edu:2048/ps/i.do?id=GALE%7CA102272684&v=2.1&u=vic_liberty&it=r&p=AONE&sw=w
Kukar-Kinney,M.,Monroe, K.B.,Ridgway,N.M. (2008). The relationship between consumers’ tendencies to buy compulsively and their motivations to shop and buy on the internet. Journal of Retailing: Consumer Behavior and Retailing, 85(3), 298-307. Retrieved from http://dx.doi.org. ezproxy.liberty.edu: 2048/10.1016/j.jretai.2009.05.002
Stibel, J. (2005). Mental models and online consumer behaviour. Behaviour & Information Technology, 24(2), 147-150. doi:10.1080/01449290512331321901
Vazquez,D., & Xu,X.(2009). Investigation linkages between online purchase behavior variables. International Journal of Retail & Distribution Management, 37(5), 408-419. doi:10.1108/09590550910954900
Abstract Comment by user: Double space between all lines of the manuscript. This includes the elimination of any extra spacing before or after the paragraph (APA Manual 5.03). The default setting in Microsoft Word is to add extra spacing after paragraphs. You can change this setting under the page layout tab in Microsoft Word.
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. Comment by user:
APA style uses one inch margins. Paragraphs should be indented five to seven spaces (about 1/2 inch ...
More Related Content
Similar to EXHIBIT 5–2Professional golfer Paula Creamer is a source in this a.docx
15New Product Introduction StrategiesTwana A
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
15New Product Introduction StrategiesTwana A
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
Bus169 Kotler Chapter 12
The document outlines key concepts in integrated marketing communication (IMC), including defining IMC and its tools, the communication process, developing an IMC plan, and considerations for implementation. Specifically, it describes the nine elements of the communication process, the six steps to developing an IMC plan such as identifying the target audience and determining objectives, and factors to consider like the product/market type and buyer readiness state.
Health Services MarketingHSA 305Designing And Managing.docx
Health Services Marketing
HSA 305
Designing and Managing Integrated Marketing Communications
Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations. San
Francisco: Jossey-Bass
*
Welcome to Health Services Marketing. In this lesson, we will discuss Designing and Managing Integrated Marketing Communications.
Please go to the next slide.
ObjectivesUpon completion of this lesson, you will be able to:Describe the health care system and the role of marketing
*
Upon completion of this lesson, you will be able to:
Describe the health care system and the role of marketing.
Please go to the next slide.
Marketing Communications RoleRepresent the voice of the brandThe primary mechanisms implemented to establish a dialogue and build relationships with consumersDemonstrate consumers how and why a product is implemented, by what kind of person, and where and whenEducate consumers regarding who makes the product and what the organization and brand representCan provide consumers an incentive or reward for trial or usageEnable organizations to link their brands to other people, places, events, brands, experiences, feelings, and things
In this lesson, we will focus on how marketing communications work, what marketing communications can do for an organization, and how holistic marketers combine and integrate marketing communications. Specifically, we will examine the different forms of mass or personal communications such as advertising, sales promotion, events and experiences and public relations and publicity.
Marketing communications are the instruments organizations use to relate the benefits, positioning, and characters of their brands to consumers. In essence it:
Represent the voice of the brand;
Are the primary mechanisms implemented to establish a dialogue and build relationships with consumers;
Demonstrate consumer how and why a product is implemented, by what kind of person, and where and when;
Educate consumer regarding who makes the product and what the organization and brand represent;
Can provide consumers an incentive or reward for trial or usage;
And
Enable organizations to link their brands to other people, places, events, brands, experiences, feelings, and thing.
All of these are ways in which marketing communications can contribute to brand equity. By establishing the brand in memory and crafting a brand image is how these can contribute to brand equity.
Please go to the next slide.
*
Marketing Communications and Brand EquityCommunication mixMarketing activities
*
Marketing communication mix has six major modes of communications:
Advertising. This is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Sales promotion. This is a variety of short-tem incentives to encourage trial or purchase of a product or service.
Events and experiences are organization-sponsored activities and programs designed to create da ...
10 question zhuchaofan
The document discusses various topics related to integrated marketing communications including:
1. There are typically 7 major modes of marketing communication including advertising, sales promotion, public relations, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling.
2. When developing global communications, companies must decide if their product, target segment, and ad style are appropriate for other countries. They also must determine whether to create ads locally or globally.
3. Personal selling contributions include increasing stock positions, building dealer enthusiasm, missionary selling to new dealers, and key account management.
4. Marketers should aim to communicate truthfully and avoid unethical practices like misleading claims or hiding important details from consumers.
DIGITAL MARKETING PROJECT.docx
This document provides an overview of a 5-week online course on digital marketing. The course covers topics such as marketing communications, developing a marketing strategy, digital marketing channels/metrics, social media marketing, search engine optimization, and search engine marketing. It discusses key concepts for each topic at a high level, including the POEM model for digital channels, stages of the marketing funnel, popular social media platforms, SEO best practices, and audience targeting for SEM. The document is intended to introduce students to the main components and learnings that will be covered throughout the course.
53211_book_item_53211.pdf
This document discusses the relationship between marketing and advertising. It defines marketing as activities related to creating and delivering products or services of value to customers, while defining advertising as paid promotional messages to build brand relationships. The key points made are:
1) Marketing develops marketing plans to guide advertising campaigns, which are outlined in creative briefs. This ensures advertising messages align with business goals.
2) Successful advertising and marketing require collaboration between teams to understand business objectives and develop creative ideas that resonate with target audiences.
3) Research is important for both marketing and advertising to understand customers, competitors, and how to position brands effectively.
4) While their goals are aligned, marketing and advertising have distinct roles - marketing
How to elegantly map digital channels to customer funnel
1) Integrated Marketing Communications (IMC) coordinates marketing messages across channels to inform, persuade, and remind consumers about products and brands.
2) The communication integration model evaluates coverage, cost, coaction, and congruity of marketing channels. Coverage maximizes reach while avoiding overlap. Cost minimizes promotional expenses. Coaction uses sequential channels that complement each other. Congruity ensures consistent messaging across channels.
3) The AIDA model shows consumer progression from awareness to action. Digital marketing effectively creates awareness through social media ads, SMS, and email. Interest develops from aware consumers evaluating options. Desire forms from input and preference. Action occurs when consumers purchase conveniently online or in-store.
The role of imc in brand building
Integrated marketing communications (IMC) plays a major role in developing and sustaining brand identity and equity. With more products competing for customers' limited time, well-known brands have a competitive advantage. Building a brand requires creating associations in consumers' minds through a combination of marketing activities. IMC uses various tools like advertising, promotions, sponsorships, websites, and direct mail to help consumers form impressions of a brand through different points of contact. Marketers must understand how to coordinate these tools to effectively communicate their branding message.
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...
https://www.book4me.xyz/solution-manual-integrated-advertising-promotion-and-marketing-communications-clow-baack/
Solution Manual (+ Test Bank) for Integrated Advertising, Promotion, and Marketing Communications - 8th Edition, Global Edition
Author(s) : Kenneth E. Clow, Donald Baack
This product include Solution Manual, Test Bank and Power Point slides for all chapters of textbook (chapters 1 to 15). Both of Solution Manual and Test Bank are available in PDF and Word format. Total Size of product is 64.7 MB
marketing management
The document discusses the promotion mix and elements of promotion, including personal selling, mass selling, advertising, publicity, and sales promotion. It defines advertising and describes its role in informing customers, retaining them, and influencing them to purchase products. The stages of advertising are discussed as pioneering, competitive, and retentive. Forms of advertising like product, corporate, social, and societal advertising are also summarized.
Ch17: Designing and Managing Integrated Marketing Communications
1. The document discusses key concepts in integrated marketing communications planning, including the primary functions of marketing communications, brand contact, effects of technology on consumer processing, methods for establishing marketing budgets, and determining communications objectives.
2. It provides examples of marketing communications mix elements like advertising, sales promotion, events, and examines strategies for global adaptations and measuring communications results.
3. Integrated marketing communications is defined as a planning concept that recognizes the added value of a comprehensive marketing communications plan that strategically combines various communication disciplines.
George rossolatos seminar on branding, brand equity, brand semiotic models an...
