From IBM's Connected Healthcare event at our IBM Client Centre, Southbank, London - Thursday 20th November 2014

1. Patients as an asset
20th November 2014
Twitter: @MarkDuman
Mobile: + 44 (0) 7824 605 352

2. Outline
• The Challenge
• Insight
• Information therapy
• Culture

4. Health Determinants vs. Expenditure

5. What is a good health service?
Good ‘NHS’ = a healthy me / us
Good ‘NHS’ = big, local hospital?

6. Fully engaged public?
BMJ. 2003 September 13; 327(7415): 573–574.

8. We see things as we are, not as they are*
*Talmud Berachot 55b
Person Patient Condition Treatment ‘X’
‘Soft/ Social’ ‘Hard/ Medical’
Person/ Society
‘Professional/ System’

9. People not body parts…

10. Problem  Solution

11. The Four Levels of Patient Activation

12. KPMG

13. A ‘Personalised’ Health Service?
Past Medical
History
Current Medication
Ethnicity/
Communication
Preferences
Health Literacy
Medicines Beliefs
Health Beliefs
“A poison”
“A miracle
cure”
Motivation
Beyond Health

16. Information: first line therapy?

17. Info Design

18. www.wired.com/magazine/
2010/11/ff_bloodwork/all

19. www.pifonline.org.uk

21. Changing whose behavior?

22. Pharmakon
(φάρμακον)
Medicine/
Drug
Poison

24. Measuring Patient Centricity

25. Take home messages
1.Patient engagement is an imperative
2.Failure to understand patients is damaging healthcare
3.Build solutions with them and clinicians
4.Measure impact beyond that of the product
5.Be honest: get help in any or all of above!

26. www.health.org.uk/blog
www.pifonline.org.uk
THINK NETWORK DO
www.monmouthpartners.com

27. Patients as an asset
20th November 2014
Twitter: @MarkDuman
Mobile: + 44 (0) 7824 605 352