Excuse Me, Healthcare: The Empowered Patient Would Like to Disrupt - Todd Poley
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This presentation was delivered at the 2015 SuperNova South in Atlanta, Georgia. Today’s patients are more engaged than ever. Because of advancements in technology, patients have access to information that allows them to have greater control over their own care. It's time to focus on the current state and future of personalized medicine and how it is affected by digital and technological advancements.
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Excuse Me, Healthcare: The Empowered Patient Would Like to Disrupt - Todd Poley
- 1. 1Todd Poley T o d a y ’ s T a l k EXCUSE ME, HEALTHCARE THE EMPOWERED PATIENT WOULD LIKE TO DISRUPT.
- 2. 2 TODD POLEY Marketing Director I n t r o d u c t i o n
- 3. 3 Quinn & Emerson M e e t M y T e a m • Manage my schedule • Ensure humility • Demand personal care • Digital health experts
- 4. Healthcare Blues 4 • Reimbursement Hungry • Provider Centered • Inefficient to change • Overregulated • Bureaucratic
- 5. First Sign of the Revolution: For better or worse? What does this rash mean? Will I be okay?
- 6. THE EVOLUTION OF THE DIGITAL AGE.
- 8. PEOPLE BECAME CONNECTED. TRANSPARENCY BECOMES THE NORM. DEMAND FOR BETTER CARE INCREASES. 8 SOCIAL NETWORK
- 9. THINK FORWARD FOR THE PATIENT • Educate • Simplify • Integrate OUR CURRENT STATE AND WHAT TO DO ABOUT IT 9 EDUCATE ACCESS INSPIRE TO ACTION
- 10. SOCIAL CIRCLES AND COMMUNITIES PROVIDE OPPORTUNITIES TO LISTEN 10 PATIENTS ARE THE KEYHOLDER
- 11. Health Tech Innovation A LOOK INTO THE INDUSTRY
- 13. Monitor your vitals at home
- 14. INSIDEABLES WILL ATTACK ADHERANCE ISSUES
- 15. 3D Printing
- 16. TECHNOLOGY BRIDGING THE GAP – “UBERFICATION”
- 18. Telemedicine
- 20. Associate Professor Bahlo said finding the genes that cause disease is like finding the needle in the proverbial haystack. “Pinpointing the faulty gene that causes the disease out of the 20,000 genes and three billion DNA base pairs in human DNA is a numerically daunting task,” she said. -‐ Melanie Bahlo “ WHERE TO START
- 21. HUMAN GENOME PROJECT – world’s largest collaborative biological project 21 1 PERSONALIZED 2 PREDICTIVE 3 PREVENTIVE 4 PARTICIPATORY
- 22. IT HAS GOT TO BE A PRIORITY TO ENSURE THAT MORE WOMEN CAN ACCESS GENE TESTING AND LIFESAVING PREVENTIVE TREATMENT, WHATEVER THEIR MEANS AND BACKGROUND, WHEREVER THEY LIVE. -‐ ANGELINA JOLIE “ THE SPARK
- 25. PROGNOSTICATION TESTING AND BIG DATA
- 26. PERSONALIZED MEDICINE ~150 approved FDA medications with known genetic markers
- 27. Personalized Medicine Traditional Approach “OneSizeFits All” All patients with the same diagnosis receive same treatment Personalized Medicine Approach Treatment strategy based on patient’s unique genetic profile GeneticProfileA: Targeted Therapy Based on Genotype GeneticProfileB: Standard Therapy
- 28. THE BENEFIT OF MEDICINE THE RISKS
- 29. Getting Personal Demand exists. Technology is available. Awareness is an infant.
- 30. A Book Prescription ERIC TOPOL, M.D. “We are no longer beholden to an impersonal and paternalistic system in which ‘doctor knows best’. Medicine has been digitized. Now it will be democratized.”
- 34. THE PHARMACY D o n ’ t c a l l i t a c o m e b a c k .
- 36. Getting Personal Tell Their Story. #inspire
- 38. Knowing can save a life.
- 39. Pain relief from the start
- 40. DIFFERENTIATE TO DISRUPT The Road Less Traveled 40
- 41. CLEAR FOCUS ON VALUE 41 POINT OF PURCHASE & AFFORDABLE EASE OF ORDERING AND DELIVERY OF RESULTS BEST IN CLASS TURNAROUND
- 42. 42
- 43. THE SMART PATIENT DELIVER OPPORTUNITIES TO ENGAGE 43 PHARMACY CONSULT PHYSICIAN AWARENESS SEO DIGITAL CONTENT
- 45. 45 YOUR MISSION ( i f y o u s o c h o o s e t o a c c e p t ) • Own your health information • Ask “why” questions • Share your ideas • Embrace technology • Challenge the system
- 46. When is patient empowerment worth the risk? 46 When it benefits the patient’s care… leading to a more productive patient/provider relationship.
- 47. JUST THE BEGINNING… 47 NOW -TIP OF THE ICE BERG
- 48. 48 Gutenberg Moment for Medicine: There's no doubt the path forward will be complicated: the medical establishment will resist these changes, and digitized medicine inevitably raises serious issues surrounding privacy. Nevertheless, the result—better, cheaper, and more human health care—will be worth it.
- 49. CHANGE STARTS WITH YOU 49 THANK YOU! QUESTIONS?