George rossolatos seminar on branding, brand equity, brand semiotic models an...//disruptiVesemiOtics//
Seminar on Branding, brand equity, brand semiotic models and research methods
Tartu University, Estonia 13-14 May 2014
George Rossolatos MSc, MBA, PhD
//disruptiVesemiOtics// email: georgerossolatos123@gmail.com
http://uni-kassel.academia.edu/georgerossolatos
Yash mehrotra iitbhu
This document discusses five key decisions in developing an advertising program: mission, budget, message, media, and measurement. It outlines objectives like informative, remind, and reinforcement advertising. Budget factors include market share, product life cycle stage, competition, and substitutability. Effective messages have a big idea that connects rationally and emotionally. Media selection considers reach, frequency, and impact. Measurement evaluates communication and sales effects. Sales promotion and trade promotion tools are also discussed. Guidelines for brand building events include targeting markets, increasing brand salience, reinforcing images, promotional opportunities, enhancing corporate image, creating experiences, and expressing social commitment.
Promotions
The document discusses promotion and integrated marketing communications. It defines promotion as how marketers communicate with existing and prospective customers. The key promotional tools are advertising, personal selling, sales promotion, public relations, and direct marketing. An effective communication strategy involves identifying the target market, determining communication objectives, designing messages, choosing media, and collecting feedback. Promotion mix strategies can be push strategies that push products through channels or pull strategies that create consumer demand and pull products through channels. Factors like product type, buyer readiness, and product lifecycle influence the promotion mix design.
Research - Audiences
The document discusses various methods for identifying and understanding target audiences. It describes socio-economic models that categorize audiences by occupation and income. Psychographic and demographic profiling categorize audiences based on personality, values, attitudes, lifestyle, age, gender, social class, and ethnicity. Understanding target audiences through these methods allows production companies to effectively reach them and create products that appeal to their interests and needs.
Chapter 17 designing and managing integrated marketing zhao
The document discusses key concepts in integrated marketing communications including the eight major models of marketing communication mix (advertising, sales promotion, public relations, direct marketing, interactive marketing, word-of-mouth marketing, personal selling), the correct sequence for the macro and micro communication process models, the hierarchy-of-effects model, nonpersonal communication channels, methods for setting promotion budgets, challenges in developing global communications, and considerations for ethical marketing communications.
Effective communications
The document discusses developing effective customer communications. There are several major steps: identifying the target audience through profiling and image analysis; determining communication objectives according to models like hierarchy-of-effects; designing the message strategy considering appeals and positioning, the creative strategy whether informational or transformational, and the message source's credibility; selecting channels considering personal vs non-personal options; and establishing the budget through methods like percentage-of-sales or competitive parity analysis. Effective customer communication requires understanding the audience and setting clear objectives to design the right message through the proper channels with sufficient budget.
Chapter 18 - Managing Mass Communications and Personal Communications
This document discusses advertising, including what it is, common platforms used, objectives in developing advertising programs, and how to measure effectiveness. It defines advertising and lists common platforms like print, broadcast, packaging, and digital media. It outlines steps in developing programs like setting objectives, determining budgets, creating strategies, selecting appropriate media, and measuring performance. Key aspects covered include developing appeals and execution methods, as well as pre-testing and post-testing ads.
Imc
Sales promotion is a tool used in integrated marketing communications to boost sales and attract new customers. It allows companies to temporarily lower prices to gain customers without incurring losses. Sales promotions influence trade and consumer behavior by increasing customer numbers, sales, attracting new customers, and rewarding loyal ones.
Similar to EXHIBIT 5–2Professional golfer Paula Creamer is a source in this a.docx (20)
Health Services MarketingHSA 305Designing And Managing.docx
Health Services MarketingHSA 305Designing And Managing.docx
How to elegantly map digital channels to customer funnel
How to elegantly map digital channels to customer funnel
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...
Ch17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing Communications
George rossolatos seminar on branding, brand equity, brand semiotic models an...
George rossolatos seminar on branding, brand equity, brand semiotic models an...
Chapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhao
Chapter 18 - Managing Mass Communications and Personal Communications
Chapter 18 - Managing Mass Communications and Personal Communications
More from gitagrimston
External Factor Analysis Summary (EFAS Table)External Factors.docx
External Factor Analysis Summary (EFAS Table)
External Factors
Weight
Rating
Weighted Score
Comments
Opportunities
· Electronic Ticketing
· Better Security
· Social mobility
Threats
· Inflation
· Slow Economic Growth
· Unemployment
TOTAL SCORES
.20
.20
.10
.20
.20
.10
1.00
5.0
4.5
3.9
5.0
4.3
4.0
1.0
.90
.39
1.0
.86
.40
4.55
· Has the highest impact
· Has the highest impact
· Has a slightly higher impact
· Has the highest effect
· Has the highest effect
· Has a slightly higher effect
Internal Factor Analysis Summary (IFAS Table)
Internal Factors
Weight
Rating
Weighted Score
Comments
Strengths
· Cost leadership
· Fair Treatment of employees
· Shortest and cheapest travel time
· Ahead of Technology
Weaknesses
· Court battles
· Staff shortage
· Lack of first class section
· Absence of meal service
· Extra duties for flight attendants
TOTAL SCORES
.20
.15
.05
.10
.20
.20
.15
.05
.05
.05
1.00
5.0
4.5
4.0
5.0
4.3
5.0
4.0
3.5
2.5
3.7
1.0
.68
.20
.50
.86
1.0
.60
.18
.13
.19
3.66
· Distinctive competence
· Core competence
· Important at present
· Important in the future
· Most likely
· Has higher effects
· The likelihood is minimal
· Less likely
· Likely
...
Exploring Online Consumer Behaviors.docx
Exploring Online Consumer Behaviors
John A. Smith and Jane L. Doe
Liberty University
References
Janda, S. (2008). Does gender moderate the effect of online concerns on purchase likelihood? Journal of Internet Commerce, 7(3), 339-358. doi:10.1080/15332860802250401
Jeon, S., Crutsinger, C., & Kim, H. (2008). Exploring online auction behaviors and motivations. Journal of Family and Consumer Sciences, 100(2), 31-40. Retrieved by http://search.proquest.com.ezproxy.liberty.edu:2048/docview/218160218
Koyuncu, C., & Lien, D. (2003). E-commerce and consumer's purchasing behaviour. Applied Economics, 35(6), 721. Retrieved from http://go.galegroup.com.ezproxy.liberty.edu:2048/ps/i.do?id=GALE%7CA102272684&v=2.1&u=vic_liberty&it=r&p=AONE&sw=w
Kukar-Kinney,M.,Monroe, K.B.,Ridgway,N.M. (2008). The relationship between consumers’ tendencies to buy compulsively and their motivations to shop and buy on the internet. Journal of Retailing: Consumer Behavior and Retailing, 85(3), 298-307. Retrieved from http://dx.doi.org. ezproxy.liberty.edu: 2048/10.1016/j.jretai.2009.05.002
Stibel, J. (2005). Mental models and online consumer behaviour. Behaviour & Information Technology, 24(2), 147-150. doi:10.1080/01449290512331321901
Vazquez,D., & Xu,X.(2009). Investigation linkages between online purchase behavior variables. International Journal of Retail & Distribution Management, 37(5), 408-419. doi:10.1108/09590550910954900
Abstract Comment by user: Double space between all lines of the manuscript. This includes the elimination of any extra spacing before or after the paragraph (APA Manual 5.03). The default setting in Microsoft Word is to add extra spacing after paragraphs. You can change this setting under the page layout tab in Microsoft Word.
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. Comment by user:
APA style uses one inch margins. Paragraphs should be indented five to seven spaces (about 1/2 inch ...
External and Internal Analysis 8Extern.docx
External and Internal Analysis 8
External and Internal Environmental Analysis
STR/581
Professor Alfonso Rodriguez
July 30, 2014
Sheila Medina
Introduction
Coffee has become an integral part of the lives of numerous people. In 1971, Starbucks coffee opened its first coffee shop in the Pike Place Market in Seattle, Washington. Now, according to research “Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 6,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim” (www.investor.starbucks.com). Starbucks aims to be the consumer’s favorite coffee shop and to achieve this the company focused on customer satisfaction as well as company advancement. Therefore, it is important to act based on what is written in Starbucks mission, value and vision statement, “To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time” (www.starbucks.com).
A review of Starbucks financial reports has identified an increase in revenue over the past few years. However, this increase in revenue doesn’t account for the increase in profits. The profit increase is not as high as it could be due to external factors such as other coffee shops and the increase in amount of competition. This report aims to identify the different internal and external environment factors attributing to the changes in Starbucks external environment by utilizing several different analyses.
