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Michigan 2013 Economic Outlook Survey


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Michigan 2013 Economic Outlook Survey

  1. 1. Program Overview as of 9/4/2012
  2. 2. Michigan 2013 Economic Outlook Survey More than 30,000 survey invitations will be sent to members of more than 20+ participating Michigan associations asking them to take a brief survey on Michigan’s economic outlook in 2013. What A statewide survey soliciting feedback on Michigan’s economic outlook • Michigan Businesses We will solicit feedback from Who three primary groups • Michigan Nonprofits • Michigan Municipalities Feedback from individuals facilitates collaboration across the state and is a Why key piece of economic forecasting that is not currently measured broadly. Surveys will be completed in November and December, with a final report When published January 7, 2013. BAKER STRATEGY GROUPThursday, August 30, 2012 Page 1
  3. 3. Participating Organizations At this point we have 15 organizations who are planning on participating in this free program.* Participating Organizations Champion Lead A2Y Regional Chamber Diane Keller, President & CEO Trish Reilly, V.P. Marketing/New Program Development Alpena Area Chamber of Commerce Jackie Krawczak, Executive Director TBD Cornerstone Chamber of Commerce in Benton Harbor-St. Joseph Pat Moody, Executive Vice President TBD Detroit Economic Club Beth Chappell, President & CEO Steve Grigorian, COO Detroit Regional Chamber Sandy K. Baruah, President & CEO Megan Spanitz, Vice President Ferndale Area Chamber of Commerce Jennifer Roosenberg, Executive Director TBD Freeland Chamber of Commerce Ron Whiteman, President Sharon Lyle Grand Rapids Area Chamber of Commerce Rick Baker, President & CEO TBD Greater Brighton Area Chamber of Commerce Pamela McConeghy, President & CEO TBD Michigan Manufacturers Association Charles E. Hadden, President and CEO Amy Schirado, VP of Marketing and Comm. Lake Superior Community Partnership Amy Clickner, CEO TBD Royal Oak Chamber of Commerce Shelly Kemp, Executive Director TBD Southfield Area Chamber of Commerce Tanya Markos-Vanno, Executive Director TBD Sterling Heights Regional Chamber of Commerce & Industry Wayne Oehmke, President & CEO TBD The Kalamazoo Regional Chamber of Commerce TBD Renee Cook, Assistant to the President Traverse City Area Chamber of Commerce Doug Luciani, President & CEO TBD West Michigan Policy Forum Jared Rodriguez, President Heather Sieracki, Executive Assistant* There is no charge to Participating Organizations for this program. All program costs will be covered by supporting Major Sponsors and General Sponsors. BAKER STRATEGY GROUP Thursday, August 30, 2012 Page 2
  4. 4. Program Timeline We have September and October to plan the program and design the survey. By January 2013, we will have all reports published and the collaborative effort of translating the survey results into meaningful action will begin. Process Timing Set up the participating associations, organize the September 4 - November 09 System program core team, design the survey, design the website, and plan the publicity effort beginning January 2013. Deploy the survey to 30,000+ people through email November 12 - December 07 Measures invitations from each participating organization. We expect ~5,000 respondents to complete the survey. Analysis Tabulate results and conduct analysis to isolate key issues December 10 - December 21 and insights for reporting. Publish and promote the results through a set of Reporting reports, including an overall report, a summary December 24 - January 04 report, and sub-reports for each participating organization. Ongoing discussions at key events throughout Michigan Translation (e.g. a Detroit Economic Club panel luncheon, the January 07 - May 31 Michigan Manufacturers Association’s CEO Forum, and the Detroit Regional Chamber’s Mackinac Policy Conference). BAKER STRATEGY GROUPThursday, August 30, 2012 Page 3
  5. 5. Sponsors and Participants Major Sponsors will receive headline promotion and exposure to 30,000+ people, an opt-in lead-generation question in the survey, promotion on the cover of the reports, and a full-page ad in the overall report. Participating In-kind Benefits Major Sponsors General Sponsors Associations Services 2 sponsors 8 sponsors Target number of sponsors and contribution amount NA NA $25K each $5K each Specific mention in 30,000+ emails to organization members Yes – at the top Yes – at the bottom NA No Logo on every page of the online survey Yes No No No Specific mention on the first page of the survey Yes Yes Yes Yes Ability to add a custom screen of questions in the survey Yes No Yes No Respondents are asked if they would like to receive communication from the sponsor (respondent information is Yes No No No provided to the sponsor) Specific company mention again at the end of the survey Yes No No No Logo on the cover of the final report as well as the sub-reports Yes - Center Yes – Bottom Yes – Bottom Yes – Bottom that will go to 30,000+ members of Participating Organizations Free advertisement included in the final report Yes – full page Yes – ¼ page Yes – ¼ page Yes – ¼ page At this early stage, benefits are still being determined and may change depending on program developments. BAKER STRATEGY GROUPThursday, August 30, 2012 Page 4
  6. 6. Program Partners These partners will be providing in-kind services to run the program Partners Services Team Survey design, survey hosting, summary Champion: Sheri Petras CFI Group analysis Lead: Scott Morrison Development of Champion: Dave Hile Hile Design website for reporting results Lead: TBD Mobile access to online dashboard of final Champion: Jimmy Hsiao Logic Solutions results Lead: TBD Promotion and communication of survey Champion: Carol Hart MOVE Communications results Lead: Marcia Luke-van Dijk BAKER STRATEGY GROUPThursday, August 30, 2012 Page 5
  7. 7. Michigan 2013 Economic Outlook Survey This program has grown out of a four-year effort with Michigan Manufacturers Association. Baker Strategy Group is a small Ann Arbor-based consulting firm and a Partner of the Detroit Economic Club. For the last four years we have conducted the Michigan Manufacturing Outlook Survey with Chuck Hadden (CEO) and the Michigan Manufacturers Association (MMA). Download summary charts of the results: View the article we wrote for MMA in April: For 2013, we plan to broaden the outlook beyond the manufacturing sector to include companies in multiple industries throughout the state of Michigan. The goal is to provide a sizeable dataset of responses from Michigan’s business community that can provide insight into how to improve the economy in Michigan. This survey effort is meant to be a collaborative program and complementary to the current economic analysis efforts that exist. BAKER STRATEGY GROUPThursday, August 30, 2012 Page 6
  8. 8. Baker Strategy Group | 214 S. Main St. #212 | Ann Arbor MI 48104 | +1 734 786-3342 |