3. The Business Challenge “Give a man a fish and you feed him for a day; Teach a man to fish and you feed him of a lifetime.”
4. The Business Challenge “Give a man a lead and you help him to hit one month’s target; Teach a man to develop an effective sales and marketing strategy and you help him grow his business!”
6. Three Executive Qualities Develop a Sales & Marketing Process Puts the customer at the centre Educates, informs and generates leads Clear & Understandable presence Value proposition