SWOT Analysis
Strengths
Starbucks possesses several main strengths including their high visibility being located in high traffic areas, quality of service and products and their established brand loyalty. Starbucks remains an established leader being the number one known coffee house in the world while possessing a competent workforce, providing quality service, and continuing financial soundness. They also are known for their strong internal and external relationships with their suppliers.
Weakness
Weaknesses that Starbucks must address include: Product affordability and pricing, coffee beans price is the major influence over the firms profits, maintaining the positive public opinion of their products, avoiding any negative publicity, and remaining connected to their customers. Starbucks must also consider the fact they have expanded domestically and internationally resulting in saturation of the markets. They are also a non-smoking facility alienating some customers from purchasing coffee or other products from their store.
Opportunities
Opportunities include the ability for Starbucks to enter into different and new markets,
partnership opportunities with businesses, growing acceptance and customer satisfaction, and increase different product offerings. Starbucks must strive to continue expanding their products and food service to remain competitive and reach other consumers. Another option would be for Starbucks to allow consumers to order t ...
Exploring Music Concert Paper Guidelines Instructions.docx
Exploring Music
Concert Paper Guidelines
Instructions
1) Choose. Pick a classical music concert from the list provided on Blackboard. Sign up and buy tickets.
2) Research. Using reputable sources, learn about the composers and music featured at the concert. I
recommend searching Google for program notes from major orchestras.
3) Write. Write a typed, double-spaced, 2 -3 page research paper, including properly formatted citations
using APA, MLA, or Chicago style. This must be done before you attend the concert.
4) Cite. Cite your sources using in-text citations. Include a works cited list with full citations using MLA,
APA, or Chicago. If you don’t know how to do this, read this.
5) Submit. Turn in your research paper under the “concerts” tab in Blackboard 2 days before the concert
date. It will be checked for plagiarism.
6) Go. Plan ahead. Dress appropriately. Get to your concert on time. If you’re late, you might not get in.
7) Listen. Use active listening during the concert. (See “at the concert” below.)
8) Smile. Take a selfie or have someone take a picture of you that clearly shows that you were at the
concert. In the lobby during intermission is a good time for this! Save your ticket and program.
9) Interview. Talk to someone at the concert. Ask them why they came and what they thought.
10) Write. Add a “part two” to your research paper. This second part should be a typed, double-spaced, 2-3
page reaction paper to your concert. Talk about what you thought, show off your active listening skills,
and include the results of your interview.
11) Add. Add your concert picture to the last page of your paper. If you don’t have this, I can’t accept the
paper for credit. Staple your ticket to your paper.
12) Submit. Turn in a hard copy of your complete paper (research part AND reaction part with picture and
ticket) in class on or before the due dates indicated.
At The Concert: Active Listening
Choose one piece from your concert to analyze. Identify the meter, texture, and two other musical elements.
Reflect on the music. What emotions do you get from that piece? Does it spark anything in your imagination?
Does it remind you of anything? What is it about the music that creates those feelings and ideas?
Interview a fellow attendee after the show or during intermission. Ask why they came and what they thought.
WARNING
DO NOT OVER-USE DIRECT QUOTATIONS. If your paper has more than 50 words that are directly quoted, I will
return the paper to you, ungraded. Quotes can be useful, but you have to know when and how to use them!
Blend your quotes within your narrative. Paraphrase when appropriate. Read this.
DO NOT PLAGIARIZE. All sources, even if they are only alluded to or paraphrased, must be cited.
http://guides.temple.edu/c.php?g=77953&p=528593
http://www.temple.edu/writingctr/support-for-writers/documents/BecominganEffectiveWriterinCollege.pdf
http://www.bibme. ...
Expo 12 Discussion QuestionsThink about the cooperative learni.docx
Expo 12 Discussion Questions
Think about the cooperative learning lesson plan you have developed for studying Crystal Growing and the Rock Cycle. What problems do you envision occurring? Select the most problematic issue and elaborate on it on the discussion board.
Module 5 Activity
Consider the lab you have just completed, Experiment 12, and the processes you went through. Now, assume this experiment were to be conducted in your classroom in groups of four. Create an age appropriate lesson plan in which you conduct this experiment using cooperative learning, while still maintaining the integrity of the 5E Model. Submit your lesson plan as a word document.
Hands-On Labs SM-1 Lab Manual
91
EXPERIMENT 12:
Crystal Growing and the Rock Cycle
Note: Part One of this lab should be performed at least 10 days before your report due date.
Read the entire experiment and organize time, materials, and work space before beginning.
Remember to review the safety sections and wear goggles when appropriate.
Objectives: To grow synthetic crystals from a supersaturated solution by evaporation,
To measure the interfacial angles of minerals,
To make sugar “glass,”
To understand the role of evaporation in mineral growth, and
To determine the dissolution point of certain crystals.
Materials: Student Provides: Pan, small
Spoon or blunt knife
Cup saucer
Stovetop burner
Refrigerator
50 g sugar
From LabPaq: Tweezers
Protractor
Ruler
Magnifying hand lens
Digital scale
100-mL Beaker
3 Petri dishes, large
Thermometer
Set of 18 numbered minerals
Igneous rock sample #19
Sedimentary rock sample #36
Metamorphic rock sample #47
Epsom salt: Magnesium Sulfate Heptahydrate,
MgSO4 · 7H2O
Alum: Aluminum Potassium Sulfate Dodecahydrate,
KAI(SO4) 2 · 12 H2O
Discussion and Review: The textbook definition of a mineral is “a homogeneous,
naturally occurring, solid substance with a definable chemical composition and an
internal structure characterized by an orderly arrangement of atoms in a crystalline
structure” (from Earth; Portrait of a Planet; Stephen Marshak (Norton, 2005).
A crystal grown in a lab is not a true mineral since it did not form by geologic processes.
However, crystals grown in a lab are virtually identical to true minerals in many other
Hands-On Labs SM-1 Lab Manual
92
aspects: they are solid, inorganic, homogeneous, and have a definite chemical
composition and an ordered structure.
By growing crystals in a laboratory setting you will be able to investigate the different
properties that define a mineral. In addition, growing synthetic minerals can offer insight
into the factors that affect the crystal growing process in a true geologic setting. By
“watching” your crystals grow, you’ll be able to better understand how crystal faces
develop in rocks and what influences them, plus you won’t ...
ExplanationMaster Honey is a franchise-style company that sel.docx
Explanation:
Master Honey is a franchise-style company that sells a variety of products derived from raw honey harvested from both local and international bee-farms, called apiaries. Our company was established in 1988 by its founder, Sergio Saladrigas, back when honey was a booming industry, and its business was conducted based on quality rather than quantity. With this philosophy in mind, Master Honey has created a culture of good quality work with competitive pricing. Since its creation, Master Honey has had a successful expansion throughout most of Central and South-Florida in the form of two different types of establishments for retail selling that have made the brand differentiate itself from the competition:
For rather big retail space, Master Honey developed a trademarked concept for a retail-store called “Honey Caves”. Usually placed in malls and around touristic areas, Honey Caves are stores of 1,000-1,500 squared feet that offer the whole catalog of Mater Honey’s products. The product catalog includes:
Products
Types
Large size
Medium size
Small size
Artisanal honey:
Local Honey:
Tupelo
9$
5$
3$
Orange blossom
8$
4$
2$
Red Pepper
7$
4$
2$
Golden Berry
7$
4$
2$
Wildflower
6$
3$
2$
International Honey:
Blue Gum
11$
6$
4$
Beech Wood
10$
5$
3$
Acai
12$
8$
5$
Acacia
12$
8$
5$
Manuka
11$
6$
4$
Honey Blends for:
Tea, Chees or BBQ
12$
8$
5$
Soaps for:
Face (anti-acne)
-
10$
6$
Body
9$
5$
-
Hands
-
9$
5$
Lotions:
Face (anti-age)
-
15$
10$
Body
-
10$
7$
Other Products:
Shampoo
15$
11$
7$
Conditioner
15$
11$
7$
The honey caves have a specific and trademarked design that makes customers feel “like a bee in a hive”. The temperature is set at a low 72 degrees Fahrenheit with low light, and with a constant and subtle bee sound. In addition, the shelves are designed to look like a hive, with a series of hexagonally shaped boxes that designed to be piled together. This gives the shop managers freedom to change the setting of the store with ease and freedom of choice. Furthermore, the stores offer samples from all of our different products so the customers can see, feel, smell and taste the quality that differentiates our product. Also, every single one of our franchised Honey Caves has a large table in the middle of the store in a hexagonal shape displaying many large and artisanal-looking bottles that carry all of the honey types that we offer (that way, if a certain type of honey is not in store, it can still be shipped). The first bottle on each line contains a pump from which the customer can serve previously measured quantities in a small sample cup, and taste the differences in flavor and texture among all honeys from different flowers. The same technique is used with our soaps by providing 3 to 7 sinks for our customers to try the soaps, and realize its unique smell and smoothness. This type of store look like:
For the smaller stores, of about 600-800 squared feet, Master Honey has created another trademarked store des ...
