1. KoeglerK17 - High-end Mobile PC-TV 17’’ Tablet Like
Growth Phase Ready for Operations and Market Launch
www.Koegler.tw – Advanced Manufacturing - Industrials
17’’ High-end Mobile Computer TV Tablet Like Combining 4 Products
- Performances, use of software including operating systems, upgradability, maintenance
and storage capacity of legacy desktop PC’s with the mobility and versatility from
notebook PC’s
- Receiving and recording, television and radio, while mobile and connected (smart TV)
- Advantages light weight, easy to carry and visual ergonomics of tablets especially easy to
switch between portrait and landscape modes as portrait mode becomes by far dominant
==> Koegler 17 active screen area 2 to 3 times and storage up to 50 times the most sold
current tablets from first mover, allows pro users (professional and prosumer) to
execute all tasks traditionally and only possible with desktop PCs or high-end notebook PCs,
and this on the go, at home, at office, at clients locations or while public transportation.
Potential Markets and Accessibility, Geography, Volumes & Value
The 4 products families represent each a volume of average over 200 million units,
estimated globally at 850 million units, with a total value of US$ 470 billion. The high-
end pro / mobile market which is our initial and easy to reach target as concentrated on few
big accounts, represent at least 10% means US$ 47 billion and located mainly in North
America and Western Europe. We are confident to reach the five-year targeted market share
of 2% or US$ 940 million representing only 0.1 % volume of the global CE/IT market.
The 2 closest products from Apple & Microsoft are predicted to reach US$ 20 Bn in 2016.
Financing Take-off to Break-even, Use of Funds & Launch Phase
Detailed design and engineering of specific components and their needed customized
tooling, specific R&D costs and investments on suppliers side US$ 3 M included in set price.
Procurement of at least 10000 sets of high-end components, with a market collateral value,
assembling to order in small batch, while inventory value kept high kUS$ 9 000
Investment in aggressive marketing, advertising, promotion products & brand, team payroll
of in-house sales support and local sales representatives and travel costs kUS$ 1 000
Total investment fully paid back over the sales of the 1st batch made of 10000 units,
allows to be cash flow positive in 5 and profitable in about 8 months kUS$ 10 000
Please note that this is the “reasonable scenario”, we are ready and wish to consider, with
more or less ambitious and more or less investment able partners, funds ranging
between US$ 5 M (minimum viable product scenario) to US$ 50 M (very
comfortable scenario), to follow mainly over much higher components orders and
marketing a more innovative product (own in-house made AMOLED screen, worldwide first
in that size) and a more aggressive market launch (more countries simultaneously, more
sales peoples etc…)

2. Business Plan, Returns, Break-even Point, Initial Target Customers
Thanks to our background and experience in design, development, industrialization,
manufacturing and based on a proven Asian supply chain for most of the components,
our manufacturing variable total costs are about US$ 600 (2nd batch and after) while the
final user is ready to offer US$ 1500 (high end positioning) and between US$ 1200 to
1400 to big accounts or integrators and distributors. Therefore is our gross margin 50% at
least (depending on customer final mix) allowing healthy activities in marketing,
commercialization and investments in development of future products and services.
Our initial targeted clients are companies with strong sales teams, to whom this device will
become the productivity tool with a RoI in only 1 to 2 months (real estate channels;
lawyers; drugs, cosmetics, luxury industries; manufacturers and distributors for tools and
industrial supplies; high end education); AND manufacturers of industrials and recreational
vehicles, bus and trucks, as their ideal mobile multi media device, powered over
cigarette lighter, multi functions for web surf, media viewer, navigation, radio and TV.
Team, Detailed Vitae of Founder, Inventor & General Manager
The mainly virtual team of a dozen engineers ready to leave their full time job to join after a
closed financing this exciting high potential project in strong growth and its founder and owner,
vested with 35+ years of strong experience in technology, biz development and management of
profit centers manufacturing included. Companies were from the 10 peoples SME to the
150 000 staffed multinational (Alstom Energy Production & Distribution, Valeo Automotive,
Hay DE, Magna Automotive…) mainly in native France and 9 years in Germany and 8 in Taiwan.
Key Numbers in US$, Output Units & Staff Headcount - Year 1 to 5
Y1 R $18M E $5M 37 p 15 ku, launch year, only launch and 6 months of sales
Y2 R $105M E $42M 120 p 90 ku, first year of full sales / marketing activities
Y3 R $220M E $87M 250 p 200 ku, nice SME revenues, market shares still low
Y4 R $472M E $183M 500 p 450 ku, growth with slightly lower prices and margins
Y5 R $1.0B E $378M 1000 p 1000 ku, still only 0.1%+ global units market shares
We are confident about this plan and feel free to increase employment by 2 to 10
following potential growth opportunities especially in manufacturing and sales teams (pull
strategy) issued by horizontal diversification in other products and a higher
vertical integration like own manufacturing of main boards and LCD / AMOLED panels.
Participate to the Creation of Jobs and Wealth, to the Exportation of Local
Made Electronics and Reduction of the Importation. Add Prestige and
Recognition to Your Area with a World Brand Designing, Engineering and
Fabricating High-end High-tech Products, Precursors of Really Ecological
Products, Easy to Repair & Upgrade instead the Actual Short Life Throw Away.