Taif rose is a very ancient and treasured essence which is revered and cherished even today. This fragrance which originated in the holy abode of Taif has been associated with beauty, spirituality and regality since its inception and is a favourite fragrant brand of perfume even today and permeates our lives with the balm of rosiness.

1. Exclusive Rose Fragrances for Special Occasions
Situated southeast to the holy city of Mecca in the western part of Saudi Arabia, Taif is one of
the oldest cities. Apart from its legendary spiritual significance corroborated by the fact that
King Solomon was a frequent visitor to this place and was also a sacred dwelling place of
spiritual Messiah Prophet Mohammed who prohibited any kind of violence in this place, the
messianic land is also well known for the extensive cultivation of roses.
The fertile land two hundred meters above sea level equipped with quality irrigation systems and
cool climatic conditions is conducive and ideal for rose cultivation. Therefore, the roses have
been named after its homeland and popularly known as Taif rose.
In fact during the span of Ottoman reign, this region was christened as Arabian Rose in honour
of this special flora which permeated in the spirit and essence of this land. This rose hails from
the special breed of Damask roses with thirty petals and a pinkish tincture. It is harvested in the
month of April and blossoms at the dawn and must be nipped before the heat of the sun impairs
the essence of this beautiful flower.
A Special Flavour of Fragrance
Rose has always occupied a special space in our hearts and universally and timelessly appealed
to our emotion of love, compassion and beauty. The fragrance radiated by this exotic flower has
inspired the imagination of artists to emulate and capture this beautiful creation of nature in their
art in the form of poetry, songs and paintings.
In fact the vintage beauty solution the rose water is also extracted from Taif rose petals. This
fragrant solution was applied by the royal beauties of ancient civilizations for their beauty

2. treatment for rejuvenating their skin. The rose water is extracted from the Taif roses through the
method of distillation.
The Attar of Roses
Another well known synonym of rose oil is attar.
The etymology of this word suggests that it has
derived its name from an Arabic word ittr
meaning essence or perfume. In fact there is a
lateral school of thought that believes that attar
originated in India and was discovered during the
reign of the Mughal Emperor Jahangir by the
quirk of fate.
Around two centuries ago the rose from Taif
petals were brought to Mecca in hermetically
sealed packages loaded on the back of camels’.
Then these petals were treated with the process of
distillation which produced attar. Later the attar
and sandalwood essential oils were interfused
making the woody and floral fragrance coalesce
to procreate a distinctive refreshing brew of
perfume essence which is still prevalent in some
parts of Arabia and widely available in India.
Eventually Taif became the site for conducting the distillation process which resulted in better
quality of rose oil production because the fragrance was captured before it evaporated.
Gradually, the aroma became popular among the Muslim devotees pilgrims who consecrated this
invaluable essence to their Divine guardian and also bought this essential oil as a cherished
souvenir from Hajj.
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