Explain where industry profits are maximized in the figure below.docx
Explain where industry profits are maximized in the figure below:
Problem 13. What real-world evidence would lead you to believe that firms were acting as Cournot oligopolists? Stackelberg oligopolists? Bertrand oligopolists?
...
Exploratory EssayResearch - 1The ability to Wallow in complex.docx
Exploratory Essay/Research - 1
The ability to Wallow in complexity
On a separate paper:
1. Write your Exploratory question.
Your Introduction
Your goal in the Introduction is to hook your reader’s interest in your chosen problem. Often the best way to do so is to show why you yourself became interested in it.
Write about any or all of the following:
· Why do you think you have chosen this particular subject? What interested you?
· Personal connection?
· Specific experiences?
· What do you think are the origins of your feelings?
· What are your first responses/answers to the question?
· Why do you think you feel the way you do now?
· Can you imagine yourself ever changing your mind? Why?
· Can you list (or imagine) different or alternative answers to this question? List some of them.
· How do you feel about these?
· Why?
· At this point, what is the most perplexing, confusing, or puzzling thing about this question?
...
Exploring MusicExtra Credit #2 Due November 6 in classIn G.docx
Exploring Music
Extra Credit #2
Due November 6 in class
In Germany, the 19th century was known as the “Age of Song”. For romantic composers, fusing literature with music represented artistic perfection. The Lied (pronounced “leet”) blended German poetry with piano collaboration. Lieder represent an intimate genre of music utilizing a solo singer partnered with piano. In most cases, the piano acts as more than mere accompaniment as it is able to musically enhance the text, depict moods and atmospheres, and in some cases represent a character in the poem.
For this assignment you will choose any threeLieder and write a 2-3 page paper (double spaced, 12 point font with 1 inch margins) based on the following guidelines to include in your paper:
1. Read the translation of the poetry and establish your own interpretation. Are there any words or phrases that lend themselves to musical depiction? If you were the composer how might you musically depict words or phrases or the mood/ atmosphere of the piece using only one singer and a piano?
2. Listen to the Lied and follow along with the translation. How does you analysis from Question 1 differ or parallel the composer’s interpretation?
3. Pay particular attention to the relationship between the voice, text, and piano keeping in mind the piano offers more than just harmonic support. Provide examples of how the piano enhances the text, creates a mood or atmosphere, or depicts a character from the poem.
4. Does the musical and vocal setting suit the poetry? Explain.
5. Is the setting strophic or through-composed? How does this affect the Lied?
Below are YouTube links to each Lied. Translations of the text are available in the Extra Credit no. 2 folder; print them out for your convenience if you wish.
1. Robert Schumann, “Die alten, bösen Lieder” from Dichterliebe
http://www.youtube.com/watch?v=sGx1zyOPZfM
2. Ludwig van Beethoven, “Der Kuß,” opus 128
http://www.youtube.com/watch?v=NTgcwny1PnU
3. Franz Schubert, “Ganymed”
http://www.youtube.com/watch?v=DMLiVQMDLEs
4. Robert Schumann, “Ich grolle nicht” from Dichterliebe
http://www.youtube.com/watch?v=XDbESDdZmfY
5. Franz Schubert, “Nähe des Geliebten”
http://www.youtube.com/watch?v=t47lxQCvJ5k
6. Clara Schumann, “Liebst du um Schönheit”
http://www.youtube.com/watch?v=kvHPxGfONYY
7. Franz Schubert, “Der Lindenbaum” from Wintereise
http://www.youtube.com/watch?v=zC7gEVSgf9k
8. Franz Schubert, “Rastlose Liebe”
http://www.youtube.com/watch?v=XOBNOB9Oxyc
Type the Boolean operator (AND, OR, or NOT) that best fits in the search statement to satisfy the search criterion stated.
Question 1 (1 point)
Question 1 options:
Find information on pollution in the Chesapeake Bay. "Chesapeake Bay"
pollut*
Question 2 (1 point)
Question 2 options:
Find information on the effect of plastics recycling on the environment. (recycle
reuse)
plastics
environment
Question 3 (1 point)
Question 3 options:
Find information on obedience tr ...
Explain why Franz Boas did not accept Morgan’s view about evol.docx
Explain why Franz Boas did not accept Morgan’s view about evolution ?
What sciences contributed to anthropology ?
How have teens used fashion and music to communicate their identity ?
What styles and attitudes today might seem rebellious to parents ?
What contributions did Pavlov, skinner and Chomsky bring to the comprehension of how language is attained ?
How does language indicate a society's values and priorities?
How has language evolved in some north American communities?
Why is language seen as a significant part of a people’s culture ?
Do advertisers give a false impression of their products ? it this legitimate communication ? why or why not
How can an environmental factors, such as living in a large city or a small rural town, influence individual and cultural evolution
Compare the approaches taken by anthropologist and psychologists in the study of human development ?
What are the various components of all rites of passage ?
How have coming of age rite of passage changed along with modern society
Some rites are experienced alone and some are experienced in groups. explain, with example, why this is the case
How is the body adornment connected to rites of passages
How do films and television programs portray sexual relationship between teens and adults ?
What rites of passage surrounding death have you experienced ?how did you feel about them ?
How do social scientists help people face the haunting prospect of death and the sadness of the loss of a loved one
...
Explanations 6.1 Qualities of Explanations Questions 0 of 3 com.docx
Explanations / 6.1 Qualities of Explanations Questions: 0 of 3 complete (0%) | 0 of 2 correct (0%)
Qualities of Explanations
An explanation is a statement that provides a reason for why or how something became the way it is. Arguments present a conclusion that's presumably new to you and then support this conclusion with evidence that you're likely to believe. Explanations work the other way around: they start with a conclusion that you likely believe (e.g., the sky is blue) and then offer an explanation for why that is so (e.g., because God is a UNC fan).
We will be looking specifically at causal explanations—that is, explanations in which you suggest that a particular physical or behavioral phenomenon is the result of another event.
Situation
Explanation
Traffic on a Saturday
There must be a football game today.
Most explanations start as theories. It can be challenging to fight the human impulse to pick the first theory that comes to mind and stop there, but what are the odds that the first thing you conceive of is in fact the best possible explanation?
Situation
Explanation
Traffic on a Saturday
Perhaps there's a concert today?
Maybe an art festival?
Or possibly an accident up ahead?
With a little imagination, you can come up with a seemingly unlimited number of theories, but at some point you've likely exhausted all the plausible explanations.
Situation
Explanation
Traffic on a Saturday
Perhaps a new IKEA has been built without my hearing anything about it, and all these people are headed to the grand opening.
As with all critical thinking, you'll need some judgment here. Discard the implausible theories (at least initially) and give fair consideration to all the reasonable ones:
· State your theory clearly (make a hypothesis).
· Consider possible alternatives.
· Look at the evidence.
· Evaluate the theory.
Sometimes the facts make the explanation quite clear:
I can see a train moving through an intersection several hundred yards ahead. That explains why traffic isn't moving.
Other times, you'll need to employ inductive reasoning to establish the most likely cause:
I can't see the tracks from here, but I drive through here every Saturday morning and usually a train was responsible for traffic being stalled. So it's probably a train.
We are presented with many such explanations on a daily basis.
Why is this webpage not loading?Why are sales down for last quarter?Why is my spouse not speaking to me?
As you consider potential explanations, keep the following standards in mind.
Consistency
First, is it internally consistent or does it contradict itself?
Second, is it externally consistent? Could this explanation effectively and fully account for whatever it's supposed to explain?
A good theory should be compatible with what we already know about how the world works. This is a problem with many paranormal theories—they go against accepted scientific fact. If the theory contradicts established knowledge, the burden of proof is on the new t ...
Experts PresentationStudentPSY 496Instructor.docx
Experts Presentation
Student
PSY 496
Instructor
Overview of professionals
Maria Theresa Redaniel, Ph.D.
Suicide prevention specialist who’s main focus is finding ways to prevent suicide cases within local communities.
She is looking to branch out from the community sector to further her expertise on a federal and state vocation.
Received her master’s from the University of Nebraska in Community Development.
Michael Bauer, M.D., Ph.D.
Mental health profession with interest in suicide risk assessments, homicide and product liability especially in relation to psychotropic drugs.
He has extensive background in the field and wishes to further his resume by succeeding as a mentor to upcoming peers in the field.
Graduated top of his class from the University of Illinois 1965.
Suicide and prevention
Effective protective care is essential to suicide prevention.
If you are in crisis, call 1-800-273-TALK (8255) National Suicide Prevention Lifeline
Suicide is the 10th leading cause of death in the united states (AFSP, 2014). And the third leading cause among youth and young adults (Wharff, Ross, & Lambert, 2014)
Research shows 90% of those who have died by suicide had a potentially treatable mental illness (AFSP, 2014).
Prevention starts with awareness and education.
Risk Factors may include mental disorder, previous attempts, family history, serious medical condition or pain. These factors combined with environmental stimuli increase chances of suicide and suicide attempts (Carlborg, Winnerback, Jonsson, Jokinen & Nordstrom, (2010).
Research
Maria’s focus has been in the community prevention. The barriers of suicide documentation in the Philippines has encouraged her research in using psychological autopsy’s to evaluate a course of intervention (AFSP, 2014). Psychological autopsies have been used to present evidence of mental disorders present in those who died from suicide based on a collection of interviews and reports to dictate what they may have thought (Hjelmeland, Dieserud, Dyregrov, Knizek & Leenaars, 2012).
Michael has focused his research in the use of pharmacology in suicide prevention. Giving participants a prescribed amount of lithium has shown great strides in lowering future suicide attempts and depressive behaviors (ASFP, 2014).
Comparison
Maria has strong views in behavior aspect of study. She has culminated research of behaviors related to mental disorders and compared them to suicide reports made from informant interviews and medical documents. She uses such information to hopefully reduce the suicide rates in the community by early diagnosis and treatment prevention.
Michael uses his successful career in clinical psychology to establish the benefits of treating mental disorders to prevent suicides and suicidal behaviors. He focuses his research to provide evidence of pharmacology on disorders. His goal it to use such evidence to reduce thoughts of suicide and attempts.
References
American Foun ...
Explain whether Okonkwo was remaining truthful to himself by killi.docx
Explain whether Okonkwo was remaining truthful to himself by killing himself
Please make sure that you answer this question with 4 pages in length, it has to be MLA format, double space.
LDR/531 – WEEK 2
*
WDWLLW?DISC AssessmentLeadershipPersonality
*
ObjectivesTheories of Leadership Compare and contrast leadership theories.Evaluate the strengths and weaknesses of established leadership styles.
*
Leadership is:
Are leader’s born or made?
Leader traits – the trait approach is the oldest leadership perspective and was dominant for several decades. The perspective is that some personality characteristics – many of which a person need not be born with but can strive to acquire distinguish effective leaders from other people.
Drive, which refers to a set of characteristics that reflect a high level of effort. It includes high need for achievement, constant striving for improvement, ambition, energy, tenacity (persistence in the face of obstacles), and initiative.
Leadership motivation – great leaders not only have drive, they want to lead.
Integrity is the correspondence between actions and words. Honesty and credibility are especially important.
Self-confidence is important because the leadership role is challenging, and setbacks are inevitable.
Knowledge of the business, industry, company, and technical matters.
The most important personal skill, according to the text, the ability to perceive the needs and goals of others and to adjust one’s personal leadership approaches accordingly.
B. Leader Behaviors
1. Leadership behaviors – the behavioral approach attempts to identify what good leaders do. Three general categories of leadership behavior are: (Figure 12.2)
a. Task performance behaviors are the leader’s efforts to insure that the work unit or organization reaches its goals.
i. This dimension is sometimes referred to as:
concern for production
directive leadership
initiating structure or closeness of supervision.
ii. It includes a focus on:
work speed
quality and accuracy
quantity of output
following the rules.
b. Group maintenance behaviors is where leaders take action to ensure the satisfaction of group members, develop and maintain harmonious work relationships, and preserve the social stability of the group.
i. This dimension is sometimes referred to as:
(1) concern for people
(2) supportive leadership
(3) consideration.
ii. Leader-Member Exchange (LMX) theory highlights the importance of leader behaviors not just toward the group as a whole but also toward individuals
The ability to influence a group toward the achievement of a vision or set of goals.
OR
The process of influencing others to understand and agree what needs to be done and how to do it, and the process of facilitating individual and collective efforts to accomplish shared objectives
*
Types of leadershipLeadership involves influencing others (who influences? What type of influence?)to collaborate and agree (purpose of influence?) ...
Explain How these Aspects Work Together to Perform the Primary Fun.docx
Explain How these Aspects Work Together to Perform the Primary Function of HRM
Total: 5.00
Distinguished - Thoroughly and methodically explains how each of the aspects work together to perform the primary function of HRM. The explanation is professional and provides detailed examples that clearly demonstrate that new learning has occurred.
Proficient - Explains how each of the aspects work together to perform the primary function of HRM. The explanation is well constructed and provides several examples that demonstrate that new learning has occurred; however, a few minor details are missing.
Basic - Briefly explains how each of the aspects work together to perform the primary function of HRM. The explanation is somewhat complete, but provides few examples that demonstrate that new learning has occurred. Several key details are missing.
Below Expectations - Attempts to explain how each of the aspects work together to perform the primary function of HRM, but the explanation is too underdeveloped to be considered complete and does not demonstrate that new learning has occurred.
Non-Performance - The assignment is either nonexistent or fails to explain how these aspects work together to perform the primary function of HRM.
Are Any Aspects More Important than the Others? Why or Why Not?
Total: 4.00
Distinguished - Comprehensively explains whether or not any aspects are more important than others, including a detailed reasoning as to why. The explanation is professional and provides detailed examples that clearly demonstrate that new learning has occurred.
Proficient - Explains whether or not any aspects are more important than others, including reasoning as to why. The explanation well-written and provides a few examples that demonstrate that new learning has occurred. One or more minor details may be missing.
Basic - Briefly explains whether or not any aspects are more important than others, including a short reasoning as to why. The explanation is slightly underdeveloped and somewhat demonstrates that new learning has occurred. Several key details may be missing.
Below Expectations - Attempts to explain whether or not any aspects are more important than others, but the explanation is too underdeveloped to be considered complete and does not demonstrate that new learning has occurred.
Non-Performance - The assignment is either nonexistent or fails to determine whether or not and aspects are more important than others.
Optimizing the HRM Role for Shaping Organizational and Employee Behavior
Total: 4.00
Distinguished - Provides a comprehensive and thorough discussion addressing how the HRM role can be optimized for shaping organizational and employee behavior. The discussion is thought-provoking, creative, and utilizes vocabulary and concepts from the text.
Proficient - Provides a discussion addressing how the HRM role can be optimized for shaping organizational and employee behavior. The discussion is mostly complete and attempts to utilize voca ...
Explain the 3 elements of every negotiation. Why is WinWin used m.docx
Explain the 3 elements of every negotiation. Why is Win/Win used more than Win/Lose in life? When is the efficiency of a negotiation determined? Give an example of in the world today of a good and a bad negotiator
Lockeport Medical Center
Mission and Vision
As the regional leader in advanced medical care, we take our responsibilities seriously. Our vision and core values help guide us as we work to help and heal each patient in our care. We provide the community quality health care services through the compassionate hands of well-trained staff, in a technologically advanced, cost-effective manner.
Our Mission: To improve the health of the people of the state and surrounding region.
· Serve people as a not-for-profit health system governed by a voluntary community board.
· Ensure sustainability through stewardship of the community's assets.
· Provide quality services in a compassionate and cost-effective manner.
· Collaborate in order to improve access across the entire continuum of care.
· Promote wellness and health to benefit the community.
2020 Vision
A regional diversified health system providing superior care and service to patients and their families through a full continuum of integrated services, education, and research.
Major Strategies: "DEEDS"
Develop people
Excel in patient quality and safety
Enhance operational and financial performance
Develop the health system
Strengthen key relationships
Our MERIT Values
Five core values: Mercy, Excellence, Respect, Integrity and Trust/Teamwork. These values form the foundation for our culture at Lockeport Medical Center.
Mercy
We work to create a caring and compassionate environment responsive to the emotional, spiritual, and physical needs of all persons.
Excellence
We strive to meet or exceed patient/customer needs and expectations and work as a team to improve every aspect of care and service in our organization.
Respect
We value the innate dignity of all persons, respect their uniqueness and diversity, and enable the development of each one's full potential.
Integrity
We are consistently open, honest, and ethical, as the ideal means to protect overall safety and ensure confidentiality and privacy.
Trust/Teamwork
We say what we mean and do what we say. There is open and honest communication with patients and among staff. We recognize everyone’s contributions for the benefit of the patient. We strive to enhance the health of the communities we serve, and work in cooperation with other organizations to protect our vulnerable populations throughout the region.
Job Description
Position Title: Surgery Schedule Coordinator
Department: Operating Room
FLSA Status: Non-Exempt
Position Summary
Uses clinical and management processes to plan, organize, staff, direct, and evaluate patient care services; uses available resources to meet MD/customer needs. The surgery schedule coordinator uses knowledge of interactive management and humanistic values in creating an environment ...
Explain how the Kluckhohn–Strodtbeck and the Hofstede framework ca.docx
Explain how the Kluckhohn–Strodtbeck and the Hofstede framework can be used to analyze a culture. Are the Kluckhohn-Strodtbeck and Hofstede frameworks useful for understanding subcultures? Why or why not?
If your international firm were doing business in Asia, is there anything that your company could do to ease the tensions these cultures are experiencing? Be specific.
In your opinion, is globalization among the causes of the increasing incidence of divorce, crime, and drug abuse in Asia? Why or why not?
Broadly defined, Asia comprises more than 60 percent of the world’s population— a population that practices Buddhism, Confucianism, Hinduism, Islam, and numerous other religions. Thus, do you think it is possible to carry on a valid discussion of “ Asian” values? Why or why not?
Consider the following statement: “ Economic development and capitalism require a certain style of doing business in the twenty- first century. The sooner Asian cultures adapt the better.” Do you agree or disagree? Explain.
Cross-Cultural
Business
Copyright © 2014 Pearson Education, Inc.
2
*
Welcome to Chapter 2, Cross-Cultural Business.
Copyright © 2014 Pearson Education, Inc.
Chapter Objectives
Describe culture and explain the significance of both national culture and subcultures
Identify the components of culture and describe their impact on international business
Describe cultural change and explain how companies and culture affect each other
Explain how the physical environment and technology influence culture
Describe two frameworks used to classify cultures and explain their practical use
2 - *
Copyright © 2014 Pearson Education, Inc.
*
In this chapter, you will come to understand the role of culture in international business.
You will also:Learn the importance of national culture, subculture, and how each component of culture affects business activities.Understand how cultures and companies change each other, and how the physical environment and technology influence cultures.And acquaint yourself with two popular frameworks used to classify cultures.
HariboProblem: Not serving $2 billion subcultureCulprit: Pork-based gelatin in the candies
Solution
: New bacteria-based compound
Copyright © 2014 Pearson Education, Inc.
2 - *
*Although Haribo was selling over 100 million gummi candies a day worldwide, it was not meeting the needs of a global subculture worth $2 billion a year.Muslims and Jews who adhere to a strict religious diet could not eat the candies because of the pork-based substance that gives the candy its sticky, rubbery feel.So, Haribo developed a special candy for this market by replacing the pork-based gelatin with a bacteria-based compound found in salad dressings and sauces.Haribo now has a Jewish rabbi and a Muslim cleric oversee production to ensure that it adheres to their religious customs.
Copyright © 2014 Pearson Education, Inc.
What is Culture?
Set of values, beliefs, rules, and institutions held by ...
Exploration 8 – Shifting and Stretching Rational Functions .docx
Exploration 8 – Shifting and Stretching Rational Functions
1. Sketch the graph of each function.
3( )f x
x
3
( ) 1
2
f x
x
Domain: Range: Domain: Range:
vertical horizontal vertical horizontal
asymptote: asymptote: asymptote: asymptote:
x-intercept: y-intercept: x-intercept: y-intercept:
How do you find the domain and vertical asymptote of a rational function?
How did you find the range and horizontal asymptote of THIS rational function?
How do you find the x-intercept of a function?
How do you find the y-intercept of a function?
Graphing
3
( ) 1
2
f x
x
is relatively easy.
Re-write the function rule as a single fraction by
subtracting the 1. Then find each of the following
for the newly written function.
Domain: Range: x-intercept: y-intercept:
vertical horizontal
asymptote: asymptote:
How do you find the equation of the horizontal asymptote for THIS type of function?
WebAssign Problem:
Graph the function,
2 4
( )
1
x
f x
x
, by shifting and stretching the function, 1( )f x
x
.
The horizontal shift is ______________________ because ________________________________.
The vertical shift is ______________________ because ___________________________________.
To find the stretch, you must re-write the function,
2 4
( )
1
x
f x
x
, in 1( )f x
x
form, by setting the
two rules equal and solving for c. Then sketch the graph below.
For the group submission:
Graph the function,
2 2
( )
1
x
f x
x
, by shifting and stretching the function, 1( )f x
x
.
Horizontal Shift:
Vertical Shift:
Stretch:
vertical horizontal x-intercept: y-intercept:
asymptote: asymptote:
Domain: Range:
Group Submission for Investigation #8
Write group member names legibly here:
Graph the function,
2 2
( )
1
x
f x
x
, by shifting and stretching the function, 1( )f x
x
.
Horizontal Shift:
Vertical Shift:
Stretch:
vertical horizontal x-intercept: y-intercept:
asymptote: asymptote:
Domain: Range:
...
Exploring Innovation in Action Power to the People – Lifeline Ene.docx
Exploring Innovation in Action: Power to the People – Lifeline Energy
Trevor Baylis was quite a swimmer in his youth, representing Britain at the age of 15. So it wasn’t entirely surprising that he ended up working for a swimming pool firm in Surrey before setting up his own company. He continued his swimming passion – working as a part-time TV stuntman doing underwater feats – but also followed an interest in inventing things. One of the projects he began work on in 1991 was to have widespread impact despite – or rather because of – being a ‘low-tech’ solution to a massive problem.
Having seen a documentary about AIDS in Africa he began to see the underlying need for something which could help communication. Much of the AIDS problem lies in the lack of awareness and knowledge across often isolated rural communities – people don’t know about causes or prevention of this devastating disease. And this reflects a deeper problem – of communication. Experts estimate that less than 20% of the world’s population have access to a telephone, while even fewer have a regular supply of electricity, much less television or Internet access. Very low literacy levels exclude most people from reading newspapers and other print media.
Radio is an obvious solution to the problem – but how can radio work when the receivers need power and in many places mains electricity is simply non-existent. An alternative is battery power – but batteries are equally problematic – even if they were of good quality and freely available via village stores people couldn’t afford to buy them regularly. In countries where $1 a day is the standard wage, batteries can cost from a day’s to a week’s salary. The HIV/AIDS pandemic also means that household incomes are under increased pressure as earners become too ill to work while greater expenditure goes towards healthcare, leaving nothing for batteries.
What was needed was a radio which ran on some different source of electricity. In thinking about the problem Baylis remembered the old-fashioned telephones of pre-war days which had wind-up handles to generate power. He began experimenting, linking together odd items such as a hand brace, an electric motor and a small radio. He found that the brace turning the motor would act as a generator that would supply sufficient electricity to power the radio. By adding a clockwork mechanism he found that a spring could be wound up – and as it unwound the radio would play. This first working prototype ran for 14 minutes on a two minute wind. Trevor had invented a clockwork (wind-up) radio! As a potential solution to the communication problem the idea had real merit. The trouble was that, like thousands of entrepreneurs before him, Trevor couldn’t convince others of this. He spent nearly four years approaching major radio manufacturers like Philips and Marconi but to no avail. But luck often plays a significant part in the innovation story – and this was no exception. The idea came to the attenti ...
Experiment 8 - Resistance and Ohm’s Law 8.1 Introduction .docx
Experiment 8 - Resistance and Ohm’s Law
8.1 Introduction
In previous experiments, we have investigated electric charges largely under stationary conditions. These
studies were useful in order to illustrate concepts such as the electric potential and the electric field, and
forms the foundation needed to further our understanding of electricity and electrical circuits. In contrast
to electrostatics (charges confined to be stationary), the field of electricity deals with the flow (induced
movement) of electrical charges. Due to its many uses, most individuals knowingly or unknowingly have
a daily reliance on electricity. It is especially essential, in: (1) the distribution of energy, and (2) the
processing of information. To enable this, electricity must be handled in circuits, a closed loop of
conducting wire connecting power plant with individual homes, and businesses. To appreciate this
phenomena, it is useful to investigate various aspects of simple circuits and the various laws that may
govern them.
8.2 Objective
1. To verify Ohm’s Law
2. To use Ohm’s law to determine the resistance of a light source.
8.3 Theory
Our initial investigations will be guided by Ohm’s law, which postulates that the relationship between
current flow I, potential difference V, and resistance R for certain materials will observe the following
mathematical relationship, given a constant temperature constraint:
…………. 1RV = I
These materials are called Ohmic conductors, equation 1 implies that the ratio of voltage to current for
these materials is constant. Manufactured resistors can be considered as such, but other components such
as semiconductor diodes, filaments, and LEDs are non ohmic. In this experiment, we will verify Ohm’s
law by assessing whether it holds for a set resistance (typical color coded resistor). Further, we will apply
this to ascertain the resistance of a light source.
8.4 Apparatus
Variable DC voltage source, color coded resistor, (2) multimeters, connecting wires, light source
8.5 Procedure
Part A Verifying Ohm’s Law
1. You will be given a particular colour coded resistor from the set; use this and the other apparatus
items to set up the circuit as shown in figure 1 below.
Figure 1
2. Adjust DC voltage source so that a relatively small voltage reading is seen across the resistor R.
Record this voltage reading, and the electrical current reading ...
Experimental Essay The DialecticThe purpose of this paper is to.docx
Experimental Essay: The Dialectic
The purpose of this paper is to experiment with a style of essay that you’ve probably never written before: The Dialectic. We’ll be testing Foucault’s idea about polemics in order to push ourselves to consider and explore multiple conflicting perspectives in a single paper.
The basic premise is that you will write a series of thesis, antithesis arguments - point and counterpoint paragraphs. You will first argue a side of a discussion and then take up the opposing side, eloquently crafting a rigorous response to your own ideas.
Your essay should explore the concepts we will be discussing in class, so if you’ve been doing the homework, you already have some arguments to work from. If you would like something more specific to work from, the Justice discussions and comments that your peers will be posting on course studio are a good start. In addition to this, you should also read through your notes from our class discussion about the predictions from the Constitutional Convention 1787. Can we make an argument that the poor indirectly sell their votes to the rich? Does the wealthiest class of America really dictate society? Do the poor impose upon the freedom and the property of the rich through voting? In what ways can private interests manipulate public opinions and widely held beliefs? Who is influencing whom? Who is responsible for the actions and behaviors of masses and of individuals?
This dialectic should not look like the typical childhood debate: “YES. NO. YES. NO.” You should not simply state a side and then write the inverse. Instead, you should invent the most compelling defense for both sides. Where students misstep here is in the unfortunate habit of writing weak counterpoints - something “stupid” that’s easy to rip apart. Right? We’ve all done this in essays that require counterpoints. Why that doesn’t work for this essay is that it would essentially mean that HALF of your essay is intentionally “stupid”... This doesn’t make for a good college paper. Instead, you must argue both sides so well that the reader cannot tell which is actually your own position.
To build this paper over the next two weeks, you should be exploring as many points (and counterpoints) as you can imagine in your homework assignments. In your final essay, I would like you to try to compile what you believe to be your best ideas.
This paper cannot be a summary - you should not simply have a series of points restating and summarizing the arguments that you’ve pulled from the various texts. Instead, you should use what you think is interesting from the text as a way to launch into a discussion of your own brilliant ideas.
Format: double-spaced, times new roman typeface, 12-point font, with 1 inchmargins.
The paper must be 1000 - 1400 words in length.
Peer Review Draft Due : May 27
Final Draft Due : May 29 via email by 11:54pm
REFLECTION PIECE: You will also be writing a 300 word reflection on your writing. In this piece you sho ...
More from gitagrimston (20)
External Factor Analysis Summary (EFAS Table)External Factors.docx
External Factor Analysis Summary (EFAS Table)External Factors.docx
Exploring Music Concert Paper Guidelines Instructions.docx
Exploring Music Concert Paper Guidelines Instructions.docx
Expo 12 Discussion QuestionsThink about the cooperative learni.docx
Expo 12 Discussion QuestionsThink about the cooperative learni.docx
ExplanationMaster Honey is a franchise-style company that sel.docx
ExplanationMaster Honey is a franchise-style company that sel.docx
Explain where industry profits are maximized in the figure below.docx
Explain where industry profits are maximized in the figure below.docx
Exploratory EssayResearch - 1The ability to Wallow in complex.docx
Exploratory EssayResearch - 1The ability to Wallow in complex.docx
Exploring MusicExtra Credit #2 Due November 6 in classIn G.docx
Exploring MusicExtra Credit #2 Due November 6 in classIn G.docx
Explain why Franz Boas did not accept Morgan’s view about evol.docx
Explain why Franz Boas did not accept Morgan’s view about evol.docx
Explanations 6.1 Qualities of Explanations Questions 0 of 3 com.docx
Explanations 6.1 Qualities of Explanations Questions 0 of 3 com.docx
Explain whether Okonkwo was remaining truthful to himself by killi.docx
Explain whether Okonkwo was remaining truthful to himself by killi.docx
Explain How these Aspects Work Together to Perform the Primary Fun.docx
Explain How these Aspects Work Together to Perform the Primary Fun.docx
Explain the 3 elements of every negotiation. Why is WinWin used m.docx
Explain the 3 elements of every negotiation. Why is WinWin used m.docx
Explain how the Kluckhohn–Strodtbeck and the Hofstede framework ca.docx
Explain how the Kluckhohn–Strodtbeck and the Hofstede framework ca.docx
Exploration 8 – Shifting and Stretching Rational Functions .docx
Exploration 8 – Shifting and Stretching Rational Functions .docx
Exploring Innovation in Action Power to the People – Lifeline Ene.docx
Exploring Innovation in Action Power to the People – Lifeline Ene.docx
Experiment 8 - Resistance and Ohm’s Law 8.1 Introduction .docx
Experiment 8 - Resistance and Ohm’s Law 8.1 Introduction .docx
Experimental Essay The DialecticThe purpose of this paper is to.docx
Experimental Essay The DialecticThe purpose of this paper is to.docx
Recently uploaded
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
● What is event processing in MuleSoft?
● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience Wahiba Chair Training & Consulting
Wahiba Chair's Talk at the 2024 Learning Ideas Conference. Gender and Mental Health - Counselling and Family Therapy Applications and In...
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Leveraging Generative AI to Drive Nonprofit Innovation
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Constructing Your Course Container for Effective Communication
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Temple of Asclepius in Thrace. Excavation results
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Topic : Bed making
Subject : Nursing Foundation
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Recently uploaded (20)
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
Constructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective Communication
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
EXHIBIT 5–2Professional golfer Paula Creamer is a source in this a.docx
- 1. EXHIBIT 5–2Professional golfer Paula Creamer is a source in this ad for Citizen Eco-Drive watches Message The encoding process leads to development of a message that contains the information or meaning the source hopes to convey. The message may be verbal or nonverbal, oral or written, or symbolic. Messages must be put into a transmittable form that is appropriate for the channel of communication being used. In advertising, this may range from simply writing some words or copy that will be read as a radio message to producing an expensive television commercial. For many products, it is not the actual words of the message that determine its communication effectiveness but rather the impression or image the ad creates. Notice how the Coach ad shown in Exhibit 5–3 uses only a picture to deliver its message. However, the use of the brand name and picture is an effective way to communicate Coach’s intended message of the eloquent simplicity as well as classic design and American style of its handbags. Marketers must make decisions regarding the content of the messages they send to consumers as well as the structure and design of these messages. Content refers to the information and/or meaning contained in the message while structure and design refer to the way the message is put together in order to deliver the information or intended meaning. More attention will be given to issues regarding message appeal and structure in the next chapter while message design is discussed in the chapters on creative strategy (Chapters 8 and 9). EXHIBIT 5–8 Advertising for innovative new products such as the Sony Reader must make consumers aware of their features and benefits
- 2. The innovation adoption model evolved from work on the diffusion of innovations.17 This model represents the stages a consumer passes through in adopting a new product or service. Like the other models, it says potential adopters must be moved through a series of steps before taking some action (in this case, deciding to adopt a new product). The steps preceding adoption are awareness, interest, evaluation, and trial. The challenge facing companies introducing new products is to create awareness and interest among consumers and then get them to evaluate the product favorably. The best way to evaluate a new product is through actual use so that performance can be judged. Marketers often encourage trial by using demonstration or sampling programs or allowing consumers to use a product with minimal commitment (Exhibit 5–7). After trial, consumers either adopt the product or reject it. The innovation adoption model is especially important to companies who are using IMC tools to introduce new products to the market. These marketers recognize that there are certain types of consumers who are of particular interest to them because of their interest in new products and their ability to influence others.18 Marketers are constantly looking for ways to identify and communicate with these early adopters and to encourage them to pass along information to other consumers. IMC Technology Perspective 5–1 discusses how marketers of high-tech products are developing profiles of digital adopters—those individuals who are among the first to use various digital products and services. The final hierarchy model shown in Figure 5–3 is the information processing model of advertising effects, developed by William McGuire.19 This model assumes the receiver in a persuasive communication situation like advertising is an information processor or problem solver. McGuire suggests that the series of steps a receiver goes through in being persuaded constitutes a response hierarchy. The stages of this model are similar to the hierarchy of effects sequence; attention and comprehension are similar to awareness
- 3. and knowledge, and yielding is synonymous with liking. McGuire’s model includes a stage not found in the other models: retention, or the receiver’s ability to retain that portion of the comprehended information that he or she accepts as valid or relevant. This stage is important since most promotional campaigns are designed not to motivate consumers to take immediate action but rather to provide information they will use later when making a purchase decision. Reference Belch, G., Belch, M. (01/2011). Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition. [VitalSource Bookshelf Online]. Retrieved from https://strayer.vitalsource.com/#/books/1259590895/ Advertisement #1 Chapter of Selection Consumer Group Likely to Purchase the product marketing Channels Negative Impact or Backlash Brand:Insert Photo or logo Name. Chapter _5 Exhibit 5-2__ Page 148_ Description Self-Concept and Lifestyle: Consumers that are in social norms group that needs to feel a sense of belonging or acceptance. The product may appeal
- 4. more to teenage and young adults between the ages of 16-25. High school and College students may invest more in the product because it advertises taking a risk against the definition of beauty. Career-oriented consumers in the music, fashion and beauty industry would most likely invest in the product. · Bus stop bill boards · Banner Ad on Social Media Websites and Blogs (Twitter, Instagram, Facebook, Flickr, etc) · Printed Ads (Magazines, newspapers, flyers, postcards) This product can be considered a pollutant of clean water. Social media ads can reach a potential portion of the group that advocate for a cleaner and greener earth. Human health concerns (allergies), may contain harmful ingredients Conservative parents may consider the ad to be an attack on a teenager’s sense of self-image if the ads are placed in a bus-stop since teens do not drive. Advertisement #2 Chapter of Selection Consumer Group Likely to Purchase the product Channels Negative Impact Brand: Insert Photo or logo Name.
- 5. Chapter 5 Exhibit _5-8_ Page 165__ Description Social Class that likes to express financial stability. Cultural norm: Individuals that value prestige and provides an image related to status and success Social groups between the age of 25 and 50, college educated and residing in management level job occupations Billboards (Malls, city shopping areas, highways Print Ads (Magazines, newspapers, flyers, postcards) Electronic (Email, Social Media, Banner Ads in Online retail outlets, Website) Religious beliefs. The showing of skin can be considered offensive because the woman’s body in the advert is not fully dressed Billboards are expensive. Advertisement #1 Chapter of Selection Consumer Group Likely to Purchase the product
- 6. marketing Channels Negative Impact or Backlash Brand: Citizen Chapter _5 Exhibit 5-2__ Page 148_ Description: Self-Concept and Lifestyle: Consumers that are in social norms group that needs to feel a sense of belonging or acceptance. The product may appeal more to teenage and young adults between the ages of 16-25. High school and College students may invest more in the product because it advertises taking a risk against the definition of beauty. Career-oriented consumers in the music, fashion and beauty industry would most likely invest in the product. · Bus stop bill boards · Banner Ad on Social Media Websites and Blogs (Twitter, Instagram, Facebook, Flickr, etc) · Printed Ads (Magazines, newspapers, flyers, postcards) This product can be considered a pollutant of clean water. Social media ads can reach a potential portion of the group that advocate for a cleaner and greener earth. Human health concerns (allergies), may contain harmful
- 7. ingredients Conservative parents may consider the ad to be an attack on a teenager’s sense of self-image if the ads are placed in a bus-stop since teens do not drive. Advertisement #2 Chapter of Selection Consumer Group Likely to Purchase the product Channels Negative Impact Brand: Sony Chapter 5 Exhibit _5-8_ Page 165__ Description Social Class that likes to express financial stability. Cultural norm: Individuals that value prestige and provides an image related to status and success Social groups between the age of 25 and 50, college educated and residing in management level job occupations Billboards (Malls, city shopping areas, highways Print Ads (Magazines, newspapers, flyers, postcards) Electronic (Email, Social Media, Banner Ads in Online retail
- 8. outlets, Website) Religious beliefs. The showing of skin can be considered offensive because the woman’s body in the advert is not fully dressed Billboards are expensive. EXHIBIT 5–2Professional golfer Paula Creamer is a source in this ad for Citizen Eco-Drive watches Message The encoding process leads to development of a message that contains the information or meaning the source hopes to convey. The message may be verbal or nonverbal, oral or written, or symbolic. Messages must be put into a transmittable form that is appropriate for the channel of communication being used. In advertising, this may range from simply writing some words or copy that will be read as a radio message to producing an expensive television commercial. For many products, it is not the actual words of the message that determine its communication effectiveness but rather the impression or image the ad creates. Notice how the Coach ad shown in Exhibit 5–3 uses only a picture to deliver its message. However, the use of the brand name and picture is an effective way to communicate Coach’s intended message of the eloquent simplicity as well as classic design and American style of its handbags. Marketers must make decisions regarding the content of the messages they send to consumers as well as the structure and design of these messages. Content refers to the information and/or meaning contained in the message while structure and design refer to the way the message is put together in order to deliver the information or intended meaning. More attention
- 9. will be given to issues regarding message appeal and structure in the next chapter while message design is discussed in the chapters on creative strategy (Chapters 8 and 9). Advertising for innovative new products such as the Sony Reader must make consumers aware of their features and benefits The innovation adoption model evolved from work on the diffusion of innovations.17 This model represents the stages a consumer passes through in adopting a new product or service. Like the other models, it says potential adopters must be moved through a series of steps before taking some action (in this case, deciding to adopt a new product). The steps preceding adoption are awareness, interest, evaluation, and trial. The challenge facing companies introducing new products is to create awareness and interest among consumers and then get them to evaluate the product favorably. The best way to evaluate a new product is through actual use so that performance can be judged. Marketers often encourage trial by using demonstration or sampling programs or allowing consumers to use a product with minimal commitment (Exhibit 5–7). After trial, consumers either adopt the product or reject it. The innovation adoption model is especially important to companies who are using IMC tools to introduce new products to the market. These marketers recognize that there are certain types of consumers who are of particular interest to them because of their interest in new products and their ability to influence others.18 Marketers are constantly looking for ways to identify and communicate with these early adopters and to encourage them to pass along information to other consumers. IMC Technology Perspective 5–1 discusses how marketers of high-tech products are developing profiles of digital adopters—those individuals who are among the first to use various digital products and services.
- 10. Research, review and analyze Korb v. Raytheon, 707 F.Supp. 63 (D.Mass. 1989). Based on your research and the case, write 6 pages paper in which you: 1. Analyze and evaluate each case independently by providing the following (about two paragraphs per case): · Facts of the case · Issues · Rule 1. Analyze and explain the challenges with freedom of speech. 1. Analyze and explain any challenges with freedom of information. 1. Analyze and explain any challenges with employment law. 1. Analyze and discuss the public perceptions of Raytheon and its influence with the Department of Defense. 1. Analyze and discuss any fraud or misrepresentation on either side of the case. 1. Provide at least four (4) additional court cases that support your analysis. Your assignment must: · Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. · Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: · Recommend how the legal system addresses critical issues faced by public officials to include freedom of the press, funding of government contracts, separation of church and state, public ethics law, hiring lawyers, and handling civil litigation. · Evaluate legal subjects relevant to public administration to include property, government contracts, employment, and torts. · Relate the administrative process, constitutional and statutory
- 11. requirements, to the scope of judicial review of administrative agency decisions. · Assess legal decisions related to the administration of public goods. · Use technology and information resources to research issues in constitution and administrative law. · Write clearly and concisely about issues in constitution and administrative law using proper writing mechanics.